CONNECTING PEOPLE + PROPERTY
P EO P L E + S O F T WA R E W H AT W E S TA N D F O R
Ou r j ou r n ey
Best of both worlds
You know the type: obsessed with all things property.
Is Campaigntrack a technology company? Is Campaigntrack
Most likely you’re one of them – from initial presentation
a service company? Both are true in fact. Whilst our
to closing a deal: details matter. They are the difference
platform near-automates the marketing process, our team
between making an impression and failing to do so.
of more than 350 people make the biggest difference.
Our company was founded purposefully and obsessively
Imagine your entire marketing ecosystem at your
to deliver property marketing so well, our clients
fingertips. Every facet of your property, agent and office
appeared more capable than their competitors. For over
marketing can be sourced, delivered and managed
two decades we have been doing this, and our client list
flawlessly. Our mature yet progressive platform and
includes nearly every successful brand and agent within
support system has the capacity, and capability, to handle
Australia and New Zealand.
complex brands with any volume of marketing. We’ve
Innovation is in our DNA, having pioneered many of the trends taken for granted nowadays. Campaigntrack
enormous capacity and redundancy into our solutions and so our team can be relied upon day after day.
tamed the real estate marketing process, making it
Notwithstanding, we’re more than your brand custodian –
streamlined and efficient.
we deliver measurable efficiencies and superior financial
Our story is part of your story. Like you, we continue to evolve. The journey ahead is exciting – and together we can really go places.
management into your company’s performance. From the most sophisticated marketing operations to the simplest product order – Campaigntrack is here for you.
SOCIAL + NETWORK GET DISCOVERED
Visual+Social+Media (VSM) Social media is hugely pervasive and growing daily, it can propel your property marketing and brand in exciting ways. The Campaigntrack Visual Social Media (VSM) team has created a unique product range that is almost effortless on your part, at the same time it’s a powerful and effective way to market your properties and your brand. We see it as an essential component in our Advanced Internet Marketing ecosystem. Facebook, Instagram, Twitter and other platforms connect your listings with people in the community. Our job is to make those connections more appealing, relevant and memorable. To do this your content needs to be regular, reliable and impressive. Our Qantium enabled expert targeting capabilities means your listings and brand connect with more relevance. In forming our VSM team, we brought together experts from a range of disciplines to create more effective engagement. Many months were spent researching and developing technologies, methods and industry know-how so that we could create content, posts and ads that not only look better, but deliver better results. Effective social media marketing is harder than it looks, which is why our solution is so compelling. We make you look like the consummate professional and deliver significant value for money. When you’re ready to embrace social media as a marketing channel – we’d love to connect.
GOOGLE + SEARCH YOU’RE THE ANSWER TO MY QUESTION
Google + Advertising One of the world’s biggest companies is ubiquitous for a reason: its products work beautifully. Google is where the world starts searching for information - and so it’s hardly surprisingly buyers and sellers use it everywhere for real estate. A significant percentage of property searches start in Google and mobile search is even more pervasive. Advertising on Google is extremely effective – but until now, nobody had developed an effective way to market individual properties, selling agents and agencies using this form of advertising. Our solution includes both search advertising as well as highly visual display ads - placing your brand, your listings & agents in front of users as they surf the net. Our search ads work better and cover more search terms - meaning you’re more likely to be found. Campaigntrack has always led the way in property marketing - and likely for this reason we were appointed by Google as a Premier Partner specialising in real estate. This strategic partnership has given us the inside track on the most exciting developments and expert training – so we can deliver even more advantageous results. The cornerstone of our Advanced Internet Marketing ecosystem, Google advertising is not only effective, it helps free you from an overt dependence on traditional property portals for your online presence. Google search engine marketing, display and retargeted advertising elevate your brand exposure – which means you can market specific properties to the right audience. Your brand and your listings will be found where people look for information, and Campaigntrack makes it effortless. Sounds like the future... and it’s here now.
H O M E + PAG E OPEN ALL HOURS
Un i q u e Property Website (UP W) Built for mobile and empowering our Advanced Internet Marketing ecosystem, Campaigntrack’s Unique Property Websites (UPWs) are designed to ensure your online marketing efforts aren’t disadvantaged by poor load times or weak presentation. Our UPWs create an exclusive selling environment that sets each property and your brand apart. Beautifully designed and mobile optimised, they are live within moments of your order in Campaigntrack and showcase your listing’s content, a click-to-call, inspection times and enquiry form to drive engagement. The property specific URL simplifies sharing and enables search engine marketing. Our website design has inbuilt SEO benefits for your brand, as well as technology that enables retargeted advertising across Google and Facebook. Links to your agent and agency websites allow you to extend user engagement and build your all-important database. Campaigntrack’s UPWs set the benchmark for performance – not just pretty but purposeful and powerful.
