SUGARCANE - ONE PLANT MANY PRODUCTS

Visitors once again flocked to the sugarcane industry stand at the Royal Queensland Show (The Ekka) in Brisbane.

The stand, which CANEGROWERS hosted in conjuntion with Sugar Research Australia and NSW miller Sunshine Sugar, let visitors see and touch real, live cane, as well as billets, bugs and bio-products.

A specially produced Ekka magazine shared positive stories and information about the industry, including our proud history and the bright and innovative future ahead. An immersive and educational virtual reality experience took participants on a journey through the industry, from the 'Paddock to the Packet'.

It is estimated that more than 8,000 visitors passed through the stand and feedback was inspiringly positive.

Pictured above: The QFF function at the Ekka put agriculture into the limelight and provided an important chance for CANEGROWERS CEO Dan Galligan to network with Federal and State Agriculture Ministers along with other industry stakeholders.

Many visitors took advantage of the VR experience and the live cane grubs from SRA were also a big hit.