The Auburn Alumni Association and Athletics Department
The “Almost” Alumni Association Just Do It Emily Jay, Chelsea Phillips, Camren Brantley-Rios, Savanah Segrest, Jessica Terrell
The campaign proposal was completed for the PRCM 4090 course, PR Campaigns, at Auburn University. Our instructor, Terri Knight, instructed our group along the way by helping us develop an effective and efficient campaign for our clientele. The proposal was created on behalf of the Auburn Alumni Association and the Auburn Athletics Department.
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Table of Contents Executive Summary……………………………………………………………………………….3
Client Analysis…………………………………………………………………………………….5
Situational Analysis……………………………………………………………………………….9
Goals, Objectives, Strategies and Tactics………………..………………………………………12
Execution………………………………………………………………………………………...15 Evaluation Plan…………………………………………………………………………………..17
Budget……………………………………………………………………………………………19
Appendix A: Survey and Interview Responses………………………………………………….21
Appendix B: Contacts……………...……………………………………………………….……48
Appendix C: Social Media Posts………………………………………………………………...50
Appendix D: Promotional Items………………………………………………………………....55
Appendix E: Calendar…………………………………………………………………………....57
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Executive Summary On behalf of the Auburn Alumni Association and the Auburn Athletics Department, the Almost Alumni designed a public relations campaign with a focus on increasing young alumni engagement. In recent years, the association has seen a decrease in interest in the Auburn Alumni Association within the young alumni demographic. For the purpose of the campaign, we categorized young alumni as anyone that has graduated from Auburn University in the last 15 years. The Alumni Association has partnered with the Auburn Athletics Department to create programs that will engage young alumni back to the University and its athletics. The Auburn Alumni Association is an organization funded by membership dues, individual donations and corporate sponsorships or affinity program partners.
The Alumni Association realizes that there is a disconnect with their young alumni and are attempting to implement programs to help create interest and activity with the young alumni. The Association has partnered with the Athletics Department to create a new program for young alumni that involves football tickets. Young alumni were offered discounted season tickets for a “young alumni section� that the program deemed for this demographic for the 2014-2015 football season. The program was a huge success and was effective in enticing young alumni to come back to their alma mater for sporting events.
The Almost Alumni gathered information about the opinions of the Auburn Alumni Association from alumni who had graduated in the past 15 years. This research was collected through an online survey and through in depth interviews with young alumni, upperclassmen at Auburn
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University and employees of the Auburn Athletics Department and the Auburn Alumni Association.
The main focus of this campaign is to increase young alumni engagement through events coordinated with the Auburn Athletics Department. The campaign will begin in May 2015 and will continue until May 2016. The campaign includes a tailgate and creating educational programs geared toward current seniors to educate them on the benefits of the Alumni Association while they are still in school.
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Client Analysis Formally incorporated in 1945, the Auburn Alumni Association has seen over sixty years of growth and success. Since its creation, the Alumni Association has implemented, among many other programs, the Auburn Development Program, the Annual Giving Fund and The Samford Society. The Auburn Alumni Association is an organization funded by membership dues, individual donations and corporate sponsorships/affinity program partners. It includes a staff of 25 employees. The Alumni Association offers different levels of memberships for those interested. The three levels of memberships include: the Annual Membership, Life Membership and Recent Graduate. Members receive discounts for local businesses and many other businesses across the state. They also host a hospitality tent during game day for any present members or prospective members. The Alumni Association can also connect members to specific clubs and offers awards and scholarships. The Alumni Association is overseen by Auburn University, as is the Athletics Department.
The Auburn Athletics Department, in keeping with the mission of the University and in a spirit of inclusion, encourages diversity and equitable treatment for all, seeks to abide by the rules, to manage its fiscal affairs in a responsible manner, to educate its student-athletes and to win championships, thereby bringing credit to Auburn and its people. The Athletics Department has a two-fold purpose: to enable student-athletes to be successful in all areas of their lives, athletics, academics and personal endeavors, both now and in their future careers, by providing them with the best resources available in academics, facilities and
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coaching; while meeting the needs of our student-athletes, to represent and promote Auburn University in a positive manner in all that it does. What are the strengths of the Alumni Association and the Athletics Department? The Alumni Association prides itself in holding true to the value and sincerity of the Auburn Family. One strength is alumni’s love of the University. The bond of the Auburn Family is proven as employees of the Alumni Association are always seeking resources for members. Also, there are a large number of alumni that are interested in staying involved with Auburn and enjoy attending sporting events, homecomings and networking opportunities, etc. Another strength is the location of Alumni Association. Located on College Street and facing the edge of campus, students can walk over at anytime for inquires or prospective alumni membership at anytime. The interior design is also very appealing to any fellow Auburn student or graduate. The Alumni Association effectively communicates with its current alumni by sending email updates and invites to Auburn events. The Alumni Association also offers many discounts to local shops, hotels and restaurants. The last strength of the Alumni Association is its connection to its donors and most of the funds received are from those donors. Many of the donors are wellknown alumni, which is great for advertising. The Athletics Department is able to generate large amounts of revenue because of the popularity and notoriety of the football and basketball games. The Athletics Department gains revenue from ticket sales, sponsorships and endorsements from these two sporting teams alone. Athletics also has a larger budget that allows for updates and advancements for athletic facilities, recruiting and equipment. The Athletics Department is
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consistently accepting large monetary donations from alumni and non-alumni alike that follow the sports programs and department overall.
What are the weaknesses of the Alumni Association and the Athletic Department? The Alumni Association finds that some of its weaknesses involve the perception of the Auburn student body. Many of these students and young alumni aren’t informed of the endless benefits and resources provided for its members. The Alumni Association also works with a limited budget, which can cut into marketing costs and producing informational visuals to give to Auburn students. Another weakness is the alumni database is not currently updated. The Alumni Association has a small staff, which can hinder communication with prospective members, and the delegation of tasks inside the office can become overwhelming. The last weakness is they have limited technology resources because of the limited budget. The Auburn Athletics Department is lucky in that it generates large amounts of revenue from football and basketball events however, it lacks in sales from other sports within the university such as baseball, softball, women’s basketball and gymnastics.
What are the opportunities of the Alumni Association and Athletics Department? The Alumni Association plans to expand its partnerships with Auburn collegiate departments, on-campus organizations and other schools. They plan to connect with the Athletics Department and possibly create a package to increase support in both departments. Also, the Alumni Association added a new vice president on March 1. An opportunity for the Athletics
Department would be to help host events in other departments to help bring in additional
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revenue.
What are the threats of the Alumni Association and Athletics Department? There are very few benefits exclusive to association members. Therefore, more programs and services are available to anybody and members might not feel as rewarded. Alumni are more willing to join other organizations that would benefit their jobs such as Public Relations Council of Alabama (PRCA) or other memberships. Another threat would be young alumni not receiving as high-paid jobs therefore unable to afford membership. Also, with the new Vice President, the Alumni Association expects new changes in the budget which could be cutting costs or reallocating money.
