Four Quadrants: Graphic Standards Manual by Cameron Blackmon

FOURQUADRANTS M E M O R I A L H O S PI TA L

BRAND IDENTITY MANUAL

Four Quadrants Memorial Hospital© is the epitome of cutting–edge primary health care system. Located in the foothills of our nations capital, Four Quadrants provides top notch care in cancer research and clinical care on the east coast. This book is a short overview of our guidelines, illustrating how to apply the visual components of our brand. It includes directions on how to use our signatures, colors and typefaces. As its name suggests, this book is a brief summary of the full Four Quadrants Memorial Hospital© Identity guidelines which can be found at www.fourquadrantsmemorial/brand Each page in this guide includes a reference to the relevant section of the Four Quadrants brand. Visit the site for complete information about any topic presented here. Digital download of Four Quadrants can be found at www.fourquadrantsmemorial/brand For further information or to obtain artwork, please contact Four Quadrants Hospital Managment© 3800 Reservoir Rd NW, Washington, DC 20247 Telephone: (202) 444-2000 Fax: (202) 257-0085 Email: memorialhospital@fourquadrants.org Web site: fourquadrantsmemorial.org

CONTENT

Introduction 04.

Logos 06. Pictorial Mark Horizontal Logo Vertical Logo Incorrect Usage Placement Brand Architecture Brand Tagline

07. 09. 10. 11. 13. 15. 19.

Typefaces 22.

Primary Typeface 23. Complementary Typeface 24.

Colors 26. Primary Color Palette Secondary Color Palette

27. 28.

Stationary System 30. Letterhead & Envelopes Business Card Powerpoint Presentations Identification Card Website Mobile Application Email Signatures

31. 33. 35. 37. 39. 40. 41.

Design Examples Symbol System Entrance Sign Main Complex Sign Information & Parking Signs Interior Signs

Uniform Standards

44. 45. 47. 49. 51. 53.

Nurses Physicians & Surgeons Helevac & EMT Ancillary Staff Security

56. 57. 59. 61. 63. 65.

Conclusion

68.

INTRODUCTION

Setting the standard. With the launch of our brand campaign, Four Quadrants Memorial Hospital is saying all the things that we want you to know about our hospital. We’re becoming known for how we’re changing the world of Health Care. Because of people like you, our impact is dismantling preconceived notions, our campaign is becoming a movement and our brand is based on saving lives. You’re why we’re getting noticed and you’re how we can continue to build momentum. No matter what position you hold, you have the power to protect the Four Quadrants brand. Following these guidelines is more than a responsibility, It’s an opportunity. A chance for you to be a part of this extraordinary effort to push the perception of Four Quadrants forward – fast forward.

lOGOS 4

LOGOS

MAKING OUR MARK.

A logo is the face and signature of the brand. It connects the brand to all forms of communication. The more consistent a logo looks and is used â&#x20AC;&#x201C; the more likely it will be remembered and make an impact. Each communication needs to be able to stand alone as a proper representation of the brand, but also gain strength as a cohesive and integrated collection of materials. These guidelines provide direction for how the Four Quadrants Memorial Hospital logo should be used to help unify materials and continue to build the brand. Visit fourquadrantsmemorial/brand to download the approved versions of the logo.

lOGOS 6

PRIMARY PICTORIAL MARK.

The primary mark for Four Quadrants Memorial Hospital represents not only the location, but also a reflection of who we are. The mark is designed through the concept of a numerical four, combined with the medical cross and a connected intersection. Four Quadrants Memorial is located inside the historical four quadrants of Washington, DC. A location enriched in historical culture and progressive advancement. A broad, sturdy logo the pictorial mark stands out through any applied use. With a longer horizontal arm (3/4 in.) to help establish the same arm length and with the additional use of a 45o angle as a numerical four. The mark must contain a porpotion consistant to about (3/4 in.), do not change the dimensions for the mark for any reason. For whatever the mark size is their must be a 1/2 in. or more white space surronding the logo mark.

BRAND BOOK

FOURQUADRANTS

x= 31/4 /2 x

/2 x

y=21/3

/4 scaled

B&W

secondary color use

/4 scaled

lOGOS 8

HORIZONTAL LOGO Clear Space Requirements

The x-height of the logo is based on the height of the F in Four Quadrants. No design elements, type or photos should come any closer to the logo than Â˝ x. The actual distance of x will change depending on how large the logo is scaled.

