CAMMEDIA PORTFOLIO 2021

Page 1




HI, WE ARE CAMMEDIA! OUR MISSION IS TO PURSUE POWERFUL BRAND INDENTITY DESIGNS. THE CORE VALUES HELPING US ALWAYS SOUR ABOVE THE MARKET ARE CREATIVITY, SIMPLICITY AND EXCELLENCE. HOW CAN WE DO IT? WE LISTEN, WE CLARIFY AND WE DESIGN. YOUR STORIES WILL BE VISUALIZED BY OUR OUTSTANDING TALENTS. EVERYWHERE. EVERYTHING. EVERYONE. IT DOESN’T MATTER WHERE YOU ARE. WE’VE MASTERED THE ART OF REMOTE WORKING SO WE CAN CREATE POWERFUL DESIGN PROJECTS ALL AROUND THE WORLD.

AKER DANG Founder / Managing Director

JACKIE VUONG Business Development Director

BORIS NGUYEN Creative Director


CAM MEDIA SERVICES TRADING COMPANY LIMITED 51 Yen The, Ward 2, Tan Binh Dist, HCMC. T: +84 78 883 9868 / M: info@cammedia.co

www.cammedia.co



CE COMMUNICATION DESIGN

Creative direction / Art direction / Illustration / Campaign key visual/ Editorial design marketing collaterals / Brochure / profile / Annual reports Salekit / Stationary design / POSM Environmental graphics

VI Brand website / Content strategy Interaction design / App icon Responsive design / Microsite Email marketing / Motion design

Brand consulting / Brand audit / Strategy workshops / Research & insight Brand essence / Value proposition / Brand story / Brand association Brand content / Tone of Voice

S

BRAND PLATFORM

Identity audit​/ Brand concept Visual strategy / Corporate identity Brand identity / Naming & slogan Logotype & mark / Logo motion Brand applications /Brand posters Packaging / Wayfinding signage / Environmental branding / Label design/ Brand guideline

DIGITAL EXPERIENCE

SER

BRAND EXPERIENCE


We create designs that are powerful and unique. Together with clients, we build thoughtful identities, unique experiences & strong visual language to stir up people’s curiosity & emotions.

partner



T I NG

BR

UL

D N A

S

• CO N S Y R TO

GN

BR

T TI

SI

Y • SLO GA N

• L O GO

DE

I AND DEN

We specialise in the craft of memorable and effective branding. CAMMEDIA always designs with great care and aesthetics. Each project, whether it refers to brand design, logo design or corporate identity, our design team works closely with the marketing team to deliver the most suitable solutions in each project.


branding


BEP CO MINH Client / Bep Co Minh

Creative Director / Boris Nguyen

Account Management / Huy Vo Illustration / My Thuy

Bep Co Minh – a brand that has brought back the very origin of

Designer / Thanh Binh Khoa Huu Kieu Trinh Tri Pham

This project mainly concentrated on the brand identity and mooncake packaging design for Bep Co Minh.

Vietnam’s traditional cuisine.

Understanding the meaningful story of the brand, CAMMEDIA team has tried our best to communicate the Vietnamese culture through our designs.



In order to make better brand identity, let tell the wonderful story to customers through each pieces of art design.




Our inspiration for Bep Co Minh is the image of traditional Vietnamese housewife.


"peaceful moon"




“Healing Moon” is as a prayer of healing to all unpleasant things has happened. An image of childhood and family where everyone we loved sit around together making the moon cakes.


TAURENTI COFFEE Client / Taurenti

Creative Director / Boris Nguyen

Account Management/ Huy Vo Photographer / L.A.M

Designer / Thanh Binh Khoa Huu Tri Pham


Established in 2012, TAURENTI has grown very fast. TAURENTI believes to be the most popular Vietnamese coffee brand in Germany.


When TAURENTI established, it aimed to be a luxury coffee brand. This is a difficult job for CAMMEDIA team as first, but we were able to deliver excellent design for TAURENTI.


There were many requirements and principles to follow while working on this brand identity designs. Our work has covered simplicity but luxury at the same time.