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Situational Analysis I. The Problem The problem that the Auburn Alumni Association is currently facing is that there is a disinterest in joining the Alumni Association within the young alumni. II. The Mission The mission of the Auburn Alumni Association is to foster and strengthen the relationship between Auburn University and its alumni and friends; to preserve and promote the University's traditions, purposes, growth and alumni; and to keep alive the spirit of affection and reverence for our alma mater. The Auburn Alumni Association’s vision is to cultivate lifelong relationships between Auburn and its alumni and friends to support the advancement of the University. III. Stakeholders and Key Publics The Alumni Association’s stakeholders and publics include current members, future alumni, young alumni and political figures who are members. As we gathered information, we learned that our target audience had many misinterpretations of the Alumni Association and the benefits it offered.
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IV. Competition While the Alumni Association doesn’t compete with other alumni associations, the competitors include any other corporations that young alumni would rather give their money to. Examples of their competitors would be job-specific organizations such as the Public Relations Society of America (PRSA). It’s important for the Alumni Association to advertise its multiple benefits that makes their membership more valuable. V. Audience’s Perception of the Problem The Alumni Association realizes that there is a disconnect with their young alumni and are attempting to implement programs to help create interest and activity with the young alumni. The Association has partnered with the Athletics Department to create a new program for young alumni that involves football tickets. Young alumni were offered discounted season tickets for a “young alumni section” that the program deemed for this demographic for the 2014-2015 football season. The program was a huge success and was effective in enticing young alumni to come back to their alma mater for sporting events. The Association is also trying to promote the benefits and perks for young alumni while they are still in school. The Alumni Association is creating a new event this year called the “Senior Send-off.” The event was created for graduating seniors and will be held at the Alumni Association during April. The event is meant to educate young alumni about joining the association. The Alumni Association will offer prizes, food and entertainment to seniors that attend the event.
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VI. Type of Research We conducted an online survey that consisted of 30 multiple choice and open-ended questions. The survey was distributed by email through the Alumni Association listserv to more than 4,000 members. Our group members also promoted the survey on our individual social media sites to reach those not on the listserv. Each group member also conducted in-depth interviews with currents students, Alumni Association employees, graduate students and an athletic department employee. See Appendix for survey and in-depth interview questions and answers.
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Goals, Objectives, Strategies and Tactics Our overall goal for the Auburn Alumni Association is to enhance and promote involvement of young Auburn alumni. More specifically, we plan to create awareness among young alumni about the membership options and benefits of joining the Auburn Alumni Association. We want to encourage current Auburn students to invest in the Student Alumni Association, which in turn will increase the participation and membership in the active alumni members. Goal 1: To increase young alumni membership. Objective 1: Increase the number of annual young alumni memberships by five percent. Strategy: Create awareness of the alumni association through distribution of fliers and emails to upperclassmen students and young alumni. Tactic: Contact the graphics department in the Auburn Alumni Association on making a new graphic for all signage distribution. Objective 2: Increase presence of Alumni Association at graduation by having sign-up tables at two different locations in the arena. Strategy: Enlist members of the Auburn Alumni Association to work the two tables during the graduation ceremonies. Tactic: Inform the arena staff that there will be two tables during graduation and determine where two tables will be located. Objective 3: Create young alumni tailgate event to be held during the Mississippi State football game on September 26, 2015. Strategy: Purchase two tents on the Auburn greenspace for the Auburn vs. Mississippi State football game on September 26, 2015. Strategy: Run an informational commercial on football stadium jumbotron during the Jacksonville State football game. Strategy: Implement sign up table at tent for those wishing to join the association at that specific time. Tactic: Contact possible food sponsor vendors to provide food during the tailgate. Tactic: Contact representative for Bo Jackson to have him in attendance at tailgate. Tactic: Contact sponsors to provide funds to purchase tent space. Tactic: Send out digital e-invites to all recently graduated seniors and invite them to the scheduled tailgate. Goal 2: To enhance the effectiveness of the Auburn Alumni Association’s online presence. Objective 1: Increase the number of views of the Auburn Alumni Association’s homepage by 15 percent.
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Strategy: Revamp website to increase homepage views. Strategy: Create a blog on the Auburn Alumni Association website to highlight specific benefits, events and new ideas the Auburn Alumni Association can highlight. Tactic: Develop position that will focus solely on developing and maintaining the blog site. Tactic: Produce two blog posts a week. Tactic: Contact graphics and IT department at the Auburn Alumni Association to develop plan for new website. Objective 2: Increase the number of followers on the Auburn Alumni Association’s Twitter account by 1,000. Strategy: Track number of followers weekly. Tactic: Tweet at least once a day. Objective 3: Respond to 60 percent of social media comments and inquiries each month. Strategy: Designate one individual to respond to Twitter, Facebook, Instagram, etc., respectively. Goal 3: To better the education of programs, services and benefits provided by the Auburn Alumni Association. Objective 1: Increase traffic on the Auburn Alumni Association's Benefits of Membership page by 200 views each month. Strategy: Make the Auburn Alumni Association Membership Benefits page more visible and not so hidden within the different tabs could also correspond with the office of registrar to link the page to the emails that are sent out to upcoming graduates. Tactic: Contact IT department to discuss new webpage layout. Objective 2: Create 2,000 informational benefits graphic pages to be handed to all seniors picking up their caps and gowns on May 1, 4 and 5. Strategy: Contact registrar to discuss having an alumni representative present at tables to pick up caps and gowns. Tactic: Work with graphics department to create informational flyers. Objective 3: Implement two informational meetings throughout the 2015-2016 school year to educate current seniors on benefits of joining with at least 200 members in attendance at each meeting.
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Strategy: Create informational PowerPoint to show to seniors during informational meetings. Tactic: Contact Student Center representative to reserve rooms for informational meetings. Promote that the first 100 people to attend will receive a promotional item, such as a keychain, a T-shirt or gimmick, or the first 100 people will receive a slice of pizza, courtesy of a local sponsorship.
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Execution To help bridge the gap between young Auburn alumni and the Auburn Alumni Association, we have developed a plan that begins with educating current Auburn students about the benefits and value of joining the association after they graduate. We have developed a plan that includes two informational sessions about the Auburn Alumni Association for current seniors so they are educated on the process of becoming a member of the Association. In order to attract seniors to the meeting, we suggest a promotion. (i.e. free pizza, prizes, etc.) These informational sessions will help the lack of education on membership benefits.
In order to better promote the Auburn Alumni Association, we suggest that the Association revamp its current website to better highlight the benefits of becoming a member of the Auburn Alumni Association. Another strategy for the Auburn Alumni Association is to implement a blog on its website. A blog will help to engage young alumni with the happenings of the Association. We believe that these implementations will help to increase traffic on the Auburn Alumni Association website, which will in turn increase awareness of the value of membership.
We want to increase the presence of the Auburn Alumni Association at the different graduation ceremonies by increasing the number of sign-up and informational tables from one to two. We also suggest that the Auburn Alumni Association have a representative present at the tables where graduates will pick up their caps and gowns before graduation.
