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BeautyBook
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DIGITAL MEDIA KIT 2009 - 2010
BeautyBook
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M A G A Z I N E
Dear Advertiser: Welcome to BeautyBook 90210.
BeautyBook 90210 is the leading authority in cosmetic surgery, beauty and wellness. It is the first and only news magazine of its kind that is dedicated to the Los Angeles and Beverly Hills area. This news magazine offers only the best in the beauty industry because we know that in Beverly Hills only the finest will do! A must read for those that want to keep themselves looking youthful and beautiful, both inside and out, BeautyBook 90210 will showcase the latest trends in cosmetic surgery, beauty and wellness. We aim to educate the consumer with the many options available to them in this extensive field, as well as to entertain them on the latest trends that the aesthetic and beauty industries have to offer. The launch issue of BeautyBook 90210 is February, 2010. Circulation will begin with direct home delivery, free of charge, to 50,000 upper-income households in the most exclusive areas of Los Angeles, including Beverly Hills, Brentwood, Bel Air, Hollywood, Malibu, Santa Monica, and surrounding areas. Each issue will have a total distribution of 50,000 copies, with a total readership of 150,000 per issue. If you are looking for a way to reach through the advertising clutter, compete in the highly lucrative Los Angeles communities, and get your message directly into the hands and homes of your target market, look no further. BeautyBook 90210 is ready to help you brand your name and image where it counts most – in Beverly Hills and the affluent Los Angeles markets. Sincerely,
BeautyBook MAGAZINE
Cindy L. Vandruff Editor in Chief
Angela O’Mara Director of Operations
CANDA Media Group 359 San Miguel Drive, Suite 303 | Newport Beach, CA 92660 949.760.1141 p | 949.760.1259 f BeautyBook Magazine is a CANDA Media Group Publication
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M A G A Z I N E
BeautyBook 90210 Demographics
Circulation
50,000 / 150,000 total readership (3 readers per copy)
Gender
Male 41%
Female 59%
Marital Status
Married 48%
Single 22%
Schooling
Graduate 82% PostGraduate 24%
Age
18-30 31-40 41-50 51-60+
Income by Household
$200,000+
Net Worth - Average
$1,274,000
Home Value - Average
$862,000
11% 21% 24% 44%
Source: 2009 BeautyBook magazine circulation study, Research Dept.
BeautyBook M A G A Z I N E
BeautyBook 90210 Circulation
50,000
Circulation
90210
Cities included in the BeautyBook 90210 region: Beverly Hills, Brentwood, Bel Air, Hollywood, Malibu & Santa Monica Other BeautyBook circulation by geographical region: OC – Orange County | Palm Springs | San Diego La Jolla | New York | Gold Coast | Dallas | Atlanta | Chicago
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M A G A Z I N E
BeautyBook 90120 Closing Dates Issue Date
Special Feature Close
Special Feature Material Close
Book Close
Book Material Close
Winter 2010
11/1/09
11/15/09
11/22/09
11/25/09
3/15/09
3/22/09
3/25/09
5/15/09
5/22/09
5/25/09
8/15/09
8/22/09
8/25/09
Distribution January 1, 2010
Spring 2010
3/1/09
Distribution April 1, 2010
Summer 2010
5/1/09
Distribution July 1, 2010
Fall 2010
8 /1/09
Distribution October 1, 2010
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M A G A Z I N E
BeautyBook 90210 Advertising Rates Four Color
1X
2X
4X
6X
8X
2 Page Spread 1 Page 1/2 Page Spread 1/2 Page 1/4 Page
$10,000 $6,000 $5,340 $5,019 $2,409
$9,200 $5,520 $4,912 $4,618 $2,216
$8.832 $5,299 $4,716 $4,433 $2,127
$8,478 $5,087 $4,527 $4,255 $2,042
$7,885 $4,731 $4,210 $3,958 $1,899
Black & White
1X
4X
6X
8X
2 Page Spread 1 Page 1/2 Page Spread 1/2 Page 1/4 Page
$6,900 $4,140 $3,684 $3,463 $1,662
$6.094 $3,656 $3,253 $3,058 $1,467
$5,850 $3,510 $3,123 $2,936 $1,409
$5,440 $3,264 $2,904 $2,730 $1,310
Covers
1X
4X
6X
8X
Cover 2 Spread Cover 4 Cover 2 Cover 3
$13,000 $10,000 $9,500 $9,025
$11,481 $8,832 $8,390 $7,970
$11,022 $8,478 $8,054 $7,652
$10,581 $8,139 $7,732 $7,345
2X $6,348 $3,808 $3,389 $3,195 $1,529 2X $11,960 $9,200 $8,740 $8,303
Note: Advertising is shown as gross rates - 15% agency commission when applicable. Additional Add-ons: (add to four-color rate) Spot-color $750 Metallic $950 Ad Design Rates Full Page $3,500 Half Page $2,000 Advertising Requirements Payment is required in advance for each issue contracted by the ad placement deadline. Revisions or cancellations may not be made by the advertiser and/or agency after the material closing date. Advertiser and/or its agency agree to indemnify and hold publisher harmless against any expense or loss by reason of any claims arising from the CANDA Media Group or BeautyBook MAGAZINE. All contents of each advertisement are subject to publisher’s approval. The Publisher of BeautyBook Magazine reserves the right to reject or cancel any advertising at any time without cause. Publisher reserves the right to insert “paid communication” near any copy that is applicable.
