C A P E TOW N C E N T R A L C I T Y I M P R OV E M E N T D I S T R I C T N P C
COMMUNICATIONS With the country facing its first year of Covid-19 and various lockdowns levels, the Communications department met the challenge head on, promoting the work of the CCID, giving stakeholders and visitors accurate information, boosting the CBD’s struggling economy and campaigning to encourage workers and visitors to come back to town.
COVID CHALLENGES
•
Ensuring people understood that the CCID was fully operational and that its frontline teams were on the
• •
Keeping stakeholders informed not only about the
beat, working to keep the CBD safe, clean, caring
work of the CCID but changing Covid-19 restrictions.
and open for business.
Writing about a CBD that was in flux following
stakeholders – from corporates, to business owners, landlords, office workers and visitors – on the status
newspaper City Views, which has a three-month
quo in the CBD. •
Reigniting the CBD economy by reminding
Gaining access to people when writing stories and
Capetonians of the Central City's unique offering,
presenting the Cape Town CBD as a vibrant space
and encouraging them to come into town through
to visit and do business while visitors and office
an extensive Come Back To Town campaign.
workers (including the CCID’s own employees) •
Formulating a message for each of the CCID’s
the e-Newsletter, events and the CCID’s quarterly shelf life. •
•
lockdown restrictions and curfews. This impacted
•
Producing all the CCID’s marketing collateral to
were either isolating or working remotely.
support and promote the organisation’s operational
Researching and writing the CCID’s flagship
departments and Social Development’s Show
economic report, State of Cape Town Central
You Care Hope for the Homeless campaign.
City Report 2020 – A Year in Review [Covid-19 edition] (SCCR), in a time of uncertainty due to the changing nature of doing business.
KEY PANDEMIC PROJECTS Data and research
STRATEGIES & SUCCESSES Working with the CCID’s Research unit,
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Communications had to be extremely agile, having to
Communications produced a 72-page bumper
consider how to communicate key information, how best
edition of the SCCR, now in its ninth year. Business
to get the message across and how often to touch base
Confidence and Residential Surveys were also
with the CCID's stakeholders. This included:
conducted to assess how stakeholders were faring.
