PRODUCT-TECHNOLOGY ROADMAPPING
Welcome to Product-Technology Roadmapping 04
Many businesses and organisations are now having to contend with increasingly rapid transformation in the business environment, including unforeseen socio-economic factors, rapidly evolving and potentially disruptive technologies and a renewed awareness in consumers that they have power to drive change through their choices. These create significant pressure on the timeliness and appropriateness of innovation and technology development, and the majority still struggle to recognise which new products, services and/or technologies should be available and when. Roadmapping can be used to meet these demands, to create strategy and a stronger awareness of how the business should integrate and align market, product and technology perspectives for innovation. The course is based on decades of research and practice of roadmapping at the Institute for Manufacturing, University of Cambridge. Course tutors bring extensive experience from helping organisations globally to develop roadmaps and roadmapping capabilities under various contexts and for different purposes (see: https://bit.ly/2UrUfBl). We provide learners with key principles and the understanding required for developing roadmaps for effective technology and product planning. We will focus on the practical application of our renowned, agile and efficient, ‘fast-start’ approach, and support will be available to assist learners in developing their first roadmap by the end of the course.
Dr Rob Phaal and Dr Imoh Ilevbare
advanceonline.cam.ac.uk
