Ignition Magazine Australia | June 2023

Classic Ride: HONDA

SUPER CUB

THE COOPERATIVE DECADE

Why being a member of a cooperative really matters.

MEASURING CUSTOMER SATISFACTION

How to turn repeat customers into referrals.

David Fraser Group CEO

CEO’s message

If I asked you to list your greatest achievements in business in the past 10 years, what would you say? Perhaps you’ve opened a new workshop, employed more technicians or exceeded turnover goals. Every Member’s answer would be slightly different, but no less important to the individual.

I ask because, on 1 July, we’ll be celebrating the International Day of Cooperatives, which marks 10 years since the release of the International Cooperative Alliance’s “Blueprint for a Cooperative Decade”. It was an ambitious project with admirable goals, including furthering “the economic and social progress of people, thereby contributing to international peace and security” and promoting “equality between men and women in all decision-making”.

A decade on, the follow-up report suggests that on everything from inequality to poverty to tackling climate change, cooperatives are doing an awful lot for

It got me thinking about what we’ve achieved here at Capricorn over the past 10 years. For example, our membership has doubled from 13,000 in 2010 to more than 25,000 today across Australia and New Zealand. It was just over a decade ago that we launched the Capricorn Fuel Card which has been a real game-changer for so many Members.

In 2014, we launched Capricorn Risk Services, which has seen the mutual protection arm of our cooperative grow enormously. The Mutual was created in 2003 to provide Capricorn Members with a competitive alternative to insurance and provides protection tailored to the motor trades industry through Capricorn

Thousands of you regularly use Capricorn Service Data (launched in 2016) and Autoboost (launched in 2018). Capricorn Rewards was relaunched in 2019, giving Members even more choice and variety when using their Capricorn Rewards Points. In 2022, Preferred Suppliers also gave back $4M in Preferred Supplier Bonus Points. In 2019, we paid our first trade rebate of $5 million back to Members, which had grown to a trade rebate of $15 million in 2022.

The point is, we do all of this for you, the Member. That’s what cooperatives are about—reinvesting in the communities that built them. It’s why cooperatives may just be the ideal business model for a more sustainable future.

You can read more about that between the pages of this edition of Ignition, as we celebrate the International Day of Cooperatives. You can also read some great articles that demonstrate the value we like to bring to you and your business, including an informative piece looking at how workshop management will change with the switch to electric vehicles.

CONTENTS

CONTENTS

JUNE 2023

FEBRUARY 2023

6 MEASURING CUSTOMER SATISFACTION

How to turn repeat customers into referrals.

8 IS YOUR BUSINESS A TARGET FOR CYBERCRIMINALS?

New scam tactics to look out for.

10 SPECIALISATION IN THE AUTOMOTIVE AFTERMARKET

Are the days of the “all makes and models” workshop numbered?

12 BMW’S HYDROGEN MOBILITY

Will the iX5 Hydrogen have a role in an emissions-free future?

15 EV WORKSHOP MANAGEMENT

What you need to consider today for the switch to EVs tomorrow.

18 CLASSIC RIDE: HONDA SUPER CUB

Honda’s iconic Super Cub still riding high.

22 2012 TO 2022: THE COOPERATIVE DECADE

Why being a member of a cooperative really matters.

26 THE ADELAIDE MOTORSPORT FESTIVAL

A triumphant return after a three-year absence.

Ahead for the School

School holidays are just around the corner, so here are some great products available on the Rewards portal to help you keep the kids entertained.

Measuring satisfaction customer

What is a loyal customer worth to your business?

In terms of the business you do with that specific customer, the answer to that question is an actual dollar figure.

You can dive into your accounting software and work it out easily. But what about when it comes to leveraging that customer loyalty to maximise the return to your business? Then it gets a bit trickier. We’re no longer in the blackand-white world of accounting, we’re in the murky and mysterious world of marketing—including the seemingly untrackable world of “word of mouth” recommendations.

In this article, we’re going to look at how to turn those loyal (or at least repeat) customers into referrals and recommendations that bring in more business, using your existing loyal customer “assets” to boost your bottom line. Let’s start with a few basics.

What is customer satisfaction?

