Camila Codino - Graphic Design Portfolio by Camila Codino

CAMILA CODINO

CAMPAIGN 1

BLUE

CONCEPT

helping out in the community .

be more open when it comes to

tool will encourage people to

W e truly believe that this

BLUE

CONCEPT CREATION BRANDING APPLICATION DESIGN ADVERTISING DESIGN ANIMATION

Blue was created with the objective of giving people easier access to charitable events happening in their area. The main idea behind this company is to socialize the way people help. With this in mind, we created several platforms for people to learn about what is going on in their area and to create their own charities and events and have the chance to get a sponsorship. We believe that helping local communities should be a base in peopleâ&#x20AC;&#x2122;s lives, and we want to make this process as fast and easy as possible, without living out fun. We want people to attend this events like they would attend an afternoon yoga class in the park, or an emerging artistâ&#x20AC;&#x2122;s showcase; that is to say, we want people to look at these activities in a positive light in which they will not only get to help improve their community, but as something that they would do regardless of that.

BLUE

CAMPAIGN 1

POSTER AD These posters will be placed in local magazines with the calendar that corresponds to that region. The point of these posters/ads is for people to keep the information we provide, without being intrusive, but rather have it be their choice to keep it. The design is meant to be simple and easy to understand by everyone. The pictures that are used are meant to be impacting and showcase nature in its truest and most beautiful form.

MIDNIGHT CALENDAR AD

DECEMBER | 2015 M O N D AY

T U E S D AY

W E D N E S D AY

T H U R S D AY

F R I D AY

S A T U R D AY

S U N D AY 1 DOWNTOWN GREEN FARMER’S MARKET

PAW SHELTER VOLUNTEER DAY

SOUTH BEACH RECYCLING EVENT

COLONY ONE GARDENING CLASS

MIDTOWN FARMER’S MARKET

23/30

DOWNTOWN DORAL SUSTAINABILITY JAM

F o r m o r e i n f o r m a t i o n v i s i t : w w w. b l u e . o r g o r d o w n l o a d t h e a p p

BLUE

COLLATERAL 1

OCEAN

W e want people to

CALENDAR

calendar at all times in

have easy access to our original formats rather than just mobile .

JANUARY | 2016 M O N D AY

T U E S D AY

W E D N E S D AY

T H U R S D AY

F R I D AY

S A T U R D AY

S U N D AY 1 DOWNTOWN GREEN FARMER’S MARKET

PAW SHELTER VOLUNTEER DAY

SOUTH BEACH RECYCLING EVENT

COLONY ONE GARDENING CLASS

MIDTOWN FARMER’S MARKET

23/30

DOWNTOWN DORAL SUSTAINABILITY JAM

F o r m o r e i n f o r m a t i o n v i s i t : w w w. b l u e . o r g o r d o w n l o a d t h e a p p

POSTER AD

CAMPAIGN 1

APPLICATION

BLUE

screens more movement .

instead of pictures , to give the

videos are used as backgrounds

A main feature of the app is that

The main platform for communication is the app, in which people will be able to access a calendar relevant to their location, a system to create events and let other people know about them, collect points for every event assisted, which are interchangable for discounts in participating local stores, explore local charities to see how they can help, and go through our social media portal in which we pick up pictures from events with the hashtag #BeingBlue.

COLLATERAL 2

CREA C TREE A AC TNR EE EAA VC N TEREN EET V A ACE N TRN EETA VT E NE NETA VN E NETV E N T

E X P LEO XR PE LO EBX RLPEULE E B OX LRU PEL EEO BXL RPU ELEO BR LE U EB L U E

OtifecoOtifeco ca; numca; Otifeco essintr num udemunum essintr ca; Otifeco numudemunum Otifeco ca; essintr audet numudemunum ca; essintr ventilin audet numudemunum essintr ventilin audet udemunum ventilin audet ventilin audet ventilin stiu corstiu auciae cor convo, auciae stiu cor obsenata convo, auciae stiu cor obsenata convo, que stiu auciae cor etPat obsenata que convo, auciae duconetPat obsenata convo, que duconetPat obsenata que duconetPat que duconetPat ducondam nest dam firmihil nestdam firmihil cipions nestdam cipions ulicaperorem firmihil nest dam ulicaperorem cipions firmihil nest periverem ulicaperorem cipions firmihil periverem ulicaperorem cipions periverem ulicaperorem periverem periverem autuastautuast ienatumienatum autuast diis, potabus; diis, ienatum autuast potabus; C.autuast ienatum diis, maior potabus; C.ala ienatum maior diis, pero potabus; C. aladiis, maior pero potabus; C. alamaior peroC.ala maior peroala pero egit? Mor egit? patiae Moregit? ne patiae ilicaedes? Mor ne egit? patiae ilicaedes? Mor Iquam egit? nepatiae ilicaedes? Iquam Morne patiae ilicaedes? Iquam ne ilicaedes? Iquam Iquam

