Christopher Vincent & Laura Wright
Presented To
For The Property Located At
Presented On
WELCOME Welcome to Sotheby’s International Realty Canada. I am pleased you have us in consideration for the marketing of your home. My goal is to present your property to a broad audience of potential buyers who value and seek the exceptional. At Sotheby’s International Realty Canada, we are proud to offer marketing initiatives that include innovative, impactful and, in some cases, exclusive opportunities. So much so, that on the following pages you will find we are rather transparent in our services. There is no sales secret; we offer decades of experience, a solid reputation and incomparable market-specific knowledge. Pair this with an international customer database and a sense of stability from one of the world’s most notable brand names, and we think of it as a formula for success benefitting both our customers and our company. Whether your home serves as a primary residence or as a seasonal vacation retreat, we believe in taking an individualized approach, providing advisory services to our customers in every part of the globe and at most price points. As you carefully study the value in our partnership as outlined in this presentation, I hope you can only IMAGINE the extraordinary possibilities.
Everyone deserves the extraordinary, because luxury is not about price point, it’s about an experience. And when it comes to real estate, experience matters.
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© MMXVI Sotheby’s International Realty Affiliates LLC. All Rights Reserved. Sotheby’s International Realty® is a registered trademark licensed to Sotheby’s International Realty Affiliates LLC. An Equal Opportunity Company. Equal Housing Opportunity. Sotheby’s International Realty Canada, Brokerage. Real estate agency. Independently Owned & Operated.
CHRISTOPHER VINCENT
403.707.8048 cvincent@sothebysrealty.ca canmorebanffrealestate.com
Sr Vice President, Sales Christopher is passionate about the Bow Valley and the life style that comes with living in the world class communities of Banff and Canmore. Residing in these mountain towns since 2003, Chris is pleased to share not just his knowledge of the local real estate market, but where the best hiking, biking, and skiing can be found. Born and raised in Calgary, Christopher spent much of his free time exploring Kananaskis, Canmore, and Banff National Park. Upon graduating from Bishop’s University in Lennoxville, QC in 2003, he immediately returned to the mountains. Chris maintains deep ties with Calgary as a volunteer with the Calgary Stampede and member of the Calgary Highlanders Reserve Regiment.
LAURA WRIGHT
403.679.1702 lwright@sothebysrealty.ca canmorebanffrealestate.com
Real Estate Associate Laura has been working in Real Estate since 2009 previously being licensed with Sotheby’s International Realty Canada in Revelstoke, British Columbia. Returning to Canmore in 2011 was an easy choice; as a long time Bow Valley resident Laura is very knowledgeable when it comes to Canmore and Banff and brings her own perspective to the table when it comes to investors and new home owners.
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SOTHEBYSREALTY.CA
CONTENTS Welcome Agent Introduction
5 7
The Distinguished Difference An Iconic Brand An Extraordinary Collaboration Local Expertise, Global Connections World Class Partnerships: Global Media Significant Sales
11 13 15 17 19 21
Beyond The Extraordinary SIR.com sothebysrealty.ca Online Listing Distribution One Network, Limitless Exposure Immersive Experiences Technology Social Media
23 25 27 29 31 33 35 37
Distinctive Marketing Announcing Your Home Property Advertising
39 41 43
FOLIO Marketing Dashboard Marketing Reports & Accountability
45 47
Comparables Market Analysis Strategic Pricing
49 51
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THE DISTINGUISHED DIFFERENCE B ORN FROM TR ADITION. BUILT FOR INN OVATION.
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AN ICONIC BRAND Recognized worldwide, the prestige of the Sotheby’s brand is unparalleled. The acclaimed auction house, established in 1744 in London for collectors of art and other fine possessions, expanded to New York City in 1955. Sotheby’s International Realty inherited the iconic brand name, building on its legacy by delivering unrivaled real estate services.
Our alliance with Sotheby ’s is our unique difference. The proper ties represented by our network are exclusively featured in Sotheby ’s auction house marketing programs including high–profile client events, s howcases in the s ignature publications, and in digital newsletters and on sothebys.com
Our connection with Sotheby’s is our unique difference. We offer an outstanding alliance of marketing efforts that present our properties to the esteemed clientele of Sotheby’s. The properties represented by our network are exclusively featured in Sotheby’s auction house marketing programs including high-profile client events, showcases in the signature publications of Sotheby’s, in digital newsletters and on Sothebys.com.
