Cameron Nielsen
I N DUSTRIAL
D E S I G N
Cameron Nielsen
Education
Industrial Design BFA Candidate, Brigham Young University (French Minor) Cumulative GPA 3.58/4.0, Expected Graduation April 2010
Skills
Design
Problem finding, user research, rapid visualization, form definition, iterative refinement, presentation rendering, graphic design
Software
Photoshop, Illustrator, InDesign, Wacom interfaces, Sketchbook Pro, Painter, Solidworks, Alias, ImageStudio, Apple apps, MS Office
Prototyping
Ideation modeling, foam, rapid prototyping, manufacturing processes, paint and detailing, material properties and processes
Business
Sales, international business, presentations, public speaking, technical writing, persona emotographics, customer service, consumer and social trends, market opportunity analysis
Language
French & Tahitian (fluent)
Strengths
Passionate, proactive, creative
Experience
Student Designer, Icon Fitness, Jan. 2009 - Present - Presented final concept balancing user, environmental, and corporate needs - Validated appropriate sustainable options for large muscle group excercise equipment - Researched sustainability best practices, market perceptions, and success stories Student Designer, Logitech Wilife, Nov. - Dec. 2008 - Won $500 prize in final concept presentation to Wilife CEO and product developers - Leveraged Wilife strategic advantage technologies in new concepts - Identified market opportunities through personal interviews & observational research Industrial Designer, American Covers, Inc., Bluffdale, UT, April - Dec. 2008 - Developed several products from conception to national retail distribution - Interfaced with international manufacturing partners for rapid production - Evangelized the power of design to a company new to its strategic value
801-669-0610 cameronielsen@gmail.com www.cameronnielsen.com 960 W 100 S Provo, UT 84601
Sales Support Agent, Nu Skin Enterprises, Provo, UT, Sept. 2005 - April 2008 - Soft-sold hundreds of dollars monthly in personal care and health supplements - Mentored new employees in ultra fast-paced problem solving and multitasking - Provided expert customer service to international distributors and customers Awards/Activities
Eagle Scout, Logitech WiLife $500 Prize Winner, Industrial Design Scholarship, Jazz & Classical Piano, Racquetball, Outdoor Sports, Volunteer Service Representative, I.D.S.A. Student Council
Piggyback M OB IL E
B A B Y
M ONI TOR
Piggyback REMOTE SURVEILLANCE RES E A R C H I have a nice camcorder, but because of its bulk, I only get it out for recitals and Christmas.
I think about how many moments passed by, unrecorded, simply because it was too cumbersome to take a camcorder along.
Size is important to me because I just won’t bring a camcorder out with me if it doesn’t easily fit in my pocket.
After several weeks of group research, we synthesized patterns from our pool of data collected from personal interviews and observations. At this point, we chose individual directions. I chose the pattern of a ‘bodyguard protecting a singular object of value. Next, I explored different definitions of a VIP, and discovered baby monitors. After strategically analyzing the current baby monitor market in the context of current technologies, I discovered an opportunity to reimagine an archaic product industry.
Observed Pattern: Many people have one thing of singular importance that they want to protect at all costs - a VIP.
Piggyback 24/7 PARENTING SIDEKICK
Being a new parent is a difficult experience that requires lots of vigilance. Piggyback s docking sytem fosters both short and long distance peace of mind via the Logitech WiLife surveillance network. Parents can monitor their child from a neighboring room, from work, or from across the world.
Piggyback M OB IL E
B A B Y
M ONI TOR
Piggyback is a mobile baby monitor for the gadget age. Part baby monitor, part HD camcorder, it offers a single solution to parents seeking to ensure their child s safety while capturing the elusive kodak moments of everyday life. The green camera unit can dock at the main charging cradle (right) and smaller auxiliary mounts that can fit on play pens, baby carriers, strollers, or anything else you have handy.
LOGITECH SPONSORED PROJECT
$500 PRIZE WINNER
Tweak
DYNAMIC DECOR
Tweak
USER
PERSONA
Spontaneous
Automatic
Stickshift
Day-Timer
Kate is a fun-loving city dweller who likes to try new things and take an active role in managing her life. She has a chic, modern style, but pairs it with a casual and playful attitude rather than the stuffy, austere aspect of most modern decor.
Tweak
D E C O R I D E AT I O N
Based on a qualitative survey I conducted about the underlying motives and emotions of the decorating process, I sought to design a picture frame that enabled the user to have a more creative role in the decorating process. The personal nature of the home fosters very personal expression, and I explored dozens of ways to catalyze a custom decor experience.
Tweak DYNAMIC DECOR
Tweak is a standard picture frame with a twist. The picture plane is rotated on its diagonal axis relative to the wall. Rotating the frame changes the viewing angle for the observer. This alteration empowers the decorator to take an active role in the creative decorating process. The wall is transformed from a static 2-D surface into a dynamic 3-D environment. Multiple frames can be combined to generate a variety of engaging arrangements.