E X P LEO XR PE LO ELX ROPECLA E L OO X LRP CE CLA E H O LLX A O RPC R C ELH IA O TLA LIR OR EE CS IT H ALIA L O ERC SCIA H T LIAER C SIHTA I ERSI T I E S

E V E NETV E PN HT O EV TPO EHNOE TTVO PEHNO ETT VP O EH NO T TPOH O T O

DOWNTOWN DOWNTOWN DOWNTOWN GREEN GREEN DOWNTOWN DOWNTOWN GREENGREENGREEN FARMER’S FARMER’S MARKET FARMER’S MARKET FARMER’S MARKET FARMER’S MARKET MARKET T A K E PTH AO KT E OP HTO AT KO E PH TA OK TO E PTH UAO PKL TEO A PU H DPOP LTO HOO AD TU OP H LOA TO DU P PL HO OA TD U O PPLHOO ATDO P H O T O

E V E NETV E NN AT E MV E NEANME TEVNEANM ETV EN EA NM T EN A M E

A D D AA SDHDOA R TS A, H DCO DLREA TA, A R SCD HL ND OEARA A M TR A E , SD C N HD L A OEM R AAT ER S , H CNO LAE RMA TE ,R CNL A EM AR E NAME

L O C ALTOI C OA NTL IOOCNA L TO I OCNALTOI O CN AT I O N

BLUE B L U E B L U EB L U EB L U E

SOUTH SOUTH BEACH SOUTH BEACHSOUTH BEACH SOUTH BEACHBEACH RECYCLING RECYCLING EVENT RECYCLING EVENT RECYCLING EVENT RECYCLING EVENTEVENT

I N C L U IDNEC L A UPDLIEN AC AL EPUO LDA IRE NCC A A ELDO U PDL D R IRN A EEA CSA D E LSU DPOD RLREASC A ASE D PDOLRR AECS AESD O D R EAS D SDRESS

S U R PSRUI R SP I NRSG IUSR T IN P UR G S RU INS TRIU O P NR SU R GN UT IS R TO T IU PN O URG TIN A STIO U O NU R GA TNTTO UOR UN T A T OO U TA T O A S O U TSHO U BT EH A SO CBH UETA CS HC LOH E BUA EC TN A SH LO C IENB H U AG E TN CA HILC NE BH GA EN C AL ICN E HG AC NLI E NA GN I N G OtifecoOtifeco ca; numca; Otifeco essintr num udemunum essintr ca; Otifeco numudemunum Otifeco ca; essintr audet numudemunum ca; essintr ventilin audet numudemunum essintr ventilin audet udemunum ventilin audet ventilin audet ventilin stiu corstiu auciae cor convo, auciae stiu cor obsenata convo, auciae stiu cor obsenata convo, que stiu auciae cor etPat obsenata que convo, auciae duconetPat obsenata convo, que duconetPat obsenata que duconetPat que duconetPat ducondam nest dam firmihil nestdam firmihil cipions nestdam cipions ulicaperorem firmihil nest dam ulicaperorem cipions firmihil nest periverem ulicaperorem cipions firmihil periverem ulicaperorem cipions periverem ulicaperorem periverem periverem autuastautuast ienatumienatum autuast diis, potabus; diis, ienatum autuast potabus; C.autuast ienatum diis, maior potabus; C.ala ienatum maior diis, pero potabus; C. aladiis, maior pero potabus; C. alamaior peroC.ala maior peroala pero egit? Mor egit? patiae Moregit? ne patiae ilicaedes? Mor ne egit? patiae ilicaedes? Mor Iquam egit? nepatiae ilicaedes? Iquam Morne patiae ilicaedes? Iquam ne ilicaedes? Iquam Iquam

M I S S IM OINS S I OMNI S S I OMNI S S I O MN ISSION The Hope TheMovement HopeThe Movement Hope is inter-denominational, The Movement is Hope inter-denominational, The Movement Hope is inter-denominational, Movement 501 is inter-denominational, (c)(3) 501 is inter-denominational, (c)(3) 501 (c)(3) 501 (c)(3) 501 (c)(3) non-profit non-profit movement non-profit movement based non-profit movement in based Miami, non-profit movement in based Florida Miami, movement in Florida with based Miami, a passion with inFlorida based Miami, a passion inwith Florida Miami, a passion with Florida a passion with a passion to bringtosocial bringand social to bring spiritual and to social spiritual bring change and to social bring change spiritual throughout and social throughout spiritual change and Latin spiritual throughout change AmeLatin change throughout AmeLatinthroughout AmeLatin AmeLatin America, United rica, United States, rica,States, and United the rica, and world. States, United the rica, Our world. and States, United vision the Our world. and States, to vision create the Our and world. to a vision create theOur world. to a vision create Ourtoavision create toacreate a Revolution Revolution of Love Revolution of throughout Love Revolution throughout of Love world Revolution throughout ofopening Love worldof throughout opening Love the world windows throughout opening the world windows opening the world windows opening the windows the windows of heaven of heaven to allow ofto heaven the allow rain ofthe to heaven ofallow God?s rain ofof to heaven the presence God?s allow rain to of the presence allow God?s to rain fallthe ofupon presence to God?s rain fall of upon presence God?s to fall upon presence to fall upon to fall upon His people. His people. Flowing HisFlowing people. through Histhrough Flowing people. the His streets people. the Flowing through streets like Flowing athrough the mighty like streets athrough mighty the river. like streets ariver. the mighty like streets ariver. mighty like a river. mighty river.

