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The Awards of Excellence
Founded in 1999, the GWCGN has created a successful alliance of nine major global cities that are connected to internationally renowned wine regions.
Mission is to encourage the economic, academic and cultural development in each of the cities via exchanges and joint projects.
One of the cornerstones of the Network’s activities is the development of wine tourism in and across the Network. Network
Celebrate innovation and excellence in wine tourism throughout the nine greatest wine regions in the world.
Serve as an industry benchmark for excellence and recognize leading wineries and winewine-tourism related businesses.
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Exceptional track record – 10th year.
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High level of prestige and internationally recognised.
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Categories cover broader interests: o Accommodation o Architecture & Landscapes o Art and Culture o Innovative Wine Tourism Experiences o Sustainable Wine Tourism Practices o Wine Tourism Restaurants o Wine Tourism Service
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Substantial local and international media coverage. coverage. o Local and International wine and tourism media - contest & winners. o Best Of Brochure - published and advertised. o Advertisements and advertorials in wellwell-known media (Decanter.com, (Decanter.com, Dr Vino). Vino). o Social Networks - particularly on Facebook and Twitter.
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Website : Best Of Wine Tourism Awards: www.greatwinecapitals.com/bestwww.greatwinecapitals.com/best-of/landing
• Best Of ee-Brochure. http://issuu.com/greatwinecapitals/docs/best_of_2012_international_web/1 http://issuu.com/greatwinecapitals/docs/best_of_2012_international_web/1
Awards Ceremony held at 2011 Best Of overall winner: Steenberg Vineyards
2011 Best Of Winner - Steenberg Vineyards - Zelda Petrus GWC sponsor visit to Napa Valley Visits included •
Trinchero Family Estates
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Conn Creek Vineyards
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Sutter Home Vineyards
Zelda now promoted to Gorgeous Bubbly Bar at Steenberg
Steenberg 2011 Winner Anetha Homan: Sales & marketing manager:
“The renewed attention and additional exposure resulting from the win has been “astonishing”. When the news became known, just before the start of the summer season, cellar sales flourished, despite the on going recession. Winning has also been an affirming experience for staff, who had added new pride to their service”.
Awards Ceremony held at 2012 Best Of overall winner: La Motte Wine Estate
Top Billing insert : longestlongest-running entertainment and lifestyle television programme in South Africa – viewership of 756 000.
The Bloggers • 11 Food, Wine and Lifestyle bloggers • SA Bloggers Awards top 10 www.spitorswallow.co.za -
Microblogger of the year
www.wineandi.wordpress.com -
Best Food and Wine blog
Name
Blog
Followed by
Anel Grobler
www.winetimes.co.za
http://twitter.com/spitorswallow
5 182
Jan Loubser
www.406.co.za
http://twitter.com/406
632
Martin van Oordt
www.ymartiny.co.za
http://twitter.com/ymartiny
289
Harry Haddon
www.wineandi.wordpress.com
http://twitter.com/HarryReginald
557
Maggie Mostert
www.batonage.com
http://twitter.com/Blackdelilah
110
Henny Coetzee
www.batonage.com
http://twitter.com/Batonage
177
Brian Fox
www.zawino.wordpress.com
http://twitter.com/zawino
257
Clare & Eamon Mack
www.spill.co.za
http://twitter.com/Mackspill
439
Natalie & Gino Marco
www.roomtemperature.winetimes.co.za
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TOTAL OF 7 643 FOLLOWERS
• Each blog post announced on Twitter and Facebook pages • Posted on Blog Aggregators – Winetimes, MyScoop and Amatomu
Excerpts Glenelly has to be one of the nicest tasting experiences we have ever had and we have been doing this for a while now. Our host, Crescenda, was the most knowledgeable tasting room assistant we have ever had the pleasure to meet. She was pleasant, polite, passionate, entertaining, well presented, well spoken, just plain amazing. L’Ormarins: a magnificent host, and gave us what was tantamount to a proper yet fun lecture on wine and the producer. There was not a single question any of us winos could ask her that she did not have a good, well thought out answer for.
