Alumni Volunteer Resources
Recruitment emailings Email recruitment mailings are an effective way of engaging alumni with Alumni Groups. Alumni are encouraged to respond directly to the Group making it easy for you to electronically collate email addresses. Feedback provided by Groups has shown that response rates to these emails are high and that feedback is positive.
Top tips! The most effective emails: • Are short and concise • Contain a short introduction to the Group • Include publicity for an interesting or attractive event • Have an easy way for alumni to get in touch with your Group
CARO’s Top emailing tips!
Alumni Volunteer Resources
Recruitment emailings The procedure for sending recruitment emails is as follows: 1. Inform us at least three weeks before the intended mailing date, remembering to leave enough notice time for the event and RSVPs. 2. Decide who you want the email sent to and which area(s) your Group covers. We will inform you of how many alumni should expect to receive the email. 3. Send us the text of your email. We will send you a few examples of recent recruitment mailings allowing you to see the format of the emails. 4. Once both parties are happy with the mailing the email will be sent. Whilst we endeavour to send the email on the date requested we need to consider the mailing date of other CARO emails such as an e-bulletin, messages from the Vice-Chancellor and other event notices. After the email is sent, you should start to receive replies by email. Please be prepared for this by having a database and willing volunteer ready to record the replies locally. If all goes well you should have gained some more members and expanded your contact list.
alumni.cam.ac.uk/groups
We continually look to improve our email recruitment methods and welcome feedback. You will receive a short survey from us about a month after the mailing. These surveys are important for us, in order to track which emails have been most successful, and therefore advices other Groups who send recruitment emails. CARO is only able to send one email per year for regional Groups only.