MEDIA KIT 2025
A 360 ° APPROACH
Drive revenue with a custom multi-media marketing plan
THE LEADING VOICE IN CANNABIS
Storytelling that educates, informs and inspires 15 YEARS IN THE MAKING
Cannabis Now partners with brands of all sizes to tackle industry challenges and triumphs
THE MISSION
We enlighten, educate and entertain by focusing on the most relevant news, lifestyle trends, events, brand innovation and social change.
As the leading voice in cannabis, our aim is to empower the post-prohibition consumer with accurate and engaging content through our expansive media network.
On
20, 2023,
April
Barcelona-based Royal Queen Seeds and Cannabis Now joined forces to celebrate the world's first global cannabis legalization celebration via a 60-second 4:20 countdown on the One Times Square Billboard in New York City.
Publisher's Note FROM THE FOUNDER
In 1996, California became the first state to sell cannabis legally under a medical program. Since then, cannabis has been expanding at a rapid pace. Adult-use cannabis is now legal in 24 states and the District of Columbia; medical cannabis is legal in 40 states and the District of Columbia. Today’s US cannabis industry is valued at over $40 billion, with projections suggesting it could exceed $100 billion in the coming years.
At the heart of this industry are the entrepreneurs, investors and innovators who develop the brands and products of the future, satisfying the diverse needs and desires of cannabis enthusiasts around the world.
Over the past 15 years, Cannabis Now has been connecting cannabis businesses and consumers of all kinds through our print, digital and social media platforms, along with editorial newsletters, film content and live events. We aim to build a better, brighter future through authentic storytelling and robust partnerships—a future where business is thriving, and cannabis is accessible for all who need it.
The future of cannabis is happening now.
EUGENIO GARCIA FOUNDER & PUBLISHER
We
whole heartedly believe in the power of the cannabis plant and all the good it can bring to this world.
THE TIMELINE
2010
Issue #1 launches with distribution in the Rocky Mountain region.
2012
Cannabis Now Magazine lands in Barnes & Noble, expanding across the US.
2015
Hudson News airport stores carry Cannabis Now.
2014
Cannabis Now becomes first cannabis magazine allowed in the iTunes store.
W ho We Are
What started in 2009 as a grassroots print publication between a few college friends who all shared a love for high-quality herb and meaningful storytelling has since grown into North America's premiere cannabis media network.
We used to pull all nighters in the office as the press deadline inched closer and closer. Now, with little ones in tow, we all seem to be staying up late for different reasons. But despite all of life's changes, our "why" behind Cannabis Now remains the same: We whole heartedly believe in the power of the cannabis plant and all the good it can bring to this world.
Cannabis Now Magazine features cannabisrelated stories from around the globe that enlighten, educate and entertain. Whether you're a longtime enthusiast, a new consumer, or you're just plain curious, we have a story for you. With 15 years under out belt, we've learned that no matter what happens, for better or for worse, stories must be told; cannabis must grow. And in our experience, the two go better together.
2019
Cannabis Now produces first ever "official" cannabis and hemp event at SXSW.
JUNE
2017
Facebook Page gains 1M+ followers.
2018
Cannabis Now produces first documentary film: Canna-Tech Israel.
Cannabis Now retail store opens in Los Angeles.
2023
Cannabis Now produces the first 4/20 countdown celebration in NYC's Times Square.
2022
Cannabis Now hosts inaugural "40 Under 40" Awards Ceremony in Las Vegas.
A 360° Approach
Drive revenue with a custom multi-media marketing plan
esearch shows it takes an average of 8 touch points to make a sale. That means a prospect will likely have at least 8 interactions with your brand before they buy. By varying those interactions, you can stay top of mind and potentially shorten the time it takes them to make their buying decision.
Investing in a 360-degree marketing plan allows you to reach customers at all possible points of contact.
We all know the saying "Content is King." But so is consistency. Maintaining a consistent message that's altered for the various platforms is critical to connecting with prospective customers where
they are. With Cannabis Now's multi-media approach, we can help ensure your brand is delivering a consistent, goal-oriented message at key times across varying platforms.
We offer custom plans to meet your budget and needs more effectively. We'll work together to develop a strategy and then implement our tried and true marketing tactics to make it a reality.
From live events and film production to blogging and email marketing to social media to traditional print ads and billboards, our experienced team knows how to get you in front of the right people-and how to craft a message they'll listen to. It's not enough to grab their attention--we need to keep it.
Print + Digital Editions
News + Lifestyle Website
Social Media Community Email Marketing Branded Content
Film + Video Production Live Events
Demographics
Cannabis Now appeals to a range of consumers, including aficionados, enthusiasts and the canna-curious.
Industry
Professional Business executives and growers
Enlightened
The consistent cannabis consumer
70% 10%
20%
Social Media
Canna-curious
The new consumer, someone just learning about the plant
Print Reach
Exclusive Placement + International Exposure
Cannabis Now is distributed exclusively through Hudson News in more than 85 major US airports, as well as Barnes & Noble, Kroger and BooksA-Million.