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We suggest that the Auburn Alumni Association create a Fall tailgate event for young alumni. We will have notable Auburn alumnus Bo Jackson attend the event and will have food vendors sponsor tailgate-type food. Young alumni that are not members of the association will be able to sign up during the tailgate event. All recently graduated Auburn students will be invited to the tailgate event through an email invitation.
We suggest that by educating current Auburn students about the values and benefits of joining the Auburn Alumni Association, it will set the foundation for the students to join the Association after graduation. The tailgate event will also draw more potential members to the Association.
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Evaluation Goal 1: To increase young alumni membership. Objective 1: Increase the number of annual young alumni membership by 5 percent. Objective 2: Increase presence of Alumni Association at graduation by having sign-up tables at two different locations in the arena. Objective 3: Create a young alumni tailgate event to be held during the Mississippi State game on September 26, 2015. To evaluate Objective 1, track a 1 percent increase in membership every 2.5 months, evaluating the strategies that were both successful and unsuccessful in the increase in membership by fiscal year end. To evaluate Objective 2, during fall, spring and summer graduation, after placing reminder letters with cap and gown pick up, evaluate the number of graduating seniors who signed-up, giving their name, email and anticipated location post graduation. For those who signed up, send a survey asking what pushed him or her to do so, and is there anything that could have been done differently that would have encouraged them to sign up sooner. To evaluate Objective 3, create an after-action report, which will analyze whether the objective and goal was met. Send out surveys as well for feedback on how to make each tailgate bigger and better than the previous year. Goal 2: To enhance the effectiveness of the Auburn Alumni Association’s online presence. Objective 1: Increase the number of views on the Auburn Alumni Association’s homepage by 15 percent. Objective 2: Increase the number of followers on the Auburn Alumni Association’s Twitter account by 1,000. Objective 3: Respond to 60 percent of social media comments and inquiries each month. To evaluate Objective 1, continue to promote the link to the Auburn Alumni Association on social media and in emails. Check the page performance at the end of each month to assure the Alumni Association is on track to reach a 15 percent increase in views by fiscal year end. To evaluate Objective 2, create a monthly goal to meet regarding gaining followers. This goal can be met by creating tweets that encourage followers to retweet, including chances to win a gift card, to meet a coach on an athletic staff, or a chance to win an autographed memorabilia. Such tweets will encourage outside followers to follow and retweet for their chance to win as well. To evaluate Objective 3, track the responses made after an initial response has been made. Take note of what types of requests are made with initial tweet that is being
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responded to. Goal 3: To better the education of programs, services and benefits provided by the Auburn Alumni Association. Objective 1: Increase traffic on the Auburn Alumni Association’s Benefits of Membership page by 200 views each month. Objective 2: Create 2,000 informational benefits graphic pages to be handed out to all seniors picking up their camp and gowns on May 1, 4 and 5. Objective 3: Implement two informational meetings throughout 2015-2016 school year to educate current seniors on benefits of joining with at least 200 members in attendance at each meeting. To evaluate Objective 1, post “Did you know” facts on social media sites, allowing others to know the benefits of membership in joining the Auburn Alumni Association. This is included, but not limited to, local businesses that offer discounts to members of the Alumni Association. To evaluate Objective 2, survey those at the end of May 2015 to inquire whether members who were handed informational graphics regarding membership benefits were inspired to join the Alumni Association because the fliers spiked their interest. This will determine if the fliers were effective. To evaluate Objective 3, monitor attendance at each meeting.
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Budget EXPENSES
Quantity
COST
Staffing Volunteer
3
N/C
Materials Food - Moes BBQ Napkins Plates Chips Water bottles Canned sodas Cups Ice Custom balloons Helium Young Alumni Banner Tent Rental (greenspace)
300 (@ $4.00 for 1) 660 600 500 (@ $12.00 for 50) 200 (@ $4.00 for 40) 320 (@ 10.24 for 32) 240 20 lbs. 100 2 1 2
$1,200.00 $11.00 $18.00 $119.80 $19.90 $102.40 $11.00 $11.00 $135.00 $100 $37.00 $800
16 weeks – 1/8 page 1 Story 1 Week prior
$69.00 N/C
3 weeks -30 seconds 3 (@ 3,0000 for 30 seconds)
$187.50 $3,000.00
750 (@ $.074 for 1) 250 (@ $2.74 for 1)
$555.00 $685.00
Media Traditional - Newspaper Ad - Newspaper Story Media - Commercial Ad - Jumbotron advertisement Publication - Fliers - Brochures Social Media - Twitter - Facebook - Instagram - LinkedIn
Entertainment Prominent Auburn Alumni at Tailgate Dinner w/ Bruce Pearl (raffle winner) Aubie Total Projected Expense Costs INCOME/SPONSORSHIPS
N/C N/C N/C N/C N/C $100 N/C $5,061.60
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Company Tiger Rags (Auburn para.) Moes BBQ Sponsor Wrapsody Auburn Art
Item 50 t-shirts 300 BBQ sandwiches Giftcard 10 Tumblers
Total Projected In-Kind Sponsorship Contact
Phone Number
Event Operation Group Moes BBQ Sam’s Club Party City Sign World The Corner News The Plainsman Tiger Rags Wrapsody Auburn Art
(334) 321-0523 (334) 821-1430 (334) 821-0121 (334) 745-1568 (334) 821 6303 (334) 821-7150 (334) 844-4130 (334) 887-7781 (334) 887-7447 (334) 887-7788
Amount Sponsored $500.00 $1,200.00 $50.00 $169.50 $1,919.50 Email
auburn@eventoperationsgroup.com field@moesoriginalbbq.com orders@signworldauburn.com news@thecornernews.com admanager@theplainsman.com
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Appendix A: Survey and Interview Responses Initial Report Last Modified: 03/02/2015 1. Did you graduate from Auburn University in the past 15 years? #
Answer
Response
%
1
Yes
172
93%
2
No
13
7%
Total
185
100%
Response
%
2. Are you currently a member of the Auburn Alumni Association? #
Answer
1
Yes
50
30%
2
No
118
70%
Total
168
100%
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3. Do you currently live in the state of Alabama? #
Answer
Response
%
1
Yes
108
64%
2
No
60
36%
Total
168
100%