Proportion

The primary mark and type should always be kept in proper proportion to maintain the integrity of the logo. Always use the approved logo files and use only vector files of the logo when printing. Never try to recreate the logos yourself, but if you need to scale the logo, always constrain proportions so the height and width are scaled together. To maintain the correct proportions of the brick logo, always hold down the shift key as you drag the corner to increase or decrease its size.

Size

The logo should not appear smaller than 1 3/8" in any printed material, or 100 pixels wide on screen.

/2 scaled

BRAND BOOK

FOURQUADRANTS

/4 x

VERTICAL LOGO The vertical logo is set up for a more applied use. The stacked version creates a more sturdier and stronger approach to the mark. Reasons for using the stacked version would included vinyl automotive wraps, uniform layouts, entrance signs and much more. All rules regarding the horizontal logo apply also to the vertical.

/2 scaled

lOGOS 10

INCORRECT USAGE OF MARKS Improper Uses

Improper uses of the Horizontal Logo are listed below. •Do not change the point size in logo •Do not use a stoke on the logo. •Do not change the color’s of the type. •Do not change the orientation of the type. Improper uses of the Vertical Logo are listed below. •Do not move the primary pictorial mark. •Do not use the mark without the the pictorial mark. •Do not use a different color for the vertical mark. •Do not add a drop shadow to the mark.

Proportion

The horizontal mark and type should always be kept in proper proportion to maintain the integrity of the logo. Always use the approved logo files and use only vector files of the logo when printing. Never try to recreate the logos yourself, but if you need to scale the logo, always constrain proportions so the height and width are scaled together. To maintain the correct proportions of the vertical logo, always hold down the shift key as you drag the corner to increase or decrease its size.

BRAND BOOK

FOURQUADRANTS

do not edit dimensions

do not rotate the mark

keep a fill that matches the color phalette

do not bevel or edit the mark

do not move the mark in the secondary logo

do not change the bounding box for secondary logo mark

do not change the color

do not blur

do not add a dropshadow or outer glow

lOGOS 12

many hands. many hearts.

PLACEMENT Location

For all medical complex communications, the logo should be placed in the bottom-left corner ¼” to ¾” from the edges of the page. The logo should never be placed against the edge of the page as a bleed because when the page is trimmed the logo is often cropped disproportionately violating the logo standards. The Four Quadrants logo should always appear on the cover of any piece of communication. The Four Quadrants woodmark is allowed to be used throughout all applications. Must regulate to Woodmark personal restrictions and uses.

FOURQUADRANTS

we care more about what matters most Welcome to Four Quadrants Memorial Hospital a true representation of southern hospitality, a reflection of who we are. Our Hospital is designed to help people suffering through hard times, and reflect as place of relaxation, revival, and spiritual healing.

202.444.2000.

fourquadrantsmemorial.org

Contact Four Quadrants Communications at 202.444.2000 for permission to place the mark in an alternate location. The top left location is sometimes problematic for video and print advertising purposes, but should pose no problems for general collateral creation.

enjoy the little things

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FOURQUADRANTS

Incorrect Placement

Do not place the logo anywhere other than the upper left, lower left or above title information. Do not bleed the logo off the edges of the page. Do not use a logo format that does not conform to the guidelines In a color application, the logos have a set color scheme.

lOGOS 14

BRAND ARCHITECTURE From our hospitals and clinics to our academic centers and programs, each Four Quadrants entity has unique functions and responsibilities. Our identity consists of several company signatures that retain the visual essence of Four Quadrants Memorial Hospital brand. Some consists of modifyied lines — “For Youth Memorial Hospital”. These modifiers signify a uniform standard of cohesiveness across all Four Quadrant enterprises.

