ENGINEERING & MANUFACTURING
Product-Technology Roadmapping
Contents Why Cambridge Advance Online?
03
Welcome to Product-Technology Roadmapping
04
Course Summary
05
What you will learn on the course?
06
The learning journey
08
Learning breakdown
10
Course modules
12
Meet your tutors
13
Technical requirements
14
Course certification
14
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Why Cambridge Advance Online? Cambridge Advance Online brings together the academic strength of the University, and the publishing and assessment strengths of Cambridge University Press and Cambridge Assessment, allowing you to develop your skills and specialise in emerging areas that address global challenges. Our certificated courses will reflect the Cambridge experience and values, with low student to tutor ratios and academically rigorous standards. They will allow you to engage directly with academics at Cambridge and are centred on rich interaction between students and subject experts. Each course will offer you the opportunity to join live sessions with academics and interact in collaborative exercises with learners worldwide. The University of Cambridge is committed to supporting lifelong learning and, through Cambridge Advance Online, has invested in the latest education technology to provide professionals with the very best experience wherever they are in the world and at any stage of their career. We look forward to welcoming you onto one of our courses and to our global community of learners.
Professor Graham Virgo
Senior Pro-Vice-Chancellor (Education)
03 ENGINEERING & MANUFACTURING
We are delighted to offer this exciting programme of short online courses for professionals, giving you the opportunity to harness the latest research, innovation and thinking that the University of Cambridge has to offer.
PRODUCT-TECHNOLOGY ROADMAPPING
Welcome to Product-Technology Roadmapping 04
Many businesses and organisations are now having to contend with increasingly rapid transformation in the business environment, including unforeseen socio-economic factors, rapidly evolving and potentially disruptive technologies and a renewed awareness in consumers that they have power to drive change through their choices. These create significant pressure on the timeliness and appropriateness of innovation and technology development, and the majority still struggle to recognise which new products, services and/or technologies should be available and when. Roadmapping can be used to meet these demands, to create strategy and a stronger awareness of how the business should integrate and align market, product and technology perspectives for innovation. The course is based on decades of research and practice of roadmapping at the Institute for Manufacturing, University of Cambridge. Course tutors bring extensive experience from helping organisations globally to develop roadmaps and roadmapping capabilities under various contexts and for different purposes (see: https://bit.ly/2UrUfBl). We provide learners with key principles and the understanding required for developing roadmaps for effective technology and product planning. We will focus on the practical application of our renowned, agile and efficient, ‘fast-start’ approach, and support will be available to assist learners in developing their first roadmap by the end of the course.
Dr Rob Phaal and Dr Imoh Ilevbare
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Course Summary
September | January | April | June
Subject area:
Engineering and Manufacturing
Format and length:
6 weeks | 8 hours per week
Price:
£2,200
Discover how you can use roadmapping to ensure technological decisions and developments are aligned with product and business plans. Learn how to overcome complex challenges using a process that has been successfully tried and tested in a variety of industries. This course will enable you to successfully support technology strategy, facilitate the timely development and integration of technologies into new products and services, and identify gaps in the market. The course will be highly interactive, and you will be encouraged, through collaborative workshops, peer interaction and under the guidance of our subject experts, to develop your own product technology roadmap.
ENGINEERING & MANUFACTURING
Timetable:
05
PRODUCT-TECHNOLOGY ROADMAPPING
What you will learn on the course? 06
By the end of the course, you will have a complete understanding of the roadmapping process, including how to: – analyse external market and internal business needs and drivers – categorise and prioritise key market segments – strategically align and identify knowledge gaps – identify product features, functions, and attributes – produce a product or service release strategy – identify and prioritise technology solutions – produce a roadmap and link it to market, product, and technology perspectives
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Is this course right for you?
– Describe the concept of the roadmapping framework to support strategy and innovation in an organisation
This course is applicable to the following roles in most businesses and industries:
– Recognise how roadmapping aligns strategic technology and commercial perspectives – Demonstrate how roadmapping can serve as an integrating platform for strategic management tools within the business – Analyse relationships across roadmap layers and the need for cross-business involvement in roadmapping – Construct a first-cut producttechnology roadmap using a fast-start approach – Assess how roadmapping applies to your own organisational/ professional contexts)
– product, technology, and innovation managers – product designers – chief technology and information officers – any stakeholder who is tasked with creating product, service and technology roadmaps
07 ENGINEERING & MANUFACTURING
Key learning objectives
PRODUCT-TECHNOLOGY ROADMAPPING
The learning journey 08
Cambridge Advance Online courses are delivered over 6 to 8 consecutive weeks (dependent on the programme), with each week’s content following a clear, deliverable path to help facilitate learning.
