Passion-Fueled Business

Kids fitness is the perfect post-pandemic business opportunity to build lifestyle-supporting profits

By Melanie Levenberg, Founder & CEO - PL3Y Inc.

THERE ARE TWO TYPES OF PEOPLE IN THIS WORLD. THOSE WHO ARE PASSIONATE ABOUT WORKING WITH KIDS AND THOSE WHO ARE PASSIONATE ABOUT HELPING KIDS BUT HAVE A LIMITED DESIRE TO INTERACT WITH THEM.

A common misconception in the fitness industry is that in order to make a living doing something you care about you need to dive in and do it all yourself.

Although most fitness businesses begin with the single trainer/instructor delivering services to clients then growing their teams and businesses from their own following, some of the world’s most successful fitness entrepreneurs have never once taught the services that they sell.

• David Patchell-Evans, Founder/CEO of Goodlife Fitness, didn’t start his career as a Personal Trainer on the gym floor

• Elizabeth Cutler and Julie Rice were new moms, not spin instructors, when they launched Soul Cycle

• And two of the three founders of Zumba weren’t sweating to the salsa beats when they created the world’s most popular Latin workout

… ENTREPRENEURS CAN BUILD A SUCCESSFUL BUSINESS THAT SERVICES, HELPS, AND SUPPORTS THE NEEDS OF THEIR COMMUNITY … … MODELS THAT LET OWNERS CREATE SCALABLE COMPANIES THAT CONNECTED THEIR PASSIONS WITH LIFESTYLE-SUPPORTING PROFITS.

These fitness businesses and empires were built on solid business models – models that let owners create scalable companies that connected their passions with lifestyle-supporting profits.

This is where we call in the entrepreneurs who desire to make fitness their full-time gig and are ready for strategies on how to build a portfolio that supports career-level income.

Are you ready to own a passion-fueled business? This career path isn’t for everyone, so let’s check in:

• Prioritizing all your passions on a list, is your number one passion connected to working directly with clients?

• Do you prefer to work IN your business more than ON your business?

• Would you rather be a ‘single-person’ business more than a ‘lead a team’ based business?

If you answered yes to any of the questions above, shifting your career from your current dream job to a different way of operating may not be the fit to sustain your passion buckets.

… MODELS THAT LET OWNERS CREATE SCALABLE COMPANIES THAT CONNECTED THEIR PASSIONS WITH LIFESTYLE-SUPPORTING PROFITS.

However, if you’re ready to explore new ways of expanding your revenue potential, and consciously aligning those opportunities to your personal values, let the passion-fueled work begin.

At PL3Y, we have been supporting local entrepreneurs in launching their successful kids’ fitness businesses since 2013. Over 18 regional operators currently deliver programs in territories across Canada and the USA. But not all operators teach classes – some have never attended an instructor program training!

Great business decisions don’t always come from what you want to do, but rather where the opportunities present themselves.

In this period of anticipated postpandemic recalibration, profit-seeking entrepreneurs can find the cross section between what they care about, while addressing the needs of their community.

Here is our top three reasons Kids Fitness is the perfect post-pandemic business opportunity:

1) Quarantines, isolation, virtual schooling… grown ups are doing their best to manage this new world, and they are seeking help from qualified movement specialists to keep their kids active.

2) Schools, community organizations, and parents are looking for pro-active and safe ways to repair the effects of the pandemic – especially as it relates to kids practicing positive interpersonal social skills as they go out into the world and move again.

3) Plenty of people (instructors) want to work with children but may not be at the level/ready to launch their own business. Your business could be the perfect structure where these local leaders can build their own careers doing what they love.

In an episode of The Simpsons, the one mom always called out “Won’t someone please think of the children?” I believe that the majority.... of people want kids to have healthier, happier experiences with physical activity as they grow up. But not everyone wants to be the one teaching kids fitness programs themselves.

Through purposefully planned and pandemic-proofed models, entrepreneurs can build a successful business that services, helps, and supports the needs of their community, while also providing employment for local leaders.

Passion doesn’t always lead to profit and profits don’t always come from passion.

When you align your career with what your heart truly cares about, and put key people or systems in place to help you carry out your vision, you can go to bed at night blissfully satisfied from building a profitable and passion-fueled business.

Melanie Levenberg, M.Ed., is an international speaker, author, TEDx Presenter, and the Founder/ CEO of PL3Y INC - world leader in pre-packaged kids fitness programs, instructor trainings, and licensing. PL3Y offers award-winning programs designed by kid’s fitness experts to develop physical literacy through dance, yoga, and fitness.