D E S CDREI S PC TR IDOIEP NSTCI O R D IN EPSTCID R OEINP ST CIROI N PTION T E L L PTEEO LL P LPEETO M EP O L LREEP M E TAO EO BLPR OLLEUEPTA TEM E B T OO LO HPL RU ELET P EEEA V T M O B H EO PO N ER LU TETVA MT EB O H NO R E TU EETA VT B EH O NET UT E VTEHNET E V E N T

PA S SW P AOSRSD WPO AR SD SW PO AR SS DW PA OSRSDW O R D

MIDTOWN MIDTOWN FARMER’S MIDTOWN FARMER’S MIDTOWN FARMER’S MIDTOWN FARMER’S FARMER’S MARKET MARKET MARKET MARKET MARKET

100 W 10 H0A L WE1H S0A0 GLOT E WS1H0S G A 0 AV OT LW EE 1SH 0 S DAV G 0 AIOT L N W E LO D S HSA G IAV SN LOT EE LO SDSG SAV I OT N ELO D S AV SI NELO D ISN LO S A N G EALN EG S ETLA HEA NSN GTE KHL S AA EN TO N SGKTESVO H A LA TO E NLU S N GK E T VO N S L HT EA TO LU E SN ET K N RVO H S T SA ETO LU N ER KN VO STTO ELU E RVO NST E LU ER NST E E R S OtifecoOtifeco ca; numca; Otifeco essintr num udemunum essintr ca; Otifeco numudemunum Otifeco ca; essintr audet numudemunum ca; essintr ventilin audet numudemunum essintr ventilin audet udemunum ventilin audet ventilin audet ventilin stiu corstiu auciae cor convo, auciae stiu cor obsenata convo, auciae stiu cor obsenata convo, que stiu auciae cor etPat obsenata que convo, auciae ducon etPat obsenata convo, que ducon etPat obsenata que ducon etPat que ducon etPat ducon

APPLICATION

N O N PNRO ON FP I TRNO IO SFN SI U T PE RN IS O OSFN UI P TEN RSI O SS F NU IPTE RSIOSFSIUTEISS S U E S Children Children & Youth, Children & International, Youth,Children & International, Youth, Religion Children &International, Youth, Religion &International, Youth, Religion International, ReligionReligion A D D RAED SD S R EASD S D R EASDSD R A ES DSD R E S S 17000 North 17000Bay North 17000 RdBay Suite North 17000 Rd808 Suite Bay Sunny North 17000 Rd 808Suite Bay Isles Sunny North Rd 808 Beach Isles Suite Bay Sunny FL Rd Beach 808 33160 Suite Isles Sunny FL808 Beach 33160 Isles Sunny FLBeach 33160 IslesFL Beach 33160 FL 33160 USA USA USA USA USA

D A T ED/A T TI M E /EDTAI T MEE/DTAI TMEED /T AITMEE/ T I M E

T H E THHOEPH T EH OM E PO ET HVH O M EEP O MT EV H EHE O N MEM T POE HVN O E MTP M OEEVN M ETM OE VN EM T ENT

HOW H TO W H ETH LOP OH WE LTHP OO W HET L HO PO W H ETLO P HELP This organization This organization This is in organization need This is in oforganization need volunteers This isof inorganization volunteers need for is of in the volunteers need for day. is in the ofFor need volunteers day. forof For the volunteers day. for the For day. for the Forday. For more information more information more contact information more contact the organization. information more the contact organization. information the contact organization. contact the organization. the organization.

CAMPAIGN 1

BLUE

COLLATERAL 3

local community .

the main character in the

the idea of participating as

H opefully , this will spread

SPONSORSHIP KIT As it was mentioned above, we provide a chance for our users to create events and get a sponsorship kit from Blue. This kit includes supplies that are usually needed in events of every type and a limited budget that it given to the organizers.

