Make 2022 Your Best Year Ever

Keep the process simple and focused to develop your plan

By Sean Greeley

2021 has been ANOTHER crazy year in the fitness industry! It has been a wild ride with great challenges and great opportunities.

The lockdowns came and went and came back in some areas. Clients have switched their fitness habits. One survey said 60 per cent of Canadian gym memberships were canceled in 2020, creating a scramble for new ways of serving clients.

Some fitness professionals and studio/ gym owners were ready to adapt and have seen record-breaking growth in their careers and businesses in 2021. Others struggled and did not make it.

And now as the year closes out, if you are still here… then it is mission critical to develop a plan for 2022. Regardless of what has happened in the past, 2022 could be your best year yet, just as 2021 was for many!

What is key in creating more success? Do not get overwhelmed by what MAY happen … and focus on what you cannot control. The key is to keep your planning simple, and chart a direct course of action to your goals.

Here are the three powerful questions I recommend spending time with:

1. Where are you right now in your career and business?

Start by taking stock right now:

What services were you offering? How successful were they? Were they vulnerable to disruptions? What were your biggest successes? Where were your biggest challenges?

Take a good, clear-eyed look at the year and decide what you want to build on and what you want to let go of. Decide where your career and business were most vulnerable.

Write it down and get ready for the next step.

2. Where do you want to go in 2022?

How do you want 2022 to be different from this year in your career and business?

What do you want your career and business to look like when the 2022 New Year Eve’s ball drops and you hear the countdown starting?

Make goals about your income, your expenses, your team … whether you are taking on too much risk. Do you need to up your game online? Do you need to offer hybrid services? Can you adapt some sessions for outside?

3. How do you get there?

You need a strategy and plan … not just a business strategy and plan, but a learning strategy and plan. What do you need to learn? For example, do you need to learn more about lead generation? Do you need to upgrade your online presence, reviews, and more... so people who are ready to buy can find you when they are doing their research?

Come up with your business strategy and your learning strategy, and you will be ready to chart a strong course to your goals in 2022.

Sean Greeley, Founder and CEO of NPE, has an unrelenting passion for inspiring fitness professionals and business owners to realize their unlimited potential. Since 2006, NPE has helped over 45,000+ fitness professionals and business owners in 96+ countries grow their client base and income to the next level.