9 minute read
Capricorn Rewards
Happy Mothers Day from Capricorn!
Make her day!
Mother's Day is Sunday, 9th of May and Capricorn Rewards is here to help take the stress out of finding the right gift. Login now to browse our wide range of products to celebrate Mum or any special person in your life! Need some extra gift-giving guidance? Check out some great ideas you can get with your Capricorn Rewards points via capricorn.coop/rewards.
Macaron 4-Piece Mini Cocotte Set Fitbit Versa 3 (Pink Clay/ Soft Gold)
GIFT IDEAS!
Rest & Restore De-Stress and Recovery Pack
Belladonna Little Luxuries Pack
Toffee Leather Shopper Shoulder Bag (Black) Peony Blossom Hand Cream, Soap & Perfumette Set
Delivery Timeframes
We’re working hard to deliver your rewards as safely and quickly as possible, but the impacts of the pandemic are causing some delivery delays with Australia Post and various courier companies who are experiencing significant increase in demand, so please be aware your deliveries may experience delays.
Throughout this period, our suppliers are also experiencing unprecedented high demand for product. Despite their best efforts to update us on stock levels, out of stocks are inevitable. We understand the frustration should you find your reward may be out of stock and apologise for any inconvenience this has created. Our customer service team will work closely with you to provide these updates, or to refund your points so you can select an alternative reward option.
for New South Wales/Australian Capital Territory and Victoria/Tasmania.
Capricorn will be looking for energetic and passionate members to join our board of directors.
In 2021, director elections will be held for a director in the New South Wales/ Australian Capital Territory zone to fill a vacant director position and one for the Victoria/ Tasmania zone.
As a Member your participation in the election process (as a voter or a candidate), is one of the most important contributions you can make to your Capricorn.
Capricorn will soon call for candidates in the 2021 Director Election.
Capricorn is ultimately controlled by its directors. They set the strategic direction for Capricorn and also the framework in which the Group CEO and the executive team work. Directors are responsible to the Members for the performance of Capricorn and must always act in the best interests of Capricorn.
Being a director is a demanding and challenging role. It carries with it a great deal of ethical and legal responsibility. Seeking to become a director of Capricorn, however, is one of the most important contributions you can make to Capricorn.
To be eligible as a candidate in the 2021 director elections you need to satisfy all of the following criteria: • be a Member in either of the NSW/ACT or VIC/
TAS zones; • hold 2,000 or more shares in Capricorn; • be involved in a trading automotive or allied business in either of the NSW/ACT or VIC/TAS zones; • demonstrate a high level of commitment to
Capricorn based on purchases using your
Capricorn account; • be of good standing; both within Capricorn and the wider community; • not be a wholesale supplier to any automotive or allied business; and • not have any actual or potential conflict of interest that will create a material risk to the board or your capacity to properly perform your duties.
To provide more information to those Members who are considering standing as a candidate in the 2021 director elections, Capricorn will provide a candidate information pack.
The candidate information pack will provide details about what is involved in being a Capricorn director and the process for the 2021 director elections.
All Members in both the NSW/ACT zone and the VIC/ TAS zone will also receive shortly, an email about the election process and informing them of the release of the candidate information pack. • Are you looking for personal growth and your next challenge? • Do you want to use your experience and industry knowledge to give back to the automotive industry? • Would you like to be part of the team that helps shape the future of
Capricorn?
If you answered YES to those questions, then becoming a Capricorn director could be the right fit for you.
If you are considering standing as a candidate in the 2021 director election, then you are strongly encouraged to request a copy of this candidate information pack now by contacting Ms. Sarah Chamberlain on +618 6250 9591 or emailing: sarah.chamberlain@capricorn.coop
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If you have a story or a ride that could be published in Ignition, email it to ignition@capricorn.coop
8 elements you must include on your workshop’s website
Your website is your 24-hour sales companion, providing information to potential customers at all times of the day.
