Mission Statement: Thrift has always been dedicated to providing young adults with decorating tips, fashion bargains, do-it-yourself projects, trendy recipes, and advice for making the most out of what you have when living on a budget in the city. The magazine was fashioned after all the blogs that were so popular in the early 2000s and even employs many beloved bloggers as contributors. Readers can experience this “city style and survival guide” in all sorts of mediums, because it our online portion is updated daily and then the best of the online content each month is offered in a printed form.
Readers: Our intended audience is anyone in their late teens to early thirties who is living in a city with a lower income. Although some men enjoy the magazine, it is targeted towards women. Our Magazine is appealing to our demographic because it gives them a one place where all the latest trends in clothes, cooking, and art can be found in a sleek and stylish package. It’s one stop shopping for the hippest of people.
Ideal Advertisers: The ideal advertisers are local businesses that are creating products that appeal to our readers. For instance, bakeries, thrift stores, art supply stores, health food stores would be popular among intended readers so their advertisements would be well placed in our magazine. The magazine is distributed to four major cities; Los Angeles, New York City, Chicago, and Boston and each of these regions would have different ads from around that area.
How We Generate Revenue: Like most other magazines, we make money through our advertisements. We have a specific demographic but this demographic includes a lot of people; meaning advertising in our magazine reaches a wide audience. We are also very dedicated to raising money and awareness for local charities, so a lot of the excess money we make is donated to those charities. This process seems to work out because many of are contributors are volunteers.
Technology: Technology is a large part of our magazine because we run much of our content online. The set up is like a blog with certain writers contributing to their “columns� daily. Readers can submit stories, artwork, recipes, and anything else they think their fellow readers would be interested, and editors choose which submissions are published online. There is also a heavy emphasis on video and multi media content online. All of the articles published in the print magazine have an online video or multimedia counterpart. Our magazine took the idea of blogs, a form of magazines for the future in this technological day and age, and transformed it into the more conventional printed version. In this way Thrift is a magazine of the future.
Magazine Chain: Thrift belongs to the Magazine Chain Rodale Inc. They were adopted into the Rodale Family when the chain was trying to reach a younger demographic. The chain says that they are targeting readers who are “looking to eat smarter, run faster, live greener, or feel better.� Thrift Magazine provides, vegan recipes and organic diets, has an entire issue dedicate to the environment, and aims to improve the lives of our readers. Thrift was nothing like anything in the Rodale Family before, but we think it ads the perfect new audience while maintaining the companies mission statement.
Yearly Calendar:
January New Years Resolution Issue
February
March Philanthropy Issue
• “New Home for the New Year” • “Delicious Diets”
Romance Issue • “Cute and Cheap Valentine’s Day You’ll Remember” • “Top 100 Love Songs of the Decade”
• “Ten Local Charities That Are Doing It Right” • “Local Hero Feature”
April Spring Issue
• “DIY Spring Décor” • “The Best Parks in Your City”
May Environmental Issue
June You’re Issue
• “Recycled Art” • “The Little Things & The Big Things: How You Can Save the World
July
• Reader submitted o Crafts o Recipes o Fashion tips o Short Stories
Summer Issue
• “How to Make a Statement With Your Bathing Suit” • “The Perfect Day At The Beach”
August Food Issue
September
• “The Real Cupcake Wars” • “Cheapest Places to Buy Organic Food” • “30 Day Recipe Book”
Animal Issue • “#1 Animal Shelter Near You” • “Trendiest Pets & Pet Shops” • “A Week of Gourmet Vegan Meals”
October
Fall Issue • “5 Pieces That Will Transform Your Wardrobe” • “Fallen Leaf Art Projects
November Craft Issue
• “Why Spray Paint Should Be Your New Best Friend” • “The Thought That Counts: Handmade Gift Guide”
December Holiday Issue
• “How to Be the Hostess with the Mostest” • “Top 20 Movies for When You’re Snowed In”