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2005 30+ 500+
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Y E A R O F ESTA B L I SH M E N T
BOUTIQUE OFFICES
LOCAL EXPERTS
AN EXTRAORDINARY COLLABORATION Building on the centuries-long reputation of the preeminent auction house, the Sotheby’s International Realty brand is recognized globally. Our legacy of quality service and expertise is unmatched. Luxury is not about price. It’s about an experience. Affluent consumers rank Sotheby’s International Realty among the most desirable global brands. With that comes the expectation we will understand their desires, anticipate their needs and embolden their aspirations. About Sotheby’s International Realty Canada We are a proudly Canadian national boutique brokerage, with real estate offices across Canada. We are proud to serve you with an experienced team of real estate, marketing and financial professionals committed to providing you with superior service, expertise and the highest ethical standards in the industry. Quite simply, Sotheby’s International Realty Canada presents an unparalleled opportunity to showcase exceptional real estate to the most qualified local, national and international audience. Leadership Our executive leadership team brings decades of industry experience and success to the team. Our team of management brokers are some of the best in the industry and fully support our company, sales associates and real estate services. Vision To unleash the power of the Sotheby’s International Realty brand to bring the best marketing, and sales outcomes to you - our client.
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Japan
Italy
Israel
India
Hong Kong
Greece
Gibraltar
Germany
France
Finland
Estonia
Dominican Republic
Czech Republic
Cyprus
Costa Rica
Croatia
China
Chile
Cayman Islands
Brazil
Bonaire, Saint Eustatius and Saba
Bermuda
Belize
Belgium
Barbados
Bahamas
Austria
Australia
Aruba
Argentina
Anguilla
72+
COUNTRIES
960+
OFFICES
22,000+
AS SO CIATES
LOCAL EXPERTISE, GLOBAL CONNECTIONS When a home is represented by the Sotheby’s International Realty brand, it is presented to a highly qualified global clientele through exclusive channels and relationships. Our proprietary network of residential brokerage companies is located in 72 countries worldwide, making Sotheby’s International Realty a truly global real estate brand. Referrals The Sotheby’s International Realty brand has offices in the most significant markets in the world. These markets act as catalysts in generating sales traffic for one another. Additionally, our broker-to-broker referral network augments the deep personal networks of our sales associates. Sellers benefit from the added opportunities to find buyers through the referral network as well as through Sotheby’s auction clientele. Referrals are handled with white-glove care to ensure you receive the level and consistency of service you expect from us.
Vietnam
Virgin Islands
Uruguay
United Kingdom
United Arab Emirates
Turks and Caicos Islands
Thailand
Taiwan, Providence of China
Switzerland
Sweden
Spain
South Africa
Saudi Arabia
Saint Martin
Saint Lucia
Saint Barthélemy
Russian Federation
Puerto Rico
Portugal
Poland
Philippines
Peru
Panama
New Zealand
Morocco
Monaco
Mexico
Malta
Luxembourg
Lithuania
Latvia
Local Expertise We are Canada’s largest, most prestigious real estate brokerage, with a presence in Canada’s major cities of Toronto, Montreal, Vancouver, Calgary and Edmonton. We also are located in other popular locations such as Victoria, Salt Spring Island, Whistler, Lion’s Bay, North Vancouver, West Vancouver, Kelowna, Sun Peaks, Canmore, Mississauga, Oakville, Niagara-On-The- Lake, Muskoka, Creemore, Mont-Tremblant, Knowlton, West Island Montreal and Quebec City.
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WE PARTNER WITH LEADING MEDIA POWERHOUSES TO DELIVER CONTENT TO DISCERNING AUDIENCES WORLDWIDE. OUR PARTNERS’ CUTTING-EDGE INNOVATION, STR ATEGIC P O SITIONING , AND INTERNATIONAL IMPACT ENABLE US TO SUC CES SFULLY CONNECT WITH A GLOBAL CLIENTELE.
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WORLD CLASS PARTNERSHIPS: GLOBAL MEDIA The Sotheby’s International Realty® brand’s global media plan is strategically designed to deliver truly global impact while promoting properties represented by our worldwide network. Our plan to market your home includes significant and first-to-market partnerships with an elevated focus on editorial alignment and omni-channel sponsorships in order to provide relevant content to potential clients in an always on, anywhere environment. Media Partnerships With an emphasis on brand exclusivity, cutting-edge advertising technologies, strategic positioning, social traffic drivers and video content integration, the Sotheby’s International Realty® brand utilizes hand selected media powerhouses whose innovation, experience and international impact allow our brand to successfully connect with a global and emerging affluent consumer.