BRAND BOOK

FOURQUADRANTS

SERVICE LINE BRAND SIGNATURES

ACADEMIC & RESEARCH BRANDS

AFFILIATED PARTNERS NO PICTORIAL MARK REQUIRED

AFFILIATE

MEMORIAL UNIVERSITY SYSTEM

MANAGED BY UNIVERSITY SCHOOL OF MEDICINE

SCHOOL OF SPORTS SCIENCE

UNIVERSITY SCHOOL OF NURSING

HOMECARE & HOSPICE

*Note that the sub–header for all signature brands and academic affiliates must fit in restricted space. If type does not fit between “quadrants” then size must be reduced.

lOGOS 16

BRAND BOOK

FOURQUADRANTS

MEMORIAL HOSPITAL

MEMORIAL URGENT CARE

ASSISTED LIVING

FOR YOUTH HOSPITAL

PRIMARY VERSIONS

DARK BACKGROUND VERSIONS

MEMORIAL HOSPITAL

MEMORIAL URGENT CARE

HOMECARE & HOSPICE

FOR YOUTH HOSPITAL

LIGHT BACKGROUND VERSIONS

lOGOS 18

/4 x

BRAND TAGLINE Taglines are an integral part of conveying the brand image. To maximize its impact and to preserve its unique status, please:

•Do not change the way that it is positioned. •Do not create your own tagline, authorized permission only. •Do not use a different color for the tagline mark. •Never recreate the combined logo and tagline art; use only authorized, original art.

NOTICE: The tagline is an addition to the Four Quadrants Memorial brand, and in way does this tagline become a placement for a logo. Users must affiliate with the horizontal or vertical logo before issuing the use of the tagline. For authorized, original artwork please visit www.fourquadrantsmemorial/brand/logos

BRAND BOOK

FOURQUADRANTS

FOR YOUTH TAGLINE EXAMPLE

FOR YOUTH TAGLINE EVENT EXAMPLE

TAGLINE SAYING

5k Fun Run for healthier children

5k Fun Run

lOGOS 20

TYPOGRAPHY

READ WHAT WE’RE SAYING.

From way points to flyers to brochures, typefaces can help unify the look of many different types of materials. Even with pieces that may have different photos or layouts, the typeface is an obvious element that, when used consistently, can unify all the materials. A uniform typeface also gives personality to the design while conveying expertise in what’s being said and how it’s presented.

TYPOGRAPHY 22

PRIMARY TYPEFACE Our primary Typeface that we used for Four Quadrants is Gotham HTF. The wide variety of the family gives us a versatile, ampled type for our designs. The structure of the typeface is simple so itâ&#x20AC;&#x2122;s easy to read, but it maintains an elegantly modern feel that adds a level of sophistication to the design. It was designed as a full system of fonts with a range of weights for almost any typographical need. Condensed version can be used for type that needs to be used in a preticular area, and remain legiable from a distinct size. Long form copy, however, may be harder to read in Gotham HTF Condensed. Gotham HTF may be a better option in these cases. Headlines or headings should be at least 2 points larger than body copy.

GOTHAM HTF CONDENSED

GOTHAM HTF

Gotham HTF CONDENSED ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890

Gotham HTF LIGHT ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890

Gotham HTF BOOK CONDENSED ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890

Gotham HTF BOOK ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890

Gotham HTF BOLD CONDENSED ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890

Gotham HTF BOOK ITALIC ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 Gotham HTF BOLD ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 Gotham HTF BOLD ITALIC ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 Gotham HTF BLACK ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 Gotham HTF BLACK ITALIC ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 Gotham HTF ULTRA ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890

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FOURQUADRANTS

COMPLEMENTARY TYPEFACE

Constantia

If circumstances require a serif for long form copy like an annual report or more formal communications like an invitation, you may consider using the complementary typeface, Constantia. This typeface was inspired by classical typefaces for an elegant and functional design. It should be used secondarily to Gotham HTF and not in headlines.

Constantia Regular ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890

Body copy can be set at 9 to 14 point, but 9 point is standard for long form copy.

Constantia Regular ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 Constantia Bold ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 Constantia Bold Italic ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890

TYPOGRAPHY 24

COLOR

COLORING WITHIN THE LINES.

Hospitals understand the importance of color in creating a calm and refreshing enviroment. The power of Four Quadrants purples is obvious at every clinical complex floor. Color can be just as powerful in other forms of communication as well. When used consistently, colors help make a brand more cohesive and recognizable. Colors can become as identifiable as the logo or the name, but only if they are used consistently and correctly.

COLOR 26

PRIMARY COLOR PALETTE.

All three purples comprise the primary color palette. They should be the dominant colors used when designing all print materials. Royal Purple should appear in every piece of communication that allows color. Royal purple type, however, should not be used for long lists or lengthy copy blocks. The colors in the primary color palette should always cover more area or be used more than any other color that appears in the material. CMYK colors are provided to allow for exact matching.

