MISSHA.CA
J A N U A R Y
2 0 1 4
45
2
MISSHA.CA
CONTENTS 4
ABOUT MISSHA CANADA
5
ABOUT MISSHA
6 - 7 9
M I S S H A PRODUC T C AT E G OR I E S SKINCARE PRODUCTS
10 - 11
SUPER AQUA
12 - 13
TIME REVOLUTION
14 - 15
MISA
16 - 17
PRIME GOLD 24K
18 - 19
NEAR SKIN
20 - 21
HOMME
22 - 23
MASK
24 - 25
MAKEUP PRODUCTS
26 - 27
BB & CC CREAM
28 - 31
M A K E U P I N DE TA I L
32 - 33
BODY & HAIR PRODUCTS
34 - 35
ACCESSORY PRODUCTS
36 - 37
MISSHA WORLDWIDE
38 - 39
MISSHA MEDIA
40 - 41
MISSHA SPONSORSHIP
42 - 43
WHO WE WORK WITH
3
MISSHA.CA
ABOUT
MISSHA
CANADA
1. PROVIDE
END-USERS
MISSHA 2. FEEDBACK
4.
P
R
O
VI
D
E
LY P P EN S SU OV CT 3. R DU P O R P
4
WHOLESALE
We have been a general distributor of MISSHA since 2008. In 2010, we became their sole exclusive agent in Canada, and are in charge of any promotional activities held within the country. We have also expanded our business into e-commerce, which is currently in the third year of operation and is growing steadily. We keep a close watch over any trends that appear in Korea and China, and localize them to pin-point the optimum selection of items for the Canadian market. Some major activities we have carried out in the past year include: acting as an exclusive sponsor for the VFW (Vancouver Fashion Week) which was sponsored by Smashbox and Cover Girl in the prior year and sponsoring the Chinese New Year Event at Pacific Mall, which is the largest annual event in Toronto’s Chinese community.
MISSHA.CA
ABOUT SKINCARE
MISSHA
MAKEUP
# 1 BB cream in the world TO P 3 co s m e t i c s co m p a n y r e a c h e d j u s t i n 1 3 y e a r s
ACCESSORIES
T W O M I L L I O N l o ya l c u s t o m e r s MI SSHA GROWTH
($, million) 450
5
MISSHA is one of the top 3 cosmetics companies in Korea, and is also one of the fastest growing brands, with over 1885 stores in 31 countries, 750 of which are located in Korea. It operates under the guiding philosophy of offering the highest quality of products at the most reasonable prices possible.
400 350 300 250 200 150 100 50 0
2009
2010
2011
2012
MISSHA is widely-recognized as the creator and pioneer of BB Cream and CC Cream, and possesses more than 30% of the market share in Korea. From its launch in February 2007 to February 2014, MISSHA BB Cream has sold over 30 million units worldwide, and has since garnered a global following. MISSHA BB Cream has the superior consistency, faithful adherence and long-lasting coverage in comparison with other Korean and international brands, which its customers have come to expect. In a recent study carried out by BSTI, MISSHA was also the No.1 leader in Brand Value amongst all Korean cosmetic brands.