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M A G A Z I N E
BeautyBook 90210 Mechanicals Publication Trim Size – 8.5” x 10”; binding – perfect bind Ad Size 2 Page Spread Full Page 1/2 Page Spread 1/2 Page Vertical 1/4 Page Vertical
Width 17” 8.5” 17” 4.25” 4.25”
x
Height 10” 10” 5” 10” 5”
Live Area 16.5” x 9.5” (allow 1.5” gutter) 8” x 9.5” (allow .75” gutter) 16.5” x 4.5” (allow .75” gutter) 3.75” x 9.5” 3.75” x 4.5”
Bleed Please add 1/8” bleed to all ad sizes.
Artwork • All artwork must be supplied in digital format by emailing our Art Department at the email address below. Other formats include: CD or DVD to the CANDA Media Group address listed below. • Preferred digital format is Press-Ready PDF (300 DPI, CMYK colors, include fonts, crop marks & bleed). Make sure all imported EPS & TIF files are CMYK with fonts outlined. For conversion services, please call for quote. • Do not use LZW compression when saving TIF files. • Digital files must be submitted with a proof (PDF is optional in lieu of a hard copy please specify “proof” in file name). • All materials will be destroyed if not requested returned within 6 months of the publishing date.
Web Specifications Home page link Secondary page link Large banner link
120px x 60px 120px x 60px 468px x 60px
Note: Banners and links are to be submitted in 72 dpi, gif format.
Please send ad materials to: advertising@candamediagroup.com CANDA Media Group 359 San Miguel Drive Suite 303 Newport Beach, CA 92660 USA 714.760.1141 telephone 714.760.1259 facsimile
Publishers’s Note: Revisions or cancellations may not be made by the advertiser and/or agency after the material closing date. Advertiser and/or its agency agrees to indemnify and hold publisher harmless against any expense or loss by reason of any claims arising from the CANDA Media Group or BeautyBook MAGAZINE. All contents of each advertisement are subject to publisher’s approval. Publisher of BeautyBook MAGAZINE reserves the right to reject or cancel any advertising at any time without cause. Publisher reserves the right to insert “promotional communication” near any copy that is applicable.
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BeautyBook 90210 Cover
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BeautyBook M A G A Z I N E
BeautyBook 90210 Products & Services Events $2,200 You may desire a full page descriptive ad for your own individual events or a classified ad to remind those who follow your products or services. Let us create an informative promotional piece that will grab the attention of your local market. Direct Mail - please request quote Whether you have a direct mail idea in mind or need our expertise in creating one, we have all the creativity and manpower to produce a direct mail piece from start to finish. Use our services for design, mailing, and list management. eNews service $3,700 Our eNews service is distributed to over 50,000 consumers in your target market. This marketing vehicle allows up to 1,500 words, product photo, your company logo, hyperlinks to various pages of your website, and your contact information. This quick visibility will get your message out loud and clear. Market Research - please request quote Our market research team is available to assist with targeted information relating to your prospective customers. Find out what is happening in the niche you desire to capture. We can customize your research project in any format you desire - whether you need market statistics or require us to prepare and execute a survey for your needs. “In the Bag” Product Shopping Section $1,200 Highlight the features of your product in the “shopping area” of the magazine. These product ads are organized by product type and conveniently located within a special section of the magazine for your customers to view and shop. Included are specific product features, pricing, special offers, company information with website, and much more. Website Advertising – please request quote The internet is an integral part of any business. We can provide you with links to your website to generate a higher volume of traffic and resulting in future sales; participate in product and corporate articles, press releases, and other information for our readership. This interactive vehicle for the aesthetic user will allow your prospective customers to stay informed quickly and effectively. Ask a BeautyBook representative to give you a web tour and explain our internet advertising services that are available.
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BeautyBook M A G A Z I N E
BeautyBook 90210 Editorial Opportunities Physician’s Prescription $15,000 4 Page Editorial Feature The Physician’s Prescription is our premium placement editorial for a single physician each issue who wants to get seen by our readership in a special way. The Physician featured in this special editorial section is also displayed in text on the front cover in bold lettering for premium notoriety. Describe your practice, the services you offer your patients, and unique qualities about your practice or medspa. Our BeautyBook staff will assist in preparing this editorial to fit your personalized message to your market in a professional and interesting format. In Practice Feature $8,000 2 Page Spread The In Practice feature allows a physician to display photos of their practice or med spa along with details that make their practice and business perspective unique in an economical format. Special products or services are displayed here in print to enable your prospective patients to get to know you. A special area of this feature gives detailed contact and website information for easy access to your practice. In the SpotLight $8,000 1 Page Ad &/ 1 Page Editorial Feature The In the SpotLight feature is specifically for the physician that would like to provide an informative overview of their practice using a celebrity or other special patient as the featured patient. Details of the patient’s procedure are described here along with before and after images showing their best features. The SpotLight is displayed directly across from the physician’s personalized full page ad in a spread format for additional exposure. BeautyBook is here to assist you with all aspects of marketing your products and services. CANDA Media Group
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