2
3
4
5
Photography
24 - 29
Tone of Voice
30 - 31
Packaging
32 - 33
Communication
35 - 37
VINUS is a Fashion brand from Laos created by two sisters , VINUS also sound like VENUS goddess of Beauty , sex , love ‌ that Our brand is will be street style , Swag , sexy , unique and high femininity but not mean is will have only female , we also will create Clothing without gender because our target is every body can wear , dare to dressing and different .
6
7
U know What ? The way to become VINUS it’s really not easy People always look down on us how can be success ? or why you want to make fashion brand why dont you choose another work good than, Hm In first we feeling discouraged and tired but the important thing for us is family who alway support us , So who care we just do what we love and take all the insult word to push us .
8
9
10
Like we said our brand want to create different style so our design is will be look swag , hip hop , sexy and unique If telling the truth , We like to make clothes that we like But not Mean we don’t listen our customer We want to make brand like a friend , like family or maybe housemate we can talk and share together . but most of people alway trust us , they believe all of our product is
11
goal of brand i s have fashion show in international because we want to show the world that our brand from laos are not inferior from another brand another goal is we would make studio for all design work : makeup , graphic design , stylish , photography ... we want to doing about creative work that is in our blood .
12
Oh ... We aslo would have Cafe , it’s look too much right ? have own brand have own studio also have cafe lol But we think we will have cafe for photoshoot ( it’s cool and crazy right ? to have our cafe for photography lol ) and welcome our customers make them feel like stay in 90s diner style , cool , swag and Vintage .
13
14
15
For our positioning we want to make unique street wear like use tradition fabric in lao mix with street wear design to create different style . So our positioning is different style , creative ,sexy and We can said we proud we from Laos .
16
also our target is youth and adult , we will strat price from 10$ , also our brand we sell t-shirt , jacket , jeans , bikini and accessory , but we will not do like fast fashion becuase every design from us will have limited .
17
18
Shape
The logo is an integral part of VINUS brand and should be used thoughtfully and consistenly . Most often the logo will be presented in all Purple , as displayed on the left , It also can use 2 colours background black and white . In The logo will use font and symbol together , also in the symbol we also mixed V and S to create symbol and like we said the logo is create by 2 sister and mixed the name together to become VINUS and we still use only letter N to be italic to show the brand is different and also we like to break the rules , In the letter S we turned to the opposite side that mean we’re different person and unique .
19
Some secret in our logo is we have line in the letter N is mean me and my sister , is like 2 N : Nueng and Nud from our name
Logo Do’s The VINUS logo should be purple or can be white but background logo may appear in white , black and pink , because the colour of the logo must create a distinct contrast . the VINUS logo should be easilevisible at all times , if the logo does not stand out aginst the background it cannot be used .
20
Logo Don’ts The VINUS logo was designed to stand out and be recognized , It should not be stretched , rotated , flipped cropped or blended into a bust background . the VINUS logo is featued in purple should not be any other color , the VINUS font and symbol should stay the same colour as it is all one , also should not use background patterned
21
VINUS logo features a montserrat typeface. the font is used on official product , merchandise , website , instagram and facebook . Format we use is medium size and italic . Sometime we use Basset typeface for write Quotes to make it look Fun .
Vv Nn Montserrat font
Example from Bassett H font
V N Bassett h font
22
the colour used in our logo Red purples meaning of red purple mean mundane , thrilling , intense , exciting , creative , intelligent and expression , Actually match with our concept brand But not just only meaning of color , But purple tone also mean transgender color , like transgender flag or LGBTQ flag because we want to make cloth for all gender . Red Purpule C = 10 % R = 138 M = 57 % G = 66 Y = 0 % B = 153 k = 40 %
Also we like to use neon color in our design , Neon color is a color that reflects brightly and very distinctive light and neon color make think about wearing it feel confident and ready to be a point of interest . C = 100% M = 0 % Y = 24 % k=0%
C = 100% M = 0 % Y = 0 % k=0%
C = 0% M = 30 % Y = 1 % k=0%
Some of example we used 23
C = 38 % M = 55 % Y = 0 % k=0%
Photography
Imagery Imagery is hugely important in VINUS and we understand how important self-image is to our consumers . we like to create stories and campain within our photographs that reflect the brand values and connect with our customer we like to be seen as engaging fun , dare , confident and cool in our photographs .
24
in photoshoot we want to our brand show that we’re confident , unique and dare to wearing , also mood in the photo we want to make them have fun , swag and freedom
25
Do’s here is some of image we aim to produce and present to our consumers , these photographs all should shoot in outdoor or some location in house that unique and on the street , also we like to Take caught unaware that is similar to our marketing
26
Don’ts As the previous page showed what images would be acceptable to represent the vinus brand , this illustrates what would not be the right fit . The photos that we mustn’t use to promote are pictures taken in the studio, because it will make the brand look more luxurious and also cost rental Or if necessary, we choose to use the house studio more than , the post of the model that is too much over acting it will not look natural . also it will make the image without life Or taking pictures in outside the model must not intend too much to pose .
27
28
#MakeitMore
#WakeUpLikeThis
#FocusonMe
Make a hashtag is important part for our brand because we want to have a campaign to support something like female power or make people dare to wearing or doing different thing , also sometime we make a hashtag for prize too .
29
#Bbythebeach
Creative Modern Youthful Unique Challenge Dance Sexy
Tone of Voice
30
Vinus’s tone of voice is creative and should always reflect the core values of the brand . the tone should reflect our traditional street style we also believe in communicating and listen the customer to make our brand alway develop .
31
Packaging Our packaging focuses on the use of paper bags and woven bags. Because we think about the problem of plastic waste and fast fashion, we still want our customers to be able to use the fabric bags many times when buying clothes with us in order to reduce the price or special gifts.
32
We still create special gift box before open the brand that will give to celebrity , influencers of fashion in laos and our Special guest to make connection and Use their space in advertisements and reviews. We designed a total of 22 boxes to match the date we launched the brand, the date is 22.2.2022.
33
34
VINUS has never been known to shy away from the camera or spotlight , so why would their social media be any different ? posting images almost everyday , Vinus’s instagram has become one of the brand’s most elevant promotion platform . In addition , VINUS builds a strong relationship with our consumers . through the ouse of our website , customers are able to , not only purchase product , but also have access to exclusive video such as catwalk shows , video , campaigns , history about us and even footage from behind the scenes of our clothes . this enables the brand to
35
37
22.2.2022
38
39