Cool Broadcasting Promo Brochure

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PROMOTE YOUR MUSIC TO THE INDUSTRY AND NOW TO FANS

Online Radio Station Industry Weekly Magazine

Fan Lifestyle Magazine

*CANADA COUNTRY AIRCHECK DAILY NEWSLETER *CANADA COUNTRY AIRCHECK WEEKLY MAGAZINE *GO COUNTRY LIFESTYLE FAN MAGAZINE *GO COUNTRY NATIONAL ONLINE RADIO STATION


Four years ago our parent company Cool Broadcasting saw a need for a daily newsletter that focused on the country music industry for the canadian market. The concept was to bring radio stations, associations, management companies, labels and all involved with the country music industry. In each daily issue we bring news from indie artists, emerging artists, major festivals, who is touring, our daily DMDS Top 5 Downloads and news from Nashville. The daily newsletter has been very successful reaching over 500 industry people daily and our open rate is over 90% daily. We also showcase videos that are of interest to our readers. On August 16th we launched our weekly Canada Country Aircheck Digital magazine. This gives us the opportunity of bringing more in-depth articles and coverage of events. We also are able to spotlight more new indie artists and their music. In each issue we bring readers our cover story, a weekly DMDS top downloads for the week report, in-depth articles on new music, new artists and established artists. We have our radio news, news from Nashville and more. We have changed our weekly release date to Monday mornings. Our reach for the digital magazine has been huge. As an example the readership for this weeks issue is 1,500 people have read the issue on Monday alone. We promote the issue in each days daily newsletter so we expect these numbers to climb by the end of the week. The cool thing is our readers are reading on their smartphones (45%) desktop (51%) and on tablets (4%). Our reach is mainly across Canada but we are also reaching readers in Nashville Great Britain and France with a few coming from Australia. In is so important for an artist to promote their single to radio people. The best way to do this is to keep your name and face in front of PD’s and MD’s. This will help your tracker when they are talking to radio programmers. We understand the budget restraints

that indie artists have. It is an expensive business from recording to releasing to tracking. Our rates are set to be affordable for even the smallest budgets. If you haven’t seen the magazine click on the picture and have a look.

CANADA COUNTRY AIRCHECK Banner ad in the daily newsletter 10 days $250.00 Size 647 x125 Full page ad per week Size 2550 x 3300

$100.00

Full page with pop-up video in magazine $200.00 CANADA COUNTRY AIRCHECK SPECIAL PACKAGE 10 Days banner ad in the daily newsletter 1 full page ad in weekly magazine for 4 weeks Special Package price

$400.00


GO COUNTRY LIFESTYLE MAGAZINE Research shows that country fans more than any other genre want to get as much information as they can about the stars and about new and emerging artists. Not only are fans passionate about their favourite music they also live the lifestyle that country living has to offer. Whether they live in the country or in major city, or a small town they are living the country lifestyle. From decorating their home in a country style to cooking their favorite food to driving their perfect vehicle to hunting and fishing most country fans live this lifestyle. Go Country is a lifestyle magazine that focuses first on the music and artists. We will do feature articles on new and emerging artists. We will spotlight the Top 10 artists to watch in 2017, we will review albums and singles and we will list tours and festivals happening across Canada. We will also bring readers articles of interest to the country music fan. As a few examples we have an article on Eric Church’s new furniture line, Luke Bryan’s 32 Bridge clothing line, we talk with Trisha Yearwood about the first time Garth invited her to his families Thanksgiving Dinner only to hear Garth say “Can you cook the meal?” , we showcase a new off road truck that goes 100 plus mph, we talk hunting and fishing with the stars. Zac Brown is a chef and he tells us how to cook the perfect steak. In future issues we will showcase the stars homes. We will spotlight new products and gadgets and much more. Go Country Lifestyle Magazine is a digital magazine that fans can read on their smartphone, tablets,

desktops and laptops. We have found with our trade magazine (Canada Country Aircheck) a majority of our readers use their smartphone or tablet to read the magazine. It is a different world out their where people read online, listen online and buy online. Go Country Lifestyle Magazine is the perfect way to reach country fans that spend money buying their favourite music. You can promote your album or single for fans to buy. You can keep them up to date where you are performing or offer them to join your fan club. We have packages where you can promote your single to the radio industry using our Canada Country Aircheck daily newsletter and weekly magazine plus you can reach fans with our Go Country Lifestyle Magazine. We can promise you our rates will not break the bank. Let us help you promote your career! road to success. GO COUNTRY LIFESTYLE MAGAZINE MONTHLY Full Page Half Page Third Page Quarter Page

8.5” x 11” $250.00 8.5” x 5.5” $175.00 3” x 11” $150.00 2” x 3” $100.00

Special Package December and January 1 Banner ad for 10 days in the Daily Newsletter 1 Page ad in the Canada Country Aircheck weekly Magazine 4 weeks 1 Full Page in Go Country Lifestyle Magazine one month Special Price

$500.00


We have devoped an online national radio station called Go Country. We are not a Mom and Pop operation we have years of experience in the radio business. We understand and know what draws fans to tune in. Remember the old days of radio when music was picked for airplay because it was good not because it was charting or tested to death. The days when a radio station program director and music director had a say. Well those days are gone with corporate offices making the decisions for all their radio stations no matter where in the country that station is. We have taken a different approach and we program our station with a mix of the hits as well as spotlighing new and emerging artists and we play our legends. Click on the picture to listen! Coming up in January we are revamping our Go Country web site, adding a new player and streaming service that will allow us to do some really cool things. We have packages available that will help you build a stronger fan base. e-mail us and find out more information Make sure we on your DMDS list to receive your music. Our account is under steve@cool-broadcasting. com

Here is an example of some of the programming listeners hear on Go Country. Cool Indie Country music throughout the day Star Story where we tell the story of an artist hooking the audience into listening to the feature which they do Looking Back where we look back at the legends Live Acoustic performances with our Live at 5 The Story Behind the song where artists and writers tell us about their latest song We have the stars drop by the studio for some cool interviews We take listeners behind the scenes like at the backstage at rehearsals during the CMA 50th Awards We run specials each month Listener Requests National Weather & More


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