GOOD MORNING PURPLE

CMYK: 19, 39, 0, 21

MIDâ&#x20AC;&#x201C;DAY PURPLE

CMYK: 19, 49, 0, 60

ROYAL PURPLE

CMYK: 19, 49, 0, 85

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FOURQUADRANTS

SECONDARY COLOR PALETTE

The secondary color Palette is used for when the primary palette is unusable or unsuitable for the project, and also as a complement to the primary palette. White and the two purples are the main secondary colors that should be used. White can be used as title color or even copy color. You must have the type on a dark background if you use white type. (please follow brand architecture for correct uses) Purple on the other hand may be used for occasional uses, but only if primary colors are unsuitable.

CMYK: 0, 0, 0, 0

CMYK: 49, 88, 11, 1

The secondary colors for the Secondary palette are the family of tan colors. Mainly used for backgrounds, these colors are not intended for body type uses. (please follow correct and incorrect usage of using these colors.)

CMYK: 65, 100, 29, 19

CMYK: 1, 0, 25, 0

CMYK: 11, 8, 17, 0

COLOR 28

STATIONARY SYSTEM

PIXELS & CONTINUITY A cohesive stationery system includes letterhead, envelopes and business cards. In many cases, these materials are the first impression, so they must present a unified look. They are a key component to the brand and offer an easy way to maintain consistency across the Hospital system.

STATIONARY SYSTEM 30

LETTERHEAD & ENVELOPES.

The letterhead design is standardized to promote consistency, yet it also offers a way for units, complexes, departments and organizations to include their contact information within the design. There should be no unit–specific logos on medical complex letterhead. The left margin should be 1¾” and align with the word QUADRANTS. The right margin should be 1” and the top margin will vary according to the amount of text printed in the address section of the letterhead. Information appearing in the top margin below the horizontal logo may occupy as many as four lines of text. It is recommended that the name and address of the unit be placed in this space. Right of the horizontal logo, units may include division, department or individual names, as well as phone numbers, fax numbers and e-mail addresses. Unit-specific information appears in black and is added as orders are placed. All orders must be placed and produced through one of our approved convenience contract partners. Word document templates are available for digital use only and can be downloaded at fourquaadrantsmemorial/brand.

BRAND BOOK

FOURQUADRANTS

Memorial Services Medical Way 2341 Washington D.C, VA 20247 Jeffery Ronald Jones 1735 Washington Way Virgina, VA 27823

254.515.7190 254.515.7946 (fax)

Dear Jeffery, Lorem ipsum dolor sit amet, consectetur adipiscing elit. In faucibus lacus in magna sagittis in vulputate dui rhoncus. Aliquam posuere venenatis placerat. In fermentum justo quis ante eleifend dictum. Vestibulum nec nunc lectus, sit amet viverra neque. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Proin tellus est, convallis eu pulvinar ut, consectetur ac nibh. Aliquam erat volutpat. Cras semper nisl id erat feugiat malesuada. Donec faucibus, nunc in gravida auctor, elit enim pretium ante, id fermentum urna felis eget tellus. Sed viverra lobortis venenatis. Vivamus ultrices condimentum orci, vitae mollis urna bibendum non. Aenean pellentesque, erat id commodo congue, urna elit iaculis arcu, imperdiet convallis nibh ante vitae turpis. Class aptent taciti sociosqu ad litora torquent per conubia nostra, per inceptos himenaeos. Duis in urna neque, nec condimentum sem. Maecenas sed risus posuere ipsum rhoncus tincidunt. Sed quis orci id ante venenatis dictum. Ut semper metus nec erat laoreet et gravida lacus porta. Mauris euismoderat eget diam gravida tincidunt. Suspendisse volutpat sem et metus porta vulputate. Nam vel lectus sapien. Integer quis arcu nunc. Phasellus lorem sem, tincidunt id imperdiet sit amet, blandit a urna. Sed molestie scelerisque tristique. Donec augue leo, malesuada at faucibus non, laoreet quis nulla. Sincerely, Donald, Francis

Memorial Services Medical Way 2341 Washington D.C, VA 20247

Jeffery Ronald Jones 1735 Washington Way Virgina, VA 27823

STATIONARY SYSTEM 32

BUSINESS CARDS. Business cards can include up to ten lines of information (all information in a two column system, including personal information). The Four Quadrants Memorial Hospital address must be located on the card alongside the personal office address. This will help on-floor visitors and delivery people locate your office. The copy is set at 8 point with 11 point leading in Constantia. The individualâ&#x20AC;&#x2122;s name appears in bold and all the copy aligns with the Four Quadrants logo. All cards back will have the same design. If exceptions are needed, contact Four Quadrants Communications at 254.512.2565. All hospital system business cards must conform to this format and may not carry unit-specific logos. To place an order, contact the Hospital Copy Center at 254.512.2566.

