About Capital Pride Alliance

The Capital Pride Alliance, located in the District of Columbia (DC), is a nonprofit organization dedicated to serving the needs of the lesbian, gay, bisexual, transgender, queer, and allied (LGBTQ+) communities through educational events, entertainment, community outreach, and celebrations of diversity. The Capital Pride Alliance annually produces Capital Trans Pride and the signature Pride Celebration in the nation’s capital, one of the largest Pride events in the country, along with a variety of educational and community events throughout the year. The Capital Pride Alliance fulfills its mission primarily through a volunteer team serving on the Board of Directors, the Production Team, or as one of over 300 on-site volunteers with support from a small staff.

Capital Pride Amid a Pandemic

The Capital Pride Alliance is in the midst of a new chapter. Traditionally, Pride events have created a platform for the LGBTQ+ community to gather and proudly celebrate LGBTQ+ people, history, and culture in a visible way. Due to the ongoing pandemic, the Capital Pride Alliance was not able to celebrate a traditional in-person Pride in June 2020 or in June 2021. However, the Capital Pride Alliance is actively working to create unique and inspiring opportunities in place of the usual festivities. The Capital Pride Alliance remains committed to celebrating the LGBTQ+ community by organizing and supporting Pride events that ignite connections and provide visibility for critical issues, build on existing and new partnerships in order to maximize the community’s resources, and develop new and accessible programming.

A Collaboration with a Volunteer Consulting Team

The Capital Pride Alliance collaborated with a group of experienced consultants from Booz Allen Hamilton, who independently volunteered to produce this Economic Impact Assessment. Booz Allen analyzed and visualized Capital Pride’s Medallia survey data.

Booz Allen also quantified the Capital Pride Alliance’s estimated economic impact on the District of Columbia to support Capital Pride in preparing for a future bid for World Pride in 2025. This team will be referenced throughout the report as the Volunteer Economic Impact Assessment team. The Capital Pride Alliance thanks these volunteers for the 12+ months they have been working on this Economic Impact Analysis.

Medallia

Medallia’s award-winning software-as-a-service (SaaS) platform, the Medallia Experience Cloud, is a customer feedback management software platform that leads the market in the understanding and management of experience for customers, employees and citizens. Medallia captures experience signals created on daily journeys in person, on calls, in digital channels, over video and social media and Internet-of-Things interactions. Medallia applies proprietary Artificial Intelligence technology to reveal personalized and predictive insights that can drive action with tremendous business results. Capital Pride Alliance thanks Medallia for providing the trusted survey and data tool for this report.