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$1,695,000
$675,000
109 Spring Creek Lane
625-107 Armstrong Place
$1,295,000 A-338 Muskrat Street
SOTHEBYSREALTY.CA
$3,500,000
$990,000
856 Silvertip Heights
102 Stone Creek Place
SIGNIFICANT SALES Truly special properties are different at every level, and they require real estate services that are as well. We take great pride in presenting to the world, unique places and their stories, using our innovative marketing tools, our global network and our relationships with discerning buyers to perfectly match time-honoured properties with those who will give them new life. Over the years, we have developed innovative marketing tools and contacts with some of the most qualified buyers in the world. 856 Silvertip Heights
$785,000 3-226 Benchland Terrance
$3,288,000
529 Silvertip Pointe
$3,100,000
517 Silvertip Pointe
$3,076,000
5 Woodside Lane 289 Miskow Close
$2,248,000
30 Prospect Heights
$1,995,000
224 Miskow Close
211-505 Spring Creek Drive
$2,280,000 289 Miskow Close
$2,988,888 $2,280,000
297 Miskow Close 109 Spring Creek Lane
$425,000
$3,500,000
26 Juniper Ridge
$1,695,000 $1,570,000
107 Dyrags Gate
$1,525,000
9-100 Prospect Heights
$1,300,000
A-338 Muskrat Street
$1,295,000
11 Creekside Mews
$1,200,000
202-150 Stone Creek Road
$1,198,000
135 Hubman Landing
$1,150,000
4-124 Stone Creek Road
$1,050,000
102 Stone Creek Place
$990,000
225A Three Sisters Drive
$900,000
9 Juniper Ridge
$860,000
122 Riva Court
$838,000
3-226 Benchland Terrance
$785,000
23-300 Eagle Terrance Road
$779,000
920 Lawrence Grassi Ridge
$755,000
207-140 Stone Creek Road
$725,000
1-838 6th Street
$695,000
625-107 Armstrong Place
$675,000
403-30 Lincoln park
$589,900
2A-409 Marten Street
$575,000
103-70 Dyrags Gate
$495,000
117-150 Crossbow Place
$450,000
612-107 Armstrong Place
$436,400
211-505 Spring Creek Drive 211-444 Banff Avenue
$425,000 $417,000
26-200 Glacier Drive
$410,000
318-109 Montane Road
$375,000
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BEYOND THE EXTRAORDINARY DIGITAL MARK E TING OF YOUR HOME
30M+ 118M+ 48M+ 66%
V I SI T S A N N UA L LY
PAGE VIE WS ANNUALLY
PROPERT Y DE TAIL PAGES ANNUALLY
INTERNATIONAL WEB TR AFFIC CANADA RANKING #3
AVER AGE MONTHLY WEB SITE VISITS 3000000
Source: SimliarWeb.com
2500000
2000000
1500000
1000000
500000
0 Jan 18 sothebysrealty.com
SOTHEBYSREALTY.CA
Feb 18
Mar 18
engelvoelkers.com
Apr 18
May 18
Jun 18
luxuryrealestate.com
Jul 18
Aug 18
luxuryportfolio.com
Sept 18
Oct 18
christiesrealestate.com
Nov 18
Dec 18
knightfrank.com
SIR.COM The art of marketing a property is based on showcasing each home’s unique character. In 18 languages, our enhanced editorial approach on sothebysrealty.com enables millions of viewers to immerse themselves in our collection of 3D virtual reality tours, ultra high-definition videography and high-resolution photography. This content rich experience is more effective in driving prospective buyers to sothebysrealty.com and engaging them once they arrive.
Our unique, global features and functions are like n o other real estate webs ite in the world.
An immersive experience moves consumers to take action. Property listings are just the beginning. sothebysrealty.com is filled with content on worldwide destinations, popular lifestyles and rich social perspectives. Language translation and listings displayed in over 40 currencies cater to an ever-increasing global marketplace of affluent consumers seeking a unified and engaging experience. Real estate is evolving into an entertainment platform and through sothebysrealty.com we create an immersive experience that drives consumers to connect.