THE VAGABOND

The unique shape for packing box and unique design are the concept we brought to The Vagabond.


Client / The Vagabond

Creative Director / Boris Nguyen

Account Management / Huy Vo

Illustration / Pham Hung My Thuy

Photographer / Jin

Designer / Thanh Binh Khoa Huu Tri Pham Lan Nguyen Kieu Trinh

Our inspiration for the design is from Tibet, a country which is a misery to everyone but has a huge treasure of ancient arts.






"moon’s waterfalls"

With a theme of “Moon Waterfall” in 2018, the design has been ignited by the image of reflection of the moon on the flowing river. It’s peaceful and beautiful too.





"healing moon" Working on this brand design in Covid-19 season, the image of peaceful moon has calmed us from the fear and bring peace to our life.





Biscotti







"peaceful moon"

Packaging design for Tet’s holiday from CAMMEDIA for The Vagabond. With the images of traditional social activities, the remind people about the loving history of a charming Vietnam.





tet assorted gourmet cookies



indochine vibes

Indochine Inspiration where the difference of cultures meets together.





EQUO Client / Equo

Creative Director / Boris Nguyen

Account Management / Huy Vo

Designer / Thanh Binh Khoa Huu Kieu Trinh

EQUO – a brand of drinking straws made by grass. It reduces the waste of plastic and empower businesses that work better with environment.







GOOD DESIGN ADDS VALUE TO PRODUCTS AND HELPS CONSUMERS VISUALIZE WHAT’S IN THE CONTAINER.


IN OTHER WORDS, IT COMMUNICATES THE EXPERIENCE OF CONSUMING THE PRODUCT, WELL BEFORE IT’S ACTUALLY CONSUMED.

A GREAT, STORYTELLING PACKAGING DESIGN CAN BE A KEY SUCCESS FACTOR.


D.KITCHEN Client / D.Kitchen

Creative Director / Boris Nguyen

Account Management / Huy Vo

Restaurant & Beer

Designer / Khoa Huu Kieu Trinh


Industrial style shows strong characters of D.Kitchen. The brand communicates a luxury but well.



The logo was made by the name of the restaurant owner with simple structures in vintage style.


Client / Chick Creative Director / Boris Nguyen Account Management / Huy Vo Designer / Lan Nguyen Tri Pham

boutique

printing

CHICK



DALEX

organic & wild crafted


Client / Dalex

Creative Director / Boris Nguyen

Account Management / Huy Vo

Designer / Kieu Trinh Tri Pham Lan Nguyen


DALEX realizes from the beginning that the pharmacy is not just a store that sells pharmaceutical products, but a place where people meet their pharmacist-friend and confide in him their health problems and not only.





Client / Zaria

Creative Director / Boris Nguyen

Account Management / Huy Vo Illustration/ My Thuy

Designer / Thanh Binh Khoa Huu Tri Pham

The brand focus on the most loving way to give gifts to people that you love, but not harming the environment from the waste of packaging materials.

ZARIA



Gifts are simple but necessary for daily use as toothbrush, straw or comb,….


The gift boxes are made by friendly woodenbox, not only protect the things inside but be eco-friendly with environment.




different minds solid team. we participate in the creativ we work with ethics, we thin


ve process as a solid team! nk out loud, we grow.


GIZMERS Client / Gizmers

Creative Director / Boris Nguyen

Account Management / Huy Vo

Designer / Lan Nguyen Thanh Binh Khoa Huu Kieu Trinh

beautiful women are when creating value


for themselves


It is so fantastic to design for this international cosmetic brand basing in Germany. We communicate the message that whatever your skin color, this product is for you.







TYPE DIRECTORS CLUB

Client / TDC

Creative Director / Boris Nguyen

Account Management/ Huy Vo Motion Graphic/ Huu Khoa

World’s Best Typography exhibition

Designer / Lan Nguyen Kieu Trinh Tri Pham Thanh Binh



Features award-winning work of the club’s 65th Annual Communications Design and 2019 Typeface Design competition.