#BEINGBLUE NOTEBOOK MOLESKINE CREDENTIAL BLANK TAGS APP PLATFORM STATIONERY POST ITS

SPONSORSHIP KIT

an inside look at the industry .

content , giving at the same time

graphic proposal for its

VISUAL seeks

the most extreme

CAMPAIGN 2

VISUAL VISUAL Magazine is the culmination of the latest news and a design aesthetic that goes beyond the modern expectations for this type of magazine. The idea of this publication is to change the publicâ&#x20AC;&#x2122;s perception towards what is happening nowadays in the art and design world. Although it is not limited to so, the art world is the main scene where VISUAL is created and nurtured. There are other environments closely related to this one which also contribute to the creation and content of the magazine; these would be the independent film movement, any type of fashion, visual arts, advertising, and any other type of expressive art that can be thought of. The main target of the magazine are artists, graphic designers, geeks, basically every type of creative out there. The secondary target are people who have an overall interest in what is going on in the art scene but are not the creators of any of these pieces.

VISUAL

CONCEPT CREATION BRANDING MULTIPAGE DOCUMENT

CONCEPT

VISUAL

CAMPAIGN 2

MAGAZINE The layouts are clearly influenced by several designers, mainly Massimo Vignielli, David Carson and Paul Rand. The way these three influences manage to coexist in the same publication is through the use of white space in the layouts and the consistency given to it throught the big number pages and the use of photography is the main piece of the spread, accompanied by strong typography, which is mainly sans serif.

T he more out there , the more close to VISUAL the layout comes .

VISUAL

COLLATERAL 1

MAGAZINE

CAMPAIGN 3

AEROBASEL CONCEPT CREATION BRANDING APPLICATION DESIGN ADVERTISING DESIGN MULTIPAGE DOCUMENT

AeroBasel is the ultimate airline for people who appreciate the experience of travelling. From the moment the passenger books the ticket to the moment he or she gets to their destination, AeroBasel is in every detail. This airline is tailored to people who not only enjoy, but undertand art in many ways. Its main point is to get this target to each and every art festival there is in Europe. AeroBasel was created to operate within Europe with a few occasional trips to Hong Kong and Miami Beach, to take the public to the Art Basel fair in these respective places. From head to toe, AeroBasel is designed with a clear accent towards imagery and the avant garde movement. The whole flying experience is carefully thought out to give passengers a carefully tailored experience.

AEROBASEL

CONCEPT

AEROBASEL

CAMPAIGN 3

COLLATERALS BROCHURE LUGGAGE TAGS SAFETY CARD

ENTERTAINMENT SUDOKU BOOK

AEROBASEL

aeroBASEL COLLATERALS

Ba se l

A ir

B S A A EL B IR S A A EL IR

LHR

Name

White/Walter

aeroBASEL

MAD

aero BASEL White/Walter

aero BASEL aero BASEL aeroBASEL From

London LHR

Flight

Date

Time

Gate

Seat

Group

AB1402

9JUL

21:15

Madrid MAD

Terminal

Name

Flight

B50

14C

aeroBASEL

Time

AB1402

9JUL 21:15

Gate

Seat

B50

PRIORITY ACCESS

Date

14C

Group

PRIORITY ACCESS

aeroBASEL

unforgetable .

but design is what makes it

C onvenience is key when it comes to designing arline collaterals ,

COLLATERALS The main collaterals are the luggage tags, which are based on imagery relevant to Europe; the safety card used onboard, unlike any other safety card out there, this one is designed in a comprehensive and graphic way; brochures for each destination that the airline travels too, in which information of leisure, entertainent and restaurants is provided, and lastly, a sudoku book, which follows the aesthetics of the company, intended for passengers with long wait times.

COLLATERALS

CAMPAIGN 3

MAGAZINE AeroMag is the in-flight magazine given out in every flight of AeroBasel. It explores different graphic concepts and movements and by principle, it is never boring. Without compromising legibility, the magazine is a feast for the eyes, with details to explore in every page.

A lternative materials are used to create

interesting layouts , such

as transparent and vellum papers , to create drama .

AEROBASEL

COLLATERAL 2

MAGAZINE

CAMPAIGN 1

AEROBASEL

COLLATERAL 2

APPLICATION

CAMPAIGN 4

ADIDAS

CONCEPT

blue and another of red .

duotone , using one shade of

document was created as a

T his whole mutlipage

ADIDAS

MULTIPAGE DOCUMENT BOOK BINDING

When Adidaâ&#x20AC;&#x2122;s CEO gets tired of their annual report, it is time to do something out of this world. The concept for this annual report is to leave the stockholders with their eyes open and dreaming about Adidas, not to mention, eager to keep investing. A two color piece was made for this layout to concentrate all of the energy of adidas in this beautiful dynamic composition. The main focus is, of course, the information given to the target of this publication, which are the stockholders, with out compromising the design and the wow-factor.

ADIDAS

CAMPAIGN 4

ANNUAL REPORT A didas is all about energy and constant movement , this was represented by

the choice of color and the strong images .