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5M 14.9M 74% FOLIO
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V I SI T S A N N UA L LY
PAGE VIEWS ANNUALLY
VISITS FROM CANADA ANNUALLY
SALES & MARKETING CLIENT DASHBOARD
SOTHEBYSREALTY.CA At Sotheby’s International Realty Canada our claim of exposure is supported by substance. We market Canadian homes in every neighbourhood and price range to over 3.1 million visitors on sothebysrealty.ca annually. Featuring a state-of-the-art location based and predictive search system, homes in every price range and category have never been easier to find by neighbourhood, city, region or lifestyle. Your property listing will be distributed from sothebysrealty.ca to a number of select highly trafficked real estate, business and lifestyle branded websites. With most buyers starting their real estate search online, the plan to market homes must include proper internet exposure. Sotheby’s International Realty Canada also offers an entire range of online services that go behind the scenes to help launch a successful marketing campaign and to complement all other online and offline exposure with sales activities. sothebysrealty.ca Mobile Sotheby’s International Realty Canada also features a robust mobile platform which allows visitors to seamlessly browse listings while on the go. Features include a geotargeted home page that directs viewers to listings in their area, app-like property search and a responsive design which adjusts to the size of your mobile phone or tablet to ensure that listings display properly.
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ONLINE LISTING DISTRIBUTION With nearly all property buyers starting their search online it is imperative that your property shows up in search engine results, and is presented in the most informative, compelling manner possible. To that end, your property will receive exceptional exposure to select highly trafficked websites such as: nytimes.com, wsj.com, juwai.com and many more.
The exposure and worldwide reach of our listings is a crucial piece of what sets us apar t from the rest of the industry. Our global proper ty marketing par tners include the most authoritative news, lifestyle, and financial voices, as well as real estate-centric webs ites.
In order to increase exposure for your home and ultimately uncover the right buyer, we partner with and distribute properties to the most significant media companies and real estate-focused websites in the world. To measure results, we provide a property view report, including view and inquiry statistics, for partner sites our properties are distributed to. Video
Virtual Reality
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ONE NETWORK, LIMITLESS EXPOSURE Cascading Website Platform Your property will also be found on our network of interconnected, locally focused and globally aware Sotheby’s International Realty network members’ websites internationally. Each site tells the Sotheby’s International Realty story through the eyes of the local real estate professional, combining local expertise with global reach.
Leveraging the power of our network members to attract consumers on over 100 locally focused webs ites.
Sotheby’s.com Properties represented by our network may also be featured on the Auction House’s website, sothebys.com. Our popular Extraordinary Properties blog features some of the most highly read content available throughout the site. Banner ads are also used to promote properties and are included on high-profile sales pages and emails directed toward the Auction House’s prestigious clientele. All properties advertised in Sotheby’s Preferred magazine are reprised within the Sotheby’s International Realty Property Showcase on sothebys.com, extending the reach of the magazine into the digital space.
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IMMERSIVE EXPERIENCES Our websites attract more consumers to search, view and query than any other luxury real estate website. Our enhanced editorial approach enables millions of viewers to immerse themselves in our collection of 3D virtual reality tours, ultra high-definition videography, and high-resolution photography. Professional Photography / Videography Now more than ever professional media is playing a significant role in successfully marketing a property for sale. With nearly 100% of buyers pre-scouting your property online, it is imperative that the photos and video we use are of the utmost quality. When you list your home with Sotheby’s International Realty Canada, you will receive the most discerning marketing and exceptional client service. Millions of viewers immerse themselves in our collection of vibrant quality-controlled property photographs and video. Virtual Reality / 3D Walk Through Distance can present a challenge when looking to buy a home. Virtual reality provids a provocative solution. This technology allows buyers to purchase homes without having to physically travel to view them, which is especially relevant to the global clientele we serve. Matterport is supported by both sothebysrealty.ca and sothebysrealty.com, and is a terrific addition or complementary piece to photos and video. We’ll work with you to find a recommended service provider in your area. Curate by Sotheby’s International RealtySM Curate by Sotheby’s International Realty is the innovative augmented reality (AR) luxury real estate tool - envision, design and experience your future home like never before in this immersive app. Any property can be transformed using a curated selection of AR furnishings and décor sets. Download Curate by Sotheby’s International Realty in the Google Play Store or the Apple App Store.