The exhibition displays typography in a wide range of categories including books, posters, corporate branding, logos, web graphics, film and TV titles, products, and magazines from many countries including the United States, France, Germany, Spain, the Netherlands, the United Kingdom, the People’s Republic of China, South Korea, and others.



VIRGINIE Client / Virginie

Creative Director / Boris Nguyen

Account Management / Huy Vo

Designer / Thanh Binh Lan Nguyen


JEWELRY FOR LIFE'S EVERY MOMENT


CAMMEDIA was assigned to design for VIRGINE. We focus on the sexiness and luxury style for this jewelry brand.


We chose Serif Font because it presented in many areas of fashion and cosmetic industry. The color pantone communicates the charming and sexy personality of the brand.




DEMER Client / Demer

Creative Director / Boris Nguyen

Account Management / Huy Vo

Designer/ Huu Khoa Tan Gia Kieu Trinh


This story is about a flower boutique in a small town where every bouquet is created with special tenderness. The task of the store is to create an atmosphere of bliss with the help of flowers, to lead the client into the world of pleasant ease, into the world of DEMER.



In order to best reflect the essence of the philosophy of the boutique and inspire confidence in customers, I have created a logo that will attract, stand out and induce joyful feelings in everyone who wants to touch a small piece of DEMER. Therefore, floristic plants were used in the construction of the symbol that are used in creating a bouquet.




CAPHESACH.ORG Client / Caphesach.org

Creative Director / Boris Nguyen

Account Management / Huy Vo Illustration / Pham Hung

Designer / Thanh Binh Khoa Huu Kieu Trinh


We receive this project with a mission of sharing Vietnamese charms to people all around the world. The design of each coffee bag has communicated specific character of each region of Vietnam, from the north to the south.


D'ART CHOCOLATE Client / D'Art Chocolate

Creative Director / Boris Nguyen

Like no other chocolate brands, there is no doubt to say that D’art is among the artistic chocolate brands you’ve ever known.

Account Management / Huy Vo

Designer / Khoa Huu Kieu Trinh

Being strong and being sharp are our first idea for D’art Chocolate. We brought art into chocolate pieces.









CLARITY Client / Clarity

Creative Director / Boris Nguyen

Account Management / Huy Vo 3D Modelling / B.S Team

The ultimate goal for Brand Identity design is to express its characteristics and personality with many words.

Designer / Kieu Trinh Thanh Binh Khoa Huu



We have worked with the owner of this project a lot, we asked, we clarified and we meditated on these information. We believe simplicity can bring up the sentiment for the brand design, and here you see it.


The co-exists of 2D and 3D design make a great challenge for our team, but at the end, we were able to make wonderful works.


PIPIOUS Client / Pipious

Creative Director / Boris Nguyen

Account Management / Huy Vo

Designer / Tri Pham Thanh Binh Khoa Huu Lan Nguyen

Inspired by Japanese artist Ray Morimura, our design for scented candles follow the very unique Japanese layout and Ray Morimura style.







INTERNATIONAL INSTITUTE OF ARTS & CULTURE Client / International Institute of Arts & Culture

Creative Director / Boris Nguyen

Account Management / Huy Vo

Designer / Thanh Binh Khoa Huu Tri Pham


Thiết kế có sử dụng hình ảnh của các họa sĩ trong và ngoài nước Vũ Thu Hiền, Van Gogh, Klimt,...



Demo thiết kế bộ nhận thương hiệu và web cho Viện Văn Hóa và Nghệ Thuật Quốc Tế.




CATHEDRAL Client / Cathedral

Creative Director / Boris Nguyen

Account Management / Huy Vo

Designer / Tri Pham Thanh Binh Khoa Huu Lan Nguyen

The series of packaging design enable the immersion of the art into the characters of the brand.







CAMMEDIA We are always happy to meet new people. Give us a call +84 78 883 9868, email info@cammedia.co or visit us.


CAMGROUP info@camgroup.co +84 933 914 915





Turn static files into dynamic content formats.

Create a flipbook
Issuu converts static files into: digital portfolios, online yearbooks, online catalogs, digital photo albums and more. Sign up and create your flipbook.