For workshops, websites don’t need to be complicated or have fancy designs. To contribute to your success, your website has to do a few things:
• Show your location • Show your services • Build trust quickly • Make it easy to book.
You can achieve these things through a number of must-include design elements, which are listed below.
Websites are a critical part of the marketing puzzle
Many workshop owners rely heavily on word of mouth and Facebook to market their business, with less than half using their own website, according to Capricorn’s State of the Nation Report.
The report also shows that just 32 per cent of mechanics were “very or extremely confident” with marketing tasks.
A website is an essential part of your digital marketing ecosystem which also links directly to any Facebook ads or Google AdWords campaign you’re running. After all, you need a place to send people once they click on that ad. Unlike those two platforms just mentioned, your website is a space you own and control.
The good news is that it has never been easier or more cost effective to make a website. If you’re willing to put in a few hours, it isn’t always necessary to have any coding skills or to even hire a developer (though this might be advisable if you’re looking for something more complex like a scheduling tool or online payments).
There are plenty of services with offthe-shelf designs to configure and they will also host them for you for a monthly fee. Check out your Purple Pages for Preferred Suppliers who can assist you with this.
Even though the builder services are out there, you still need to make sure you choose the right template and get the basics right.
Eight things your workshop website needs
1. A descriptive web address
Your web address, or URL, should be easy to read and instantly tell people what you do. If you can make it easy to remember, you’re going to have more people visiting you. A good place to start is your business name or your location. ‘sydneycitymechanics.com.au’ is an example of a URL that tells visitors exactly what to expect.
2. Easy-to-find phone number and appointment booking
Once someone has decided you can help them, you want them to have the quickest path to contact information. Put your phone number in bold and your address in the header to make sure it shows up on every page and is prominently displayed. Making it as easy as possible for customers to directly book services through your website is also a great idea because if people are ready to book, it removes the “layer of friction” (the need to call you) between consideration and purchase. If you offer online appointment booking (and you really should) make sure it’s nice and clear on your website home page.
3. A useful and informative footer
of the page it won’t get in the way. Insert badges of associations you belong to or awards you have won, here. Also put links to all the major pages of your website, an embedded Google Map and your opening hours.
4. A compelling call to action on your home page
It’s the first thing visitors see, so make it simple and direct. Place a big call to action, like “book now”, as the main message. Also highlight between one and three services you want to promote the most. Proudly display any testimonials you’ve received, as they help to build trust with new customers instantly. As the background, or hero image, use a photo of you and the team. Do not cut corners by using a stock image: it looks cheap and impersonal.
5. A detailed list of your services
you. Phone, web form and email are nobrainers. Also consider how you could accommodate Facebook Messenger and WhatsApp, which are both great for allowing people to submit pictures, videos and sounds from their car. The caveat here is that if you offer a channel, people will expect you to answer promptly on it. Don’t offer 10 options and reply on two, because you’ll be losing customers on the rest.
8. Mobile compatibility
People organise their lives while they are on the go: in meetings, on public transport, waiting for their friends to arrive at a restaurant. Make it easy for people to get their car into your workshop by having a responsive web template. Responsive templates allow you to build the website once and have it display properly on any device with the information in the right order.
Tell people what you do. List out the key makes and models you service if you specialise. List the jobs you do, especially those you are most geared towards. Do you have specialised tools or have access to special parts? Spell out the advantage of your offering, but do it like you’re talking to someone who doesn’t know too much about cars.
6. Your unique story
The second most visited page on most websites behind the home page is the About page. Explain what makes you unique as a business. Tell an authentic story about yourself and what you care about. People trust people who seem real. Use real photos of the workshop and reiterate here the testimonials from happy customers.
7. Multiple contact options
For more articles like this one, check out Capricorn’s CapHub for exclusive articles, interviews, industry analysis and more at capricorn.coop/caphub or scan this QR code.
