portfolio by lara caputo

PORTFOLIO Caputo Lara

ABOUT ME I am Lara Caputo, a young graphic designer based in Milan. I have graduated in Design at the Architecture Faculty in Genoa, Italy. I have almost finish my Master Degree in Communication Design at Politecnico in Milan, Italy. I am interested in editorial graphic design, brand identity creation, typography and photography. I also love old books and poetry. I think that experience, intuition and mind openness should prevail over technique. More observation of the world around us is an essential condition to devise meaningful projects. Creativity very often entails to go back to our chilhood, play with things and avoid taking ourselves too seriously. Doing so may allow you to work with a fresh mind.

* 1987

INDEX: Editorial projects Leggere il cambiamento

__ 8

Graphic projects Landscape Onomatotype

__ 12 __ 16

Brand Identity N째55, Prodotti Sartoriali Catalogue, business card

__ 20

Event creation Vivicoli

__ 24

Logotype Landscape N째 55 Mia Vivicoli

__ __ __ __

Visualization Climate Change

__ 38

30 32 34 36

Editorial Projects

LEGGERE IL CAMBIAMENTO This project focuses on the description of the current reading and editorial backgrounds and the progressive shift from traditional book reading to book digitization which entails a deep change on reader-editor approach. Our work is the result of six interviews with distinguished personalities from the italian editorial scenery, presented with different layouts to underline each particular point of view.

* 2010-2011

Layouts.

Credits: Emanuele Luppino Ela Raciti

Layouts (A) Illustration, under the cover page.

For complete view go on vimeo: http://vimeo.com/35382248

Credits: Emanuele Luppino Ela Raciti

Graphic Projects

LANDSCAPE This project is a photo collection; a storytelling of images about a long trip through the most amazing places of Scotland. Each photo is realized in a single folded paper, to give the right importance to the uniqueness of the landscapes.

* 2011

Cover Photo Collecting.

Credits: Myself

Details (A) Unfolded single paper.

Credits: Myself

Graphic Projects

ONOMATOTYPE The project is inspirated by onomatopoeic words. The onomatopoeia is a common tool of communication. Itâ&#x20AC;&#x2122;s always present in several conversations, sometimes as a noise, sometimes as a pleasant sound. The idea was born with the purpose of translating in a human body the sense of few onomatopoeic words. Body and gestures expressing this world of sounds translated into written forms. A half and a half, human body becomes both: the instrument and the sound itself. This is an experimental photographic work and editorial project.

* 2011

Cover.

Credits: Myself

Details Pages inside (A).

Credits: Myself

Brand Identity

N° 55 N°55 is a creation of brand identity. Handmade works always should be praised as they preserve tradition, semplicity and creativity. Maria Cavaleri embraces this values everytime she gets to work in her creations. The final product is unique, it is realized with high quality materials, and it is taylor-made. In line with this principles N°55 shows accurately some of Maria’s best works.

* 2012

Coordinated Image Catalogue. Paper recycledweight 200 g

Credits: Myself

Details of Catalogue (A) Business Card.

Credits: Myself

Event creation

VIVICOLI Vivicoli is the project of my Triennal Thesis. The work consists in the creation of an event in the historical center of Genoa for the revalutation of the area. Vivicoli achieves this goal setting up several stages around the city, avoiding the employment of conventional communication devices in order to raise public awareness on this issue. Our stages are made up by different boxes containing â&#x20AC;&#x153;sensorial experiencesâ&#x20AC;?which are related to the tradition of genoese narrow streets.

* 2008-2009

Conceptual render.

Credits: Pavani Giorgia

Renders of staging, boxe examples (A) Poster,flyers.

Credits: Pavani Giorgia

Logotype

LOGOTYPE In this section there are few of selected logotypes. Some of them are new and other ones concern my previous works (see above) and are pointed out with a symbol. I decided to group them together to create a specific section to describe in details logoâ&#x20AC;&#x2122;s main features.

1 2 3 4

Logotype

1 LANDSCAPE Landscape, is the name of a Photobook project, it is also a logotype, they both represent different places of the same country. The idea of the logo is to symbolize Scotland through the structure of a letter â&#x20AC;&#x153;Aâ&#x20AC;? as it reminds the form of a mountain with a plain on the inside. Plain and mountain are both morphological characteristics of scottish land. * 2011

CMYK 0-0-0-100 7-23-0-100 1-17-90-4 0-100-0-0 0-100-0-68

LND SCPE

Font-Sentinel Light Italic. Credits: Myself

Logotype

2 N°55 N°55 is the logotype of Maria Cavaleri’s manifactures. The inspiration was born on Maria’s lab, from her tools used for cutting and sewing. Logo’s shape is amenable to the picture of an old sewing thread, an essential element for the creation of garments. * 2012

CMYK 70-85-53-21 0-0-9-12

Font-Scala Italic.