BRAND BOOK

FOURQUADRANTS

Afred Morrison, MD

DEPARTMENT HEAD NEUROSURGERY

NEUROSURGERY FLOOR Office suite 7800 202.515.7190 morrison@fourquadrants.org

Memorial Services Medical Way 2341 Washington D.C, VA 20247

front side

back side

STATIONARY SYSTEM 34

POWERPOINT PRESENTATIONS

Cover Slide

The cover slide introduces your presentation with a large photograph to help engage the audience. The photoâ&#x20AC;&#x2122;s width should be kept even with the bar at the top of the template and allow room under the photo for your heading. Be sure to size or crop your photograph to fit the area. The heading should be Royal Purple Gotham HTF Bold 32 point in all caps. To download all our PowerPoint templates and specifications, visit: http://FourQuadrantsMemorial/brand.

Body Slide

The majority of the slides in your presentation will be this body slide. It gives you the ability to customize the copy to include a heading, subhead and bullets. These slides include a gradient background to add some interest to the presentation, but additional slides with a white background are also available online. The heading should be Royal Purple Gotham HTF Bold 32 point in all caps. The subheadings are black Gotham HFT Condensed 28 point with title case capitalization. The bullets are black Constanita 24 point with sentence style capitalization. The white background should be used if you are including graphics that have a white space around them. Presentations may contain copyrighted and confidential information of Four Quadrants Memorial Hospital and/or it subsidiaries. Those having access to these works may not copy, use or disclose the information contained within without written consent of the Four quadrants Memorial Brand. Unauthorization may be cause for results of prosecution.

BRAND BOOK

FOURQUADRANTS

HEADER GOES HERE IN GOTHAM HTF BOLD ALL CAPS SUBHEADER GOES HERE IN GOTHAM HTF CONDENSED BOLD ALL CAPS Bullet information goes here, upper & lowercase Constantia, regular 24pt

HEADING GOES HERE IN GOTHAM HTF BOLD ALL CAPS cover slide

body slide

STATIONARY SYSTEM 36

ID CARDS. Identification cards are used for all Four Quadrants Memorial Hospital employees. Cards are used for entrance and exit of facilities, currency for the FourQuads CafĂŠ and for interior payment for Business charges. (ie. prints & shipping charges) Cards will include a facial and retinal recognizing software to ensure card and facility safeties. ID number, card number and expiration date should be placed beneath horizontal logo 9pt type. Name, title and position will be included below to ensure position ranking and communication regulations. Backside of the cards contains disclaimer information and both information swipe and banking electric strips. DO NOT create holes or scratch strips, doing this can damage electric strips and electronic connection. If card is damaged please contact 202.456.7867 for any more info.

BRAND BOOK

FOURQUADRANTS

FOURQUADRANTS M E M O R I A L H O S PI TA L

BANKING USE ONLY TM

MEMORIAL HOSPITAL

ID#: 9882â&#x20AC;&#x201C;3172 Card#: 342131712332 Expires: 10/11/2015

ALFRED MORRISON MD

2304038884299 This card must be carried at all times and is to be shown for identification upon request of Four Quadrants Memorial security. Report loss of card immediatly to the Four Quadrants Memorial Office of Security and Safety. A replacement fee will be charged for lost cards. For more information please call 202.456.7867

DEPARTMENT HEAD NEUROSURGERY

STATIONARY SYSTEM 38

WEBSITE APPICATION Web application is a pivotal necessity for the health care system. Having a unified website that is available for the public helps spread the care that our hospital performs. User interface combined with design elements position our website to be an easy access for information for all patients. Simple layout design allows the site to be accessible for all ages. A secondary Spanish and Chinese sites are also available (with the use of a separate URL).

User-centric design

Through every step of Web design and development, consider the needs, goals and expectations of your site’s users. Clearly define and prioritize your audiences. Then design the content, layout, organization, navigation, structure and functionality for those audiences.