Before you can leverage your loyal customers, you need to have some. Retaining customers—that is, having a customer come back multiple times, hopefully with multiple vehicles, in the long-term—is every bit as important as acquiring new customers. You will never retain an unhappy customer. So, how do you know how well you’re doing?

How to measure your customer satisfaction

You measure it. Start by looking at your retention metrics, diving into your data to see how many times customers came back and when they stopped coming, and looking for any patterns to indicate when customers left (e.g., new pricing, new management, or a change in customer service approach).

For small businesses, Chris Smoje, a Perth-based customer service expert and author of All-In Culture suggests keeping a written record of feedback, whether it’s verbal, written or through an online review, and keeping score.

You can also ask your customers. There are plenty of customer satisfaction surveys around, including Net Promoter Score, which measures a customer's willingness to advocate for your brand. It’s a useful indicator of trust and perceived value.

Chris’s customer feedback pro tips:

Don’t assume a customer is happy just because they haven’t complained. Ask for their feedback.

The quality of the feedback matters more than the data point. Four stars out of five doesn’t tell you where you went wrong, which doesn’t help you improve.

Ask specific, open and non-leading questions.

(e.g., “What did you think of the way you were greeted today?” or “What did you like about the way our service person shared their knowledge with you?”) Invite open comment replies rather than numerical rankings.

Remember, customers are comparing the service you gave them not just with other workshops, but with every other business they deal with.

Use your feedback to improve your customer service

There’s no point gathering all this data unless you’re going to use it to improve your customer experience. Your customers are telling you what they want, so give it to them. Use it as an opportunity to praise staff who performed well, to identify the need for more training or to introduce new customer service practices.

If customers take time to share their opinions with you, thank them. Don’t leave Google or Facebook reviews languishing without comment. Engage with the customer. Potential customers may well judge you based on your responses, rather than on the reviews themselves. When you make changes, track your customer feedback and reviews for signs of improvement.

Leveraging happy customers to find more customers

So, back to the question at hand: How do you turn satisfied, repeat customers into advocates who refer new customers to your business?

“Just because customers keep coming back doesn’t mean they’re going to refer their friends,” Chris said. “A satisfied customer and a repeat customer may not necessarily be a loyal customer. They might just be coming to you because it’s convenient.”

Chris said there is a difference between a customer giving a recommendation when someone has asked “Do you know a good mechanic?” and saying unsolicited to someone, “You won’t believe the experience I had getting my car serviced.”

“Getting those out-of-the-blue referrals is about creating those magical or amazing moments for your customers,” Chris said. It’s the little things that can make a difference, like remembering a customer’s name and some details of their life, accommodating their needs (e.g., pick-up times and contact preferences) and taking your service beyond “expectations satisfied” to “expectations exceeded”.

“There’s got to be some sort of emotional attachment for a customer to be truly loyal,” Chris said. “You need to create those relationships, and not take customers for granted, because then it’s going to be harder for them to go elsewhere.”

Giving referrals a nudge with marketing strategy

Of course, strategies like “refer-a-friend” campaigns are useful tools for encouraging customers to recommend your business.

“Refer-a-friend campaigns are great because they typically attract like-minded people, so you’re getting the right kind of customer coming back in through the front door,” Chris said.

“My advice is that you still have to make it worthwhile to both parties. So, for example, if a customer refers a friend perhaps they both get 10 per cent off their next service, or something like that.”

Is your business a

TARGET for cybercriminals?

Cybercriminals now target small to medium businesses more frequently, which means it’s more important than ever for business owners and their staff to be aware of the increasingly elaborate tactics being employed by cyber scammers.

A recent experience by a Capricorn Member illustrates the sophisticated nature of these attacks and the lengths scammers will go to. In this case, the Member received an alert on their phone that someone had tried to use their credit card; this was followed shortly by a phone call from the scammer posing as a bank employee. They spoke professionally and already had access to much of the Member’s personal information including their date of birth, credit card details, bank login name, etc.

The scammer provided this information to the Member and informed them they needed to reset their account. The scammer used the bank’s password reset system, which generated a new password that was emailed automatically to the Member. The scammer then asked the Member to provide the new code which then gave them access to the Member’s bank account where they subsequently stole $30,000.