With strategic distribution in all 50 states and Canada, we reach interested consumers in key locations. This includes placement in bookstores, liquor stores, dispensaries, grow and hydroponic stores and 6,000+ newsstands.
Digital Issue
Expand Your Presence
Each print issue is converted into a digital magazine, accessible anywhere you go.
Hyperlinked Ad Images:
All print ads are featured complimentary in Cannabis Now’s mobile app as hyperlinked images that redirect to your website.
Digital Editions
Read it via the Cannabis Now App on iPhone or the Pocketmags App on Android.
Social Media
Connect with our growing audience of nearly 4 million followers with organic content geared to drive engagement and strengthen brand identity.
Platforms
Monthly Reach
3.7M followers
146k followers
38K+ followers
145k Facebook Reach
35k Instagram Reach 15k X Reach
CannabisNow.com
Repetition matters. Build brand awareness with eye-catching imagery in front of a targeted audience.
CannabisNow.com publishes dynamic and engaging content that appeals to a broad audience of seasoned and new cannabis enthusiasts, as well as cultivators and business owners.
With a robust library of over 5,600 articles spanning topics of economics, politics and legalization to cultivation and strains, to culture and lifestyle pieces focused on recipes, concentrates, edibles, dispensaries, entertainment and industry events, there's truly something for everyone.
Get your brand in front of our readers with strategically placed banner display ads that solidify your company’s presence in the industry, or introduce yourself as a committed player.
Email Marketing
Email marketing is a high-value platform where you can take advantage of hyper-targeted messaging in front of a dedicated list of qualified cannabis leads.
Cannabis Now’s weekly newsletter features a roundup of the week's top stories published on cannabisnow.com.
Sent to opt-in only subscribers, this is a high-value platform where you can take advantage of hyper-targeted messaging in front of a dedicated list of qualified cannabis leads.
In addition to our earned media newsletter, we also offer custom branded newsletters where you dictate the story and can take full advantage of the spotlight.
Newsletter Takover
This is a monthly dedicated newsletter sharing important news and information about your brand. It could be the next store launch, an industry event, or perhaps the story behind your latest product release.
Weekly Newsletter Sponsor
600w x 300h Banner in Cannabis Now's weekly organic newsletter featuring stories from the week all in one place.
24,000+
SUBSCRIBERS
22%
OPEN RATE (avg) As High As 38%
3%
CLICK RATE (avg) As High As 5%
Sponsored Content
Build enduring credibility with meaningful custom content.
Cannabis Now's team of writers will work closely with you to produce long-form content that educates and excites our readership about your brand and services or products. We want our readers to come away remembering who you are—and how they can get to know you better.
We offer a variety of custom content packages to suit your needs, including online web pieces that can be paired with digital promotion. We implement SEO Best Practices and include backlinks so that you can help boost your page rankings.
Even after the story has been written, your sponsored content will continue to live on: You can repurpose it again and again, finding new ways to make the information relevant for your audience.
Content
Content Marketing
gets three times more leads than paid search advertising.
FILM PRODUCTION
For over a decade, Cannabis Now has celebrated the plant through large-scale events like South X Southwest in Austin, Texas, as well as events at our LA retail store and trade shows across the US. In tandem, we've filmed a number of these special events, helping showcase brands and meaningful industry interactions.
We also tap into the the power of film to enhance our print and digital journalism. We’ve traveled around the globe working on documentaries, event coverage, and brand building.
Whatever your story may be, we are passionate about capturing it from all perspectives.
ICBC 2023
Cannabis Now Films
Cannabis Now S1, E2 "Israel"
Cannabis Now's Publisher & Founder Eugenio Garcia, travels to Israel and explores cannabis culture in the promised land. He is joined by cannabis rights activist, Steve DeAngelo as they tour the markets of Jerusalem and participate in the annual Canna Tech Conference hosted in Tel Aviv.
Ghost MV1 Review
Our hosts, Jessica and Scott, teach us how to use the Ghost MV1 — a premium true convection vaporizer for flower and concentrate.
EVENT PROMOTIONS
Cannabis + Hemp activation event at SXSW festival.
Lifetime Achievement Awards in partnership with The Cannabis Conference.
40 Under 40 Dinner Event and After Party at the Cosmopolitan Hotel in Las Vegas.
2025 Editorial Calendar
Spring 2025
Artwork Due: February 21
On Stands: April 8 ISSUE 52
Summer 2025
Artwork Due: May 23
On Stands: July 8 ISSUE 53
Fall 2025
Artwork Due: August 22
On Stands: October 7 ISSUE
Winter 2025/26
Artwork Due: October 31
On Stands: December 30
in the
Since our first magazine was released in 2010, we’ve worked with thousands of brands, ranging from small family-run businesses to industry giants. We’re proud to partner with companies making a difference in the space as we navigate both the challenges and growth opportunities in cannabis. Together, we can share your vision and brand with the world.