MISSHA.CA
SKINCARE
6
SUPER AQUA
TIME REVOLUTION
MISA
24K PRIME GOLD
NEAR SKIN
HOMME
MASK
SNAIL
I M MORTA L YOU T H
GEUM SUL
SNAIL
FIRMING PEPTIDE
EXTREME RENEW
PURE SOURCE
STEM CELL
F I R S T T R E AT M E N T
C H O B O YA N G
C O L L A G E N C AV I A R
INNER MOIST
RED POWER
SUPER AQUA
WAT E R F U L L
SPECIAL YOUTH
YEIHYUN
SYN-AKE
CLEANSER
DEEP SEA ENERGY
TIME REVOLUTION
PORE CORRECTING
N IG H T R E PA I R
PURE ACTIVE
GEUM SUL
H Y DR AT I NG
WHITE CURE
BB CREAM
C H O B O YA N G
CLEANSER
WRINKLE CARE
YEIHYUN
CLEANSER
24K PRIME GOLD
NEAR SKIN
D E E P S E A WAT E R
MAKEUP
S IG N AT U R E
M
BODY & HAIR
ACCESSORY
THE STYLE
7
BB CREAM
CC CREAM
PERFUME & BODY MIST
MAKEUP BRUSH
BLUSHER
BRONZER
BODY MOISTURIZER
M A K E U P S P ONG E & A PPL IC ATOR
CONCEALER
EYEBROW
BODY CLEANSER
HAIR
EYELINER
EYESHADOW
HAIR STYLING
NAIL
F OU N DAT ION
LIP GLOSS
HAND & FOOT
CASE
LIPSTICK
LIP TINT
SHAMPOO & CONDITIONER
OI L PA PE R
MAKEUP REMOVER
MASCARA
...AND MORE
FA L S E E Y E L A S H E S
NAIL POLISH
P OW DE R PAC T ...AND MORE
EYELASH CURLER ... AND MORE
SUBSIDIARY BRAND
MISSHA.CA
GEUM SUL VITALIZING EYE CREAM
8
M ISA G E UMSUL VITALIZ I NG EYE CREAM, MODEL - PARK JU MI
MISSHA.CA
MISSHA
SKIN CARE
9
Super Aqua
Time Revolution
Misa
Prime Gold 24K
Near Skin
Urban-Soul
MISSHA.CA
MISSHA
10
SUPER AQUA
Super Aqua Snail | Skin Treatment | Essencial Moisturizer | Cream | | BB Cream |
Super Aqua Stem Cell | Toner | Emulsion | Serum | Eye Treatment | | Recovery Cream | Defending Cream |
Super Aqua Ultra Waterfull | Jelly Mist | Gel Serum | Cream | Clear Cream |
| Snail Products
| Stem Cell Products
| Ultra Waterfull Products
Highly moisturizing and nutritive MISSHA Super Aqua Cell Renew Snail Series has been developed to improve skin texture by containing full vital snail slime to prevent and recover skin damage while strengthen skin barrier to minimize skin irritation.
As a pure and highly moist skin care series, its Marine Stem Cell Complex TM helps keep balance between 3 factors of radiance, moisture and elasticity by lifting up the original power of skin and moistly brighten up your skin tone deep inside.
Ultra Waterfull products procides intensive mositurizing care for skin with triple aqua system originated from micro aqua oil technology.
MISSHA.CA
Super Aqua Pore Correcting | Cleansing Foam | Toner | Serum | | Blackhead Melting Oil Gel |
Super Aqua Hydrating | Toner | Emulsion | Water Supply Essence | | Deep Hydro Essence | Relief Eye Cream | | Deep Hydro Cream |
Super Aqua | Cleansing Milk | Cleansing Cream | | Cleansing Foam | Cleansing Water | | Cleansing Tissue | Cleansing Oil in Tissue |
PORE CORRECTING
| Pore Correcting Products
| Hydrating Products
| Cleanser
Pore Correcting series provides special care for blackheads and dead skin cells within pores. It helps to tighten pores by controlling excess sebum and refine skin texture by providing moisture.
The basic series is formulated with Active Water System to maintain skin’s healthy moisture balance, keeping skin moist and radiant.
Super Aqua cleansers come in all different types including foam, cream, milk, water, and tissue.
11
MISSHA.CA
MISSHA
TIME REVOLUTION
12
Time Revolution Immortal Youth | Ampoule Essence | Serum | Eye Rebooter | Cream |
Time Revolution White Cure | Radiance Toner | Radiance Lotion | | Science Blanc Serum | Blanc Control Essence | | Blanc Control Cream |
Time Revolution Wrinkle Care | Soft Toner | Silky Lotion | | Ultimate Serum | Eye & Lip Contour Cream | | Delicate Cream |
| Immortal Youth Products
| White Cure Products
| Wrinkle Care Products
Prestige skin care line to provide immortal youth by helping skins to to rejuvenate and regenerate skin cells by controlling cell existence code, which are the origin of skin vitality.
