E
PASSION CREATIVITY STYLE
ELIZABETH SCHMIDT’S VISUAL PORTFOLIO Elizabeth.Maria.Schmidt@gmail.com • 332.318.4939
ELIZABETH SCHMIDT RESUME VISUAL DISPLAYS SAMPLE WORK
CALZATURA WINDOW DISPLAYS STORE DESIGN
THE GAINESVILLE STYLE
FALL ACCESSORIES PIECE FASHION EDITORIAL ‘AUTUMN BOUND’
ELIZABETH.MARIA.SCHMIDT@GMAIL.COM
Working with my hands and eyes, I express the non cognitive.
EDUCATION University of Florida January 2006- May 2010 Gainesville, Florida
Bachelor of Arts in Anthropology Bachelors of Science in Public Relations
EXPERIENCE Owner/ Operator @Calzatura Boutique Gainesville, FL 2010-Present Conceptualize and build all visual displays including store layout, window displays, and mannequin styling in order to attract, engage and motivate customer purchases Forecast upcoming design trends and handpick all merchendise including women’s clothing, shoes, handbags, and accessories Execute marketing strategies through social media, in-store events and co-branding with local businesses. Oversee operations including public relations, marketing, event production, graphic design, store design, visual merchandising, retail sales, and general management Increase exposure by forging strong relationships with editors and stylists by coordinating samples for photo shoots, fashion shows, local television shows and fashion events. Acquired and revamped an existing business and grew revenues by 240% in the first year
Creative Director @ The Gainesville Style Magazine Gainesville, FL 2009-2010 Conceived, designed and styled editorial layouts, photo shoots, and advertising Organized details of all materials Conceptualized a vision for print by organizing and leading a team of 20 employees Planned, coordinated, and executed magazine release through event planning and social media stratagies
Assistant Public Relations Coordinator @ Jones Apparel Group New York, New York 2008 Internship Facilitated stylists, publicists and editors who created editorial features Coordinated brand release events Assisted in obtaining editorial product placements by communicating with media outlets
SKILLS Proficient in Microsoft Office, InDesign CS5, Photoshop CS5, and Web design on both Mac and PC software. Highly skilled in social media, blogging, RSS feed, and Wordpress Intermediate Portuguese and HTML
There is no beauty in life without imagination.
Walls, floors, and ceilings are my canvas.
REFLECTION
MIRROR TILES OVER FOAM TO CREATE GEOMETRIC DEPTH.
SCALED CDs FOR BACKDROP
FLOORING INSPIRATION
Design & Photography
The Gainesville Style Necklace $198
DARK ROMANCE FALL IN LOVE WITH YOUR DARK SIDE IN A WORLD OF GOTHIC INSPIRED NECKLACES AND STUDDED BLACK LEATHER.
Judith Jack macys.com
Perfum $115 Cartier ‘delices’ bloomingdales.com
By Elizabeth Schmidt
Shoes $165 Michael Kors macys.com
Eyeshadow Trio $34
Pin $34.90
Smashbox sephora.com
Express express.com
Earrings $25
Banana Republic bananarepublic.com
Nailpolish$21 Dior nordstrom.com
Purse $550 Tory Burch nordstrom.com
Watch $150 Michael Kors nordstrom.com
ACCESSORIES
Necklace $44 Hive and Honey piperlime.gap.com
Rings $9 B by BOE 80spurple.com
Purse $98 Sondra Roberts nordstrom.com
Shoes $179.90
TEXTURE PLAY Bracelet $45 Kenneth Cole macys.com
FEEL YOUR WAY AROUND AND LET THE TEXTURE DO THE TALKING. PLAY AROUND WITH METALS, LEATHER AND WOOD FOR A DIMENSIONAL LOOK. Earrings $32 Shoes $97.95 Jessica Simpson endless.com
Ralph Lauren macys.com
Bracelets $28 Cara Accessories nordstrom.com
Sam Edelman endless.com
Ring $59.50
Banana Republic bananarepublic.com
The Gainesville Style
Eyeliner $24 Nars nars.com
Earrings $56
ELECTRIC FEEL
GO ELECTRIC WITH EYECATCHING COLORS AND LOUD PRINTS. BRIGHT HUES ARE SURE TO MAKE A BOLD STATEMENT THIS FALL.