Text Response Mississippi GA illinois CA Georgia Tennessee Tennessee New York Florida Kentucky Georgia NC GA Texas
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Georgia California Ohio Georgia Tennessee Georgia Georgia Tennessee Georgia Georgia Florida Florida ga Florida Georgia Georgia georgia Kentucky Overseas Tennessee Tennessee TN TENNESSEE Virginia
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Fucking Texas, Greatest State in this Goddamn nation Texas Georgia TN Georgia Georgia Georgia Florida Texas Arizona Tennessee New York Georgia Georgia
5. I feel engaged with the Auburn Alumni Association. #
Question
1
Please Choose One
Strongly Agree
Agree
Neither Agree nor Disagree
Disagree
Strongly Disagree
Total Responses
Mean
3
21
54
57
18
153
3.43
24
6. The events offered by the Auburn Alumni Association are worth attending. #
Question
1
Please Choose One
Strongly Agree
Agree
Neither Agree nor Disagree
Disagree
Strongly Disagree
Total Responses
Mean
4
33
92
17
7
153
2.93
7. I would attend more Auburn Alumni Association sponsored events if these events were paired with sporting events. #
Question
1
Please Choose One
Strongly Agree
Agree
Neither Agree nor Disagree
Disagree
Strongly Disagree
Total Responses
Mean
14
60
56
17
6
153
2.61
8. I would come back to Auburn for networking opportunities. #
Question
1
Please Choose One
Strongly Agree
Agree
Neither Agree nor Disagree
Disagree
Strongly Disagree
Total Responses
Mean
28
71
38
13
3
153
2.29
25
9. Bus transportation provided for a fee for out-of-state alumni would be beneficial for attending Auburn sporting events. #
Question
1
Please Choose One
Strongly Agree
Agree
Neither Agree nor Disagree
Disagree
Strongly Disagree
Total Responses
Mean
17
48
52
23
9
149
2.72
10. How many home football games do you attend a year? #
Question
0
1-2
3-4
5-6
I attend all home games
Total Responses
Mean
1
Please Choose One
23
65
29
7
25
149
2.64
11. How far are you willing to travel to visit Auburn for a weekend trip? # Questi on
0-25 Mile s
2650 Mile s
5175 Mile s
76100 Mile s
101125 Mile s
126150 Mile s
151175 Mile s
176200 Mile s
201 + Mile s
Total Respons es
Mea n
1 Please Choose One
10
4
3
27
20
25
7
8
44
148
6.04
26
12. What is the maximum you would be willing to pay for a football ticket? # Questi on
$ 0$ 2 0
$2 1$4 0
$4 1$6 0
$6 1$8 0
$8 1$1 00
$10 1$12 0
$12 1$14 0
$14 1$16 0
$16 1$18 0
$18 1$20 0
$20 0+
Total Respon ses
Me an
1 Please Choos e One
7
10
24
36
36
11
6
8
1
3
6
148
4.7 3
13. I am not able to attend home athletic events because of: #
Question
Please Choose All That Apply
Total Responses
1
Family Obligations
36
36
2
Distance
59
59
3
Money
77
77
4
Work
53
53
5
Uninterested
13
13
6
Other
16
16
14. I would like to connect back with Auburn University through: #
Question
Please Choose All That Apply
Total Responses
1
Volunteering
56
56
2
Donations
19
19
3
Attending Events
94
94
4
Mentoring Students
54
54
27
5
Providing Job/Internship Opportunities
34
34
6
Other
15
15
15. I do not have, but want to purchase ________ tickets for the 2015 football season. #
Answer
Response
%
1
Season Tickets
19
14%
2
Mini-plan Tickets
17
13%
3
Single Game Tickets
44
33%
4
Group Tickets
1
1%
5
I already have tickets
23
17%
6
none
44
33%
Statistic
Value
Min Value
1
Max Value
6
Total Responses
134
28
16. Please enter your name, phone number and email address to receive information about ticket sales, discounts and more! Text Response Adam Eason ace11482@msn.com 2565098410 adyar@farmerstrl.com Aisha Cowley; (334) 703-0411; aisha_burton@yahoo.com Alexis Delbridge 205-488-0770 adelbridge08@gmail.com Amy Crew, (334) 707-3616, clarissacrew@gmail.com andre.crenshaw@gmail.com Andre Crenshaw 334-233-0263 Andrina Davis, adavis0907@gmail.com Ashley Dutton AshleyLDutton@hotmail.com bianca Collins Collibd@auburn.edu Brittany Cofield, britrianne@gmail.com Ciara Culverhouse ciaraculverhouse@gmail.com dbcoltey@gmail.com Emily Duke 706-575-9263 emilyduke09@gmail.com Erica Davis erica.davis3383@yahoo.com Jessica Davis 256-998-0753 jcdavis1710@gmail.com Kendra Eidson (205) 467-7653 kendrae@windstream.net kew1218@gmail.com Laura Edgar LauraEEdgar@gmail.com Lee0008@auburn.edu Matt Collins 706-905-8047 Matthew Colburn, 256-466-2792, matt.scott.colburn@asburyseminary.edu
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Mave Duke, 205-862-4198 Meghan Divin, 678-778-8260, meghandivin@gmail.com Michele Thomason - micheledavis2001@yahoo.com Naomi Stewart Day 2088 Evergreen Lane NW Atlanta, GA 30318 Naomi@parkwaytitle.com Nathan Ellis, nce0002@auburn.edu Pete Dobbs pddobbs@gmail.com Robert Cornelius 205-977-9911 corneliuslaw@charter.net Silas Dobbs silas.dobbs@yahoo.com Thomas Craton, (706) 936-0679 thomas@cratononline.com Tiffany C. Dillard 404-403-5357 tiffany.c.dillard@gmail.com Statistic
Value
Total Responses
31
17. I do not have, but want to purchase _________ tickets for the 2015 basketball season. #
Answer
Response
%
1
Season Tickets
6
5%
2
Mini-plan Tickets
5
4%
3
Single Game Tickets
29
22%
4
Group Tickets
1
1%
30
5
I already have tickets
9
7%
6
None
86
65%
Statistic
Value
Min Value
1
Max Value
6
Total Responses
133
18. Please enter your name, phone number and email address to receive information about ticket sales, discounts and more! Text Response Robert Davis, 2567551185 robertpaul_davis@yahoo.com Kendra Cole, kendrabcole@gmail.com andre.crenshaw@gmail.com Andre Crenshaw 334-233-0263 Lee0008@auburn.edu Amy Crew, (334) 707-3616, clarissacrew@gmail.com Caitlin Daugherty, caitlin.sreb@gmail.com Same Brittany Cofield, britrianne@gmail.com Tommy Davis, 334.663.3820, tld0011@auburn.edu Tiffany C. Dillard 404-403-5357 tiffany.c.dillard@gmail.com kew1218@gmail.com Laura Edgar LauraEEdgar@gmail.com Jessica Davis 256-998-0753 jcdavis1710@gmail.com
31
Statistic
Value
Total Responses
13
19. On average, how many tickets do you purchase for friends and family for an Auburn game day? #
Answer
Response
%
1
1-4 Tickets
121
94%
2
5-9 Tickets
5
4%
3
10-14 Tickets
3
2%
4
15+ Tickets
0
0%
129
100%
Total
20. I am interested in learning about ticket plans for the following sports: #
Question
Please Choose All That Apply
Total Responses
1
Football
92
92
2
Basketball
37
37
3
Baseball
28
28
4
Soccer
1
1
5
Volleyball
3
3
6
Gymnastics
12
12
32
Statistic
7
Swimming/Diving
3
3
8
Track and Field
1
1
9
Softball
6
6
10
Equestrian
3
3
11
Tennis
1
1
12
Golf
1
1
13
Other
1
1
Football
Basket ball
Bas ebal l
So cc er
Voll eyba ll
Gym nastic s
Swimmin g/Diving
Tr ac k an d Fi el d
Sof tbal l
Eque stria n
Tenn is
Golf
Other
Min Value
1
1
1
1
1
1
1
1
1
1
1
1
1
Max Value
1
1
1
1
1
1
1
1
1
1
1
1
1
Total Response s
92
37
28
1
3
12
3
1
6
3
1
1
1
21. Please list all companies, clubs, associations and organizations you are a part of that would be interested in learning more about group ticket discounts. Text Response your survey is geared for people who do not live in Auburn. I live in Auburn so left some questions blank TSYS, Kappa Kappa Psi