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SOTHEBYSREALTY.CA
TECHNOLOGY At Sotheby’s International Realty Canada, our goal is to provide your home with relevant points of exposure designed to connect you with potential buyers. SIR Mobile The Sotheby’s International Realty mobile app is the only luxury real estate app that serves properties in 72 countries. Experience homes on your mobile device like never before with immersive 3D property tours and our new augmented reality “shop the room” functionality. Customize the app to your local currency, unit of measure and one of the available 18 languages. Apple TV The Sotheby’s International Realty Apple TV app is designed to fully immerse consumers. With our innovative app homebuyers can discover Sotheby’s International Realty brand properties from the comfort of their living rooms. Unique to our app, users can explore our extraordinary offerings via lifestyle and amenities, and can highlight properties and recent searches. eGallery & Touch Gallery The Sotheby’s International Realty® eGallery is a real time, dynamic property slide show designed to provide worldwide reach to a property. It is displayed on screens in most of the Sotheby’s International Realty® and Sotheby’s auction house locations around the world. The Sotheby’s International Realty through-the-glass storefront touch screen display system entices foot traffic to engage with properties as passersby walk by Sotheby’s International Realty office locations throughout the world.
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CANMORE SOCIAL MEDIA facebook.com/ canmorebanffrealestate @canmorebanffrealestate
SIRC SOCIAL MEDIA facebook.com/sothebysrealty @sothebysrealty google.com/+sothebysrealty youtube.com/sothebysrealty pinterest.com/sothebysrealty linkedin.com/company/sothebys-international-realty sirluxuryrealestate.com instagram.com/sothebysrealty WeChat ID: SothebysIntlRealty facebook.com/sothebysrealtycanada @SothebysRltyCan google.com/+SothebysrealtyCan pinterest.com/sothebysrltycan linkedin.com/company/sotheby’s-international-realty-canada instagram.com/sothebysrealtycanada
SOTHEBYSREALTY.CA
SOCIAL MEDIA Social Media We actively engage with online networks of people passionate about fine living. The Sotheby’s International Realty brand creates exclusive content on multiple social media platforms, including Twitter, Instagram, Pinterest, LinkedIn, WeChat and on our very own Extraordinary Living Blog. Facebook is the top referring source of traffic to sothebysrealty.com. Additionally, the Sotheby’s International Realty YouTube channel has more subscribers and video views than any other real estate brand.
We use social media to connect your home to our vast community of real estate intenders and influencers from across the globe
YouTube With over 100,000 viewers, our Sotheby’s International Realty® YouTube channel is about offering the consumer something different that transcends the clutter and guides them in their search for the extraordinary. The Sotheby’s International Realty® YouTube channel strives to be the industry-leading video experience and highlights the highest quality videos from locations worldwide. Our YouTube channel features an alluring custom widescreen presentation, four video categories and multiple points of interest and has already proven itself to be an indelible resource.
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DISTINCTIVE MARKETING C U S TO M -TA I LO R E D FO R E AC H U N I Q U E H O M E
L I VE P E NTHOUS E Your best life begins with a home that inspires you. With an inviting outdoor fireplace on your own private rooftop, this
2 BED | 3.5 BATH | 2,400 SQ. FT.
2 bedroom, 2 bathroom Penthouse will be perfect for your oasis above the city. The gourmet kitchen and the custom furnishings are best experienced in person. To schedule a private tour, contact Will McKitka and Kevin Hardy.
Will McKitka & Kevin Hardy
CO N TACT WIL L O R KEV IN TO SE LL YOUR P E NTHOUSE
VANCOUVER PENTHOUSE MARKETING SPECIALISTS
ED T S I L T S U J
penthouseonly.com
604.803.8421 wmckitka@sothebysrealty.ca 778.996.5386 khardy@sothebysrealty.ca
Sotheby’s International Realty Canada is Independently Owned And Operated. This communication is not intended to breach any existing client relationship.
Se ym ou r St 43 01 - 1372,00 0 Lis
SOTHEBYSREALTY.CA
ted : $5, 700
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ANNOUNCING YOUR HOME Typically, the greatest interest in a property happens within the first weeks that it’s on the market. We begin with: Signs First impressions are critical and less is always more with our brand’s signage. Upon listing, your property will have the distinctive Sotheby’s International Realty Canada signage installed. Property Brochures We understand the unique value of your home and will develop a marketing plan that will provide the attention and exposure it deserves. One of our first initiatives will be to create a compelling professional marketing brochure printed on premium paper. By combining professional photography and attention getting narrative details, your home’s brochure will act as an essential tool in attracting qualified buyers. Your home’s marketing brochure may also be submitted to our exclusive Global Distribution Program, where copies are distributed to hundreds of offices within our real estate network as well as Sotheby’s Auction House locations globally. No other real estate company has the ability to provide this level of exposure. Direct Print and Email Marketing To effectively capitalize on this attention, we will create a customized direct mail campaign to bolster interest in targeted key areas within your local neighborhood and surrounding area. By employing a consistent, unique and customized direct mail campaign, we will be able to skillfully market your home to make the impact it deserves.