Orientation
You will get access to familiarise yourself with our learning platform, Canvas, start networking with peers and hear from your course leader.
Week 1
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Week 2
Week 3
Week 4
Week 5
Week 6
Week 7*
Week 8*
*The duration of the programme is dependent on the course. Please check the course summary for information regarding course length.in your organisational context.
ENGINEERING & MANUFACTURING
09
PRODUCT-TECHNOLOGY ROADMAPPING
Learning breakdown 10
Our online courses combine several different elements to create a balanced blend of learning. Participants will be able to learn at their own pace during the week, viewing content, engaging in discussions and completing any assignments. On average, our courses take 8 to 10 hours per week.
1hr
1hr
Built content
Guided Practise
(e.g. videos, animations, quizzes)
2hrs
(via case study tasks)
1hr
Individual Roadmap Project
(via case study tasks)
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Research
(e.g. reading, looking for info online etc.)
ENGINEERING & MANUFACTURING
11
1hr
1hr
Group work
Discussion
Roadmap Case study review within a small group
1hr
1hr
Peer Review
Live session
Roadmap Case study
PRODUCT-TECHNOLOGY ROADMAPPING
Course modules
12
Focus on applying the appropriate methods for charting across the layers of the roadmap.
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The Product and Technology/ Capability Layer
Module 6
Module 5
Charting
Explore the market and business layer of the roadmap, including the steps taken to create and analyse it.
Developing a T-Plan Roadmap
Module 4
Module 3
The Market and Business Layer
Learn about the history of roadmapping and the benefits of the roadmapping strategy.
Module 2
Module 1
Introduction to roadmapping
Reflection and Conclusion
Identify the elements of an effective product-technology roadmap and discover strategies to begin the roadmapping process.
Explore the product and technology/capability layer of the roadmap, including the steps taken to create and analyse it.
Here we reflect on our learning and consider how we can use roadmapping beyond the course.
Meet your tutors
Imoh Ilevbare
Principal Solution Development Specialist, IfM Engage
Dr Imoh Ilevbare is Principal Specialist in strategic technology and innovation management (STIM) at IfM Engage. He works alongside leaders in the private sector and in government to shape their technology and innovation strategies and enable change, by delivering effective STIM processes based on proven research and industry best practice. Imoh has worked with several leading technology-focused organisations globally including Ocado, Henkel, BP, Subsea7, HVM Catapult, National Composites Centre (UK), Henry Royce Institute (UK), Airbus and Aramco addressing strategy-related challenges and also providing capability development.
Dr Rob Phaal
Director of Research (STIM, CUED)
Rob joined the Centre for Technology Management in 1997, a research group based in the Institute for Manufacturing, Department of Engineering (CUED). He has a mechanical engineering background, with a PhD in computational mechanics and industrial experience in technical consulting, contract research and software development. Rob conducts research in the area of Strategic Technology and Innovation Management (STIM). Particular interests include the emergence dynamics of technology-based industry and the development of practical management tools and toolkits. Strategic roadmapping is a key area of ongoing interest, in terms of both research and practice.
ENGINEERING & MANUFACTURING
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PRODUCT-TECHNOLOGY ROADMAPPING
14 Technical requirements
Course certification
– Sufficient internet speed and stability for video streaming (2 Mbps up/down)
You’ll be assessed using a range of modalities that emphasise real-world application of course material. On completion of your Cambridge Advance Online course, you will be eligible for a Certificate of Achievement and digital badge.
– Please see our recommendations on web browsers: https://bit.ly/2S4Qhh4
To get your Certificate you must achieve a minimum grade of 70% on course activities and your final tutor-marked project.
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If you have any questions or would like more information about our online courses, please contact our Enrolment Advisors at
advanceonlinesales@cambridge.org