Apart from the password reset code, the Member did not provide any information to the scammer throughout the process. The scammer was convincing due to their professional nature and the fact they had access to much of the information a bank would know about a customer.

Needless to say, this is an alarming occurrence and one that we believe all Members should be aware of and protect themselves against.

The sophisticated new scam tactics you need to be aware of.

When it comes to cybercrime, it’s tempting to think that only large businesses are the targets for hackers and scammers, but sadly this just isn’t the case.

Specialisation in the automotive aftermarket

by Geoff Mutton

Most of the aftermarket auto workshops that have been around for some time are marketed on the ‘all makes and models’ structure. However, the aftermarket industry is facing dramatic change at an accelerating rate, with the current focus on the transition to electric vehicles. That is not where it starts or ends. The general technology shift started many years ago, picked up speed in recent years and is now changing so quickly that just keeping up is a challenge for most workshops. New skill sets are needed to perform a wide variety of services on vehicles, opening the way to a range of opportunities for specialisation for automotive workshops and technicians. What’s more, advancements in automotive technology are creating many new niches for specialisation in such areas as electric and hybrid vehicles, driver-assistance systems, advanced electronics, programming and many more.

The ‘all makes and models’ workshop may survive for a time, but they will come to rely on specialised subcontractors to fulfil the service and diagnostic requirements of customer vehicles.

Workshops with particular skills may choose to specialise in one make or model, or even in one particular area of a vehicle. This could lead to developing a sub-business within the workshop to provide a specialised service to private or trade customers, thereby supplementing the general workshop profitability.

Planning the future of your workshop in this environment can be a little overwhelming, so the following options might help. Specialisation can deliver quite a few short- and long-term benefits as well as new opportunities.

If you adopt a specialised field such as vehicle emissions or diagnostic technology, the path is wide open to gain new customers in both retail and trade. With vehicles becoming more complex, specialising in a specific technology or automotive component could lead to opportunities to work on newer vehicles.

Workshops with the skills and training to conduct complex repairs will be able to charge more for their services. Specialisation usually leads to a smaller pool of qualified professionals being available — the law of supply and demand then has its influence on pricing.

Any decision to specialise should begin with some consideration of the workshop's overall business interests and strengths. Consider the demographics of the workshop’s location. Societies change, often with positive impact on financial status. Look at the types of vehicles in your area — maybe European vehicles are more common than they were before.

Taking on all makes and models of vehicles worked very successfully for years, but are its days numbered?

One of the main advantages of specialisation is that the business benefits from the resources and time required to specialise. Training can be more focused on a particular vehicle or component type. The workshop no longer struggles to stay on top of the changing technologies across dozens of vehicle makes — now almost impossible.

This leads to cost savings in tooling and equipment specialisation. The ‘all makes and models’ workshop has to invest in a wide range of scan tools and diagnostic equipment as well as upgrading and supporting tools. A specialised workshop may even get away with just one factory scan tool or, at most, those tools specific to the brand.

Specialisation options are limitless within the automotive aftermarket industry, pointing to a positive future for those prepared to spend the time exploring the possibilities that will be just right for your workshop.

Hydrogen mobility: EXPANDING THE BMW PASSENGER VEHICLE RANGE.

The BMW Group recently presented international media with the first vehicles in a pilot fleet that will go into service later this year. After four years of development, the BMW iX5 Hydrogen vehicle and development project is entering its critical next phase.

The fleet of almost 100 vehicles will be used internationally for demonstration and trial purposes for various target groups. This active driving experience will be the first chance for people not involved in the development process to see what the BMW iX5 Hydrogen has to offer.

“Hydrogen is a versatile energy source that has a key role to play in the energy transition process and therefore in climate protection. After all, it is one of the most efficient ways of storing and transporting renewable energies”, said Oliver Zipse, chairman of BMW AG. “We should also use this potential to accelerate the transformation of the mobility sector. Hydrogen is the missing piece in the jigsaw when it comes to emissions-free mobility. One technology on its own will not be enough to enable climate-neutral mobility worldwide.”

