THE CONCEPT - IMITATIONS OF MEDIEVALISM “The Middle Ages: an exceptionally broad and diverse "interval," dating from Byzantine to the Renaissance, and passing through the Gothic period. The concepts of fashion, luxury, and diversification of clothing for men and women began to take shape in this extremely long period. The unique elements of the three great periods (...) have maintained precise characteristics and distinctive designs, in spite oftheir fluid evolution, and disappear and reappear cyclically like an underground river’’ (Rossi, B. - “Medieval Fashion”, Vougue.it)
THE PROPOSAL Glossy and polished upper will inject a dress quality to both casual and formal styles. Refined uppers in classic black and deep greys will give a luxurious feel to items such as loafer patent leathers whereas shades of red and pastel pinks will provide a rebellious feel for younger driven streetwear and casual looks. The classic monochrome will be an important colour story while chunky heavy details wedges and soles are an update for the youth-driven styles. Comfortable uppers and soles are well-thought-out as a key element of the design with thick lugged outsoles that will work well for dress as well as casual. Traditional crafting techniques will remain a premium use in men’s footwear therefore heavy hardware will be used to create distinctive silhouettes. Aggressive sawtooth treads will be the main focus on both formal and casual dress footwear. From the subversive art scenes, street art and graffiti, accidental applications such as painterly dots and colour splashes will add a sense of vivacity. This hand-made marks approach to the surface treatments of the materials will add an original look to both formal and casual designs. The gothic-medieval look produces a dark and experimental edge to men’s footwear. Eyelet studding and contrast hardware will give the formal dress style a fashionable look.
2017
CAMELIA CROITORU
THE HOUSE - FORMAL DRESS
“Creative Director, Burton has produced critically acclaimed collections with a focus on handcraft, establishing herself as a highly accomplished designer with artisanal and technical expertise.(...) Burton was named one of Time Magazine’s 100 most influential people in April 2012 and was awarded an Order of the British Empire (OBE) for her services to the British fashion industry on 16 June 2012. Today, Burton supervises the creative direction and development of all the brand’s collections: women’s and men’s ready-to-wear and accessories, as well as McQ , which is also made up of women’s, men’s and accessories’ collections.”
“WORLD OF MCQUEEN” (www.alexandermcqueen.com)
2017
CAMELIA CROITORU
THE HOUSE - CASUAL DRESS
“WORLD OF MCQUEEN” (www.alexandermcqueen.com)
2017
CAMELIA CROITORU
THE CELEBRITY
Celebrities wearing Alexander Mcqueen: Tom Hardy, Andrew Garfield, Mack Wilds, Zyan Malik, The Weekend, John Legend, Future
The celebrities and socialites who often need to attend momentous occasions, they are the main fashion segment of the consuming public who will purchase those ready to wear on the leading edge and high end fashion.
2017
CAMELIA CROITORU
THE AFFLUENT FASHION CONSCIOUS MALE
Fashion conscious male consumers wearing Alexander McQueen. Romantic and contemporary, the opulent and flash type of man
In essence, most of male customers of Alexander McQueen keep a higher life quality. Artistic and well educated, well-paid, they enjoy finer things in life. They are independent and ambitious individuals with a sophisticated taste for fashion.
2017
CAMELIA CROITORU
THE LIFESTYLE
The opulent and flash type of men, most customers of Alexander McQueen would like to attend fashion events, read mainstream fashion magazines, eat fine foods, travel abroad, and own an impressive wardrobe.
2017
CAMELIA CROITORU
WGSN TREND’S BOARD
MODERN OPULENCE
RAW-EDGE DETAILING
HEAVY HARDWARE
GOTHIC GLAM - GOTHIC-STYLE PATTERNS & EMBROIDERY STITCHING UPDATED DETAILING
2017
CAMELIA CROITORU
RESEARCH & COLOUR BOARD
PANTONE 19-2431 TCX BOYSENBERRY PANTONE 19-4007 TCX DARK BLACK
PANTONE 18-1659 TCX SCARLET RED
PANTONE 19-4023 TCX NAVY
PANTONE 12-1206 TCX CHALK PINK
PANTONE 19-3914 TCX MOUSE GREY
PANTONE 16-1149 TCX DARK GINGER
PANTONE 19-4202 TCX CHALK WHITE
2017
CAMELIA CROITORU
RESEARCH & DEVELOPMENT
2017
CAMELIA CROITORU
RESEARCH & DEVELOPMENT
2017
CAMELIA CROITORU
RESEARCH & DEVELOPMENT
2017
CAMELIA CROITORU
RESEARCH & DEVELOPMENT
2017
CAMELIA CROITORU
RESEARCH & DEVELOPMENT
2017
CAMELIA CROITORU
THANK YOU
2017
CAMELIA CROITORU