El i te Agent Web s i te
Agency Website
In today’s connected world, building an online brand is
The World Wide Web is the new High Street and to
paramount and each agent is a unique brand within their
stand out from the crowd you need a highly responsive,
office. Campaigntrack’s Elite Agent Websites require
full-service agency website. It’s about bringing vendors
almost no effort, yet look spectacular featuring content
and buyers to you by creating an online ecosystem.
automatically generated from within Campaigntrack.
Property marketing, agency marketing, client services
Profile
industry
and recruitment are just some of the functions your
achievements, testimonials, team details and more, are
website needs to fulfill. If you want to invest in the future
standard inclusions. An Elite Agent Website showcases
of your agency brand – integration is key. Campaigntrack
an agent’s personal brand and tells their unique story
websites have won numerous industry awards for their
– this helps win listings and delivers SEO benefits over
outstanding capabilities and impact.
content,
listings,
recent
sales,
time. A sleek, next-generation solution for today’s attraction agent, at a very small price.
E + MAIL C O N N E C T + C O M M U N I C AT E
ActivePipe electrifies email Email is passé - right? If you said ‘yes’ then you’d be wrong. Email is powerful and highly engaging when done right. Doing it right is the hard part. Every agency has an email platform, some have multiple. Staff often wrestle with the time, expertise and deadlines required to get regular content broadcasts out. Achieving consistency, frequency, brand alignment and ‘content relevance’ can be extremely difficult. Sending relevant emails that have high open rates is critical. Campaigntrack has had an Electronic Direct Mail (EDM) road-map for some time, and when we came across ActivePipe’s impressive product, we decided to partner rather than build. Simply put, ActivePipe is the best EDM platform for real estate – bar none. Let’s talk engagement and trackability; ActivePipe emails have higher open rates and collect more information, which will enrich your database. Their ‘Auto’ product provides significant long-term engagement with your customer base and automates appropriate response and engagement throughout the customer journey. Buyers, sellers and lookers alike – short and long term – all have a place in the ActivePipe ecosystem. Campaigntrack‘s strategic partnership with ActivePipe facilitates a premium and expert turn-key solution with deep integration into our VSM (Visual Social Media) and Google advertising products. The ROI is a no brainer... Together the solution is revolutionary. Do we have your @ttention yet?
P O R TA L + P U S H A BETTER MOUSETRAP
Po r tal Push with a twist Pushing content to traditional property portals is an essential component of every marketing campaign. As a type of online ad it makes sense to manage create and deploy these ads from the same place you manage your other property marketing. When we created our Portal Pushing solution we wanted to do it better than anyone else. We wanted to make it easier of course, and we wanted our solution to improve your whole marketing campaign performance. Of course Campaigntrack is integrated with every major real estate portal in Australia and New Zealand. All your content from OFIs to images, property details, prices, dates and more... flow automatically to your portal advertising, just as they would any other marketing product. Conveniently, you can view the status and links to all your portals in one location within the Campaigntrack system. Combine this with our superior customer support and that is one big tick in the peace-of-mind box. But we didn’t just stop there. Our technology makes your listings work harder too. Take ActiveContent for example, this handy feature rotates your pre-selected hero shots daily, that way your portal listings have more chance of engaging and counteracting ‘ad fade’ (it’s a thing.. Google it!). Our ActiveSchedule technology means you can set and forget timed campaigns so your own website listing, Social Media, Google, EDM and other direct marketing efforts can have a chance to reach buyers before traditional portals. Your digital marketing journey is about to get interesting, trust in Campaigntrack to seamlessly deliver all your requirements now and in the future.
SOUND + VISION T H E R E ’ S O N LY O N E F I R S T I M P R E S S I O N
Ph otogra p hy
Aerial Drone
Combining passionate professionals with our patented
A bird’s-eye view creates a new perspective and drives
technology is what delivers superior results. Creating
buyer interest. We recognised this early on and so
images that drive engagement and capture the
we brought our expertise and professionalism to this
imagination requires training, dedication and inspiration.
emerging art. Legally certified and fully insured, our
Our team possesses this talent in spades and uses it
pilots not only capture that unique moment but our
daily to encapsulate the perfect composition, angle and
production qualities and industry know-how deliver a
style that will elevate your campaign’s story. It’s not just
noticeable difference. Instead of dealing with a myriad of
about the physical features of the home but the lifestyle
different suppliers – Campaigntrack aerial photography
it will nurture. Taking the raw images to their editorial-
and video makes it easier to have the best there is, at a
worthy finish is our world-class image retouching team.
price you will appreciate.
The seamless ordering, booking, proofing and approval of photography is all managed through Campaigntrack ensuring your image assets flow seamlessly throughout
3 D Matterport
your marketing campaigns.