The BMW iX5 Hydrogen

Based on the current BMW X5, the iX5 Hydrogen was first unveiled as a concept at the 2019 International Motor Show in Germany. Initial prototypes were made available at the 2021 International Mobility Show, where visitors were able to experience them as shuttle vehicles. Its hydrogen fuel cell system is further proof of the BMW Group’s expertise in electric drive technologies, as it continues the development of hydrogen fuel cell technology as an additional option for emission-free mobility.

The BMW Group produces highly efficient fuel cell systems for the pilot fleet at its in-house competence centre for hydrogen in Munich. This technology is one of the core elements in the BMW iX5 Hydrogen and generates a high continuous output of 125 kW.

BMW’s technological expertise

A chemical reaction takes place in the fuel cell between gaseous hydrogen from the tanks and oxygen from the air. Maintaining a steady supply of both elements to the fuel cell’s membrane is crucial for the drive system’s efficiency. In addition to the technological equivalents of features found on combustion engines, such as charge air coolers, air filters, control units and sensors, the BMW Group also developed special hydrogen components for its new fuel cell system. These include the high-speed compressor with turbine and a high-voltage coolant pump.

The BMW Group sources the individual fuel cells from the Toyota Motor Corporation, as the two companies have enjoyed a partnership for many years and have been collaborating on fuel cell drive systems since 2013.

Fuel cell systems are manufactured in two main steps, based on the individual fuel cells. Firstly, the cells are assembled into a fuel cell stack, followed by fitting all the other components to produce a complete fuel cell system.

Stacking the fuel cells is largely a fully automated process. Once the individual components have been inspected for any damage, the stack is compressed by a machine with a force of five tonnes and placed in a housing. The stack housing is manufactured in the light metal foundry at BMW Group Plant Landshut using a sand-casting technique, where molten aluminium is poured into a mould made from compacted sand mixed with resin in a process specially designed for this smallseries vehicle.

The pressure plate, which delivers hydrogen and oxygen to the fuel cell stack, is made from cast plastic parts and light-alloy castings, also from the Landshut plant, and forms a gas-tight and watertight seal around the stack housing.

The final assembly of the fuel cell stacks includes a voltage test along with extensive testing of the chemical reaction within the cells. Finally, all the different components are fitted together in the assembly area to produce the complete system. During this stage, further components are fitted, such as the compressor, the anode and cathode of the fuel-cell system, the high-voltage coolant pump and the wiring harness.

In combination with a highly integrated drive unit using fifth-generation BMW eDrive technology (the electric motor, transmission and power electronics are grouped together in a compact housing) at the rear axle and a power battery with lithium-ion technology developed specially for this vehicle, the powertrain channels maximum output of 295 kW onto the road. In coasting overrun and braking phases, the motor also serves as a generator, feeding energy back into a power battery.

Production at Munich pilot plant

The BMW iX5 Hydrogen is being built in the Group’s pilot plant at its Research and Innovation Centre in Munich. This is the interface between development and production where every new model from the company’s brands is made for the first time. Almost 900 people work in the body shop, assembly, model engineering, concept vehicle construction and additive manufacturing divisions, where they are tasked with ensuring that both the product and the manufacturing process are ready for full production.

In the case of the BMW iX5 Hydrogen, specialists in hydrogen technology, vehicle development and initial assembly of new models have also been working closely to integrate the cutting-edge drive and energy storage technology.

Hydrogen allows rapid refuelling

The hydrogen needed to supply the fuel cell is stored in two 700-bar tanks made of carbon-fibre reinforced plastic. Together these hold almost six kilograms of hydrogen, enough to give the BMW iX5 Hydrogen a range of 504 km in the WLTP cycle. Filling up the hydrogen tanks only takes three to four minutes, so the BMW iX5 Hydrogen can also provide the driving pleasure for which BMW is renowned over long distances, with just a few, short stops along the way.

WORKSHOP MANAGEMENT EV

What you need to consider today for the switch to EVs tomorrow.

WORKSHOP MANAGEMENT EV

The transition to electric vehicles (EV) represents a fundamental shift in what it means to be a mechanic. But as we prepare for this major change, what will EVs mean for the way we manage our workshops?