Brand consistency

Make sure your users know your site is part of Four Quadrants. Design Web sites in such a way that every element of the site supports the Four Quadrants brand. Use the Brand Book to guide the online creative process.

Strong content

Content is the heart and soul of every Web site. Without it, most sites wouldn’t exist. Create content that is engaging, interesting, up–to–date, accurate, on–brand and most importantly, relevant and valuable to your audiences.

Usability

Think about what your users want from your site. Consider how they want it to work, what words and language resonate and what information is most important to them. Make every element of the site intuitive for your users (not just for the site’s designers or department heads).

BRAND BOOK

FOURQUADRANTS

Sound visual design

Most people prefer attractive sites, but they must also be functional. Good design comes from thoughtful use of the Four Quadrants’s color palette, white space and typography while also positioning and leveraging existing Web conventions.

Structural markup Keep design and content separate. Write Web code that presents a site’s information in a structured, organized and intentional way, and use CSS to lay out the content.

Accessibility

Like our hospital, our users are diverse. Site content needs to be accessible and useful to all of those users. Four Quadrants Memorial Hospital is committed to delivering accessible Web sites.

Sustainability

Keeping sites fresh and accurate requires consistent updates, revisions and modifications. Sites should be built for simple, efficient management and evolution. Web management tools should be chosen based on the needs of the sites’ managers and contributors.

About Us

For the Media

For Health Professionals

Search Site

Find a Doctor

Medical Services

Locations

Patients & Visitors

Health Resources

REQUEST AN APPOINTMENT

MAKE EVERY MOMENT COUNT Know your Health Risks

HAVE A QUESTION? Need a doctor referral? Call (255) 302–CARE BILL

PAY BILL ONLINE

LATEST NEWS Four Quadrants Memorial Announces First Exoskeleton Technology in V.A. & D.C. Leading exoskeleton technology opens research oppurtunites on spinal cord injuries. 360O

VIRTUAL TOUR

CLASSES & EVENTS FIND A DOCTOR

Four Quadrants Memorial Hospital provides information and education designed to promote educational, and health and wellness classes and events that promote a healthy lifestyle Search classes and events.

QUICK LINKS

PAITENT INFORMATION

ABOUT US

Careers

Advance Directions

Leadership

Classes & Events

Find a Doctor

Four Quadrants Hospital

Donate to Four Quadrants

Health Library

Four Quadrants Physician Partners

Maps & Directions

Medical Services

Foundation

Online Bill Pay

Patient Pre–registration

Sister Branch Magnolia

Schedule a Mammogram

STATIONARY SYSTEM 40

SMART PHONE APPLICATION.

Verizon

The Four Quadrants Medical ™ App is aimed at giving the user a friendly and fast way to gather information on all mobile devices. Features include: •Find a location– Map hospitals, emergency rooms (ER) or urgent care centers close to your location. •Wait Times – View current ER and Urgent Care wait times •Request an Appointment – Add patient information, provider name and location and desired dates and times. •Symptom Checker – Find medical information based upon your symptoms •Social Media – Connect with the Four Quadrants via Facebook, LinkedIn, Twitter and YouTube •Facility Addresses, directions and parking information •Doctor Finder – Search through our extensive list of medical professionals and find co–pay. •Pay Bills Online – Pay all bills via Four Quadrants Patient confidential banking system.

Please Note: Some features require the app to use your location available for Apple, Android, Amazon, Samsung and Lenovo

HAVE A QUESTION? Need a doctor referral? Call (255) 302–CARE

BILL

360O

PAY BILL ONLINE

VIRTUAL TOUR

FIND A DOCTOR

BRAND BOOK

FOURQUADRANTS

EMAIL SIGNATURES The Four Quadrants Medical personal and financial employees emails will be issued an email signature attachment. Either the â&#x20AC;&#x153;4â&#x20AC;? or the Horizontal logo will be placed in their email signature. A mandatory layout for all signatures is shown here. The name, title, and address information will be aligned with the mark or logo.

Aldred Morrison, MD

All information is set in Gotham HFT light, 9pt.

