THE JOURNAL OF THE POCONO PLATEAU, NOVEMBER 20–DECEMBER 3, 2020—PAGE 5 Split Rock Resort readies for renovations—new ownership by Bel Air Collection Resorts & Spas

Split Rock readies for massive renovations as the Lake Harmony resort recently joined Bel Air Collection Resorts & Spas, owned and operated by Thy Collection. Respecting the legacy of Lake Harmony like Split Rock’s 75-year-old lodge, Bel Air instills its belief in the importance of creating a balanced blend of beautiful scenery, with attractions that continue to make the Pocono Mountains a truly memorable destination.

Split Rock marketing manager Jeanine Hofbauer said, “It is an exciting time as Bel Air joins Split Rock Resort in the heart of the beautiful Poconos,” adding “Surrounded by nature and all it has to offer, Split Rock is an ideal location to add extraordinary variety to the Bel Air Collection of destinations and experiences.”

Beyond substantial restoration of buildings to be completed in phases, Bel Air plans to reestablish Split Rock’s spirit of relaxation and style, creating a welcoming and inspiring atmosphere with a collection of inviting trademark-inclusive experiences. From BelAir Delights® and BelAir Moments® to BelAir Hallmarks® and BelAir Experiences®, each offers

Rendering of a renovated room.

guests the opportunity to enjoy a marvelous mix of leisure and exhilaration during their vacation. Watch as future phases of development evolve across the resort online at SplitRockResort.com

Renovations to the Galleria Town Center are phase I, followed by improvements to the Willowbrook buildings, including a new facility at Willowbrook that will incorporate three new restaurants, an indoor pool, and other amenities in Phase II.

Phase III will renovate 50 rooms at the Lodge from bare bones, and construction of a new building with 150 more rooms, bringing total room count for Split Rock Resort to 845.

Comments by

area officials:

PA Senator John Yudi-

chak: “Split Rock Resort is an established tourist destination located in the beautiful Pocono Mountains of Carbon County that has provided both Pennsylvania residents and visitors with a family friendly entertaining experience for decades. I’m excited to hear that renovations are in store for the resort in the near future and I wish BelAir Collections and Resorts nothing but success as they assume ownership, and help to sustain continued economic growth in the region.”

PA Representative Doyle Split Rock Willowbrook Fachada ALTA rendering.

Heffley: “Split Rock Resort is an anchor for the tourism industry in Kidder Township and Carbon County, and I am thrilled to hear about the investment that the new owners of this property will be making to renovate and revitalize this wonderful facility. In today’s economic climate, the tourism industry in Carbon County is poised for exponential growth, which will create an essential and energetic job market that will benefit all of our residents, and I welcome Split Rock Resort’s leadership efforts towards our county’s future.

Pocono Mountains Visitors Bureau President/

Ceo Chris Barrett: “Split Rock Resort is a classic and brand. We are thrilled that new ownership will be breathing life into this staple and preserving it for our guests for years to come.”

Executive Vice President, Northern Tier, Greater Lehigh Valley Chamber of Commerce,

Marlyn Kissner: “On behalf of the Carbon Chamber and Economic Development Corporation, we are extremely excited to hear that Split Rock Resort will be joining the BelAir Collection of Resorts & Spas. The renovations and revitalization of this key resort will have a positive impact on economic growth and will iconic Pocono Mountains

benefit local residents, visitors, and the tourism industry in Carbon County, Lehigh Valley and the Poconos.”

Kidder Township Business Manager Suzanne

Brooks: “Kidder Township is looking forward to an exciting new chapter at Split Rock! The resort has always been at the center of the township and with upcoming revitalizations it will no doubt improve our area for both visitors and residents.”