To find out, late last year a team from Capricorn undertook a study into several key European markets where EV uptake is more advanced than it is in Australia and New Zealand. The team wanted to understand what lessons could be learned from the experiences of automotive aftermarket business owners in the UK, Norway and Sweden, and bring that information back to help Members prepare for the transition to EVs. In Norway, EVs represent over 80 per cent of new car sales and 1 in 4 cars on the road, making these markets useful to study (while also considering the nuance of each market’s characteristics).

Around the same time as the team’s visit, the State of the Nation 2022 report was released and showed 39% of Members were still seeing no EVs or hybrids at all in an average month. Those who did see EVs averaged seeing only four a month. So, the aftermarket’s engagement with EVs is still small. But, crucially, those numbers are set to increase as government policies favour the adoption of EVs and OEM EV supply chains ramp up.

Capricorn’s Chief Innovation and Transformation Officer, Kim Radalj, attended the European study. The key takeaway? Safety and training are paramount when it comes to servicing EVs.

“What we saw across all countries was a commitment to safety when handling EVs,” Kim said. “That’s because while not all service work requires access to high-voltage circuit components, being able to safely avoid those circuits requires a working knowledge of an EV’s makeup. Even modern hybrids pack a punch.”

Kim noted, “The biggest impact to workshops wanting to service EVs seemed to be the investment in people to ensure they have the right training and safety practices handling high voltage. Some tooling is required but this only starts to get super expensive if workshops are undertaking battery maintenance and repair.”

Servicing EVs is absolutely a learnable skill set, but if you want to service them in your workshop, it means an up-front investment in training. Technicians will need an understanding of batteries and a knowledge of electrical flows and concepts. Even a task as seemingly simple as powering down a vehicle so that it is safe to work on requires a certain level of upskilling. Basic training takes about 20 hours, some of which is hands-on and some of which (such as an introduction to EV systems and safety) can be delivered online from overseas.

These are important considerations for workshop management, as training not only needs to be paid for, but it also means technicians taking time away from the business. According to Kim, “Equipment estimates for non-battery repair work came in at only $5000 of equipment needed. The bigger costs were training-related and data.”

Thinking through the spatial considerations of high-voltage servicing in advance was also an important learning from the team’s visit. For example, in workshops visited on the research trip, highvoltage work needed to be cordoned off and kept separate. The team also saw examples of batteries being quarantined from the main workshop area as a form of risk management in case of thermal runaway (battery overheating that can result in smoke, fire, extremely high temperatures and/or the ejection of poisonous gas, shrapnel or particulates).

Workshops undertaking EV battery repair also need battery lifts and charging and diagnostic equipment (and the space to move this equipment around efficiently). Workshops may even choose to install dedicated chargers, but before doing so it is important to understand likely use cases for charging infrastructure.

“DC (Direct Current) is where capital outlays start to really increase but it’s generally not required by all workshops for their likely use cases,” Kim said. “In Norway where 20-25% of cars are EV, workshops are investing in charging infrastructure on the apron and adjoining car parks. In these instances, a good AC (Alternating Current) charger will often be sufficient.”

Kim said the Capricorn study found a general view that workshops were generating around 30 per cent less revenue per service. This meant a higher volume of servicing was required for workshops to cover fixed costs.

“This higher throughput can create parking congestion,” he said. “So, there are quite a few spatial considerations, including how cars were moving in and out, because the EVs were much quicker to service, too. Customers often arrive with a half charge and expect a full charge when the car is returned. This can create additional congestion as batteries are charged. Cars waiting for software updates can also be a source of congestion.”

“Motorists may not be able to drop off at the start and pick up at the end of the day because it uses up too much space. That makes the end-customer experience, including possible connections to local amenities or other transport options an important consideration for the EV era.”

HONDA

Honda’s iconic Super Cub still riding high.

ere’s a fact to impress your friends: The most produced motor vehicle in history is a motorcycle. The Honda Super Cub has been manufactured continuously since 1958. By 2017, more than 100 million of the deceptively simple step-through motorbikes had been sold worldwide.

Its enduring popularity and incredible success make the Honda Super Cub a true icon of the road. It is one of the great democratising vehicles of the 20th Century, giving millions of people— from Asia to Africa to the USA—access to a cheap and easy form of independent travel. And that’s exactly what it was designed to do.