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RESIDE
I N S I G H T THE ART OF LIVING
VOLUME 06 EDITION 02 2016
T he I N N OVAT I O N ISSUE
WINGED WONDERS
SOTHEBYSREALTY.CA
THE BEST-IN-CLA
ASS G280
PROPERTY ADVERTISING The Sotheby’s International Realty® Property advertising program provides an array of options —both print and digital— for property advertising needs. This program leverages high-profile, global media partners and offers targeted reach and vast worldwide exposure. Canadian Advertising Options The Sotheby’s International Realty Canada cooperative advertising program provides an array of options —both print and digital—for listing advertising needs. We have specially negotiated rates in our local markets with presence in prominent newspapers (Globe & Mail, Montréal Gazette, Calgary Herald, Vancouver Sun), tabloid publications and community press. In addition get exclusive access to INSIGHT: The Art of Living. Drawing on the rich heritage of the Sotheby’s brand, this stunning publication speaks with authority on the issues, ideas and personalities that resonate with its intelligent Canadian readership.
INSIDE CHATSWORTH HOUSE TOP COLLECTORS SHARE THEIR STORIES HAMILTON ON BROADWAY AND AT AUCTION
STILL MAKING A SPLASH
DAVID HOCKNEY
Global Advertising Options Our international cooperative advertising program offers pre-negotiated, exclusive advertising rates for select placements by leveraging the strength of the Sotheby’s International Realty® network. The program leverages high-profile, global media partners and offers targeted reach and vast worldwide exposure.
DECEMBER 2016–JANUARY 2017
Digital Property Advertising Program The Digital Property Advertising Program provides agents the ability to advertise properties on high profile websites at discounted rates. Engage consumers around the globe through effective geotargeted impressions.
DIVERSIONS SHANGHAI
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FOLIO MARKETING DASHBOARD ACCESS TO YOUR HOME’S MARKETING
SOTHEBYSREALTY.CA
MARKETING REPORTS & ACCOUNTABILITY We commit to regular and transparent communication with every single one of our clients. From the moment you list your home with Sotheby’s International Realty Canada you will receive regular updates on the results of your marketing — from the number of potential buyers who visit your open house, to the number of people who view your listing online. Folio Folio (VIP) is a bespoke digital platform exclusive to Sotheby’s International Realty Canada, offering you a clear and immediate view of the sales and marketing activity completed for your home. •
Stay fully aware of how your home is being showcased to local and global buyers with links to all websites that showcase your property.
•
Login to your personalized online dashboard anytime, anywhere to view marketing and advertising samples.
•
Track the number of people who have visited your property on sothebysrealty.ca
•
Receive updates to your email whenever critical activities are complete
ListTrac To measure results, Sotheby’s International Realty® provides a property view report including view and inquiry statistics for partner sites a property is distributed to. This ListTrac report with a variety of analytics allows us to plan and adjust our marketing efforts for your property.
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COMPARABLES MARKET ANALYSIS E XCEP TIONAL E XISTS AT E VERY PRICE P OINT
SOTHEBYSREALTY.CA
STRATEGIC PRICING Your property value is closely tied to the history of prices in your same region. Your property will need to be uniquely positioned to create maximum interest and help produce the highest possible financial return. Ultimately the selling price will be determined by not only comparable properties, but by current buyers. Buyers will establish the “worth” that your property holds for them. Although the listing price you place on your property will influence its sale, there are many other factors that come into play. Some of these factors are within your control, others are not. Examples include: Factors not within your control •
Your property’s location
•
Recent property market values
•
Current economic indicators
Factors within your control •
Your property’s distinctive and compelling attributes
•
The physical condition of your property (home and grounds)
•
The flexibility of your closing date
•
The ready access to your property for showing
•
The selection of the real estate sales professional you choose to represent yourself
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These comparable current listings are an indicator of properties your listing may be in competition with and can give a good indication of the appropriate price for your property.
These recently sold listings are an indicator of the price and length of time that you can reasonably expect your property to sell for and will show you what market trends you should consider in the pricing of your property.
These expired listings represent comparable properties that for many reasons did not sell. These reasons can be related to pricing, location, quality of the home or neighbourhood. It is important to consider these factors when determining the price of your property.
