CASAMATERA DESIGN COLLECTION
CASAMATERA Desing Collection
INTRO
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CASAMATERA The concept of CasaMatera was born This project in Matera started with the belief that small and medium enterprises cannot become international by only sending their products to global cities around the world. That’s simply not enough. Each step, from the briefing to the development and concepts to the production, involves international minds working together with excellent Italian manufacturers. This will more likely result in a modern sense of what the market wants and succeed internationally. During the week spent in the beautiful city of Matera, 7 international designers went to visit the different companies that were involved into the project: they collaborated with the local entrepreneurs on a series of products that opened their eyes to something bigger. The entire team saw that each artisan could contribute uniquely and effectively. Everyone fit the puzzle.
The designers shared ideas and strategy and they all agreed that it was necessary to find a common purpose under which they could all unify. The goal was to make the whole project stronger and more cohesive. Because everyone was coming from different trades and backgrounds, it was necessary to settle on one main theme. This direction had to remain very open because nobody was sure of what the possibilities of development were. While walking around the Old Center, it became quite natural to think about the original characteristics of this old and extraordinary town: everyone felt surronded by uniqueness. It was decided that Matera itself, its heritage, could be an amazing starting point. Something that struck us was how natural light defined Matera’s layout for domestic living. From there, the concept of CasaMatera was born‌
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Designer John Pepe
BENCH
CASAMATERA Desing Collection
CASAMATERA Desing Collection
BENCH
Designer John Pepe
Naked Bench Design John Pepe The bench shows a big contrast from one half to another. Its skeleton shows up from the fluffy half as if part of the bench was missing.
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Designer Gio Tirotto
PADDED WOOD COLLECTION
CASAMATERA Desing Collection
Padded Wood Collection Design Gio Tirotto This project was born from an extraordinary technological innovation of the artisan Vito Gurrado knowhow: to stuff the wood. When someone sits on the chair of this collection, the body finds its space between chair and table paddings. This is exactely what happens in Matera houses, where inhabitants bodies insinuate themselves into rooms, between ceilings and floors dug in the rock.
CASAMATERA Desing Collection
PADDED WOOD COLLECTION
Designer Gio Tirotto
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Designer Gio Tirotto
PADDED WOOD COLLECTION
CASAMATERA Desing Collection
CASAMATERA Desing Collection
CAVE KITCHEN
Designer John Pepe
Cave Kitchen Design JohnPepe Its outside is dirty and rough as it represents the rock. Its inside is shiny and precious in contrast with the outside and giving the ‘cave’ idea.
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CASAMATERA Desing Collection
AGRA MATER PANTRY SYSTEM
Designer Spalvieri Del Ciotto
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Agra Mater Pantry System Design Spalvieri Del Ciotto This project started by studying Matera’s characteristics. They wanted to create an object representing the city and all its characteristics: radical, pure and natural. They were also inspired by the way of life of its inhabitants: using the city as one large house, sharing space. Interior and exterior merge to create a single living space. So they designed a shelf system made of traditional
and local materials: steel, olive wood and terracotta. The shelves can be positioned inside, for example in the kitchen as a pantry, or outside as a greenhouse. It’s possible to customize the shelf with different types of containers: vases, boxes and even a natural fridge that uses the terracotta’s properties to cool things down.
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Designer Gio Tirotto
PONGO
CASAMATERA Desing Collection
CASAMATERA Desing Collection
PONGO
Designer Gio Tirotto
Pongo Design Gio Tirotto Matera is one of the best preserved Italian old city. This project is inspired by the potential disruption of the combination strength-weakness. Pongo jokes with modernity, it does not use the technology to support the weight: Pongo uses the technology to enhance the compression seal of organic shapes seemingly on the verge of collapse, juxtaposing hard to soft shapes.
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Designer Gio Tirotto
SASSI SOFA
CASAMATERA Desing Collection
CASAMATERA Desing Collection
SASSI SOFA
Designer Gio Tirotto
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Sassi Sofa Design Gio Tirotto The idea of Sassi Sofa comes from the reinterpretation of the Matera skyline that is made mostly of rocks. The bottom of the irregular capitonnĂŠ is inspired by the bright and dark windows of the landscape. The solid and ergonomic shape gives perfect support and the seat becomes relaxing and comfortable.