Credits: Myself

Logotype

MIA Mia is a project of brand identity restiling devised during my Course of Triennal Degree. It is about an humanitarian organization of medical assistance (Medici in Africa). The logo remembers a man holding other manâ&#x20AC;&#x2122;s hand, an image which transmits the value of solidarity. Logo is made through the repetition of letter M(three times) and the repetition of the organizationâ&#x20AC;&#x2122;s acronym (two times). * 2008-2009

CMYK 47-73-97-66 33-72-27-0

Medici in Africa

Font-Helvetica Nue Bold.

Credits: Myself

Logotype

4 VIVICOLI Vivicoli is an event for the revalutation of Genoa. I decided to create a logo representing two genoese narrow streets (“vicoli”). The image is made up by a double “V” which send us back to the name of the event. The repetition of the letter “V” with different outlines is made to symbolize two essential aspects for the revalutation of a town . On the one hand creativity, on the other hand local authorities able to support unconventional projects. * 2008-2009

CMYK 25-100-82-22

Credits: Myself

Visualisation

CLIMATE CHANGE 1 The work is based on a 2007 IPPC report regarding to one of the biggest issue of the Planet: the climate change. Particulary it is focus on Planetâ&#x20AC;&#x2122;s food require, fibre and forest production. Trough this visualization,it is explained the alarming impact of temperature rise on soil capacity and agricolture, and the directly influence to the humanity diet, until arrive to risk of hunger in the long term scenario (2080). The project is divided in 3 steps: harvesting several data, processing it and the latest making a sum visualization of whole scenario. * 2011-2012

Poster, details (A). CEREAL KILLER

TEMPERATURE INCREASE

This infographic refers to the 2007 IPCC report about the global warming, with particular focus on food, fibre and forest production. The data analysis highlights a huge impact on the soil capacity according to the forecast about a rise of the

temperature in the next decades. Despite the positive effect on the crop production in the short term, in 2080 the scenario expected is alarming. The topside of this visualization shows how the temperature would affect the cereals production (maize, rice and wheat) and how this could directly influence the global percentage of the people at risk of hunger. The growth of the population and the simultaneous decrease in crop production do not allow the balance between supply and demand: between 2050 and 2080 this gap could cause

negative social-economic effects. The second part visualizes the relations between Humanity and the other actors of the system. Main relations link Humanity with Livestock, Agriculture and Forestry (medium level), which are themselves connected with Soil and Atmosphere. This second level of the system is where the effect of the Global Warming are firstly received. Than, by the connection with the medium level, these effects would fall on Humanity. The title of the poster encloses the whole meaning: global warming has

effects on cereals and their absence causes the death of Humanity. Humanity is also the first cause of the temperature increase, so it is like a sort of self destruction. The only way to stop this vicious circle is by changing the human behaviors. Humanity can't act directly on Soil and Atmosphere, but can try to do concrete actions against the Global Warming in order to save cereals and also itself.

project by Caputo Lara Cattaneo Eleonora Larghi Andrea Luparello Enrico Menegolli Anna

PRODUCTION VS DEMAND

+5.5°

Concerning to datas of FAO forecast about cereal demand and production show a nonlinear trend. The gap between demand and production will be positive just in the short term.

6° 5°

+3°

4°

billion tonnes

+2°

3°

4,50

2°

NOW

1°

4,00 3,50 3,00

2010

2030

2050

2080

2,50 2,00 1,50 1,00

2116 tot

2250

1958 tot

CROP PRODUCTION - in million of tons

2000

1750

930

845

1500

2010

MAIZE

1464 tot

760

MAIZE

MAIZE WHEAT

WHEAT

467

466

490

275$ 232$

614

WHEAT

Fluctuaction of individual production of maize, wheat and rice bring about a specular change in their prices over the years. The graph below resume it in a price average, that after a decline due to an increase of temperature will follow a prompt increasing trend.

312$

1000

710

2080

386$

592

647

2050

CROP PRICE

1250

750

2030

1864 tot

452

WHEAT

500

250

420

RICE

2010

2030

2050

2080

RICE

POPULATION - UNDERNOURISHED PEOPLE

ORGANISATIONS Many organisations are involved in support and design best strategies to fight global warming. Every single one deals with a specific area and they are linked each other.