Clamshell EASY TRASH TAKE-OUT
Clamshell U S E R
R E S E A R C H
Survey Results halfof kitchen trash cans are cheap plastic ones. 3/4 of kitchen trash cans are in an easily accessible spot. half wait a day or more to take out the trash when the can is nearly full.
Bag Replacement Addressed
Bag Removal Unmet Opportunity
The Trash Cycle
Observations Disposal Addressed
Can Straddling
Bag Pinch-Off
Trash Overflowing
Clamshell F O R M
D E V E L O P M E N T
Most trash cans focus on the experience of putting trash in the can, but research led me to identify unaddressed issues with the trash take out process instead. I sought to add value to the cheap plastic trash can with simple form-based solutions focused on the task of removing a full bag from the can.
Clamshell EASY TRASH TAKE-OUT
Clamshell is a fresh take on the common cheap plastic trash can. Its unique form makes it easier to remove a full bag from the can. Feet at the base let you stabillize the can with your feet. Large cutouts on the top rim permit the user to easily grab the bag without stuggling to peel it off the lip.
Nest_One BIRD
S TA R T E R
HOM E
Nest_One M O D E L
I D E A T I O N
This was an exercise in adaptability - create a birdhouse using the process and aesthetics of a particular designer. Sketching is my preferred ideation method, but for this project, I employed rough model ideation like German furniture designer Konstantin Grcic.
Nest_One BIRD
S TA R T E R
HOM E
Nest_One is more a nest frame than a birdhouse. It is made of a single bent steel rod. One end is a perch for feeding, and the other is threaded and can be mounted on a house or any softer material. The bird has freedom to create its habitat as it sees fit.
Skรถta
HANDLE STOOL
Sköta
P R O C E S S
The brief with this project was to design a collapsible stool for IKEA with a 3” X 18” X 24” footprint. First, I explored different mechanisms with foamcore models. During this process, I realized that adults must bend over to access most stools. In my sketches and prototypes, I sought to integrate a handle into the folding mechanism.
Skรถta
HANDLE STOOL
Skota is a handled stool can be placed, folded, and stored while maintaining an upright posture. This helps prevent lower back strain for adults who must bend over to access most stools. Skota folds flat for compact storage and shipping. This, along with cheap, durable materials (bent wood particle board, electrical conduit, and a bicycle handle grip) fits in with IKEA s philosophy of af fordable design for everyone.
Refresh
INTERNSHIP WORK
Refresh
DUAL SCENT CANISTER
Based on existing research in home air freshener trends, I designed the Refresh 1 oz. dual scent gel can as an evolution of the existing single-scent version. This new design refined and expanded aesthetics of the growing Refresh brand. I was responsible for the design, virtual model creation, interfacing with international manufacturing partners, and visual sales presentation to retail buyers. This product is now on sale in Target, Wal-Mart, and other nationwide stores.
Refresh
S C E N T
C O N T R O L
Our nose only smells something for a few minutes before it reaches equilibrium and we don t notice the scent anymore. This is why air fresheners are usually only noticed when one first enters the room or car. The new Refresh dual scent gel can features a scent control lid design that allows the user to customize their aroma experience by alternating, mixing, or sealing off the two scents.
Refresh
PRODUCTION MODELING
I was responsible for the modeling, prototyping, and interfacing with international manufacturing partners for this product and several others. Through this experience, I gained an understanding of how to preserve design integrity while simultaneously streamlining the manufacturing process.
Branding PARK CITY YOUTH SOCCER
Work for the competitive Youth Soccer Club of Park City, Utah. Two local rival clubs Black Diamond and Extreme had recently merged, presenting an opportunity to redefine Park City Youth Soccer and unite the community.
Branding PARK CITY YOUTH SOCCER
ARGENTUM: A NEW DIRECTION
PARK
parkcityargentum
parkcityargentum
PARK
park city
BLACK DIAMOND: AN EVOLUTION
PARK
CITY
park city
PARK CITY
After generating several hundred logotype ideas, I presented two options to their two directors. Argentum is a brand new direction-it pays homage to Park City s heritage of silver mining by incorporating the periodic table symbol for silver in the logo. 窶連rgentum is latin for Silver. The crown refers to the old Park City Silver King mine. Black Diamond retains one of the old team names but gives it a new iconic identity.
park city argentum
park city argentum
PARK
CITY
CITY
CITY
Branding PARK CITY YOUTH SOCCER
After generating over 250 logotype concepts, I presented two options to their two directors. Argentum is a brand new direction-it pays homage to Park City s heritage of silver mining by incorporating the periodic table symbol for silver in the logo. 窶連rgentum is Latin for Silver. The crown refers to the historic Silver King mine. Black Diamond retains one of the old team names but gives it a new iconic aesthetic.
Cameron Nielsen
801-669-0610 cameronielsen@gmail.com www.cameronnielsen.com