Off Page SEO Website Promotion For beginners
Links
Some of the off-page factors that links can help with in influencing a website or webpage’s ranking power: • • • • • •
Topical relevance of linking domain and context of the link. Authority and quality of the linking domain. Position of the link in the page. Number of unique linking root domains to the site page. Diversity of link types as well as anchor texts pointing to the site. Links’ ability to send click-through visitors.
Social Data
Off-page SEO factors that social signals can help in affecting search rankings Amount and quality of social shares of the page. Authority of the social users accounts sharing the content or URL. Site-level social signals (total social shares/mentions the domain has).
How to get more social shares:
Align content strategy with your social campaigns, by producing more content will most likely be shared bypages your target audience. Make social that buttons very visible in the site’s (serving as a secondary callto-action). Building a strong following base and growing your network – through consistent content development, curation and interactions. Reaching out and connecting with industry influencers. Using paid social services directing to your shareable content (like sponsored tweets, FB stories, paid discovery on Stumbleupon, Reddit’s links, etc…).
Brand Signals
Amount of brand (linked or unlinked) mentions from external content sources. Phrase-based indexing helps search engines better understand what a brand is about through co-occurrence. Brand mentions from authority news sites or having the story of a brand covered by a-list media sites. Have employees listed the company in Linkedin as their employers. It’s another signal that search engines can use to verify if the company or brand is real.
How to improve your online brand presence:
Embrace, implement and be consistent in content marketing. Use social media to push the brand out in your market. Connect and build relationships with other known entities in your industry. Launching a display ad campaign can also help get your brand noticed, especially if they are aimed toward your target audience. Organize events and other offline marketing efforts, which are all effective in terms of branding. Making sure that your product or service stands out in the market (USP).
SERP Performance
Some of the factors that search engines can use to evaluate a ranking webpage’s SERP performance are: • The click-through rate of the page from search results. • The duration of time the visitor stayed on the page coming from the search result. • If the site’s listings display rich snippets (for videos, authorship, structured data, in-depth, etc…).
How to improve your site’s search listings performance :
Optimize meta tags (title tags and meta descriptions) for users and clicks. Make these areas more appealing and enticing to searchers. Make sure that the title of the page is accurate and matches with its content – this can help improve visitor engagement and in making search-driven visitors stay longer on the site. De-index poor content, duplicates and pages that won’t be useful to searchers. Implement authorship or publisher markup.
Relationships
Relationship is a strong indicator of trust. The people and brands that you’re associated with speak a lot about your own brand and which is why social connectivity is a good off-page signal for search engines in determining a brand or content’s value. Few ways that this factor may be used by search engines to identify brands with authoritative relationships: • • • •
Having multiple links mentions from industry peers from their content. Connectivity on various social networks. Blogroll links. Reciprocity of links (in-content mentions, social sharing, etc…) from the two domains.
Reviews and Sentiments
How to get more reviews for your site, product or services • Blogger outreach on a personal level – to actually get experiential reviews. • Create an affiliate program or a referral commission system to attract more bloggers in reviewing your product or services. Offer this as a value proposition when reaching out to bloggers (give higher commission rates to authority bloggers in your industry). • Consistently provide actionable and useful content to build a strong readership.
Citations
Building citations is a practice that is more known for Local SEO – as it mainly helps in improving a site’s search rankings in a certain location. Since citations mostly include NAP (business name, business address and phone number), it can then be a strong indicator that the business is real – given that it has the necessary details wherein people can actually find their office or stores.
How to build citations (below is a list of the top local business directories): Google+ Local Facebook LinkedIn Yellowpages.com Yelp Local.com WhitePages.com Manta
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Canbay Technology Solutions Team