The Super Cub story starts in 1956 when, on a trip to Germany, Honda founders Sochiro Honda and Takeo Fujisawa saw the incredible popularity of mopeds, scooters and small motorcycles. The potential for an affordable, Japanese-made motorcycle—one that was more reliable and more aesthetically pleasing than anything already on the market—was obvious. Work on the design began immediately. Honda wanted a motorbike that would appeal to the masses, could be used on both city and country roads, was powerful and reliable, and “could be ridden with one hand while carrying a tray of soba noodles in the other”.

It was the last criterion that led to the inclusion of the centrifugal clutch and semi-automatic transmission which made the Super Cub so easy to ride. As one Honda historian noted, it“took the terror out of motorcycling” for ordinary people, which ultimately helped fuel the Super Cub’s popularity.

The Super Cub C100 went on sale in 1958. It used a pressed steel monocoque chassis, with a horizontal engine placed below the central spine, allowing a step-through (or underbone) design. It was more stable than a scooter, thanks to the 17-inch wheels and the location of the motor. It has a pushrod overhead valve air-cooled fourstroke single-cylinder engine that could produce 3.4 kilowatts (4.5 horsepower) at 9,500 rpm for a maximum speed of close to 70km/h.

Sales were OK, not stellar. There was no hint of the incredible success Honda would go on to enjoy with the Super Cub. But an early problem with the initial clutch design became a huge PR win, when Honda sent out a technician to personally visit every single Super Cub owner at their home to repair the problem on-site and free of charge.

But real success would not come until a genius advertising campaign which launched in the US in 1963. The "You meet the nicest people on a Honda" campaign ran for 12 years and made people completely rethink what it meant to own and

ride a motorcycle. The advertisements eschewed the bad boy or biker image so often associated with motorcycle riding, showing women riding their Super Cubs (sold as the Honda 50 in the US) to do their grocery shopping and happy young couples riding along suburban streets. It was upbeat, respectable, suburban and middle class. It was a stroke of genius. In 1963, Honda was selling just 40,000 Super Cubs a year in the US (which was about the same number the company was producing in a single month). By 2008, sales of Super Cubs had passed 60 million worldwide.

Over the decades, surprisingly few models of the Super Cub have been released. The first variant, the C102, was launched in April 1960 and featured an electric start (as well as the kick-starting) and a coil ignition, but was otherwise the same as the earlier model. Other early iterations had similarly minor design tweaks, like enclosed front forks or square lamps instead of round ones. Different models were released in different countries and regions too, like a moped version sold in some parts of Western Europe, or a larger 100cc model made especially for Asian markets. In 2018, a new 125cc model was released in the USA, Europe and Australia featuring ABS front brake discs, LED headlights and keyless ignition. It still featured all the Super Cub's greatest hits—the step-through, the wind guards, the two-tone paint job, the old school badge and headlamp.

By 2022, the latest Super Cub C125 featured a matte grey colour scheme with red seats, a pillion seat and foot pegs as standard, a more powerful SOHC air-cooled engine (delivering 1.5L/100km) and improved suspension to “smooth out the urban” ride. In this age of Deliveroo and Uber Eats, a lot more people are delivering soba noodles on motorbikes, so that’s not a bad shout on Honda’s part.

Honda claims, with good reason, that the Super Cub’s appeal has never gone out of fashion. With more than 100 million produced and who knows how many still on the road, the Super Cub isn’t just an answer to a trivia question, it’s still the answer to many people’s travel needs all over the world. It is truly a vehicle that has earned its icon status.*

The COOPERATIVE DECADE

Why being a member of a cooperative really matters.

The COOPERATIVE DECADE

How do you define yourself in business?

What words spring to mind?

At the top of your list, you might have said “business owner”. You might think of yourself as a mechanic, even if you’re not on the tools quite so much these days. Maybe you said people manager, HR department, marketing expert, receptionist, accountant, warehouse manager or any of the other hundred jobs you do daily. But did you think about yourself as a cooperative member? Possibly not. (Although, we hope you did.)

Capricorn is one of three million cooperatives operating around the world. At least 12 per cent of all people belong to a cooperative—including you. As we prepare to mark the International Day of Cooperatives on 1 July, we wanted to take a closer look at why cooperatives—and your membership of one—really matters.