10.1 billion

9.2 billion

8 billion

6.9 billion

Food and feeding

FAO

WFP

8.8%

7.9%

9.7%

11.6%

LEAD

UNFF

Forest and nature

IUCN

MEAT PRODUCTION

LIVESTOCK developing countries

poultry 83%

Sustenibility development

UNCSD

PIG

31%

POULTRY

cattle 5%

22%

pig 4%

42%

29,15% 29,86%

40,05% 38,79%

37,15%

SHEEP 5%

developed countries 57,22%

30,09%

CATTLE

sheep 8%

BRIC

13,63%

47,15%

24,06%

31,25%

21,60%

FORAGE 100%

SOIL crop areas 38%

HUMANITY

AGRICULTURE

forests 35%

100% 100%

urban areas 27%

meadows 69%

FOOD RESOURCES

developing countries 36,6%

20% 18%

MEAT

55% 17%

fertility desertification 47%

arable land 28%

BRIC 44,6%

25%

% of soil occupation

36%

ATMOSPHERE

re s s 33%

Nitrogen 78,08%

Ar Argo 0,93%

FORESTRY

ffe 2

ion

pre

cip

C02 cycle

H2O

IPCC - Food, fibre and forest products, 2007 FAO 2000, 2004, 2005 (demand & production) FAO 2009 (timber) Zavaleta et al., 2003 (effect of warming) Mader and Davis, 2004 (livestock) Parsons et al., 2001(livestock) Sohngen and Sedjo, 2005 (wood production) Howden and Crimp, 2005 (crop production) Fischer et al.2002, 2005 (risk of hunger, food prices) FAO 2003 (food production) Livestock report 2006 - FAO The state of food and agriculture, 2009 Gridded livestock of the 2007 - FAO

100%

WOODFUEL

100%

INDUSTRIAL ROUNDWOOD deforestation urbanisation

CO2

FONTI

9% 38%

bush forest 86%

Water vapour 0,03% Carbon dioxide 0,02%

developed countries 18,8%

57%

tat

2 Oxygen 20,95%

45%

orchards 3% hea t s t

natural forest 14%

TIMBER PRODUCTION - in billion of m3 2010 2030 2050 2080

91.690 100.859 119.197 128.366

Credits: Cattaneo Eleonora Larghi Andrea Luparello Enrico Menegolli Anna

CEREAL KILLER

project by negative social-economic effects. effects on cereals and their absence temperature in the next decades. The second part visualizes the relations causes the death of Humanity. Despite the positive effect on the crop Caputo Lara between Humanity and the other Humanity is also the first cause of the production in the short term, in 2080 Cattaneo Eleonora actors of the system. Main relations temperature increase, so it is like a sort the scenario expected is alarming. Larghi Andrea link Humanity with Livestock, of self destruction. The topside of this visualization shows Luparello Enrico by negative effects.and Forestry (medium effects on cereals and their absence temperature in the next Agriculture The only way to stop this project vicious circle howdecades. the temperature would affect social-economic the Menegolli Anna the relations causes the death of Humanity. Despite the positive cereals effect on the crop (maize,The level), which are themselves connected is by changing the human behaviors. production ricesecond and part visualizes Caputo Lara is also theHumanity first causecan't of the production in the short term, 2080this couldbetween withthe Soilother and Atmosphere.Humanity This second act directly on SoilEleonora and wheat) andinhow directly Humanity and Cattaneo actors of of the the system.level Main temperature so it is like abut sort the scenario expected is alarming. ofrelations the system is where the effect ofincrease, Atmosphere, can try toLarghi do concrete influence the global percentage This infographic refers to the 2007 Andrea Livestock, of selfreceived. destruction. actions against the GlobalLuparello The topside of this visualization Global Warming are firstly Warming in people at riskshows of hunger. link Humanity with the Enrico IPCC report about the global warming, Agriculture The the only way to stoporder this vicious how the temperature would affect Menegolli Than,(medium by the connection with to save circle cereals and also itself.Anna The growth of the the population and theand Forestry with particular focus on food, fibre and connected iswould by changing humanon behaviors. cereals productiontemperature (maize, rice and mediumsocial-economic level, these effects fall the effects project by simultaneous in level), crop which are themselves negative effects. cereals and their absence in decrease the next decades. forest production. with Soil and Atmosphere. Thispart second Humanity directly Soil and wheat) and how this could the directly on second Humanity. production do not allow balance The visualizes the relationscan't actcauses theondeath of Humanity. Despite positive effect the on the crop The data analysis highlights a huge level of the system between isThe where the of but can try to doisconcrete influence the global percentage the Caputo Lara This infographic refers to the titleHumanity of effect the poster between supply and demand: and encloses theAtmosphere, otherthe Humanity also the first cause of the production inofthe short term, inbetween 2080 impact on2007 the soil capacity according to Cattaneo Eleonora the Global are firstly actions has against thetemperature Global Warming in so it is like a sort people at risk of hunger. IPCC report about the warming, whole global 2050 and 2080 this gap could cause Warming actors ofmeaning: thereceived. system. Mainwarming relations increase, the scenario expected is alarming. theglobal forecast about a rise of the Larghi Andrea Than,shows by the connection with the with Livestock, order to save cereals itself. The growth of theThe population thevisualization with particular focus on food, fibre and link Humanity of and self also destruction. topside and of this Luparello Enrico level, these effects would simultaneous decrease forest production. Agriculture andfall Forestry (medium The only way to stop this vicious circle how in thecrop temperature wouldmedium affect the Menegolli Anna on Humanity. production do not cereals allow the balance (maize, rice The data analysis highlights a huge level), which are themselves connected is by changing the human behaviors. production and The title of the poster between supply and demand: impact on the soil capacity according to withencloses Soil andthe Atmosphere. This second Humanity can't act directly on Soil and wheat) and between how this could directly whole global warming has is where the effect of 2050 and 2080 thisinfluence gap couldthe cause the forecast about This a riseinfographic of the level of the system Atmosphere, but can try to do concrete global percentage ofmeaning: the refers to the 2007 the Global Warming are firstly received. actions against the Global Warming in people at risk of hunger. IPCC report about the global warming, Than, by the connection with the order to save cereals and also itself. The growth of the population and the with particular focus on food, fibre and Concerning to datas of FAO forecast about cereal demand and production show a nonlinear medium level, these effects would fall simultaneous decrease in crop trend. The gap between demand and production will be positive just in the short term. forest production. on Humanity. production do not allow the balance The data analysis highlights a huge billion The title of the poster encloses the between supply and demand: between impact on the soil capacity according to tonnes whole meaning: global warming has 2050 and 2080 this gap could cause the forecast about a rise of the Concerning to datas of FAO 4,50forecast about cereal demand and production show a nonlinear trend. The gap between demand and production will be positive just in the short term.

