REACHING COUNTRY MUSIC FANS COAST TO COAST IN CANADA
NATIONAL RADIO & LIFESTYLE MAGAZINE
THE GO COUNTRY CANADA AUDIENCE How the world has changed. We no longer have clock radios in the home replacing them with our smartphone. Canadians are the largest users of the internet in the world. Yes the world. We get our news, information and music online using our smartphones, tablets, smart TV’s, desktops and now in our vehicles. In a recent research paper it was pointed out the average consumer listens to terrestrial radio during their drive to and from work an average of twenty minutes each way. We have been testing the Go Country Canada for the past month and let’s take a look at our audience. Country Music is the number one format in radio today Demographics 25-49 Primary 18 - 24 Secondary 50 Plus Third 56% are feamle and 44% are male 29% of country music listeners earn more than $100,000 56% are married, 53% work full time, 72% own their own home, 56% are college educated and 34% are parents The average country listener listen to country music formats 6 hours and 15 minutes on average per week. Compare that to contemporary hits which comes in at 3 hours and 15 minutes a week. Country music fans spent over $5 billion dollars on home improvements and 79% did their own work 91% of our audience own a smartphone Country listeners lead the pack when it comes to buying vehicles spending $657 billion They are the leaders in spending when they go out to eat and to be entertained
They spend money on going to concerts and buying music Go Country Canada Radio Our official launch date is March 31st. In the last 30 days we have built a solid audience with no promotion just word of mouth. 29,311 Canadian country music fans have tuned in to Go Country Canada and they have listened for a total of 6,150 hours. We will only have a maximum of three minutes an hour of commercials leaving us with 57 minutes an hour of music including the hits and new songs by emerging artists. We are experience radio people having worked in radio over 30 years. We know how to motivate listeners and to keep them tuned in for long periods of time. We will be running a heavy promotional campaign and we will be launching some very cool contests and we are the place where the stars hang out. We are building a cool web site where listeners will want to spend their time. Go Country Canada Lifestyle Magazine We did our research and we found that not only do country music fans love their music they also live the country lifestyle. The Go Country Canada magazine puts a focus on news from Nashville, new artists and new music. We also have various sections throughout the magazine from great recipes in our cooking section,. Home decor, gardening and ideas for projects. Our automotive section includes reviews on new vehicles, keeping your vehicle in top shape, plus articles like how to buy a vehicle online, distractive driving and road trip ideas. We also have our Sporting section and travel section. Plus we will have special issues through out the year. Our readership is 32,490 per month and growing.
SPECIAL INTRODUCTORY RATES FOR APRIL AND MAY GO COUNTRY CANADA MAGAZINE We will have special issues for April and May listing all the country music summer festivals across Canada and festivals close to the border. This will include who is appearing and the costs. This way country fans can plan their summer vactions and maybe take in more than one festival. This is over and above our regular features. This is a great place to sell your music and tell fans where you will be performing this summer. We are offering special rates for these two issues that will be affordable even for the smallest budget. Size Regular Price Special Price Full Page $300 per issue $200.00 total for two issues April & May Half Page $200 per issue $125.00 total for two issues April & May 1/4 Page $100 per issue $ 75.00 total for two issues April & May We will do the design at no extra cost Limited Spots available HST Extra We will spotlight your music in our music editorial spotlighing new music and emerging artists. GO COUNTRY CANADA RADIO As the audience continues to grow we have designed packages that are designed to draw attention to your music and career. Remember we only running three minutes of commercials an hour so spots are limited. You must run a minimum of a two week campaign. As you see rates are cheaper the longer you run your campaign. Spots Cost Per week Four weeks 13 weeeks 30 second spots 5 daily $ 87.50 $ 70. a week $ 50 a week Banner Ad in player $ 75.00 $ 60 a week $ 40 a week Video Pre-roll 15 seconds $150.00 $100 a week $ 75 a week Banner ad rotates on pages $ 50.00 $ 40 a week $ 30 a week 15 minute radio special includes interview and your music $200.00 runs once a day for 7 days. We produce the radio commercials for you at no charge. We can also create your banner ad for you at no charge. Video pre-roll ads must be supplied. 15 minute special includes a professional host and all production. You can offer this special to terrestrial radio stations. All spots run 6 AM to Midnght. Spots that run overnight run at no charge. Only one banner ad available on the player. These special rates are only available in April and May. HST is extra.
GO COUNTRY CANADA RADIO http://gocountry.ca GO COUNTRY CANADA MAGAZINE https://issuu.com/canadacountryaircheck/docs/6128-1477319031 E-MAIL US TODAY AT steve.graham@cool-broadcasting.com