2341 Medical Way Rd NW Washington, DC 20247 T 202. 515. 7190 F 202. 515. 7192 morrison@FourQuadrants.org

Department Head Neurosurgery

Aldred Morrison, MD Department p Head Neurosurgery g y

2341 Medical Way Rd NW Washington, DC 20247 T 202. 515. 7190 F 202. 515. 7192 morrison@FourQuadrants.org

STATIONARY SYSTEM

DESIGN EXAMPLES

LOOKING GOOD Everything from symbols system to banners should be designed with a consistent look. This steadfast attention to detail across every usage of design will connect the materials in a way that further reinforces and builds the brand. Because these elements are often produced through many different departments, itâ&#x20AC;&#x2122;s even more important to establish a consistent look that can be easily followed, duplicated and produced.

DESIGN EXAMPLES 44

SYMBOL SYSTEM. Four Quadrants Memorial Hospital contains a unique symbol system. The sole purpose of these symbols are to inform the audience in the quickest and most efficient manner possible. Many of the figures within each are made of basic rounded shapes. This is done in order for each to be easily deciphered. There is consistency within each symbol, in that they use rounded edges throughout. No potential symbol may feature sharp points of any kind, as this will break continuity within the series.

BRAND BOOK

FOURQUADRANTS

Research Center

Eye Care

X â&#x20AC;&#x201C; Ray

OB Clinic

Pharmacy

Laboratory

Male

Female

Surgery

Family Practice Clinic

OB/GYN

Cardiology

Physician

Nurse

Wheelchair Bound

DESIGN EXAMPLES 46

ENTRANCE SIGNS. Entrance Sign design is standardized to promote consistency. All entrance signs are used at all the four major complex entrances. (North, South, East, & West.) The signs measure at 10 1/2 ft. X 5 1/2 ft., while the inner information sign measures 9 1/2 ft. X 3/4 ft. Information appears in white and lite by a 200 watt electic bulb 24/7.

BRAND BOOK

FOURQUADRANTS

10 1/2

5 1/2 we care more about what matters most

we care more about what matters most

NORTH ENTRANCE

north face

south face

we care more about what matters most

NORTH ENTRANCE

night rendition

DESIGN EXAMPLES 48

MAIN COMPLEX SIGNS.

Main complex sign design is standardized to promote consistency. Both Complex signs are used at complex entrances such as Hospital points after making through all main entrances. (North, South, East, & West.) The signs measure at 12 1/2 ft. X 8 1/2 ft. Information appears in white and lighted by a 200 watt electic bulb 24/7.

BRAND BOOK

FOURQUADRANTS

8 1/2

we care more about what matters most

121/2

we care more about what matters most

MAIN ENTRANCE

EMERGENCY

OUTPATIENT

NORTH PARKING LOT

VISITOR PARKING

401 – 410

north face

401 – 410

south face

night rendition

DESIGN EXAMPLES

PARKING & INFORMATION SIGNS

Parking and exterior informations signs are found througout Four Quadrants Medical complex. Signs are created for easy flow of parking and locational information for visitors and employees. Signs vary in scales but stick to a restricted structure of design to maintain the cohesivness within the brand family. Signs that are considered in this family are as followed... •Handicapped and employee parking signs. •Information Signs (varies in scale). •Street Wayfinding sign (varies in scale). •Parking Finder Sign (varies in scale). •Parking Lot Entrance Sign. Information appears in white and lighted by a 200 watt electic bulb 24/7.

BRAND BOOK

FOURQUADRANTS

10 1/2

VISITOR PARKING CLEARANCE 10 FEET

MAIN ENTRANCE EMERGENCY

Reservoir Rd

OUTPATIENT NORTH PARKING LOT

14 1/2

VISITOR PARKING

Pedestrian and Bicycle Traffic Only

Reservoir Rd

handicapped sign

info sign

street sign

parking finder sign

parking lot sign

DESIGN EXAMPLES

INTERIOR SIGNS. Interior Signs include signs such as bathroom, room and floor signage. Interior signs follow the same design layout that exterior signs do. All type upon signs are white (except bathroom signs). Smaller interior signs must have braille and must comply with the Americans with Disabilities Act ADA. All interior signage must be 55 inches from the ground.

BRAND BOOK

FOURQUADRANTS

3 2 1/2

E 153 EXAM ROOM

room sign

EAST WING

2 1/2

PHARMACY

MAIN RECEPTION INTENSIVE CARE EMERGENCY ROOM

2 3/4

NURSE STATION CAFE RESTROOMS

bathroom sign

floor sign

DESIGN EXAMPLES

UNIFORM STANDARDS

DRESS TO IMPRESS Uniforms not only cohesively regulate your brand into a stronger identity, but also help allow visitors and patients to understand what the different positions are within the hospital complex. Using general layouts and color schemes, a brand can be identifable by all who visit the Four Quadrants Memorial complex.