With benefit of whitening ingredients, snow lotus flower extract and vitamin tree extract, this series helps improve dull complexion to make bright and radiant snow-white skin.
This anti-wrinkle series of MISSHA Time Revolution, containing various active ingredients in the scientific formula, helps to protect skin from harmful circumstances while actively caring aging symptoms like dehydration of skin, wrinkles and decline of skin elasticity, making healthy and beautiful skin.
MISSHA.CA
13
Time Revolution The First Treatment Essence
Time Revolution Night Repair New Science Activator Ampoule
Time Revolution | Aqua Youth Cream | Perfect Youth Cream | Melting Youth Cream |
Pure Revolution | Foaming Clean Up | | Deep Clean Oil Gel |
| The First Treatment Products
| Night Repair Products
| Special Youth Products
| Cleanser
Time Revolution The First Treatment Essence is highly concentrated essential essence for the first step of skin care to recover rhythm and to firm foundation of skin by raising skin moisture and radiance level.
Highly concentrated essential ampoule contains lactic acid fermented ingredients to help make flawless and sleek skin through promoting skin’s original and natural power to improve skin condition.
Highly concentrated moisturizing cream to increase skin moisture level by promoting skin water channel.
Pure Revolution protects your skin from activated oxygen and harmful factors, while removing makeup and wastes.
MISSHA.CA
MISA
MISSHA
14
Geum Sul | Toner | Emulsion | Rejuvenating Essence | | Cream | Eye Cream |
Geum Sul First Essence Booster
Steamed Ginseng Water
Wild Ginseng
Deer Antlers
Reishi Mushrooms Exttract
Ginseng Extract
Ginseng Extract
Geum Sul Vitalizing Finisher
Licorice Root
| Geum Sul Products MISA Geul Sul is premium oriental herbal cosmetic series that helps to restore skin resiliency and easticity, delivering an optimal appearance. With oriental herbal ingredients that are extracted and fermented by gold, it unveils skin’s youthful radiance.
Wheat Flour
Ginger Root
Geum Sul Vitalizing | Day Cream | Eye Cream |
Poria Cocos
Honey
Geum Sul Overnight Cream
Ginger
Sesame Seed Oil
MISSHA.CA
Cho Bo Yang | Toner | Emulsion | Eye Cream | Cream | Essence | BB Cream |
Pure Gold
Foeniculum Vulgare
Leonurus Sibiricus
Jasmine
Safflower Seed Oil
Restorative Herb Medicine Extract
15
Yei Hyun | Pure Cleansing Cream | Pure Cleansing Foam | | Glowing Massage Cream | Overnight Mask |
Rehmannia Glutinosa Root Extract
Angelica Dahurica Root Extract
Poria Cocos Extract
Papaver Rhoeas Petal Extract
Anion-Water
Restorative Herb Medicine Extract
| Cho Bo Yang Products
| Yei Hyun Products
MISA Cho Bo Yang series gives original beauty beyond time and tide to your fatigued and aged skin, caused by imbalance between Yin and Yang, while providing 3 kinds of precious herbs mentioned in Dong-Ui-BoGam.
Oriental herbal skin care product which balances your skin by supplying nutrition based on oriental medicine treatment.
MISSHA.CA
MISSHA
PRIME GOLD 24K
16
24K Gold Snail | Ampoule | Serum | Cream |
24K Gold Collagen Caviar | Serum | Cream |
| Snail Products
| Collagen Caviar Products
Premium Snail Skin Care Series with pure snail slime extract and precious 24K pure gold to provide rich nutrients to the skin to help make firm and ultimate sleek skin.
Premium nourishing & moisturizing series with skin friendly nourishing ingredients of Caviar, Collagen and precious 24K pure gold to provide radiance and moisture to skin to make it healthy and glowing.
17
24K Gold Syn-Ake | Serum | Filler | Cream |
| Syn-Ake Products Premium wrinkle improving & firming series with Syn-Ake, a peptide ingredient, having similar structure to snake venom, and precious 24K pure gold to tighten up sagging skin.
