Gary J Smith - Your Guide to Marketing booklet

At Gary J Smith Real Estate, we pride ourselves on our ability to offer our clients high-quality attention-grabbing marketing solutions that are both cost effective and tailored to your needs.

We offer a variety of services including leading professional photography, virtual furniture, digital decluttering, professional home styling/copywriting, furnishing solutions, aerial photography and video home tours.

The structure and quality of your marketing campaign is essential to your sale’s success. With our professional team in tow, we leverage your home beyond market value and into a premium price rangea goal we set every time for every seller.

Set your home apart from the rest with Gary J Smith.

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Our premiere marketing package is the perfect way to showcase your home in the best light imaginable. With incredible imagery, outstanding copywriting and information, and the best strategically placed listings across both digital and physical locationsyou can be sure this package will attract the right set of potential buyers to your home.

This tried and tested marketing package covers all mediums to bring high exposure of your property to the market

Cost: $2259

THE PREMIERE MARKETING PACKAGE INCLUDES:

• Professional photography

• Professional floor plan

• 60 day ‘Premiere’ listing (realestate.com.au)

• Internet listings on multiple websites, including domain.com.au

• Unlimited full colour booklet brochures

• Priority buyer database release

• Weekly ‘Home Magazine’ listing - Printed & Digital

• Prominent window display

• 200 colour DL ‘For Sale’ flyers delivered locally

• Social media post

• Professional copywriting

Premiere Marketing Package 01

Online Marketing

There is no denying online advertising is the key to marketing in today’s digital age. We consistently ensure your property reaches the maximum number of buyers across as many platforms as possible.

ONLINE ADVERTISING SITES INCLUDE:

• garyjsmith.com.au

• realestate.com.au

• domain.com.au

• homesales.com.au

• homely.com.au

• myfun.com

*Note the $- Premiere Marketing Package includes a premiere listing on realestate.com.au in the Coastal and SouthWestern Zone

$- Premiere Marketing Package includes a premiere listing on realestate.com.au in the Eastern Zone

$- Premiere Marketing Package includes a premiere listing on realestate.com.au in the Southern Zone

*Prices may vary regarding location and realestate.com.au pricing.

Print Marketing

Good marketing is all about reaching the right people through the right mediums. Our extensive range of print marketing options means attaining the right buyer is easier than ever. Print marketing is included as a part of the premeire marketing package.

It doesn’t matter whether it’s through brochures, newspaper ads, or letterbox drops, Gary J Smith knows how to track down the right buyer for your home.

04 Signboards

Professional signboards are designed for maximum exposure. With an eye-catching design, our signboards have been carefully crafted to showcase key information about your home. Combined with luxury photography, it’s the perfect way to capture passing traffic.

Cost: $250

Additional Services

VIRTUAL FURNITURE & DIGITAL DECLUTTERING

For many an empty property is a blank canvas to envision their future lives, but others need to see potential first-hand. Take advantage of our digital services, creating a lifestyle vision buyers crave with virtual furniture and staging.

COPYWRITING

Complementing a beautifully styled and photographed property with inspiring text is a winning combination. Our copywriter pens the most sought after lifestyle factors that buyers will swoon over.

HOME STYLING

We work with Adelaide’s leading home stylist to ensure your home’s prominent features are enhanced. From part furnished styling to a fully furnished styling package we will advise and arrange to ensure that your home is presented to its best.

Photography

Most buyers begin their property search online, and high quality photography is still the easiest and most effective way to capture potential buyers’ attention.

Your property will leap through the lens with our professional magazine quality photography and short video shot by arguably the best real estate photographers in Adelaide.

FOTOBASE Photography

Professional photography and video is a sound investment and an essential element to entice buyers past their online experience. Don’t be ignored – get noticed!