ADIDAS

COLLATERAL 1

ANNUAL REPORT

CAMPAIGN 5

BOOK COVER

ARUP

CONCEPT

W e believe that by approaching education with little steps , we can get further in an easier way .

ARUP

CONCEPT CREATION LAYOUT DESIGN BOOKBINDING

Little Changes is a program aimed at educating children from ages 7 to 10 throught the implementation of small shift in habits. These â&#x20AC;&#x2DC;little changesâ&#x20AC;&#x2122; as the program refers to them, consist in little daily actions that kids can have that, when combined can greatly affect the environment for the better. Throught this educational strategy, the teachers can access bigger topics by explaining simple concepts. That is to say, by explaining to kids that they should turn the lights off when they leave a room, teachers can explain that energy needs to be conserved, which derivates in why do this meassures need to be applyed, which presents the opportunity to discuss broader topics such as how do we get our energy, why are these resources limited, and explain the different solutions to this problem by tackling renewable energies. This is an example of how this program can open the doors of education by taking a little change and turning it into a big lesson.

ARUP

CAMPAIGN 5

GUIDE This guide is the instruction manual for the program. It its intended for teachers, parents or whoever will be teaching this concepts to the kids. It includes samples of the infographics that the kids will be given. The point is to make the person teaching as inspired and passionate about the topic as we want the kids to be.

W e truly believe that this tool will encourage both

children and adults to be more open when it comes to sustainability .

ARUP

COLLATERAL 1

GUIDE

CAMPAIGN 5

ARUP

COLLATERAL 1

GUIDE

CAMPAIGN 5

STYLEGUIDE S ince this is an on going project , and several people will contribute , a

styleguide was created to

follow the same guidelines .

ARUP

COLLATERAL 2

STYLEGUIDE

CAMPAIGN 5

SKETCHBOOK K ids should be taught that sustainability is something they can

achieve , not something far away from them .

ARUP

COLLATERAL 3

SKETCHBOOK

CAMPAIGN 6

ARGO W e are passionate about bringing teas directly from growers

around the world and blending them into unique and delicious signature beverages and teas .

We are committed to being a sustainable business by working with the best local and global tea, coffee, and food artisans and by contributing back to our communities to promote a healthy lifestyle and the conservation of natural resources. We are dedicated to delivering consistent quality and a genuine customer experience “one customer and one cup at a time” and to providing the “Argo experience” through our innovative approach of rediscovering the diversity and tradition of teas. We promote diversity by empowering our employees and leveraging our customers’ feedback, which together results in the best products, people, and business. Our packaging is chosen to fit in line with our sustainability initiatives and reduce our overall footprint.

REBRANDING PACKAGE DESIGN WEB DESIGN

ARGO

CONCEPT

ARGO

CAMPAIGN 6

ARGO

COLLATERAL 1

EARL GRAY TINCAN TEABAG TO-GO BAG STATIONERY BAG

PACKAGING We believe in maintaining a sustainable operation by committing to earth friendly business practices. We firmly support the conservation of natural resources and look for ways to lessen our impact on the environment. Our shopping bags and the sleeves on our paper cups are made from 100% recycled material. We also encourage customers to take advantage of our tincans resusing them to reduce waste.

EARL GRAY TINCAN TEABAG TO-GO BAG STATIONERY BAG

W e encourage conservation of the earth â&#x20AC;&#x2122; s resources by using 100% reusable or recyclable materials for our packaging .

PACKAGING

CAMPAIGN 6

ARGO

COLLATERAL 1

CHAMOMILE TINCAN TEABAG TO-GO BAG STATIONERY BAG

GENMAICHA TINCAN TEABAG TO-GO BAG STATIONERY BAG

W e encourage conservation of the earth â&#x20AC;&#x2122; s resources by using 100% reusable or recyclable materials for our packaging .

PACKAGING

CAMPAIGN 6

WEBSITE

Our website is our main interface for communicating our mission to our customers and the people who are commited to making a difference. We share our values, benfits about tea, information about our teas, all respecting our clean and wonderful aesthetics.

O ur web is easy to navigate and

it has a lot of information about the benefits and facts of tea .

ARGO

COLLATERAL 2

HOMEPAGE OUR TEAS OUR STORY CONTACT BUY

WEBSITE

CAMPAIGN 7

ORIGO CONCEPT CREATION BRANDING PACKAGE DESIGN WEB DESIGN ADVERTISING DESIGN

We traveled the world and shared a passion for beer, loved tasting the local ingredients specialties of each country we visited. Missed the delicious ingredients while traveling, and so we decided to bring all the ingredients unique to their respective regions and brew them in to the beer. Origo beer is now curated by international brewer masters who select the most authentic and delicious items from each country. Good things require patience, and so does the fermentation and maturation; we keep it in storage vats for two weeks that’s how we guarantee the perfect result and taste. Premium craft brewing is our passion, our culture and our future. Our passion is brewing, innovating and delighting the world’s drinkers. We create extraordinary, premium beer with ingredients and based on local cultures. Our brands include local and international brands inspired by local traditions. As a brewing company and our love for beer, we’re always challenging ourselves to bring something new and exciting to our drinkers. We developed the first region beer flavors.