The virtual reality tour of the future... today. Matterport
Vi d e o
technology has transformed the standard floorplan into a simulated open home. It’s an exciting new technology
No other medium plays with the senses like video.
that statistically extends the interaction time of
Working with the right production team will ensure
interested buyers with the property for sale. State-of-
you tell the story you want to tell. Be it property, agent,
the-art equipment creates an interactive 3D model of
market or more, you need the sound and vision to cut
the home, which you can virtually walk through as if you
through. It’s not just what you say but how you say it
were there. Perfect for remote inspection – Matterport
– and our expert real estate producers, videographers
extends
and editors leave nothing to chance.
engagement opportunities with interested buyers.
your
audience
and
provides
increased
WORD + DIMENSION READ BETWEEN THE LINES
Copywriting On brand and on point, property copy must evoke emotion in the buyer and impart the integral details. Our talented scribes know it’s as much about what you leave out as what you put in. We offer both on-site and off-site copywriting options for property, agents and agencies. Consummate professionals, Campaigntrack’s copywriting team will represent you and the property in the best possible light.
Floorplans Buyers commonly rate the floorplan as the most useful advertising element, after photography. Whilst floorplans are an established product, Campaigntrack streamlines the process with an efficient workflow and outstanding on-site staff support and service. This detailed marketing tool is an essential campaign ingredient that requires exemplary attention to detail. Our floorplanners use cutting-edge measurement technology, are highly trained and benefit from an architectural understanding.
CHINA + CONNECT REACH OUT
AC Prop er ty. co m .au & China help desk solution Every vendor, agent and principal knows how important the Chinese-speaking market is today. Campaigntrack has entered into a unique partnership with Australia’s most popular Chinese language property portal – to connect properties with buyers who prefer to search in their own language. Together, we have crafted a package that allows agents to extend their reach into this market, without the prerequisite language skills: charged at a highly affordable per-property rate, or on a supply contract for volume clients. Our solution includes copy translation, a property listing on the high-traffic ACProperty.com.au portal, your own agency page with current listings and a Chinese-speaking enquiry line and email. These enquiry channels are accessible to Chinese-speaking Australian and New Zealand residents, as well as residents of mainland China. There is also an option to have a dedicated phone number for your agency. Enquiries to the help desk are translated and forwarded to your team for response, and responses are in turn sent back translated to the enquirer. Any questions that can be answered upfront are done so by the help desk. For convenience, an emailable PDF and optional printed versions of your property’s brochure in Chinese are included in this service. A turn-key solution that is immediately scalable, this product places your listings, agents and agency in the bestpractice category for the Chinese-speaking market. Ready to reach out? We’d love to talk... in Chinese.
BRAND + ICON REBOOT
Brand Ambassador Home might be where the heart is but ‘identity’ is at the heart of your brand. In real estate, agency branding is a precious commodity that adds value to everything you do. Business to business, business to agent and business to consumer, your identity is what they buy into and trust. Nobody understands real estate requirements better than we do. Translation of your brand into the many shapes, sizes and mediums that comprise the modern marketing landscape – is a skill that underpins our success as brand custodian for many successful agencies. We can work with you to create, amplify, protect and reboot your brand. Whether that be in conjunction with your chosen design agency, an agency we recommend or via our design services directly – it’s up to you.
On l i n e Des i gn
Rebrand
Our advanced, custom-made online templates automate
Taking on a rebrand is no mean feat but we will be with
your brand and marketing design. They work within
you every step of the way. With over two decades of
your brand guidelines to create consistent marketing
real estate marketing experience, we have the industry
artwork. While maintaining enough flexibility for any
relationships and media understanding to get you there,
requirement, the process is as simple as filling in a form
safely, soundly and solidly. We have worked with major
– sometimes even easier. Campaigntrack’s expert team
national and international brands to successfully roll-
of template engineers integrate your brand identity
out new brand identities and major rebrands at scale
into design templates, which are tailored to online and
and with excellence - proving our customer service
print media advertising. Let us simplify your property
superiority.
campaigns, save you time and money, and reinforce your brand guidelines.
