Gary J Smith - Your Guide to Selling

Thank you for allowing Gary J Smith to appraise your home. We appreciate the opportunity to work with you.

At Gary J Smith we understand planning and selling your home can be a stressful and time-consuming process.

A guide to selling your home along with the guide to marketing will help you through understanding the process.

We cover everything you need to consider from price, strategy, marketing along with preparation tips and a presentation checklist to ensure your home is presented at its best to achieve an optimum result.

We are here to help. Reach out to our experienced team for any further advice including recommendations to our trusted range of supporting professionals, including home stylists, tradespeople, and gardeners.

The Gary J Smith team

“We understand we’re doing more than selling a house. We’re selling a home.”

Our Difference

At Gary J Smith, we pride ourselves on being able to connect with our clients and provide an exceptional real estate experience. We work closely with our clients on bespoke marketing campaigns - as every home and client’s reason to move is different.

Our experienced, savvy, and innovative team of local real estate professionals are with you every step of the way. We combine old-fashion hard work, modern marketing and the latest technology to get the best result for you and your home.

Our Process

A great process drives even greater results. For our team, this is where our skills, strategies, and expertise get to work. A strategic and structured plan for your home means an optimum outcome for you.

Selling Strategy

Everyone wants the best price possible for their homethat’s a given. Here at Gary J Smith, we know how to achieve it.

Everyone wants the best price possible for their home - that’s a given. Here at Gary J Smith, we know how to achieve it.

We strategically enter the market with a researched price, seek out as many qualified buyers as possible, stir up buyer demand, and turn up the volume to leverage your property price beyond “market value” and achieve the best result possible.

It sounds straightforward, but reaching a target price requires preparation and a comprehensive understanding of market conditions in your area.

CONDUCT RESEARCH

We have the tools to research comparable sales data, analyse market trends, and find properties entering the market around your area. We keep watch and attend open inspections in your area to create a list of comparable features, locations and prices with your property.

2 3

DEVELOP PRICING STRATEGY MEET THE MARKET

Once we agree on your selling price, we work together with you to plan the perfect strategy for your sale. Whether it’s by Auction, Private Treaty, or Expressions of Interest, we devise a tailor-made campaign to generate maximum buyer engagement and create the right atmosphere for strong competition.

Combining our research and the agreed upon marketing strategy, it’s time to meet the market. With all this valuable information under our belts, we can confidently step out with a strategic price, and focus on driving maximum attention to your home.

Our selling strategy follows a simple but thought-out three step process: 1

Our Network

We understand the buyer’s mindset. We know momentum stimulates quick action and drives higher sale prices, with the backing of a trusted and respected agent. Our extensive database of qualified buyers patiently wait in the wings, anxious for new properties to hit the market.

The moment your home is listed for sale, our Registered Priority Buyer Network will know about it. We then automatically contact the network through a whole variety of contact methods.

Online Marketing

In a crowded marketplace, attracting the right buyer takes a combination of well-advised strategy, high-quality visuals and impeccably written information. With expertise in all three, you can rest well knowing we’ll attract the right set of buyers to your home.

With a range of marketing packages and access to creative services such as professional signage, photography, floor plans, property brochures, specialised copywriting, social media and more, Gary J Smith means maximum impact - guaranteed.

EMAIL ALERTS

Our Priority Buyer Network is constantly growing. Consisting of local, interstate and international buyers, we can match buyer capabilities with criteria listed for your home. This then allows exact matches to be notified prior to your listing going live.

ONLINE LISTINGS

As well as our own website, we place your listing on high-traction websites such as realestate.com.au and Domain. Our premiere placement options will send your home to the top of search results, meaning we can get more eyes on your home faster.

SOCIAL MEDIA

We recognise that every home is different. As a result, we create dynamic organic and paid social media strategies as part of our marketing plans. We actively promote our newly released properties, plus content we find relevant to our extensive social audience through Facebook and Instagram. We can advise on the right paid social media strategy for you.

Offline Marketing

From the first impression with the signboard when walking into an open inspection to the printed collateral that potential buyers can take away with them, we invest in design and promotion to communicate your home’s most outstanding features.

PHOTO SIGNBOARD

Professional signboards are designed for maximum exposure. With an eye-catching design, our signboards have been carefully crafted to showcase key information about your home. Combined with luxury photography, it’s the perfect way to capture passing traffic.