33
Student Body Government, SBA, Alpha Xi Delta Social Sorority, Lamda Chi Honor Society, UPC, Phi Alpha Delta Law Socitey, Federalist Society, Order of the Eastern Star, International Order of the Rainbow for Girls, Masonic Fraternal Order (Through my father) And United Methodist Church. Craton Promotions New Jerusalem Missionary Baptist Church I have no interest in Auburn athletics. As far as I can tell, Auburn Alumni Association is only concerned with athletics. It's sad that we let this wonderful school be defined by such a ridiculous thing which is totally unrelated to research and learning. Command Alkon Texas Statistic
Value
Total Responses
8
22. Aside from football, how often do you return to Auburn for a sporting event? #
Question
1
Please Choose One
Never
1-3 Times a Year
4-8 Times a Year
9-14 Times a Year
15+ Times a Year
Total Responses
Mean
57
43
15
1
8
124
1.87
23. How do you purchase tickets for an athletic event? #
Answer
Response
%
1
Auburn Website
30
25%
34
2
Box Office Window
7
6%
3
Third Party Resell
25
20%
4
Friends
49
40%
5
Other
11
9%
Total
122
100%
24. What would you like to see the Auburn Alumni Association offer for young alumni? Text Response Advocacy for better fiscal management of the University and specifically the Athletic Program. Consider the possibility that not all alumni are obsessed with Auburn Athletics. Consider the possibility that some alumni have a serious distrust of the Alumni Association, Auburn Fund, and other groups soliciting donations...for fear that donations will go to athletics first and whatever's left over goes to what is actually important at the University. discounted season tickets I definitely think more activities for young professionals would be a plus. I also think there should be some pricing breaks for young alums to earn life membership instead of the current half price yearly option. Viewing parties for out of town games with Auburn clubs Discounts discounted tickets to athletic events, particularly football Better incentives to join the alumni association. Need to make benefits that outreach to not just local Cheaper admission into alumni association
35
Career/networking fair, More options for connecting with others in my area (currently I'm in Lexington for grad school, where there is not an Auburn Alumni club). discounted tickets. opportunity to purchase big away game and bcs bowl tickets. hotel discounts, ticket discounts, tours of samford hall and presidents mansion More ticket opportunities for graduates in the last 10 years. More affordable options for football tickets More events Packages seats for the season or single game options Events in cities around Alabama, like a happy hour on Birmingham or a Barons game, etc. A separate section in the stadium and a broader definition of "young" Networking connections throughout the US discounted bowl game tickets, auburn hotel discounts Reasonably priced tickets to major SEC games fewer fund raising calls Events dedicated to alumni who have graduated within the past 5 years or something like that. Help us reconnect with our peers first and then help us network with older alumni. Discounts! We are not making much money yet! (I graduated with a Lib Arts Master's degree in '10, then I returned to school at Georgia Tech for a 2nd Master's, so I haven't been in the workforce for very long.) help them get jobs. Easier way to interact with young Auburn alumni in their area and show Auburn Graduate owned companies in their surrounding area. I did not realize I was considered "young alumni" or I would have looked into the discount that is offered on football tickets.
36
More incentives during events I would like to see alumni who are successfully recovering from drug and alcohol problems share their experience, strength, and hope with current students who are struggling with those issues. Networking out of state networking? discounted tickets LESS RESTRICTED TAIL GATING AREAS! NOT EVERYONE CAN AFFORD A $1,500 TAILGAITING TENT PACKAGE. discounted tickets ro football and basketball games continue young alumni tickets Discounted memberships for recent grads Anything other than sports. Farmers insurance discounts Numbers for freshman girsl Ways to get involved being out of state. realistically cheaper tickets for alumni within the last 5 years of graduating Job and networking opportunities More ways to reconnect for those out of state Statistic Total Responses
Value 42
25. What Auburn University organizations, schools, colleges and departments would you like to see partner with the Auburn Alumni Association for future events? Text Response engineering
37
College of Business Home run derby Engineering engineering College of Business Human Sciences Business school. School of Nursing Pharmacy and Education Hotel and resturaunt management SGA and the service events, like the BIG Event, AUDM, and Alternate Spring Break College of Human Sciences Local organization or regional so we can see an impact and fee the difference. Engineering Auburn Recovery Community (Health Promotion and Wellness Services) Greek organizations Department of Communication and Journalism Society of Women Engineers; Auburn University Swing Dance Association Freshman sorority beach volleyball tournament School of nursing, Greek life CLA Statistic Total Responses
Value 22
38
26. What is your gender? #
Answer
Response
%
1
Male
48
37%
2
Female
82
63%
Total
130
100%
27. How old are you? #
Question
1
Please Choose One
1821
2225
2629
3033
3437
3841
4245
46+
Total Responses
Mean
2
40
31
25
14
7
2
9
130
3.64
28. What is your current work status? #
Answer
Response
%
1
Full Time
109
84%
2
Part Time
15
12%
3
Unemployed
6
5%
130
100%
Total
39
29. What is your total household income? #
Answer
Response
%
1
$0-$19,999
16
13%
2
$20,000$39,999
13
10%
3
$40,000$59,999
21
17%
4
$60,000$79,999
17
14%
5
$80,000$99,999
13
10%
6
$100,000$119,999
10
8%
7
$120,000 or more
34
27%
Total
124
100%
30. In order to enter for your chance to win signed Auburn memorabilia please provide us with your name, telephone number and email address. Text Response Marcus Crawford - 3347822978 - mtc0017@auburn.edu Matthew Cox, mac0020@auburn.edu, 334-341-9518 Ciara Culverhouse ciaraculverhouse@gmail.com
40