ORIGO

CONCEPT

ORIGO

CAMPAIGN 7

LABELS

We are bringing the great taste of five regions to you. We never stop learning from the people who drink our beer and that are what drives out innovation. Give our customers the best beverage values that they can find anywhere and to provide them with the best tasting product decisions. We provide these with a dedication to the highest quality of customer satisfaction delivered with a sense of culture, friendliness, fun, individual pride, and company spirit.

MAYAN PILSNER WITH PEPPERS AND MEMBRILLO

CHINA LAGER WITH A HINT OF CASHEWS AND EARL GRAY HERBS.

ORIGO

ZULU

O rigo means origin in latin , this is why we chose it as our name , so you can taste the origin .

COLLATERAL 1

ROME

EGYPT

STOUT WITH FRUITY

PALE ALE WITH A HINT OF

IPA WITH EXTRA MALT AND

FLAVOR

GRAPE AND OLIVES

A HINT OF WHEAT

LABELS

CAMPAIGN 7

PACKAGING The package constitutes a very serious and elegant design, appropiate for the market and the product itself. We want the market, and most of all, our consumers to treat our beer like they would treat wine; like a fine mix of flavors meant to be enjoyed and savoryed. This is why we need a package that supports this idea.

MAYAN SIDE VIEW

ORIGO

COLLATERAL 2

CHINA FRONT VIEW

P ackaging gives the final touch to the product ,

this experience could not have been completed if it

weren â&#x20AC;&#x2122; t for the package .

PACKAGING

CAMPAIGN 7

WEBSITE

We want people to travel the world through our website and go into different eras. We share travel pictures and scenes from the original civilizations, while we create new flavors for future beers and improve the ones we already have.

W e want this to be the platform where we communicate with our consumers , giving them a space to realte to

We want this to be an immersive experience in which people step into our universe and explore different civilizations while enjoying facts about brewing and the beer industry in general.

ORIGO

O rigo .

COLLATERAL 3

HOMEPAGE ABOUT US BEERS HISTORY CONTACT

WEBSITE

CAMPAIGN 7

STATIONERY T his stationery is a true mirror to our identity ; elegant , clean and misterious .

NOW SERVING AD POSTER

ORIGO

COLLATERAL 4

STATIONERY BUSINESS CARDS LETTERHEAD ENVELOPE MOLESKINES VIP PASS

STATIONERY

CAMPAIGN 8

SENSE

CONCEPT

community as our starting point .

why we decided to take the

significant change , this is

community is the heart to any

W e believe that a sense of

SENSE

CONCEPT CREATION BRANDING SIGNAGE ADVERTISING DESIGN

Sense is an effort to bring sophisticated design with all the beauty of the Green Revolution to entrepeneurs, college graduates, artists and eco-friendly concious humans living in Miami. We created a community that is sustainable, sophisticated and harmonic. In order to bring all these qualities together, we navigated the world of sustainable design, and also imagined what a sustainable society would need in order to achieve greatness in our changing society, while remaining very eco-friendly. With our design concepts, we brought sophistication and functionability to the Art District of Miami, to create a clean world independent from fossil fuels. We want to change the way the world of design is known in Miami. Design came together with other fields, to create this sustainable heart to the community. We aim to create incredible graphics, while creating functional design that can gear communities for a more sustainable mentality. We aim to pave the road to a more concious design atmosphere in which advertising, community and habitat come together for a Green Enviromental Revolution.

SENSE

CAMPAIGN 8 S tay C on n eC t ed

WINTER EDITION SE N SE AP P Multimedia guides in English and

twitter.com/sense

youtube.com/sense

select guides in French, German, Italian, and Spanish. Accessibility features. Supported by Bloomber Philantropies

facebook.com/sense

pinterest.com/sense

instagram.com/sense

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SUPPORT Enjoy free admission and exclusive benefits as a member. To make a donation to support the groundbreaking environmental, social and economical efforts at the center, visit sensewynwood.org/support.