SIGN + BOARD THIS IS THE PLACE
Invented h ere
Home on the range
For two decades Campaigntrack has led the way in
One thing we are not – is a one trick pony. Our signage
signboard design. Our cutting-edge facilities were the
products come in a comprehensive range of styles
first to introduce full-bleed signboard photography into
and sizes to suit almost any requirement. This includes
the local market, we were also first with polymer framed
Edgewrap and Bannerwrap products for residential
signs, composite panels and online design for signage.
and commercial needs, digitally printed Corflutes,
Campaigntrack’s illuminated and solar technology is
pointer boards, A-frames and much, much more. You
the most advanced on the market, featuring superior
can expect the industry’s highest print standards,
lighting and longer lasting solar power... and our app-
premium
powered installation team is ahead of the game too. As
superior customer service when you order signage with
you’d expect from Campaigntrack – ordering is simple
Campaigntrack. Highly competitive pricing and next-
and efficient, and the map-based tracking gives you an
day turnaround for most products; rounds out a great
instant visual update on all your signage. We never stop
value proposition.
innovating, it’s in our DNA.
materials,
professional
installation
and
Il l u m i n ati o n – s ee th e l i ght
Service & simplicity
Solar or electric, our illuminated signboards are designed
We put you in control. Easy-to-use, intuitive and agency
for maximum efficiency and effect. Campaigntrack’s LED
branded – our clever artwork templates are fast, flexible
system has been designed specifically for signboard
and attractive. You can oversee all your campaigns in one
application, this delivers the most effective all-over glow.
spot with our intelligent map-tracking system and check
Print saturation is key to ensuring colours transition
signage status, log service calls or request a removal with
accurately and vibrantly from day to night, and cutting-
a single click. Help is always just a phone call away and
edge solar technology results in twice the lumens using
our installers keep you informed with installation photos
around half the power. In solar application, this means
via SMS and email. Confirmation is sent within minutes
extended illumination, especially when the weather is
of signboard installation.
misbehaving.
PRINT + MEDIA EXPRESSION, IMPRESSION
No ordinary printer We don’t outsource our printing just like you don’t outsource your sales – why would we? Our obsession with quality led to the purchase of the impressive HP Indigo 7800 Digital Press, when others were installing photocopiers. Campaigntrack’s unique short-run and long-run print capabilities not only ensure price competitiveness and a quick turnaround, but it means we can offer a point of difference for those wanting to stand out from the crowd. Our products stand out, so you do too.
Ma i l c a rd s
Brochures
The enduring industry stalwart, mailcards remain a go-
Attention-grabbing, short-run and long-run digitally
to marketing medium for sales and prospecting. Clever
printed brochures, corporate design and creative design,
products like ‘Just Listed’, auction invitations and sold
multi-page, single page and ‘coffee table book’ style – we
packs, as well as bespoke and large volume options, are
offer it all. Plus, our unique short-run foiling and Spot UV
among the many mailcard products available. As with all
varnish services add that extra flourish, so you can take
our services, we are price competitive and our range of
your branding to the next level. We’re about value for
online design or custom designed artwork means the
money, but we’re also about giving our clients the edge.
power is in your hands.
Ma ga zi n es
Custom
Brand magazines showcase everything that is unique
Campaigntrack is passionate about print and all the
about your business. Service, culture, style and
possibilities that come with a blank sheet of quality
properties – curate your story, your way. A gorgeous
stock! We have invested in a state-of-the-art printing
lifestyle magazine communicates to the local market
facility so we maintain complete control, from order
exactly what your agency offers. This is one of the best
through to delivery. Custom is our specialty so talk to
ways to reach buyers and create a lasting impression
us today about crafted stationery, booklets, newsletters
that will lead to listings.
and more... If you want to make an unforgettable impact, let’s talk.
LOCAL + PRESS LAWS OF AT T R A C T I O N
Newspaper Advertising You can’t ignore the stats, CoreLogic RP Data tells us that by combining traditional print advertising with online advertising, you will achieve a higher sale price on average.Further to this, News Corp research found up to 87 per cent of people interviewed nominated their local real estate section as the most trusted source of information, and 80 per cent of buyers take action based on their local paper. Print advertising, along with social media and Google advertising, presents an opportunity to engage passive buyers – something traditional property portals can’t do effectively. Our online design technology, composite and page planning combined with booking technology come standard with the Campaigntrack platform. By managing all your marketing elements in one place you can reap the productivity and ‘brand consistency’ benefits. Incorporating print advertising asserts your brand’s prestige and elevates a property’s status. Nothing engages passive buyers like a stunning, full-colour layout that propels a property’s lifestyle story and highlights an agency’s unique messaging.
C A M PA I G N + A DVA N C E M A R K E T N O W, PAY L AT E R
C a mp a i gnAdvance for Vendors A revolutionary new product that gives vendors the power to maximise their property campaign without upfront financial burden. After decades in real estate we know how crucial vendor paid advertising (VPA) is to the final sale price. Vendors can take full advantage of your and our marketing capabilities, and optimise their return on investment, while we manage the funds in the interim. The pressure on you to obtain upfront VPA is removed entirely. Effectively marketing a property can be costly, but with CampaignAdvance your vendors can relax – payment is not due until after settlement or within 120 days from agreement.
13 0 0 7 8 7 2 2 0 s a l es @ campaigntrack.com c a mpaigntrack.com @ campaigntrack