SPECIAL FEATURE | TRADE SHOWS January 27 to 30, 2020 The Mandalay Bay Convention Center Las Vegas, Nevada
ALL EYES ON MAPEI From holograms to a lively demo stage, MAPEI’s booth was the center of attention at TISE The International Surface Event (TISE) drew approximately 25,000 industry professionals from 78 countries. Comprising three trade shows – SURFACES, StonExpo/Marmomac and TileExpo – TISE featured 600 manufacturers and suppliers of tile, stone, marble, resilient, laminate, hardwood, carpet and rugs. It was a busy and successful show for MAPEI. The MAPEI Demo Team, led by National Technical Presenter Sam Biondo, debuted our Mapeheat radiant floor-heating line to large interested crowds each day. The crowds also gathered around a mock shower installation featuring our Shower System 4 LVT. Other new products that were demonstrated included Ultracolor ® Plus Max (Jet Black and Pure White colors), Ultrabond ECO® GPT, Ultraflex LHT ® SG, Mapelastic® Turbo, Keraflex™ Super, Ultrabond adhesive sprays, Ultrabond ECO 907, Primer X ™ and Novoplan® DPL. On the final day of the show, we held a very successful press conference at which we introduced our new products and thanked the press for their continued support. That evening we held an in-booth VIP reception to thank our valued clients.
18 RM North America 31 / 2020