Cooperatives are enterprises based on ethics, values and principles

The International Cooperative Alliance (ICA), the peak body for cooperatives globally, is blunt about why cooperatives are not only a different model to traditional profit-making businesses, but a vital alternative if we’re to create a more sustainable future.

“Through self-help and empowerment, reinvesting in their communities and concern for the wellbeing of people and the world in which we live, cooperatives nurture a long-term vision for sustainable economic growth, social development and environmental responsibility,” ICA says. In short, cooperatives put people before profits.

ICA says the values that characterise cooperatives are self-help, self-responsibility, democracy, equality, equity and solidarity. “No investor-owned for-profit organisation can entirely incorporate (those values) into its culture, as much as it might try,” ICA claims. ICA also says cooperatives are based on four ethical values: honesty, openness, social responsibility and caring for others. We hope, as you read those words, they ring true for you in your experience as a Capricorn Member.

Leading and leveraging through Capricorn

As a cooperative, Capricorn is deeply invested in the success of both your business and the broader automotive repair industry. If your workshop thrives, so will we and so will our Preferred Supplier network. It’s why we will continue to focus on building mutually beneficial relationships across the industry and beyond. It's why we continually look for new ways to expand our services and our offerings into benefits like Capricorn Rewards and services like Capricorn Mutual. It’s why we keep an eye on future technologies, market trends and economic data, so we can provide timely and valuable services that benefit you.

As a cooperative, we put our members’ best interests at the centre of every decision we take. For you, as a Member, it means you can always be sure someone has your back. That you will always be able to leverage the power of the collective for the good of yourself, your family and your business.

A plan for the second cooperative decade

In 2012, the ICA published its Blueprint for a Cooperative Decade. It spelt out the measures that needed to be taken to spread the adoption of the cooperative model further.

The goals were lofty and admirable, including furthering “the economic and social progress of people, thereby contributing to international peace and security” and promoting “equality between men and women in all decision-making”.

A decade later, the ICA has revisited its goals and prepared a new blueprint for the decade ahead. It plans to make cooperatives both the business model preferred by people and the fastest-growing form of enterprise. It plans to do this through a combination of promotion and linking up to the UN’s Sustainable Development Goals.

Cooperatives helping to tackle the world’s challenges

ICA believes the updated blueprint provides a path for tackling some of the biggest issues facing the world today, like inequality and climate change. Take, for example, the leadership cooperatives have shown in tackling greenhouse gas emissions. According to the ICA’s World Cooperative Monitor, which tracks the activities of cooperatives around the world: “Large cooperatives contribute widely on this front (reducing greenhouse gas emissions), not only reducing their own emissions but taking action in their day-to-day operations but involving all the players in production chains in medium to long-term projects, leveraging their suppliers, members and customers to adopt low-carbon technologies and more sustainable behaviours.”

For example, major British retailer, wholesaler and insurer The Co-Operative Group plans to reduce its carbon emissions by 50 per cent by 2025 and reach net-zero emissions by 2050. The cooperative has 4.3 million active members, 65,000 employees and more than 2500 stores around the UK—so it’ll be an impressive achievement if the target is met.

Reasons to feel proud of your cooperative

Being people-focused and collectivist, cooperatives have the power to drive change and make the world a better place to live. But, even putting those lofty ambitions to one side, cooperatives also have the power to create incredible change in your business— driving efficiency and helping you keep costs low by leveraging the cooperative’s purchasing power, sound in the knowledge that when you do business with us, you’re our priority, not our profits.

So, as the International Day of Cooperatives comes around on 1 July, hopefully you’ll feel proud to be a part of Capricorn and will think of yourself as a member of a cooperative, alongside all your other important roles.

1 Participation in the Capricorn Rewards scheme is subject to the Capricorn Rewards Terms and Conditions which can be found at cap.coop/tc.

2 Products sold through Capricorn Risk Services Pty Ltd (ABN 91 111 632 789) are: (i) discretionary risk protection products issued by Capricorn Mutual Ltd; and (ii) general insurance products issued by a range of insurers and brokered through Capricorn Insurance Services Pty Ltd. Before deciding to acquire any product you should consider the Product Disclosure Statement available from Capricorn Risk Services Pty Ltd to see if the product is appropriate for you. Capricorn Risk Services Pty Ltd is a Corporate Authorised Representative (No. 460893) of Capricorn Mutual Ltd (AFSL 230038) and Capricorn Insurance Services Pty Ltd (AFSL 435197).