Everett Duke, 706 580 0668, everett@auburn.edu Clay Dudley; 205.821.5755; claydudley@gmail.com Amanda Collier, 334-318-9624, ajc0021@a Carmen Eiland 615-306-5571 carmeneiland27@gmail.com Kevin Downs, 6152107740, kevin.downs@mtsu.edu Erin Ellis - 3343549760- erindyle@gmail.com Megan Collins, 334-220-8846, mcollins426@gmail.com Nathan ellis, 6786020658, nce0002@auburn.edu Matthew Colburn, 256-466-2792, matt.scott.colburn@asburyseminary.edu Daniel Coltey 334-414-2374 dbcoltey@gmail.com Kendra cole, kendrabcole@gmail.com Adam Eason 2565098410 ace11482@msn.com Emily Duke 706-575-9263 emilyduke09@gmail.com Lee0008@auburn.edu Amy Dyar, 256-558-7248, adyar@farmerstel.com Jessica Donald 202.230.4702 jessbdonald@gmail.com Brent Culver, 251-422-2958, brentculver@gmail.com Michele Thomason 706-593-8469 micheledavis2001@yahoo.com Mary Katherine Uertz (334)462-786 Libby Diaz libbyaurn@gmail.com 256-658-2423 Pete Dobbs 2566834052 pddobbs@gmail.com Amy Crew, (334) 707-3616, clarissacrew@gmail.com Matt Collins 706-905-8047 collimd@gmail.com Sarah Collins, 205-478-1610, sec0013@auburn.edu
41
Kendra Eidson (205) 467-7653 kendrae@windstream.net Gayle Etheridge, gbe0002@auburn.edu, 334-627-3248 Robert Cornelius 205-977-9911 corneliuslaw@charter.net Alex Emerson, 334-663-3070, alex.emerson17@gmail.com Mave Duke, 205-862-4198, mrs.mave@gmail.com Susan Davis, 334-365-3246, sdavis@alsde.edu Brittany Cofield, britrianne@gmail.com Betsy Escher 205-764-5465 betsy_escher@yahoo.com Chandlar Dauphin, 334-804-5636, cnd0007@auburn.edu Ashley Dutton, (256)390-4244, AshleyLDutton@hotmail.com Naomi Stewart Day 4048907064 naomi@parkwaytitle.com Thomas Craton, (706) 936-0679 thomas@cratononline.com Tommy Davis, 334.663.3820, tld0011@auburn.edu bianca Collins collibd@auburn.edu 2055937323 James Collins / 334-663-2914 / james.collins81jc@gmail.com I do not want to receive Auburn memorabilia. I want to know that Auburn is actually doing good and not wasting its time with athletics. April Conley 404.663.0871 crawlal@yahoo.com Sarah Beth Drury, 205-454-6458, sarahbethdrury@gmail.com Erin Annis #917-447-3675 tigerenc@gmail.com Tiffany C. Dillard 404-403-5357 tiffany.c.dillard@gmail.com Amanda Dariani Smith, 205-281-4187, auburnorange08@gmail.com Katie Falls kew1218@gmail.com 8504454214 EDWARD DAY, 205-908-8971, DAYDESIGN72@HOTMAIL.COM
42
Laura Edgar 334-233-2267 LauraEEdgar@gmail.com Erincornelison@gmail.com tyler dalton, 334 797 1012, tdalton508@gmail.com Shellie Cantey; (803)292-4402; emcantey@gmail.com Kayla Straub, 8508669101, kmf0008@auburn.edu Deanna Harris, 334-521-2422, djh0010@auburn.edu asankey1@icloud.com Alexis Delbridge 2054880770 adelbridge08@gmail.com Madalyn Caldwell madalyn10@gmail.com Rafiqa Azanyah, 404-725-7639, razanyah@gmail.com Aisha Cowley; (334) 703-0411; aisha_burton@yahoo.com Jessica Davis 256-998-0753 jcdavis1710@gmail.com Jessica Myrick Devine, 251-747-7469, myricje@gmail.com Statistic Total Responses
Value 63
43
In-depth Interview Questions Current Students Questions: 1. What do you expect your relationship with Auburn University to look like in the postgraduate future? 2. What do you expect from an alumni association? 3. Do you plan on joining an Auburn club? 4. Would you go to a senior send off?
Current Student Answers: Kyle Marchuk, senior at Auburn University 1. I would like to be updated about the on-goings of campus life and Auburn news (probably outside of sports). Sports news is very easy to access. Getting an update via newsletter (print or digital) or something of the like would be great. Something similar to a “This Week in Auburn” email letter. It is short and too the point with links that would allow you to further read into detail as desired. The newsletter could be sent once a month or every other month. You would want people to look forward to the letter rather than be bombarded by a bunch of email. It would be a good form of communication and a good relationship with Alumni. 2. I expect to receive updates about the university, invites to events in my local area, and alumni special offers (discounted Auburn gear, ticket packages, Alumni ‘swag’). 3. I am looking to join the Atlanta club if possible since I will be working there after school. 4. Oh heck yeah! Tori Jones, senior at Auburn University 1. I expect to return for football games and big events mainly. I will also, return for sorority events, but not for many other reasons. I don't expect my relationship with auburn after graduation to be too extensive. 2. I expect an alumni association to keep me updated with the educational and social aspects at auburn. I would expect to be informed of matters of university importance on campus, such as progress in research to even development (like the new screen that will be added to Jordan-Hare). 3. I do plan on joining an Auburn club. I believe in networking, so any chances to make connections with other ppl is great to me. This is particularly vital when people who have things in common, like a college, are involved because they are more likely to want to help you. 4. Yes.
44
Anna Parsons, junior at Auburn University 1. After graduating, I expect that I will return to Auburn to visit friends or to come to football games, especially the Iron Bowl. 2. I honestly don't know what the alumni association does, so I don't really have any expectations of them. Maybe to send me updates about important occurrences in Auburn. 3. I don't know what Auburn clubs for alumni are, so probably not. 4. Yes, I would probably go. Athletics Questions: 1. Are you a member of the Alumni Association? 2. What benefits do you receive as a member of the association? 3. How can athletics partner with the association to better engage young alumni? 4. What programs do the athletics department utilize to target young alumni? 5. Are these programs successful? 6. What can be done to make the programs more successful?
Athletics answers: Jacob Jordan-Director, Service & Stewardship 1. Yes, I am a member. 2. I think if someone forced me to tell them what some of the benefits are I could tell them something, but I wouldn’t say that I am educated on all the benefits that come along with being a member. 3. We all know that sports are a big part of many people’s experience at Auburn. I feel like athletics creates the biggest draw for coming back to the university, as well as giving back. 4. We are currently partnered with the association with the young alumni football ticket program. We are offering young alumni season tickets for a specific section in the stadium at a discounted rate. This program was implemented for the 2014-2015 football season and was offered to all recent Auburn graduates. 5. We have had huge success with this program. Many young alumni don’t want to be in the student section anymore but still wanted to be surrounded by people their age. This is a great option for the alumni because they don’t have to come into the game 3 hour early to find a seat and are still surrounded by a younger crowd. 6. Right now the program is extremely successful. It is new so there are many different areas that we could most likely improve on, but as of right now we are are happy with the success that we have achieved and are looking forward to continuing the program in the future.
