Training Clients Online in 2021

HOW TO GROW FROM $0-$10K PER MONTH

By Sean Greely, NPE Founder & CEO

MOST FITNESS PROFESSIONALS AND STUDIO OWNERS WANT TO OWN A BUSINESS THAT MAKES $10K+ A MONTH.

COVID-19 forced studio and gym revenues down about 40%. Many fitness business owners compensated for the lost revenues by trying to transition their business online.

Some have hit that $10k a month goal. Others are still struggling, giving away services for free, not knowing how to stand out in a crowded marketplace.

Here’s the basic framework you need to get your online business growing:

Understand the online opportunities

You can’t grow online if you’re not willing to take risks and adapt. And you can’t grow online if you defeat yourself before you start.

Too many people see others’ succeeding and think they’re already too late: the first movers grabbed the market. Nonsense. Opportunities are STILL abundant–if you are WILLING to evolve and adapt. There are so many prospective fitness clients that need your help now more than ever! And offering online services removes tremendous barriers to reaching your clients – whether from COVID lockdowns or other reasons clients cannot make it to the gym.

Create powerful online value

Too many coaches (incorrectly) think they can’t deliver similar levels of value online as they do in-person. They have “head trash” around competing with free workouts on Instagram and YouTube. So, they under-charge or even give away online services for free. That’s the wrong approach. You are NOT competing against free online videos. You’re COACHING people.

When someone watches a video, they have to figure out how to apply what the video says to themselves. But when you’re the coach, you’re providing expert, individual, customized attention to them and delivering a solution to their problems. You are giving them assessments. You’re providing programming, teaching technique, offering accountability and support … and so on. That is extremely valuable to a client because your coaching offers them a personalized solution to their problems.

OPPORTUNITIES ARE STILL ABUNDANT–IF YOU ARE WILLING TO EVOLVE AND ADAPT.

The more value you provide, the more clients are willing to pay and the longer they will stay with you. Attracting premium-paying clients (see below) and keeping them is how you build your business to $10k/month.

Find and sign up new clients online

Too many fitness professionals and business owners think they need to hype their services and go hard on promotions in order to grow. Don’t waste time begging the wrong people to do business with you. Instead of offering free trials and discounted sessions, when you’re serious about growth you need to get the right strategy and systems in place to succeed.

. . .YOU’RE PROVIDING EXPERT, INDIVIDUAL, CUSTOMIZED ATTENTION TO THEM AND DELIVERING A SOLUTION TO THEIR PROBLEMS.

The three most important components for marketing success are:

1. Defining your ideal client:

Examples - new moms, busy executives, competitive athletes. Whoever you wish to serve, who can pay premium rates, and who you can attract in sufficient numbers to get to $10k a month (and beyond).

2. Crafting your messaging and offer:

Position yourself as the expert provider of solutions for your ideal client … and make them a compelling offer.

3. Developing a lead generation plan:

Many people make this too complex. Focus on quick wins, such as: networking (online and offline), content marketing (education + offers), public speaking, referrals, bring-afriend campaigns, advertising, and partnerships.

DON’T WASTE TIME BEGGING THE WRONG PEOPLE TO DO BUSINESS WITH YOU.

Align your ideal client, messaging/offers, and lead generation and you’ll soon be on your way to earning $10k/month.

Summary

Seize the opportunities in front you (and there are plenty). Focus on delivering great value to retain clients longer. Increase the quality and quantity of new prospective clients coming into your business with a solid marketing strategy in place.

When you learn how to consistently do those three things well, you too will grow your business online to 10k+/month… and a whole lot more!

Sean Greeley, Founder and CEO of NPE, has an unrelenting passion for empowering fitness business owners to grow their business and create the life they want. Since 2006, NPE has helped over 45,000+ fitness professionals and studio owners to grow their business, take home more money, and have the time freedom to enjoy it.

Learn more about how to start and grow your fitness business online with NPE’s free eCourse: “Start Your Own Fitness Business: Turn Your Passion into a Business Earning $10K/Month.” We’ll show you the exact steps you can follow to start and grow your own fitness business online to $10k+ a month: http://npe.li/nk/Aozctt