ADER ERROR STUDIO
ADER ERROR NEW COLLECTION EDITORIAL CAMPAIGN SHOWPIECE STYLE 90S
ADER ERROR COLLABORATION
ADER ERROR X EASTPAK ADER ERROR X PUMA SS19 ADER ERROR X 10 CORSO COMO ADER ERROR X MAISON KITSUNE’
ADER ERROR FW17 - FW19 ADER ERROR MEDIA PUBLICATION NOVEMBER 10
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But
near
missed things
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First Official Event in Milan of
ADER ERROR The cult Korean collective founded in 2014 by a community that includes fashion designers, illustrators, graphic designers, merchandisers, patisserie and more.
ADER are the people who do something aesthetic
A: aesthetic D: drawing ER: people who do something, maker,
ERROR means something such as a failure, mistake. Since Error is an attractive point to Ader Error.
“But near missed things”
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“The reason we founded this
We started with t-shirts, sweaters,
brand is because we like to create
hoodies. We start with the
content - it could be images,
simplest because our brand’s
clothing, videos, but the first
slogan is “Something Nearly
category is always,” said one of
Missed”. This means we want to
the 4 co-founders of Ader Error.
seek ideas and get inspiration
was. has always been fashion.
from the closest things ”
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R D
E A Ader error - 10
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R
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ADER ERROR
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Editorial Showpiece
NEW COLLECTION
Campaign Style 90s
ADER ERROR Fw17 - Fw19
ADER Error X Maison Kitsune’ ADER Error X Eastpak ADER Error X Puma ss19 ADER Error X 10 Corso Como
ADER ERROR COLLABORATION
ADER ERROR STUDIO Ader error - 11
The collection remixes our classic styles with cobranded logos and detachable pockets that transform into fully-functional mini bags and accessories.
n w o ll Ader error - 12
l
Oversized silhouettes and unisex styles are prominent throughout your collections. What is your approach to designing gender-neutral clothing?
i on
19SS
EDITORIAL
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Photographer David Gomez-Maestre Production C.A.P
There are many interesting things surrounding ADER Error. From the name itself, to the way it works and its design philosophy is unlike any other brand before.
19SS Basically, ADER Error is founded by a group of people working in many professions, but have the same interest in expressing art, culture through fashion.
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Editorial
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We start with the simplest because our brand’s slogan is “Something Nearly Missed”. This means we want to seek ideas and get inspiration from the closest things ”
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How would you like to see the brand
evolve going forward? It has been three years since we launched Ader Error and
and more because we’re
we’ve just been enjoying
totally not good enough
creative things. The brand
yet. We’re always trying
has matured over time, and
to think of something new
we have to grow up more
and unexpected.
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Paradoxical of youthful emotion Photographer David Gomez-Maestre Production C.A.P
error in motion All products of Ader Error are unisex style. In the Korean social environment, where the male-female roles are set separately, the success of Ader Error or unisex fashion is considered revolutionary.
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Our clothes are unisex and this design runs counter to the usual clothing culture in Korea. In the past, a lot of people felt weird and asked, ‘Why are they doing that?’ But now unisex is seen as trendy and people started to love these designs And so we started to change people’s minds - When we first started we didn’t have this idea, all It is also a coincidence. We think changing this will make Korean fashion even stronger
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Style 90s Ader error
Our freshest
music adorns
the logos created for this exclusive collaboration.
“Fashion trend is a rotation” and “Do not throw outdated items in your wardrobe”. That is why fashionista in the world as well An unwritten rule of fashion
as Vietnamese young people
is that the rotation of trends
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after a while is returned to
at home and abroad who love
variations. Therefore, it is not
fashion have been very keen to
unreasonable that fashionista,
bring the trends of the 90s “to
fashion editor often say:
life” in their daily street style.
April
2018
M a i s o n K i ts u n é Take a closer look at “The Bluest Fox” collection above. The entire range is available now on Maison Kitsuné and ADER error’s websites.
ADER x Kitsuné The entire range is available now on Maison Kitsuné and ADER error’s websites, as well as at Maison Kitsuné store locations in Japan.
A Kitsuné Fox In other news, Sundae School has unveiled its Pre-Fall 2020 collection called “The Butterfly Dream.” Ader error - 29
FALL W /
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WINTER Ader error - 31
ADER 2017 Autumn Winter Collection B
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“ FANTASTIC SCENARIO! “ - Charles Chaplin -
“ A MASTERPIECE ! “ -Bruce Lee -
“ Best Clollection Ever ! “ - Marilyn Monroe -
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ADER 2019 Autumn Winter Collection B
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“ FANTASTIC SCENARIO! “ - Charles Chaplin -
“ A MASTERPIECE ! “ -Bruce Lee -
“ Best Clollection Ever ! “ - Marilyn Monroe -
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Ader Error has combined with a series of world famous fashion brands to produce unique product lines.
