SONY HONDA MOBILITY’S AFEELA

There has been a lot of speculation surrounding Sony’s venture into the EV market ever since the tech giant conformed plans to manufacturer electric vehicles in January 2022. With the launch of Sony Mobility followed by a partnership with Honda to develop its first EV ready for 2025, the company used CES 2023 to unveil a new autonomous concept car.

Sony expects autonomous vehicles to be the “mega-trend” of the decade, and so Sony Honda

Mobility took to the CES 2023 stage to pull the covers off ‘Afeela’. Previously named ‘Vision S’, the vehicle will contain 45 cameras and sensors, ranging from lidar to radar and in-car cameras.

As expected, Sony is staying close to its tech-routes with the introduction of a huge, dashboard-length infotainment screen, and the vehicle’s capabilities will supposedly be able to cope with up to 800 trillion (yes, trillion) operations per second.

Sony Honda Mobility will also use augmented reality and cloud data, as well as partnering with Epic Games to “seamlessly integrating real and virtual worlds, and exploring new entertainment possibilities through digital innovations such as the metaverse.”

Deliveries of the new electric sedan are expected for 2026 in North America, with pre-orders open from the first half of 2025.