45
Recent Graduate Questions: 1. What is your perception of the Alumni Association? 2. Are you a member of the Alumni Association? 3. Are you willing to pay $50/year for membership that includes discounts at restaurants, bookstores and tailgates? Katherine Williams, 2013 Graduate 1. My perception of the Alumni Association is that they are pretty costly group to be a part of, which offer unique and great benefits, for those who really LOVE Auburn, return often, and are devoted to staying a part of the family. The Association may also help foster a feel of connectedness for alumni who cannot come to Auburn often, but are loyal to their alma mater. 2. I am not a member of the Alumni Association. 3. I am not willing to pay that amount for a membership; it is not an unreasonable amount for those who will go to tailgates and get free things and sense of community there, but discounts at bookstores is not a big draw, and restaurants, only minimally so. I am just not the person to desire, at this present time, an alumni membership, so I am probably not willing to pay very much at all. Kenn Novak, 2014 Graduate 1. Support, whatever that means. I think they’re supposed to provide connections with jobs or other graduates. They help with networking or bringing in money, especially if you get successful which is why I don’t see myself having much of an association with the organization. They could do a better job. They could advertise them better in their emails or their website instead of having it on a subpage on their website or something like that. I think that’s something that’s definitely really important. They could better advertise where the clubs are, what the benefits are, do they have an email system, what are the pragmatic systems you have? 2. No. I am not. 3. I’m unwilling to pay that much money for that. I live in Orlando a lot of those discounts aren’t applicable to me. I am also not the biggest football fan so I will not be coming back to Auburn for many tailgates in the future.
Alisha Walker-Lewis, 2012 Graduate 1. I believe the Auburn Alumni Association does an excellent job recruiting incoming and current students to be members of the Student Alumni Association. I was a member of SAA during my undergraduate years and enjoyed the benefits that membership provided. I honestly do not know much about the graduate side of the Alumni Association. 2. I am not a member of the Alumni Association. When I first graduated from Auburn I
46
moved to a rural part of Alabama to teach and receive a few promotional brochures from the Alumni Association about membership. At that time, I was juggling balancing moving expenses with living expenses and saving. For those reasons, I did not prioritize signing up for yearly membership with the Auburn Alumni Association and have received very few mailings from the Alumni Association since. 3. My husband and I would be interested in membership with the Auburn Alumni Association. I grew up in Auburn (and my parents still live there) so we make regular trips back to the Plains. Recent Graduate/Grad Student Questions: 1.What do you expect your relationship with Auburn University to look like in the postgraduate future? 2. What do you expect from an alumni association? 3. Do you plan on joining an Auburn club? 4. What is your perception of the Alumni Association? 5. Are you a member of the Alumni Association? Why/why not? 6. Are you willing to pay $50/year for membership that includes discounts at restaurants, bookstores and tailgates? Recent Graduate/Grad Student Answers: Tyler Richburg (2014 Graduate/Grad Student) 1. I hope to be coming back to make plenty of visits to campus, especially for football games. My dream is to become a very successful architect and be able to give back to the university. 2. Current happenings, news regarding the university whether it be academics or athletics. Offering connections to other Auburn alumni throughout the country, considering I’ll be moving to Texas. Those are two of the main things. 3. If it’s offered in my city, Lubbock, Texas. 4. The biggest turnoff with the association is the phone call solicitation. It seems like there are more benefits that are accounted for than what you get from that quick phone call that seems like ‘hey we just want your money 5. I was a member of the student alumni association, but not the actual official Alumni Association. Part of the reason was because I wasn’t sure what I was doing after school or what salary I would be making to support my membership. I figured big donations were a part of it. 6. Yes and considering I’ll be moving to Texas, I’ll probably join the Alumni Association to stay involved in the news and current happenings of Auburn since I’ll be so far away. But I hope to give back to what to the university gave to me.
47
Appendix B: Contacts Ric Smith School of Communication & Journalism 232 Tichenor Hall Auburn University, AL 36849 (334)844-2757 smithrw@auburn.edu Office of Registar Office of the Registrar 100 Mary Martin Hall Auburn University, AL 36849 Phone: 334-844-2544 Event Operation Group 224 N College St Auburn, AL 36830 (334) 321-0523 Moe’s BBQ 125 E Magnolia Ave, Auburn, AL 36830 (334) 821-1430 Sam’s Club 2335 Bent Creek Rd, Auburn, AL 36830 (334) 821-0121 Party City 2534 Enterprise Dr, Opelika, AL 36801 (334) 745-1568 Sign World 1715 Opelika Rd, Auburn, AL 36830 (334) 821-6303 The Corner News 117 N College St, Auburn, AL 36830 (334) 821-7150 The Plainsmen The Auburn Plainsman 255 Heisman Dr., Suite 1111 Auburn, AL 36849
48
Wrapsody 112 N College St, Auburn, AL 36830 (334) 887-7447 Tiger Rags 138 South Gay Street Auburn, Alabama 36830 (334) 887-7781 1-800-AUTIGER Auburn Art 102 N College St, Auburn, AL 36830 (334) 887-7788 2534 Enterprise Dr, Opelika, AL 36801 (334) 745-1568
49
Appendix C: Social Media Posts
50
51
52
53
54
Appendix D: Promotions
55
56
Appendix E: Timetable
May 2015 Sunday
Monday Tuesday Wednesday Thursday Friday
Saturday
2
3 4 Create 2 Tweets & 1 Facebook Post 10 11 Run tables at graduation
5 6 Contact OA News for ad run
1 Hand out fliers to seniors 7 8 Hand out Hand info fliers out info to seniors fliers to seniors
12
13
14
15
16
17 Create 2 Tweets & 1 Facebook Post 24 Create 2 Tweets & 1 Facebook Post
18
19
20 Contact all sponsors about donations
21
22
23
25
26
27
28
29 30 Monitor and track website traffic
9 Run tables at graduation
57
June 2015 Sunday 31
Monday 1
7 8 Create 2 Tweets & 1 Facebook Post 14 15 Create 2 Tweets & 1 Facebook Post 21 22 Create 2 Tweets & 1 Facebook Post 28 29 Create 2 Tweets & 1 Facebook Post
Tuesday 2
Wednesday 3
Contact Bruce Pearl for dinner availability 9 10 Confirm sponsor donations
Thursday
Friday
Saturday
4
5
11
12
6 Begin 10-‐ week newspaper ad run 13
20
16
17
18
19
23
24
25
26 27 Monitor and record website traffic
2
3
30 1 Confirm Bruce Pearl availability
4
58
July 2015 Sunday 28
Monday 29
5 6 Create 2 Tweets & 1 Facebook Post 12 Create 2 Tweets & 1 Facebook Post 19 Create 2 Tweets & 1 Facebook Post
30
13 20
26 27 Create 2 Tweets & 1 Facebook Post
Tuesday
7
Reserve FOY ballroom for info sessions 14
Wednesday 1
Thursday 2
Reserve green space tent for tailgate 8 9
Friday
Saturday
3
4
10
11
15
16
17
18
21
22 Purchase 4-‐week commercial run
23
24
25
28
29 30 31 1 Launch Track Monitor website increase in and record reform and membership website blog traffic
59
August 2015 Sunday
Monday
Tuesday
Wednesday
Thursday
Friday
Saturday
26
27
28
29
30
31
1
2
3
4
5
6
7
8
9
10
11
12 Complete design for Y.A.T. signage
13 14 15 Create Send in initial blog order for post 750 fliers & 250 brochures 20 21 22
Create 2 Tweets & 1 Facebook Post Create 2 Tweets & 1 Facebook Post
Begin design for Y.A.T. banner
Design brochure and flier for Y.A.T.