Package Inclusions Price

Premiere

Premiere Twilight

Premiere + Video

• Up to 25 Professional Photos

• Floorplan Included in ‘Premiere Package’

• Up to 25 Professional Photos

Premiere Twilight + Video

Aerial & Drone Photography

Virtual Furniture

• Twilight Shoot

• Floorplan + $132

• Up to 25 Professional Photos

• Day Video (up to 60 seconds)

• Floorplan + $275

• Up to 25 Professional Photos

• Twilight Shoot

• Day Video (up to 60 seconds)

• Floorplan

+ $407

• 5 Drone Photographs + $253

• 10 Drone Photographs + $308

• Digital virtual furniture per room + $55 per room Digital Decluttering

• Digital decluttering per image + $55

Boutique Photography by Art Department Creative

Package

Boutique Premiere

Boutique Twilight

Boutique + Video

Boutique Twilight + Video

Inclusions Price

• Up to 25 Professional Photos

• Floorplan Included in ‘Premiere Package’ + $85

• Up to 25 Professional Photos

• Twilight Shoot

• Floorplan + $185

• Up to 25 Professional Photos

• Professional Property Video

• Floorplan + $470

• Up to 25 Professional Photos

• Twilight Shoot

• Day Video (up to 60 seconds)

• Floorplan

+ $570

Social Media Advertising

Social Media advertising is measurable and one the most effective ways to track progress and interest in your home. We can track the click-through rate of your ad, how many people it has reached, people’s engagement, their age, gender and location.

We set a unique target audience for your individual ad depending on the type of buyer it will attract and the area it’s located in. We can customise the target audience’s age, interests and demographics to ensure your ad is being seen by the right people.

EXPRESS

FACEBOOK & INSTAGRAM

ADVERTISING

Cost: $150

• 7 Day Targeted Post

• Estimated Views: 8,200 - 26,000 from potential buyers

PREMIERE

FACEBOOK & INSTAGRAM

ADVERTISING

Cost: $250

• 14 Day Targeted Post

• Estimated Views: 13,800 - 43,000 from potential buyers

Digital Marketing

Realestate.com.au has the largest and most engaged pool of buyers in Australia. Now you can reach that audience, beyond their search on realestate.com.au.

Be seen on some of their favourite websites and apps, including news.com.au, gumtree. com.au, embay.com.au, dailymail.co.uk (Australian site) and Facebook.

realestate.com.au

AUDIENCE MAXIMISER

Cost: $249

realestate.com.au has the largest and most engaged pool of buyers in Australia. But you can also reach the audience beyond their search here.

Be seen by active buyers on some of their favourite websites and apps, including news.com.au, Gumtree, eBay, Daily Mail and Facebook.

HOW WILL YOUR PROPERTY BENEFIT FROM AUDIENCE MAXIMISER?

Be seen by more buyers, wherever they are online, across thousands of websites and apps.

Extend the size of your audience and increase your chances of finding the right buyer, sooner.

Drive views back to your listing, through targeted campaigns and a boost of social activity promoting upcoming inspections, increasing interest and engagement with your property.

HOW DOES AUDIENCE MAXIMISER WORK?

4 3 2 1

TARGETING ACTIVE BUYERS

The Audience Maximiser targets active buyers searching for similar properties in and around your suburb within the last 60 days.

DISPLAYING YOUR PROPERTY

You can match and display your property to these buyers on some of their favourite websites and apps including news.com.au, Facebook and Instagram.

DRIVING VIEWS AND ENQUIRIES USING THE INSPECTION BOOST

Ads for your property link back to your listing, driving more buyer enquiries for your vendors.

After your campaign ends, select packages will receive an additional boost of social activity to promote upcoming inspections and drive more traffic back to your listing.

Print Advertising Saturday Advertiser

While digital is the quickest and one of the most effective ways to capture traffic when it comes to your home, traditional forms of advertising are great supplementary ways to find buyers who might not visit real estate websites or have social media.

Gary J Smith features homes in the Adelaide Advertiser. With our bold branding, your property will attract greater appeal to potential buyers looking throughout the coastal, southern and western regions, and beyond.

SATURDAY ADVERTISER MODULES

• 1 Module $393.75

• 2 Module Vertical $787.50

• 2 Module Horizontal $787.50

• 4 Module $1575

• 6 Module $2362.50

Thank You

On behalf of Gary J Smith

Real Estate, I want to personally thank you for entrusting us to appraise your property.

Selling your home can be stressful for some people - but it doesn’t need to be. We’ve been in the business for over 50 years and are proud of the way our team looks after the concerns and welfare of our clients.

Our proven track record and sales results don’t happen by chance. Detailed research and intimate local knowledge have put us at the top of our game, however we do not rest on our laurels. We continually set the bar higher and exceed industry standards to give you the best possible experience – with outstanding results.

Our philosophy is simple, to create a stress-free and professional sales experience. One that you will be happy to use again and refer to friends and family.

We look forward to building a lasting relationship with you as a valued client.

- Gary J Smith