PRI ME GOL D 2 4 K S YN-A K E PRODUC T S
MISSHA.CA
MISSHA
18
NEAR SKIN
Near Skin Firming Peptide | Peeling Massage | Extra Vital Toner | Concentrating Emulsion | | Intensive Lifting Serum | Repair Eye Cream | | Intensive Cream |
Near Skin Inner Moist | Sticky Massage | Balance Toner | Moisturize Emulsion | Nutritive Essence | | Vitalize Eye Cream | Nutritive Cream |
| Firming Peptide Products
| Inner Moist Products
MISSHA Near SKIN Firming Peptide Series focuses on fine wrinkle and lose of elasticity, the main reason of aging. It helps to increase density of skin and strengthen skin barrier while improving the wrinkles and elasticity of inner skin.
Inner Moist Skin Care Line to vitalize basic moisturizing function making 17 NMF effectively act in each skin layer.
MISSHA.CA
19
Near Skin Extra Renew | Cleansing Foam | Cleansing Cream |
| Cleanser Cleansers leave only essential oil and moisture to skin while completely cleansing off unnecessary wastes.
N E A R S K I N F I RM I NG PE PT I DE PRODUC T S , MODE L - K I M BYUL
MISSHA.CA
MISSHA
HOMME
20
Urban Soul Extreme Renew | Toner | Lotion |
Urban Soul Red Power | Toner | Eye & Face Serum | Lotion |
Urban Soul Deep Sea Energy | Soother | Toner | Lotion |
| Extreme Renew Products
| Red Power Products
| Deep Sea Energy Products
Extreme Renew products offer solutions for skin troubles, recover the vitality of lusterless & dry skin and bring back youth.
Urban-Soul Red Power is an energizing and highly nutritious skin care products for powerful and stylish men. Containing fermented ingredients like red wine and enriched fermented extracts, it provides vital energy to skin and make it sleek and firming.
Urban-Soul Deep Sea Energy product supplies marine energy of various marine ingredients and deep sea water to the skin to make the skin moisturized and clean.
MISSHA.CA
21
Urban Soul Pure Active | Cleansing Foam | Soother | Toner | Lotion |
BB Creams for Men
| Pure Active Products
| Sun Cover BB Cream for Men
Urban-Soul Pure active series is refreshing skin care line for passionate, active and gentle men to soother the skin and control sebums to make it fresh and clean.
Men exclusive sun cover B.B cream for grooming guys helps keep clean skin while playing leports while it helps express sleek and natural skin tone by covering flaws and pores.
U R BA N S OU L E X TR E ME R E NE W PRODUCTS , MODE L - JO IN-S U NG
MISSHA.CA
MISSHA
ALOE
MASK - FACIAL
LEMON
CAVIAR
TEA TREE
SNAIL
FIRST T R E AT M E N T
22
PURE SOURCE
HONEY
PEARL
SUPER AQUA
TIME REVOLUTION
BLACKHEAD PA T C H
NIGHT R E PA I R
GREEN TEA
P O M E G R A N AT E
RASPBERRY
OLIVE
MISSHA.CA
SYN-AKE
GEUMSUL
CHO BO YANG
YEI HYUN
SNAIL
FIRMING PEPTIDE
FIRMING E Y E PAT C H 23
GEUMSUL
CHO BO YANG
YEI HYUN
24K GOLD
NEAR SKIN
DEEP SEA WATER
4D NEURO AGE PROG MASK
COLLAGEN CAVIAR
LIP PAT C H S E T
T O TA L R E PA I R HYDRO GEL MASK
SPEEDY SOLUTION CLEARING GEL E Y E PAT C H
MISSHA.CA
MAKEUP PRODUCTS
2244
M IS S H A M SIG N AT UR E MAKEU P PRODUCTS
MISSHA.CA
MISSHA
MAKEUP
25
FACE
EYE
LIP
NAIL
MISSHA’s BB Cream has been reformulated for everyday use and is essential to achieve a youthful, natural faced look with all day coverage. It works like a tinted moisturizer, but also provide sun protection and a brightening effect.