16 17 18 Create 2 Launch Tweets & 1 blog and Facebook promote on Post social media 23 24 25 Create 2 Tweets & 1 Facebook Post
19
26
27 Pick up brochures and fliers
28
30 31 1 Create 2 Monitor Tweets & 1 and record Facebook website Post traffic
2
3
4
29
5
60
September 2015 Sunday 30
Monday 31
Tuesday
Wednesday
Thursday
Friday
Saturday
1
2
3
4
5
6
7 Create 2 Publish 2 Tweets & 1 blog posts Facebook this week Post
8
9
10
11
12
13 14 Create 2 Publish 2 Tweets & 1 blog posts Facebook this week Post 20 21 Create 2 Publish 2 Tweets & 1 blog posts Facebook this week Post
15 16 Confirm volunteers for Y.O.T.
17
18
19
22 Confirm Y.O.T. food vendors
23 24 25 26 Pick up all Begin set-‐up Confirm Host Y.O.T raffle prizes for Y.A.T. volunteer and materials itinerary
27 28 Create 2 Publish 2 Tweets & 1 blog posts Facebook this week Post
29
30
Run jumbotron ad #1 Run jumbotron ad #2
Run jumbotron ad #3
1
2
3
61
October 2015 Sunday 27
Monday 28
Tuesday
Wednesday
Thursday
Friday
Saturday
29
30
1
2
3
4
5 Create 2 Publish 2 Tweets & 1 blog posts Facebook this week Post
6
7
8
9
10
11 12 Create 2 Publish 2 Tweets & 1 blog posts Facebook this week Post 18 19 Create 2 Publish 2 Tweets & 1 blog posts Facebook this week Post
13
14
15 16 17 Finish info Place graphic page order for design info pages
25 26 Create 2 Publish 2 Tweets & 1 blog posts Facebook this week Post
27
Begin design in info graphic pages
20
Track membership numbers 21
22
28
Dinner with Bruce Pearl
29
23 Pick up graphic pages
24
30 31 Monitor and record website traffic
62
November 2015 Sunday 1
Monday 2
Tuesday
Wednesday
Thursday
Friday
Saturday
3
4
5
6
7
9 Create 2 Publish 2 Tweets & 1 blog posts Facebook this week Post
10
11
12
13
14
15 Create 2 Tweets & 1 Facebook Post 22 Create 2 Tweets & 1 Facebook Post
16 Publish 2 blog posts this week
17
23 Publish 2 blog posts this week
24
29 Create 2 Tweets & 1 Facebook Post
30 Publish 2 blog posts this week
31
8
Info meeting #1
18
19
25
26
1
20
2
21
27 28 Monitor and record website traffic 3
4
63
December 2015 Sunday 30
Monday 31
Tuesday 1
Wednesday 2
Thursday 3
Friday 4
Saturday 5
6
7 Create 2 Publish 2 Tweets & 1 blog posts Facebook this week Post
8
13 Create 2 Tweets & 1 Facebook Post 20 Create 2 Tweets & 1 Facebook Post
14 Publish 2 blog posts this week
15
21 Publish 2 blog posts this week
22
27 Create 2 Tweets & 1 Facebook Post
28 Publish 2 blog posts this week
29
9
10
11
12
Info meeting #1
16
23
17
24
30
31
18
19
25 26 Monitor and record website traffic 1
2
64
January 2016 Sunday 27
Monday 28
Tuesday
Wednesday
Thursday
Friday
Saturday
29
30
31
1
2
4 Create 2 Publish 2 Tweets & 1 blog posts Facebook this week Post
5
6
7
8
9
10 Create 2 Tweets & 1 Facebook Post 17 Create 2 Tweets & 1 Facebook Post
11 Publish 2 blog posts this week
12
13
14
15
16
18 Publish 2 blog posts this week
19
24 Create 2 Tweets & 1 Facebook Post
25 Publish 2 blog posts this week
26
3
Track membership numbers 20
21
27
28
22 23 Monitor and record website traffic 29
30
65
February 2016 Sunday
Monday
Tuesday
31 Create 2 Tweets & 1 Facebook Post 7 Create 2 Tweets & 1 Facebook Post
1
2
8 Publish 2 blog posts this week
9
14 Create 2 Tweets & 1 Facebook Post 21 Create 2 Tweets & 1 Facebook Post
15 Publish 2 blog posts this week
16
22 Publish 2 blog posts this week
23
28 Create 2 Tweets & 1 Facebook Post
29 Publish 2 blog posts this week
1
Wednesday 3
Thursday 4
Friday 5
Saturday 6
10
11
12
13
Info meeting #1
17
18
24
25
2
19
3
20
26 27 Monitor and record website traffic 4
5
66
March 2016 Sunday
Monday
Tuesday
Wednesday
Thursday
Friday
Saturday
28
29
1
2
3
4
5
6
7 Publish 2 blog posts this week
8
9
10
11
12
13 14 Create 2 Publish 2 Tweets & 1 blog posts Facebook this week Post 20 21 Create 2 Publish 2 Tweets & 1 blog posts Facebook this week Post
15
16
17
18
19
27 28 Create 2 Publish 2 Tweets & 1 blog posts Facebook this week Post
29
Create 2 Tweets & 1 Facebook Post
Track membership numbers 22
23 Monitor and record website traffic
24
30
31
25
26
1
2
67
April 2016 Sunday 27
Monday 28
Tuesday 29
Wednesday 30
Thursday 31
Friday 1
Saturday 2
3
4 Create 2 Publish 2 Tweets & 1 blog posts Facebook this week Post
5
6
7
10 Create 2 Tweets & 1 Facebook Post 17 Create 2 Tweets & 1 Facebook Post
11 Publish 2 blog posts this week
12 13 Informational Track meeting #2 membership numbers
14
18 Publish 2 blog posts this week
19
21
24 Create 2 Tweets & 1 Facebook Post
25 Publish 2 blog posts this week
26
8
9
20
27 Senior Send-‐ off event
28
15
22 Monitor and record website traffic 29
16
23
30
68
May 2016 Sunday 1
Monday 2
Tuesday
Wednesday
Thursday
Friday
Saturday
3
4
5
6
7 Graduation
8 9 Graduation Publish 2 blog posts this week
10
11
12
13
14
15 Create 2 Tweets & 1 Facebook Post 22 Create 2 Tweets & 1 Facebook Post
16 Publish 2 blog posts this week
17
23 Publish 2 blog posts this week
24
29 Create 2 Tweets & 1 Facebook Post
30 Publish 2 blog posts this week
31
18
25
19
26
1
2
20
21
27 28 Monitor and record website traffic 3
4
69