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VISITOR INFORMATION S E N S E WY N WO O D 2500 NW 2nd Ave (at 26th St), Miami 305 748 2828 CENTER HOURS SUN-WED, FRI 8 am - 7 pm SAT 8 am - 10 am

RESTAURANTS SUN-WED, FRI 8 am - 10 pm SAT 8 am - 12 am Our global partners provide major long-term support for the Sense Center Foundation and programs:

CLASSROOM SAT-WED, FRI 8 am - 5 pm SUN 10 am - 4 pm For entire class schedule visit sensewynwood.org/classes

January - March 2016

FLOOR PLAN

NW 2TH ST

16 17

T I ON

AIN

LO C A

PA R K

E AS

V E GETATION

ST E

Floor Map

NW 2ND AVE

NW 1STAVE

FOREIGN V E G E T

W I NG

Assitive Listening Device Wheelchair Access

No Smoking at Any Time

Restrooms Infant-changing Area

i Restaurant

Lost and Found Trash Bin Water Fountain

NW 26TH ST 2016 Sense Wynwood, Miami. Printed in the U.S.A.

SENSE

C e n t ra l Fo u n t a i n

G re e n b ro o k s S p a

É l ev é

M e d i t a t i o n G a rd e n

Yo u F i t

100% Hemp

W F u r n i t u re

Lolo Lambada

P l ayg ro u n d

1 0.

M u l t i ve r s e

11.

J a p e r u Re s to

12.

Ti g r i s R e s t a u ra n t

13.

Fa i rc h i l d C l a s s ro o m

14.

C ro n o s

15.

Reefers

16.

Palm Prints

1 7.

B a ke r y

18.

O u td o o r G y m

COLLAERAL 1

MAP This element of the campaing may be the most important piece of the project. This tool is cruicial for people to really understand Sense and everything that gets done in here. It does not only show every venue and store Sense carries, but it also provides general information about sustainability and on how to learn even more while visiting the center.

W e believe in a clean design that delivers the necessary information right away .

MAP

CAMPAIGN 8

POST SIGN THESE POSTS INDICATE WHERE THERE IS A FLOOR MAP

SIGNAGE

Signage is another crucial part of the equation for Sense. People will interact with these pieces constantly and the responsibility of the people finding their way correctly will fall on them. The main objective for the signage is for ir to be fun to use and interactive enough that kids will want to play with them. There are trivia questions, tree identification games and all sorts of activities for people to enjoy themselves and to strengthen the feeling of being part of the community.

W e truly believe that this

tool will encourage people to be more open when it comes to helping out in the community .

SENSE

COLLAERAL 2

INDIVIDUAL SCREENS INFORMATION ABOUT VEGETATION

OUTDOOR SCREENS INFORMATION ACTIVITIES FOR KIDS

SIGNAGE

importance of nature .

to remind themselves of the

W e believe very home should

have a beautiful little plant

CAMPAIGN 9

ELEVE

Ă&#x2030;lĂ¨ve is a brand that believes that nature should play a very important role in our daly lives; jogging in the park, taking a swim, breathing fresh air or in this case, taking care of plants. Having a green component to our homes increases our lifestyle considerably. We developed a brand that not only takes care of its customers, but it also has a deep commitment to the environment. We believe that everything we do should have an environmental drive and we strive to spread this message to all of our customers and people around us. We are a local botanic store, we grow our plants on location to avoid transportation pollution and all of our packaging comes from 100% material.

ELEVE

BRANDING PACKAGE DESIGN ADVERTISING DESIGN ANIMATION

CONCEPT

ELEVE

CAMPAIGN 9

ELEVE

COLLATERAL 1

SMALL CACTUS FLOWERING BOX

PACKAGING We feel like we need to learn everything from nature. This packaging tries to emulate the process in which a flower opens up to show the beauty inside. All of our packaging comes from 100% recycled material and is 100% biodegradable. We let the plant to the talking and we try to complement the aesthetic of nature with pastel colors and simple graphics.

PACKAGING

CAMPAIGN 9

MAMMILLARIA SPINOSSISIMA POT LABEL ACRYLIC PACKAGE

PACKAGING

We base the aesthetic of the packaging on a clean, white background, and let the color of the paper give the terminations to the design that we want. Since we never use bleached paper this technique works wonderfully. The colors of the graphic elements are meant to be supportive to the colors of the cactae, since the plants are the real characters here. We hope people are captivated by the plants and that the packaging will be a nice compliment to that experience.

W e believe the plant is the true piece of art , so our packaging is designed to show this piece as much as possible .

ELEVE

COLLATERAL 2

EUPHORBIA LACTEA POT LABEL

ACRYLIC PACKAGE

EUPHORBIA LACTEA POT LABEL

ACRYLIC PACKAGE

PACKAGING

CAMPAIGN 9

ANIMATION

SCREEN AD DEVELOPMENT OF ÉLEVÉ LOGO

ELEVE

devvelopment of the logo .

sense of growth with the

W e want to emulate the

COLLATERAL 3

ANIMATION

CAMPAIGN 9

BOTANIC VISIT US AT

OR AT W W W. E L E V E B O TA N I C. M I A M I

ELEVE

COLLATERAL 4

This is an ad intended for print, either magazine, billboard or outdoor signage. The proportions are the same for every format. The aesthetics are super clean and simple, there are no embelishments either than the stripes that we use to symbolize crops, rain and almost every natural movement there is.