Noir 80spurple.com
Watch$160 Michael Kors macys.com
Shoes $109.95 Calvin Klein
nordstrom.com
Bangles Top Express $19.80 Bottom Kate Spade $98 Nordstrom.com
Eyeshadow $16 Sephora sephora.com
Gloves $35 Ehco nordstrom.com
Sunglasses $119 Ray-Ban macys.com
Eyeshadow $19.50 MAC sephora.com
Purse $78 Betsey Johnson nordstrom.com
Earrings $25 Banana Republic bananarepublic.com
ACCESSORIES
IN THE NUDE
Watch $150 Nixon 80spurple.com
Shoes $150 Betsey Johnson piperlime.gap.com
Nailpolish $16 Deborah Lippman nordstrom.com
GET IN TOUCH WITH YOUR NUDE SIDE AND GO WILD FOR CLASSIC NUDES WITH A SPLASH OF ANIMAL PRINT. Necklace $69.50 Banana Republic bananarepublic.com
Shoes $79 Jessica Simpson piperlime.gap.com
Rings $29.50 Banana Republic bananarepublic.com
Purse $90 Big Buddha piperlime.gap.com
Perfum $117 Prada L' Eau Ambree bloomingdales.com
Bracelet $19.50 Express express.com
I intuit spacial awareness.
Autumn
Bound
Lose yourself in fall clothes and don’t forget your outerwear. Find your way with textured jackets paired with supple silk fabric. Photographed & Styled by Elizabeth Schmidt
Makeup: Monica Zvonchenko Hair: Mary Park-Smith
Model left Heather Jones. Blazer Dahlia ‘BB Dakota’ $96, Shirt Calzatura ‘My Story’ $30, Skirt Dahlia ‘Amanda Uprichard’ $98 Shoes Boutique 9 price available upon request, Necklace Wolfgang ‘Cheap Monday’ $29.95, Rings For Love 21 $5.80 Model right Val Morales.Trench Coat Express $98, Tunic Wolfgang ‘BB Dakota’ $65, Tights For Love 21 $5.80
Blazer Dahlia ‘BB Dakota’ $96 Top Calzatura ‘My Story’ $30 Skirt Dahlia ‘Amanda Uprichard’ $98 Necklace Wolfgang ‘Cheap Monday’ $29.95 Rings For Love 21 $5.80
Dress Wolfgang ‘Audrey Olive’ $49 Booties For Love 21 $24.80 Bracelets: Gold Bangles For Love 21 $4.80 Copper Bangle Dahlia $84 Rings For Love 21 $4.80 & 6.50
Jacket Wolfgang ‘Cheap Monday’ $75 Dress Wolfgang ‘Dolce Vita’ $169 Panther Necklace Wolfgang $19.50 Square Bangle Wolfgang $26 Clutch Wolfgang $29.50
Tweed Blazer Dahlia ‘BB Dakota’ $96 White Dress worn as top Dahlia ‘Karina Grimaldi’ $198 Trouser Shorts Dahlia ‘Yumi Kim’ $130 Clutch Vintage Louis Vuitton Bracelet For Love 21 $16.50 Ring For Love 21 $5.80
Blazer Wolfgang ‘French Connection’ $148 Lace Top Wolfgang ‘Lush’ $25 Trouser Pants Express $49.90 Purse Ilene’s for Fashion
price available upon request
Pearls For Love 21 $6.80
Top Calzatura ‘Ellison’ $40 Trench Coat Express $98 Belts: Wolfgang $16.00 & Forever 21 $16.50 Necklace Wolfgang ‘Cheap Monday’ $29.95 Clutch Vintage Louis Vuitton Gold Bangles For Love 21 $4.80
Fashion is the most transcendent art form because we live our lives in it.
Reinventing the heel A personal style blog I use to articulate the aesthetic.
Reinventingtheheel.blogspot.com
“What you do makes a difference, and you have to decide what kind of difference you want to make.� - Jane Goodall