PRINT MEDIA

We can promote you property with a tailored approach through our relationships with the Advertiser, Solstice Media (InDaily) and other media organisations. With our contemporary branding, and our deep connections to Adelaide’s city to coast, we will work to get the ultimate result for you.

PROPERTY BROCHURES

Your home can capture hearts at open inspections, and our standout marketing material allows buyers to recapture their walk-through over and over again. Our brochures have been designed to communicate exactly what potential buyers need to know - whether that’s features or imagery.

Preparing your Home for Sale

First impressions count! The appearance of your home is paramount when selling, and part of our process is working with you to present a well put together and stylish home, appealing to a wide range of buyers.

A few simple techniques can make all the difference in securing a maximum sale price. Styling and presentation can dramatically improve your final price, sometimes by up to 10%.

The key is disassociating yourself and removing your emotional connection to the house. Removing personal effects and decluttering is a great start. We are marketing to potential buyers now, and your focus is on the future!

Should you need any minor or major works done to get your home sale ready, we have a reputable list of qualified tradespeople on hand to take care of it all - be it landscaping, painting, floor polishing, plumbing - from a full renovation to a dripping tap, we can coordinate everything for you.

GENERAL TIPS

Keep it simple. The aim is to maximise the appeal of your home without spending a fortune. A thorough clean and declutter won’t cost you a thing - invite family and friends to help out, and you will have your home gleaming in no time.

STYLING YOUR HOME

Hiring a stylist can make all the difference. If the interior of your home is looking a little tired or outdated, we can arrange an experienced stylist that can inject functionality to your layout by incorporating hire furniture, or coordinating a complete makeover for an agreed fee.

GARDEN DELIGHTS

Hire a landscaper to give your garden a once over. Get tips and advice, ask them which plants and flowers will add to its overall appeal and use plants best suited to the environment or that will add colour, texture, scent and life to your garden.

CONTEMPLATING A RENOVATION?

Major home renovations can add significant value, however you also run the risk of overcapitalising. Interestingly enough, many buyers are looking for that “renovator’s delight” - so save your money and let the purchaser decide in the vision of their dream home. Speak to our team at Gary J Smith before undertaking any major changes - we can provide simple, cost effective methods to prepare your property for sale.

HAVE FUN

Above all, enjoy the selling process! Execute a well organised plan - make a list, delegate and prioritise. Share the workload if need be, and you’ll turn a stressful process into an enjoyable one.

Preparing your Home for Photography

GENERAL CONSIDERATIONS

Less is more!

In order to present your home in the best way imaginable, in addition to regular cleaning, it is important that you think of clearing away and hiding everyday clutter. Decide what should be left visible that is beneficial to the presentation of your home. Remove the superfluous things and bulky furniture as free surfaces make rooms look more spacious and add some neutral items or detail.

This will make the home appear neat and bright, with the idea that any buyer can get a feel of what it would be like to live in your home, but not be influenced by your style. For neutrality, set aside photographs of loved ones and hide traces of pets.

V Use flowers, plants, blankets, and candles to make the home appear softer and lived in

V Make sure all lights in the home work. Don’t forget the candles also!

V Create free spaces around windows so that natural light comes in

BATHROOM

A bathroom needs to also be clean, fresh and tidy.

V Store away all personal hygiene products

V Keep the bathroom counter and area around the sink clean and tidy

V Hang up neat looking towels.

V Place your laundry basket, toilet brush and bathroom bin out of sight

V Keep the shower area free of body wash and shampoo bottles

V Use a scented candle, small plants and place some nice soaps to decorate

LIVING ROOM

A living room that appears spacious and welcoming will have more appeal to the buyer.

V Avoid having big bulky furniture that will take up floor space

V Light the fire place if you have one

V Decorate the lounge with some cushions

V Add a blanket/throw rug and books to make it appear lived-in

V Put all device remotes away and keep children’s toys hidden away

LAUNDRY

Another area that needs to have clean surfaces and a fresh appearance.

V Store away any laundry and/or wire baskets, and any detergents or cleaners

V Add a scented candle and have a neat looking, clean soap dispenser

V Keep the area free of clutter

EXTERIOR

Use outdoor furniture, including pillows, blankets, lanterns and plants to make the area look inviting.