CASAMATERA Desing Collection
CHAISE LONGUE
Designer John Pepe
Chaise Longue Design John Pepe The thin and light chaise long is born from a big cushion tangle which is the comfort support. From a big fat shape to a light thin one.
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Designer John Pepe
ZIG ZAG TABLE
Zig Zig Table Design John Pepe We synthesize the transition between the disordered pure rock to the squared rock blocks we found in Matera into a Zig Zag shape changing to a straight line..
CASAMATERA Desing Collection
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Designer Gio Tirotto
TERRACOTTA COLLECTION
CASAMATERA Desing Collection
CASAMATERA Desing Collection
TERRACOTTA COLLECTION
Designer Gio Tirotto
Terracotta Collection Design Gio Tirotto Walking in Matera it’s possible to find traditional elements that can become the main features of a product project. The eaves are one of the most original characteristics and they inspired the designer to realize the Terracotta Collection.
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CASAMATERA Desing Collection
PUNTO COLLECTION
Punto Collection Design Katerina Kopytina PUNTO is a destination, a bright spot on a map. The collection is based on impressions of Matera, its diverse past and bright future. Due to the rocky surface of the city, the designer decided to make 3-legged patio furniture to comfortably enjoy coffee without staggering because of the uneven rocks. To make the furniture both soft and practical, she used a new technology where rubber foam is covered with special finish that protects the foam from the elements and keeps the shape and comfort of the seat.
Designer Katerina Kopytina
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Designer John Pepe
BENCH
CASAMATERA Desing Collection
Valentina Inox Design by 01 Design Chaise Longue in round brushed stainless steel, d.12, with polyurethane foam cushions covered in eco residues of polyurethane or cloth, covered with vacuumed polyethylene.
CASAMATERA Desing Collection
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CASAMATERA Desing Collection
ZigZag Mirror Design by 01 Design Mirror in stainless steel, high gloss thick, iron internal base epoxy painted and cover and external finishing in olive wood pantograph.
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CASAMATERA Desing Collection
CASAMATERA Desing Collection
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CASAMATERA Desing Collection
“Coming together is a beginning; keeping together is progress; working together is success� Henry Ford
CASAMATERA Desing Collection
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C A S A M AT E R A NETWORK OF COMPANIES:
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Creatica Srl Lady Cucine Srl Tex Imbottiti Srl Il restauro ligneo di Mancini Emanuele Ebanisteria Gurrado Angelo Raffaele 01 Design di Mutinati Giorgio Falegnameria Colacicco sas
Regione Basilicata Sviluppo Basilicata Distretto del Mobile Imbottito Matera Confindustria Basilicata Unioncamere Basilicata Italian Chamber of Commerce and Industry for the UK Design-Apart Milano Design Award
DESIGNERS: Gio Tirotto Spalvieri Del Ciotto Studio John Pepe Katerina Kopytina Hiroomi Tahara
A special thanks to Raffaele Ricciuti, Marco Ponzio, Patrizia Orofino, Elisabetta Vignando, Rossana Gaudiano, Mikaela Bandini, Antonella Montemurro, Leonardo Simonelli Santi, Helen Girgenti, Verena Caris, Aurora Splendore, Paolo Ferrarini, Enrica Marchese, Giusy Lovecchio, Stefano Micelli, Diego Paccagnella, Alice Rizzetto, Luca De Pietro, Gio Tirotto, Matteo Ghidoni, Saverio Primavera, Daniela Marchese, Cosimo Dottorini, Donato Caldarulo, Saverio Calia, Grazia Lionetti, Michele Ruggieri, Roberto Lisanti, Franco Paolicelli, Emanuele Mancini, Marco Mutinati, Vito Gurrado, Emanuele Cifarelli, Simone Spalvieri, Valentina DelCiotto, Jaime Vallhonrat, Jaime Liùån, Katerina Kopytina and Hiroomi Tahara.
CasaMatera Addresses Italy Distretto del Mobile Imbottito Matera Via Muro 12 - 75100 Matera Italy Phone + 39 0835 292967 mail casamatera@mappingbasilicata.it
United Kingdom 1 Princes Street W1B 2AY London Phone 44 (0) 20 7495 8191.w -
Contact point at The Italian Chamber of Commerce and Industry for the UK