MISSHA offers a wide range of eye make-up, including mascara, eyeliners, eye shadows and more. Also personalize your own eye shadow palette.
MISSHA offers wide range of lip make-up, go from bright and bold to natural and soft.
MISSHA nail polishes offer various colors , go from bright and bold to neutral and light.
MISSHA.CA
26
M IS S HA M PE R FE CT BB CR E AM
MISSHA.CA
MISSHA
Perfect Cover BB Cream
M Signature Real Complete BB Cream
Signature Wrinkle Filler BB Cream
M BB Boomer
BB & CC CREAM
Signature CC BB Cream #1 W hite
Signature CC BB Cream #2 Beige
27
Cho Bo Yang BB Cream
BB Cream
SERIES M I S S HA BB C RE A M PRODUC T S : S IGN AT URE CC BB CR E A M , PE R FE CT COV E R BB CR E A M , M S IGN AT URE RE A L COM PL E T E BB C RE A M , M BB MOIS TU R E , M BB MATTE , W R INK L E FIL L E R BB CR E A M
MISSHA.CA
MISSHA
MAKEUP - FACE
28
FOUNDATION
POWDER PACT
PRIMER
BLUSHER
CONCEALER
MISSHA.CA
MISSHA
MAKEUP - EYE
29
MASCARA
EYELINER
EYE SHADOW
EYEBROW
MISSHA.CA
MISSHA
MAKEUP - LIP
30
LIPSTICK
LIP GLOSS
LIP TINT
LIP LINER LIP BALM
LIP TREATMENT LIP SCRUB
MISSHA.CA
MISSHA
MAKEUP - NAIL
31
LUCID
M IS S H A T H E ST Y LE LUCID NAI L POLI SH PRODUCTS
CRYSTAL
NAIL CARE
MISSHA.CA
32
M IS S HA YL ANG Y L ANG PRODUCTS
MISSHA.CA
MISSHA
BODY & HAIR
33
PERFUME & BODY MIST
BODY MOISTURIZER
BODY CLEANSER
HAIR CARE
HAND & FOOT
SHAMPOO & CONDITIONER
MISSHA.CA
34
MAKEUP BRUSH
M IS S HA MAKE UP BRUSH
MAKEUP SPONGE & APPLICATOR
HAIR
MISSHA.CA
MISSHA
BEAUTY ACCESSORIES
35
NAIL
CASE
OIL PAPER
FALSE EYELASHES
CLEANSING
MISSHA.CA
MISSHA
WORLDWIDE
GANGNAM, SEOUL, SOUTH KOREA 36
PACIFIC MALL, TORONTO, CANADA
SHIBUYA, TOKYO, JAPAN
MISSHA.CA
WANCHA, HONGKONG
IBN BATTUTA MALL, DUBAI, U.A.E
MEXICO CITY, MEXICO 37
BRNO, CZECH
BOX HILL CENTRAL, MELBOURNE, AUSTRALIA
ULAN-UDE, RUSSSIA
MISSHA.CA
MISSHA
MEDIA
M ETRO NEWSPAPE R, OC T/ 1 6
38
G ULF TODAY DE C/09
T HE PROV I NC E NEWSPAPER DEC /0 9
Jessica Cod e : E xce l le n ce Awa rd 2 0 1 2 E xce lle n ce in E s s e n t i a l Tre a t me n t E s s e n ce Award ( b e a t i n g S K II)
FO CUS NE WSPA PE R
MISSHA.CA
W H AT ’S N E W M AGA Z INE
39
OK M AGA Z INE
IN S T Y L E 2008
E LLE M AGA Z INE E L L E GIR L M AGA Z INE
Klam Al Nas Magazi ne
MISSHA.CA
MISSHA
SPONSORSHIP
VA N C O U V E R
40
FA S H I O N
W E E K
MISSHA.CA
41
MISSHA.CA
MISSHA
42
WHO WE WORK WITH
MISSHA.CA
43
THANK YOU
44