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A Bizarre Famil
ADER x MAISON KISTSUN
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ly under a sp
NE 2nd Collaboration
ell
ADER error Black Logo-print
Women’s White Brush stroke Print Branded
Women’s Print Branded T-shirt
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ERROR X MAISON KITSUNE’ R
E D A
T-shirt, polo shirts,
‘ADER x Maison Kitsuné’
sweatshirts and jeans are
patch, three full-bodied
branded with four different
foxes overlapping called
Blue Fox prints and patches.
the ‘Layer Fox’ and the
The latest collection
asymmetrical ‘Tetris Fox.’
spotlights a painterly blue fox called ‘A Kitsuné Fox,’ three fox heads wearing baseball caps layered on top of each other in the form of a
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ADER ERROR April 2018
An anonymous group of people from South Korea
culture through fashion.
who worked in different
Their approach is collective
which they perceive as an
fields gathered to create
and horizontal, and their
attractive point. In April
capsule collection between
Ader Error, a brand that
main inspirations come
2018, Ader Error takes over
the two brands.
aims to spread art and
from everyday moments
KitsunÊ Hot Stream’s visual
Our freshest music adorns
as well as imperfection,
curation to match with a
the logos created for this exclusive collaboration
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#GO #EVERYWHERE
ADER X EASTPAK
The collection remixes our classic styles with co-branded logos and detachable pockets that transform into fully-functional mini bags and accessories. Three practical streetwear styles are featured in the Ader Black colourway, crafted from durable nylon fabric.
ck
Bla d e d d a P
Cros
sbod
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y Bag
g g Ba Slin We teamed up with Ader Error to create a function-first collection of backpacks and minibags. Founded in 2014 by an anonymous group of creatives in South Korea, Ader Error has influenced the hight-end stweetwear scene with its disruptive style and minimalist designs.
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Shop the Eastpak X Ader Error collection in-store and online from 19 DEC 19.
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Eastpak and Ader Error have joined forces for the first time on a three-piece collection of street-ready
Ader Cross Body bag. All three
bags. Shaped by the Korean
bags are constructed in a
Finishing up the collection is
streetwear collective, Ader
black palette of durable nylon.
the newly introduced Ader
Error, this collaboration is
Adorning the co-branded
Crossbody Bag. A design
one that sees a reinvention
detailing, Eastpak and
that utilises functionfirst
of the classic Eastpak
Ader Error have created a
styling with mesh dividers,
signature Padded Pak’r
new multi-functional Sling
stash pockets and
backpack as well as two new
Backpack comprising of a
adjustable straps. Bringing
silhouettes introduced to
detachable front pocket
together a masterclass in
Eastpak’s baggage range; the which can be transformed Ader Sling Backpack and the
into a bum bag also.
functionalitywith a touch of streetwear ready design. Ader error - 47
ADER X PUMA 2019 FALL/WINTER
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UNDER CREATIVITY
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PUMA continues to shake
This PUMA x ADER ERROR
hands with one of the
handshake gives the
most popular fashion
sneakers community 2
brands for collab RS-0
color schemes. With the
and RS-100. PUMA x
RS-0 design, the shoes are
ADER ERROR promises
blue with bold letters in
to conquer many fashion
the midsole and upper.
ADER ERROR X PUMA lovers. Bring fashion
Upper uses high quality
back to the 80s with the
leather, suede and lug
running system (Running
fabric for comfortable
System abbreviated as
and tight hug. The unique
RS). RS converges 3 main
double reed with the
elements of video games,
logos of both The
photography and music. In
coarse chunky
the past year, the shoe line
sole contributes
has successfully won a lot
to a clearer
of attention and love. The
expression of the
brand also has a microsite
retro style.
game about shoes.
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PUMA x ADER ERROR In general, the main color
suede on the upper body,
is embroidered with the
scheme is white, combined
helping to increase the
word “TONGUE�, a motif
with blue or red decorative
value of the shoe. A unique
quite similar to the current
details. It can be seen that
feature of these models lies
OFF-WHITE.
these models are made with
in the tongue part which
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AD E R E
RROR
d l-base u o e S ha o and m o launc C o o t s r p Co s du re 10 piece eame o t s t e s e s v t s p ha pa at conce Error ncom y r e R u E t es th i x n D r e o A Lu s m d s ce ort ran e ass nd ac ear b a h T w s t . . o e e h l stre thetic apsu ponc s c , e s 9 a e l i 1 od tra er 20 r-neu ts, ho r e i d h Summ s n e ic T ’s g graph Error s R a E h D A suc ed in d n u o ll gr are a
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R O
R
O S R O C
CO R
O M O C
Easy color s like grey, palett black e, wh and r i l e oyal logos graph blue f rom ics on comp b o t t h rise t h e like and c o f the la he co s of o asua lor bels a versi l trou z r e fea ed te sers. with t e P ured s, cre rinte more as d sho wnec collab p k p s e w r orati eatsh bags ve em irts have blem b e e n sta s and mped white come and y offer ed in ellow grey, for a brigh ter o ption .
S
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ADER
10 COR
Priced from $26 USD to $416 USD, the collection is available to shop now at 10 Corso Como Seoul and ADER Error’s webstore. For more in fashion, check out Kinfolk and Umbro’s new capsule that’s inspired by Rio de Janeiro’s youth.
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ERROR
RSO COMO
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Par adoxical of y outh f u l em otion P hotographer
David Gomez-Maestre P roduc ti on
C.A.P
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“Something Nearly Missed”
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First Official Event in Milan of
ADER ERROR
The cult Korean collective founded in 2014 by a community that includes fashion designers, illustrators, graphic designers, merchandisers, patisserie and more.
PA R A D OX IC A L OF YOU T H FU L EMOT ION
Production
C.A.P Photographer
David Gomez-Maestre