UNIFORM STANDARDS 56

NURSING STAFF ATTIRE.

Our nursing attire is created to extenuate the Four Quadrants brand, while creating a comfortable uniform for our nursing staff. All pieces include the vertical logo placed upon the right chest. Menâ&#x20AC;&#x2122;s scrubs are a dark grey while womenâ&#x20AC;&#x2122;s are a Four Quadrants morning purple. Both bottoms are white, with the usage of the vertical logo placed upon the upper, right leg. All scrubs can be ordered from the Four Quadrants retail outlet, with the usage of your medical ID number. Visit www.fourquadrantsmemorial/login/outlet/scrubs

BRAND BOOK

FOURQUADRANTS

UNIFORM STANDARDS 58

SURGICAL STAFF & PHYSICIAN ATTIRE.

For our Physician and all surgical staff we use Four Quadrants Royal purple as the scrub color of choice. Again logo placement is upon the right chest. Unlike the nurse’s scrubs, both top and bottom are the same color for both male and female. The physician’s coat follows the same logo placement restrictions as scrubs do. All physicians’ jackets must be ordered from in house to ensure all brand requirements are reached. All scrubs and coats can be ordered from the Four Quadrants retail outlet, with the usage of your medical ID number. Visit www.fourquadrantsmemorial/login/outlet

BRAND BOOK

FOURQUADRANTS

UNIFORM STANDARDS

HELEVAC & EMT. Helevac and Emergency Medical Team uniform must meet all The Department of Health and Human Services (HHS) safety restrictions. Both teams must wear state issued badges and medically trained patches at all times. Pants must always be used while tops can be either short– sleeve or long–sleeve. Jackets are also issued (just not displayed). Helevac team members are also required to wear safety-restricted vests, equipped with FCC compliant MDC1200 two–way radio. Reflective green must be the primary choice for all vests. All attire and equipment can be ordered from the Four Quadrants retail outlet, with the usage of your medical ID number. Visit www.fourquadrantsmemorial/login/outlet/clothing

BRAND BOOK

FOURQUADRANTS

UNIFORM STANDARDS

ANCILLARY STAFF. Ancillary staff members include all custodial, factotum, and grounds team members. All team members must wear the secondary color tan uniform for distinction. Four Quadrants wants to ensure that the all employees are tied into the same brand, while having their own connection to their specific field. All attire and equipment can be ordered from the Four Quadrants retail outlet, with the usage of your medical ID number. Visit www.fourquadrantsmemorial/login/outlet/clothing

BRAND BOOK

FOURQUADRANTS

UNIFORM STANDARDS 64

SECURITY. Security Team and on–site Police task force are issued a Four Quadrants Police uniform. All teams must wear The Royal purple commando long–sleeve, with state issued badges. Pants issued are black cargo commando. Security teams are also issued a FCC compliant MDC1200 two– way radio. Team members with specific training and permits are permitted the use of carrying firearms or electric stun guns. (must pass restricted ATF course and file for consent) All attire and equipment can be ordered from the Four Quadrants retail outlet, with the usage of your medical ID number. Visit www.fourquadrantsmemorial/login/outlet/clothing

BRAND BOOK

FOURQUADRANTS

UNIFORM STANDARDS 66

CONCLUSION

Leading the Way A great guide doesn’t just show you the way. It gives you the power to lead. Now you have the standards needed to be a part of this effort in building the Four Quadrants brand. By the time you’ve gotten to this point, you’ve probably realized that a brand isn’t a logo or a photograph or a color. It’s all of these things. Just like any great resource, this guide will be continually updated to reflect the latest standards and guides, so check the Four Quadrants Communications’ Web site before beginning new projects. For any additional information call Four Quadrants Communications at 202.515.3865. You can contact your hospital director of communication for assistance. To download all of the templates mentioned here, visit fourquadrantsmemorial/brand. For a broader band of identity uses please visit www.fourquadrantsmemorial/brand. Extra brand identity guideline manuals include vehicle wraps, individual Four Quadrant brand identities and advertising branding guide.

CONCLUSION 68

2015 Four Quadrants Memorial HospitalÂŠ Brand Manual