The Adelaide MOTORSPORT FESTIVAL RETURNS

by Paul Marinelli

The 2023 Adelaide Motorsport Festival took place March 25 and 26 to the delight of large crowds eager to relive the memories of the cars and drivers that competed at the Adelaide Grand Prix the city hosted from 1985 to 1995.

Using a shortened 1.6-kilometre version of the original Adelaide Parklands Street Circuit contained within the Victoria Park precinct, this bumper two-day festival had no actual races. Instead, it consists of nonstop on-track sprint sessions and demonstrations of all manner of historic racing machines linked to those magical Adelaide Grand Prix years.

This motorsport event was established in 2014 and hosted 1,800 spectators that year. Within four years it grew to attract thousands of spectators before sudden state government funding cuts abruptly ended it. Following a pre-election commitment made to restore both this event and the Adelaide 500 Supercar race, both were immediately reinstated by the newly elected Premier, Peter Malinauskas, upon his appointment to the state’s top office in March 2022.

The official start of the festival on Friday evening saw a multimillion-dollar parade of cars and motorbikes that headed from Victoria Park to East Terrace, driving along the original Adelaide Grand Prix street circuit layout. Once parked-up at East Terrace, drivers including ex-Formula One stars Stefan Johansson and David Brabham were joined by Supercar stars Craig Lowndes, Tim Slade, Todd Hazelwood and many more who mingled with the big crowd.

Highlights of Saturday included a world first, with two generations of Brabhams driving Sir Jack Brabham’s 1966 Formula One World Championship winning Brabham BT19 for the first time at the same event. Sir Jack Brabham's son David and grandson Sam both drove the BT19 in a special demonstration run.

This was the Australian-designed and Australian-built car with its locally designed and manufactured Repco engine that took on the world and won the Formula One Drivers and Constructors World Championships in the hands of Sir Jack Brabham in 1966. This was the last, and most likely only, time a driver has won the Formula One world title in a car of his own construction.

The Adelaide event also celebrated the history of the Brabham team, commemorating the team’s 30-year history in Formula One, 30 years since the team’s closure and the 40th anniversary of its last Formula One Drivers’ Championship victory by Brazilian driver Nelson Piquet in 1983.

The last Brabham Formula One car to score a Formula One podium, the 1989 Brabham BT58 Judd and the last ever Brabham Grand Prix car, the 1992 Brabham BT60B, were also on the track in Adelaide for the first time during the festival.

Other highlights included Swedish star Stefan Johansson getting back behind the wheel of the 1985 Ferrari 156/85, the Australian debut of the Rodin FZED, the first appearance of a modern IndyCar on the streets of Adelaide, the unveiling of the Airspeeder Mk4 aerial racer, Hayden Paddon demonstrating his spectacular and revolutionary Hyundai Kona EV rally car, driver signings and car launches, along with a rare appearance of Aston Martin’s incredible Valhalla concept car.

The major highlight of the 2023 Adelaide Motorsport Festival was the appearance of Alfa Romeo Formula One driver Valtteri Bottas on Sunday. Bottas thrilled crowds with some exciting laps, slips and slides on the damp track, piloting both an ’80s era Alfa Romeo GTV Group A Touring Car and the 2016 Bathurst 1000 winning Holden VF Commodore V8 Supercar.

Clearly an Aussie fan favourite (due in part to his efforts to grow a true Aussie mullet), Bottas delighted thousands of fans in his interview and signing session just one week before he heads to Melbourne to compete in the Australian Grand Prix.

The Adelaide Motorsport Festival is a mustattend event for any motor racing fan who remembers the glory years of Australia’s first world championship Grand Prix events with the cars and drivers that took part across all categories. It offers unrestricted access to the cars in a family-friendly event, with car clubs from all over the country showcasing their finest cars throughout the event as well.

Take a look for yourself at adelaidemotorsportfestival.com.au

One of Australia’s most unique motorsport events has made a triumphant return after a three-year absence.

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