V Move the car out of the driveway

V Put away bicycles, garbage bins and any garden tools

V Use flowers and potted plants to enhance your garden area

V Keep your lawn tidy, grass cut and leaves swept away

HALL & ENTRANCE

A welcoming entrance is important when selling your home as in most instances it is the first space within the home prospective buyers will see.

V Store away any items that are unnecessary such as shoes and bags

V Hang up any jackets, bags or clothing

V Add some flowers or a potted plant

V Try to avoid bare walls by putting up mirrors, a painting or framed pictures

KITCHEN

The kitchen should feel clean and tidy.

V Keep the counters and kitchen table clear of too many objects

V Keep the number of appliances on benches to a minimum and if possible, hide all appliance cords from view

V Have a nice looking cutting board and a cook book in view. Neatly packaged items like olive oil or fresh herbs can complete the look of a kitchen

V The refrigerator doors should be clutter free, removing magnets or any other items

BEDROOM

A place of rest and a sense of cosiness.

V Make sure all beds are made, with fitted, fresh linen

V Use neutral colours for the bedspread, pillows and covers

V Set aside all personal items such as photographs

V Have all clothes, shoes and bags put away

V Store all children’s toys

LAST BUT NOT LEAST...

Give your photographer space!

Our photographers are trained professionals so it is important to let them do their magic by giving them some space and access to the best angles and areas of your home!

Property Management

Considering keeping and renting your home or using your equity in your home to purchase an investment property? At Gary J Smith we also specialise in property management.

With around 1000 properties across suburban Adelaide in our portfolio, our team has become synonymous with the high standard service we provide. We believe good property management is more than simply collecting the rent, we believe proper property management involves developing and nurturing mutual trust and respect, and safeguarding your financial investment.

While we manage a large number of properties, our team prides itself on its service. This means we have dedicated support including assistants, a marketing division, trust administrators and active managers, and only manage a limited number of properties each to make sure we can engage with clients on a personal and genuine level.

Having been involved in rental property for over 50 years, we understand the issues important to our clientele as investors. Our objective is to deliver to you the highest standard of service without losing sight of the importance of personal contact.

Our team is recognised for:

• Marketing your property to reduce vacancy periods and attract the best quality tenants

• Selecting reliable tenants who will make rent payments on time and look after your property and educating those tenants on our expectations

• Quality financial management and reporting

• Attention to detail including regular inspections, reporting, attending to maintenance and providing you with up to date information

• Having a comprehensive knowledge of all aspects of proper property management

• Our personal service Property Management Guarantee

For a rental appraisal or investment property advice, call: Deanne Goodwin 0488 661 215

Home Loans

Looking to buy then sell and need a go between loan or do you need finance for your next home?

Gary J Smith and We’re Home

We’re Home Loans specialises in residential lending and mortgage planning. We are more than just mortgage brokers. We offer professional and friendly advice, understanding and expertise, backed by 40 years of experience in the financial services industry.

We are headquartered in Adelaide but provide services all over South Australia and Australia.

• Free, professional and friendly advice*

• Access to over 20 lenders and Professionally Accredited

• Mobile lenders who come to you

• Let us take the stress out of your mortgage needs.

Loans can help.

The right package for you

We provide a totally free service designed to guide you through the process of finding the best loan to suit your needs. We’re dedicated to finding the right package to suit you, not only for now but also for the future.*

Ask our Sales Consultant to put you in touch with one of our specialised mortgage brokers.

*A fee may apply in certain circumstances. You will be advised accordingly by your mortgage planner as applicable.

Our Results

Gary J Smith is a highly regarded leader in the real estate industry through both sales and property management. Recognised locally and nationally, our team has won and continues to win many coveted awards across many categories, year after year.

We have become finalists in the following categories: Large Agency of the Year (Bronze Winner), Medium Property Management Agency of the Year (Silver), South Australian Salesperson of the Year, and Employer of the Year. In 2018, we were very proud to win the award for Medium Property Management Agency of the Year (Gold Winner).

Rate My Agent, Australia’s online agent reviewing platform ranks Gary J Smith Real Estate within the Top 10 real estate agencies in South Australia, evidence of our commitment to professionalism, service and results.

Gary J Smith has made 10,000 property sales and helped over 20,000 families either sell or buy their home in Adelaide’s south west and coast.