Interview: Frank Hibbard

Fresh priorities

Clearwater Mayor-elect Frank Hibbard won election for a second time in March 2020 and will start his term with a full agenda

Frank Hibbard Mayor-elect – City of Clearwater

What will be your top priorities in your first year as mayor? I will have four main priorities. 1) complete a strategic plan that starts with citizen input on what they believe should be the city’s priorities for time and resources; 2) complete a nationwide search for a new city manager; 3) improve our neighborhood services and code enforcement department; and 4) re-convene the business task force that I started in 2011 during my first term as mayor and institute many of the recommendations that were not followed through.

What initiatives will you implement to help solve transportation and infrastructure challenges? Transportation is a regional issue and Clearwater needs to be a partner at the table. We do not have capacity to add lanes in Clearwater so we have to work on mass transit and making our roads more efficient at moving traffic. Timing of lights, ride-sharing and other modes of transportation should all be in the mix. We also need to look at our zoning and be open to pockets of density around mass transit hubs.

Besides transportation and infrastructure, what is the biggest challenge facing the city of Clearwater? We have aging housing stock. Our newest neighborhood is Countryside and it is 50 years old. We need to see families moving into the city and make investments to rejuvenate our housing. This is not an easy task, but with the right environment it can happen. To improve the housing stock, we need a multipronged approach. This includes: improving schools by partnering with the Pinellas County School system to encourage mentoring and encourage our businesses to invest in schools; safety in neighborhoods through solid police protection and traffic calming; strict code enforcement to

ensure that properties are kept up; great quality of life through libraries, parks, beach and recreation facilities; affordability, which means the city needs to provide efficient services; job creation, which means we need to attract new employers with better paying jobs; improved transportation; and a business-friendly environment that maintains standards but also is easy to work with.

What are your plans to attract businesses to the area? I want to diversify our economy so we are not so reliant on the tourism industry. We have several technology companies located Downtown and we need to expand on this flourishing base. Medical will continue to be a vibrant industry with the aging demographics of the United States.

George Cretekos Former Mayor – City of Clearwater

As I complete my second term as Mayor of Clearwater, I appreciate how our residents and businesses have, on their own initiative promoted sustainability and environmental stewardship. Before there had been a lot of talk about government’s banning single-use plastics in the region, Clearwater’s businesses began their own program to stop using plastic straws. It is now common to find many restaurants in Clearwater that do not have nor o™er plastic straws or styrofoam to-go containers. This is a testament to how our residents are promoting sustainability and being good stewards of the environment.

( ) (CRA) to The Ring to meet the performancebased WELL building standards when renovating its office space, support for alternative transit options and the creation of a Sustainability Coordinator housed in the City Manager’s office, according to Amanda Thompson, the CRA’s director.

Economy A strong economy is necessary to achieve growth, and Clearwater has enjoyed an upward trend that in many areas outpaces the national economy. The city’s unemployment rate at the end of 2019 held low at 3.1%, better than the 3.7% national average. One contributor is Clearwater’s 2.3% job creation rate, which far outpaced the national average of 1.6%. The average household income is $72,509, and the city has the advantage of Florida’s coveted 0% state income tax.

In terms of jobs, Clearwater employs 53,565 people, according to the latest figures from 2019, across industries such as manufacturing, specifically in the defense and medical devices industries; finance; insurance; IT/software; utilities; professional, scientific, and technical services; and management. Clearwater residents in management earn the most, bringing home an average of $66,000 per year. Among Clearwater residents, the home ownership rate was 56.5% in Q3 2019, and the average property value was $296,648.

Contributing to Clearwater’s shrinking unemployment and increasing availability of good jobs is the presence of numerous major companies in the area and an everincreasing roster of new entities. Among the city’s notable corporate residents are BayCare Health System, AmeriLife, Heritage Insurance, Monin, Aerosonic, Lincare, Instrument Transformers/GE Grid Solutions –

The population in Clearwater is approximately 115,000.

A GE Manufacturing Center of Excellence, Marine Max, KnowBe4, and Bausch + Lomb. Most observers remain confident in the economy, despite talk of an eventual downturn nationally, especially in light of COVID-19, and questions related to the November presidential election. “We are pretty bullish on the economy for at least the next two to three years provided the political landscape remains static. We believe we will see continued growth, with higher housing values and more economic output, unemployment will continue to trickle lower and an increasing number of people will continue to move to this area,” said Bruce Lucas, chairman and CEO of Heritage Insurance Holdings, Inc.

Capital improvements The hallmark capital improvement initiative in Clearwater, and Pinellas County in general, is the

Penny for Pinellas tax. The 1% sales tax sales tax on goods and services in the county paid by anyone who spends money in the county was originally passed in 1989 and went into effect in February 1990. Since then, the tax has been extended by voters three times. The latest extension went into effect on Feb. 1, 2020 and will run through Jan. 31, 2030.

The 1% tax funds a variety of capital improvement projects throughout Pinellas County, particularly infrastructure projects such as streets and roads, bridges, stormwater system upgrades, and parks and other public facilities, all directed toward improving transportation, utilities, environmental preservation, and community vitality throughout Pinellas County. The most recent extension set aside 8.3% of funds for the acquisition of land in support of affordable and workforce housing, as well as economic development capital projects throughout the county. The affordable housing program under Penny for Pinellas aims to address the long-term need for an adequate quantity and quality of affordable housing to eligible seniors, families, and the local workforce countywide by stimulating the construction sector to build new units and rehabilitate existing units. The program will distribute funds to eligible development projects according to a three-tiered priority structure, but will generally prioritize mixed-income rental or affordable housing projects that preserve existing affordable housing stock or enhance such stock in areas with a demonstrated shortage of affordable housing.

Economic development The strategy to bolster Clearwater’s economic development is laid out in the city’s Economic Development Strategic Plan and supported by the economic development team’s partnerships with key stakeholders in initiatives designed to strengthen the local economy. The Strategic Plan aims to attract young professionals in higher wage occupations, expand the city’s office and industrial real estate tax base, and encourage business vitality – all keys to longterm economic sustainability. The plan’s approach to achieving these outcomes is centered around five subgoals: Land Use, Investment Climate, Business Retention and Expansion, Business Development/ Climate, and Talent and Place.

The Land Use goal encourages the development of the kinds of sites and buildings that will accommodate and attract more high-intensity job opportunities. In February 2017, the city adopted the US19 Zoning District & Development Standards ( )