BMW IVISION DEE

Perhaps the most viral electric car from the CES 2023 show is BMW’s ‘colour changing car,’ the iVision Dee.

The futuristic mid-size sedan turned a lot of heads when it pulled onto the stage in Las Vegas, and it soon did the rounds on social media when BMW demonstrated its ‘Digital Emotional Experience’ – Dee – which is represented by the car’s colour changing technology, with the body of the car able to switch between 32 different shades.

“With the BMW i Vision Dee, we are showcasing what is possible when hardware and software merge. In this way, we are able to exploit the full potential of digitalisation to transform the car into an intelligent companion. That is the future for automotive manufacturers – and, also, for BMW: the fusion of the virtual experience with genuine driving pleasure,” said Oliver Zipse, Chairman of the Board of Management of BMW AG. “At the same time, BMW i Vision Dee is another step on the road to the NEUE KLASSE. With this vision, we are looking far into the future and underlining the tremendous importance of digitalisation for our upcoming product generations.”

The vehicle will also feature an innovative head-up display which will extend across the whole windscreen, something BMW has already confirmed will be available in the models of the Neue Klasse platform of models released towards the middle of the decade. Production for the iVision Dee is scheduled for 2025 and will be the successor to the manufacturer’s i3 saloon.