Seidelberg: We then ventured into a territory which was unfamiliar to our hostess and not in her script, you could see the stress lines appear on her face. Eventually, after having to excavate the recesses of her general knowledge on the farm, we discovered that it offers visitors the chance to partake in glass-blowing (if you missed it on your way in), they have the oldest guesthouse (4-star) located on the property and if you pre-book, you could get an exclusive cellar tour in German with Mr Seidel himself. Now that’s how you tickle interest.
Backsberg: As an entrant in the category for “Sustainable Wine Tourism Practices”, Backsberg would definitely get my vote – whilst they may not be completely on the organic/biodynamic bandwagon they definitely lead the pack when it comes to sustainable practices in this country.
Increased number of bloggers and included tour operators and general events promoters. Twitter: a captive audience and a measurable value of the promotion of the awards. The majority of the followers that make out the Twitter audience are consumers who view the industry 'tweeple' as opinion leaders and value their comments. 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19
Journo's and Bloggers Anel Globler - Spitorswallow Jan Loubscher - winetimes Martin van Oordt -YmartinY Maggie Mostert - Batonage Hennie Coetzee - Batonage Bianca - KitchenVixenSA Dax Villanueva - Relax with Dax Allister Kreft - Under the influence Carla van der Merwe - wine.co.za Dusan Jelic - wine.co.za Di Procter Jonathan Snashall Carien Hugo - Love Wine blog Brett Garner - The Month Glenda van Blerk - capetownwineblog Mida Kirova - Undertheinfluence Christoper Campbell - Under the influence Jan Langenhoven Nikki Dumas
Twitter http://twitter.com/spitorswallow http://twitter.com/406 http://twitter.com/ymartiny http://twitter.com/blackdelilah http://twitter.com/batonage http://twitter.com/kitchenvixensa http://relaxwithdax http://twitter.com/underinfluence http://twitter.com/winecoza ; carla_wino http://twitter.com/stefanluka http://twitter.com/diproc http://twitter.com/wholebunchpress http://twitter.com/lovewinelife http://twitter.com/The_Month http://twitter.com/glendawine http://twitter.com/midakirova http://twitter.com/CI_Campbell http://twitter.com/jantappets http://twitter.com/nikkidumas
Blog/Web www.spitorswallow.co.za www.winetimes.co.za www.ymartiny.co.za www.batonage.com www.batonage.com www.kitchenvixen.co.za www.relax-with-dax.co.za www.undertheinfluence.co.za www.wine.co.za www.linkedin.com/in/dusanjelic www.wineblog-diana.blogspot.com/ www.huntergatherervintner.blogspot.com www.love-wine.co.za www.themonth.co.za www.capetownwineblog.com www.undertheinfluence.co.za www.undertheinfluence.co.za www.tappetsontherun.blogspot.com/ www.winestylebiz.blogspot.com/
Followers 8165 1120 453 938 952 464 3501 1051 3486 1696 834 418 723 294 789 434 59 186 373
1 2 3 4 5
Tour Operators Rufaro - Kitty Snyman Lynne Sawyer - Ilanga Vineyard Ventures - Clen Christie John Grant - Wine Escape Tours Annareth Bolton - Wine Routes Forum
Blog/Web www.rufaro.com www.ilangatravel.co.za www.vineyardventures.co.za www.wineescapes.co.za www.wineroute.co.za
Followers 12 11 0 55 489
6 7
Dirk Odendaal - Wotzup Cape Town Roy McKenzie - Wostzup Jozi, Cape Event
Twitter http://twitter.com/kitty_rufaro http://twitter.com/lynne_sawyer n/a http://twitter.com/wine_escapes http://annareth http://twitter.com/wotzupcapetown ; capecalendar http://twitter.com/roymck; wotzupjozi
www.whatsupcapetown.co.za www.whatsupcapetown.co.za
5466 583
TOTAL PROMOTION TO # FOLLOWERS - excluding retweets TOTAL PROMOTION TO FOLLOWERS – excluding retweets
32552 32 552
Thank you so much again for giving me the opportunity to participate in a small way, in the important work you are doing. Apart from the real pleasure of spending a wonderful day in the winelands with interesting people, I am really grateful for the insight I have gained into the concept of GWC. It is really an inspiring way of sharing ideas for the development of wine tourism world wide. More than this, to demand and strive for excellence in what we do to showcase South African Wines, and everything that compliments and enhances this important industry. Glen Christie, Vineyard Ventures Tour Operator.