W e like to keep the graphic elements minimalistic and to the point .

CAMPAIGN 10

NATGEO

CONCEPT

between reality and fiction .

this time we created a parallel

N at G eo magazine has always been known for its infographics ,

NATGEO

BRANDING IMAGE MANIPULATION ADVERTISING DESIGN ANIMATION LAYOUT DESIGN

Since the movie Interstellar came out several questions rose about the future of our planet and how true was the approach the director took at solving this really miesterious question of the future. The first side of the infographic focuses solely on the movie, and on the theories discussed in it. The other side, on the contrary, takes this same question of the future and translates it into the most realistic view we have so far.

NATGEO

CAMPAIGN 10

INFOGRAPHIC SIDE 1 THE INTERSTELLAR THEORY THE 5 DIMENSIONS

NATGEO

COLLATERAL 1

T hese infographics focus on a fictional point of view of the

topic and a more realistic one on the other side .

SIDE 2 KEPLER 452 THE REAL ALTERNATIVE

INFOGRAPHIC

Kepler 438b is only

There are four

To be in the

The odds of Kepler

Kepler 438b, which

NATGEO The ‘sun’ in the

The “Goldilocks”

There are four

For more iNFormatioN visit www.NatioNalGeoGraphic.com /iNterstellartheory

constellation apart from Keplar

STELLAR THEORY planets in the Lyra

INTER

For more iNFormatioN visit www.NatioNalGeoGraphic.com /iNterstellartheory

is where the temperature is just right for liquid water to flow

STELLAR THEORY or habitable zone

INTER

For more iNFormatioN visit www.NatioNalGeoGraphic.com /iNterstellartheory

is 40% bigger than our sun.

STELLAR THEORY Lyra constellation

INTER

For more iNFormatioN visit www.NatioNalGeoGraphic.com /iNterstellartheory

away, completes an orbit around its star every 35 days.

STELLAR THEORY is 470 light years

INTER

For more iNFormatioN visit www.NatioNalGeoGraphic.com /iNterstellartheory

are about 70%, researchers said.

STELLAR THEORY 438b being rocky

INTER

For more iNFormatioN visit www.NatioNalGeoGraphic.com /iNterstellartheory

exoplanet must receive about as much sunlight as Earth.

STELLAR THEORY habitable zone, an

INTER

For more iNFormatioN visit www.NatioNalGeoGraphic.com /iNterstellartheory

constellation apart from Keplar.

STELLAR THEORY planets in the Lyra

INTER

For more iNFormatioN visit www.NatioNalGeoGraphic.com /iNterstellartheory

home planet.

STELLAR THEORY 12% larger than our

INTER

CAMPAIGN 10

INTER

STELLAR THEORY Plus: Discover the real alternative to Planet earth

TAKE A FACT WITH YOU:

Kepler 438b is only STELLAR THEORY 12% larger than our home planet.

This ad is meant to be in the streets like a flyer with tearable flaps. What is special about this ad is that people are encouraged to take a piece of information with them to carry in their wallet. The flaps are as high as a business card so it allows for people to keep it in their wallet indefinitely.

To be in the STELLAR THEORY habitable zone, an exoplanet must receive about as much sunlight as F .N G . Earth. /i t

INTER

For more iNFormatioN visit www.NatioNalGeoGraphic.com /iNterstellartheory

INTER

There are four STELLAR THEORY planets in the Lyra constellation apart from Keplar.

For more iNFormatioN visit www.NatioNalGeoGraphic.com /iNterstellartheory

INTER

find out more by taking a little

piece of information with them .

POSTER AD eoGraphic com

or more iNFormatioN visit

INTER

Kepler 438b, which STELLAR THEORY is 470 light years away, completes an orbit around its star every 35 days. F

For more iNFormatioN visit www.NatioNalGeoGraphic.com /iNterstellartheory

INTER

The odds of Kepler STELLAR THEORY 438b being rocky are about 70%, researchers said.

Nterstellar heory

atioNal

or more iNFormatioN visit

W e expect people to want to www

COLLATERAL 2

POSTER AD

CAMPAIGN 10

MAGAZINE The infographics created will be delivered in an issue of the National Geographic Magazine dedicated to studying and learning about global warming and its effects. This topic is discussed through many perspectives, one of them being entertainment, in which this infographic is incorporated. Inside the magazine, there is a spread which covers this topic by addressing the movie Interstellar, and how true is its theory, while taking it to a less fictional stand.

T he point of the infographic is to take a theory like the one I nterstellar poses and discovering whether it is possible or not .

NATGEO

COLLATERAL 3

CONTEXT NATGEO MAGAZINE: THE GLOBAL WARMING ISSUE

MAGAZINE

THANK YOU FOR YOUR TIME