Being part of the Great Wine Capitals Bloggers tour for the second year in a row made me realise just how much I love visiting the beautiful establishments the South African winelands have to offer. Being part of this initiative taught me a whole bunch of things. Firstly, there’s more to an tasting experience than meets the eye. Secondly, the wineries in South Africa are putting in a lot of time, effort and money to sustain good practices and provide visitors with the best experiences imaginable. For this I salute them and thank them for allowing us to experience life’s little pleasures on their doorsteps. Winetimes
Words can not describe the magnificent food of Chef Richard Carstens. Richard has been labeled by many as South Africa’s “molecular” chef and rightfully so. Our lunch at Tokara was out of this world and one that we will remember for many months to come. The service was excellent and the wine list offered something for everyone’s palate and pocket. The dishes are not overly expensive and offer impeccable value for money. Best restaurant in the winelands currently? Absolutely. Best in South Africa? Quite possibly. SpitorSwallow (visited 322 wineries in SA- 68% of SA's wine farms).
We had a fabulous day, travelling from one wine farm to the next and we were blown away by nearly all of the farms. If this is the state of South African wine farms, we will have no trouble producing another overall winner like Steenberg Estate did last year. Batonage
Linked In
Facebook fanpage
Winners able to use the following platforms for promotion Pinterest http://pinterest.com/gwcgn/greathttp://pinterest.com/gwcgn/great-winewine-capitalscapitals-globalglobal-network/ network/
ScoopIt http://www.scoop.it/u/best http://www.scoop.it/u/bestwww.scoop.it/u/best-ofof-winewine-tourism
Youtube http://www.youtube.com/user/GreatWineCapitals http://www.youtube.com/user/GreatWineCapitals
http://www.youtube.com/watch?v=H66f2DNPUjA http://www.youtube.com/watch?v=H66f2DNPUjA
3 Pages on Great Wine Capitals and Best Of 7 Pages - one on each SA winner
2 Page article featuring GWC and La Motte Wine estate
Classic Wine Magazine article mentions GWC and Best Of – written by Joanne Gibson, quoting Alex Robertson (Best Of judges)
Media Clippings Drop Box Folder 2011, 2012, 2013 to date If you wish to view the media clippings files – please send a request to specialt@iafrica.com.
Decanter.com
World of Fine Wine
Geo.de
Dr. Vino blog
Snooth.com
Alcyon
Bilbao|Rioja · Bordeaux · Cape Town · Christchurch|South Island · Firenze · Mainz|Rheinhessen · Mendoza · Porto · San Francisco|Napa Valley
DECANTER.COM Decanter.com
BEE Tour Operator
GWC Stand Chinese group Winery visits – Best Of winners
MasterCard Limited Edition
Overall winners included in selected itineraries – La Motte Wine Estate & Steenberg Vineyards
www.twitter.com/gwcgn
www.facebook.com/GreatWineCapitals
Youtube
http://www.youtube.com/user/GreatWineCapitals http://www.youtube.com/user/GreatWineCapitals
LinkedIn http://www.linkedin.com/groups/Great http://www.linkedin.com/groups/Greatwww.linkedin.com/groups/Great-WineWine-CapitalsCapitals-GlobalGlobalNetworkNetwork-1931378/about
Wine Spiral http://www.winespiralproject.com http://www.winespiralproject.com/ ://www.winespiralproject.com/
Pinterest http://pinterest.com/gwcgn/greathttp://pinterest.com/gwcgn/great-winewine-capitalscapitals-globalglobal-network/ network/
Thank you for your support. We look forward to growing Wine Tourism together