CEREAL KILLER

6° 5° 4° 3° 2° 1°

2250

CROP PRODUCTION - in million of tons

2000

1750

1500

1250

1000

750

500

POPULATION - UNDERNOURISHED PEOPLE

250

POPULATION - UNDERNOURISHED PEOPLE CROP PRODUCTION - inCROP millionPRODUCTION of tons - in million of tons TEMPERATURE INCREASE POPULATION - UNDERNOURISHED PEOPLE TEMPERATURE INCREASE

TEMPERATURE INCREASE

CEREAL KILLER

6° 5°

+3°

4° 2°

NOW

1°

PRODUCTION VS DEMAND

+5.5°

+2°

3°

+3°

+2°

2010

6°NOW 5° 4°

2010 2°2250

NOW

1°

1958 tot

2000

2010

1750

1958 tot 1500

845

2000

MAIZE

2050 +3°

2030 2116 tot 2116 tot

1958 tot

930

MAIZE

2050

760

MAIZE

1500

MAIZE

647 500

1250

WHEAT

467

250

MAIZE WHEAT

647

467

750

WHEAT

RICE

WHEAT

466

RICE 6.9 billion

6.9

billion

11.6%

6.9 billion 11.6%

8 billion 9.7%

lion

9.2 billion

9.7%

8 billion

7.9%

3,00

8.8%

2030

LIVESTOCK LIVESTOCK

poultry 83%

after a decline due to an increase of temperature will follow a prompt increasing trend.

2010

2030

312$

2050

312$

CROP PRICE 275$ 386$ 232$ 275$

232$

386$

2010 312$ 2010

2030

2050

LIVESTOCK

sheep 8%

cattle 5% poultry 83%

232$ 2050 ORGANISATIONS 2080

Many organisations are involved in support and design best strategies to fight global warming. Every single one deals with a specific area and they are linked each other.

ORGANISATIONS

2010

2030

Food and feeding 2050

cattle 5%

pig 4% sheep 8%

FORAGE 100%

WFP Food and feeding ORGANISATIONS

8.8%

WFP

10.1 billion

LEAD

UNFF

Food and feeding

Forest and nature

IUCN

pig 4%

Sustenibility

UNCSD

LEAD

PIGForest POULTRY and nature

PIG POULTRY

13,63%

22%

SHEEP

42% 5%

42%

47,15% 57,22%

42%

FOOD RESOURCES

MEAT 20% 18%

Sustenibility development29,86% 24,06%

31,25% 29,15%

38,79%

21,60%

24,06%

BRIC 31,25%

13,63%

21,60%

developed countries

57,22%

HUMANITY

30,09%

40,05%

37,15%

38,79%

47,15%

HUMANITY 20% 18%

22%

40,05% developed countries 38,79%

MEAT PRODUCTION 29,86% 40,05%

37,15% developing countries 47,15%

POULTRY

29,15%

UNCSD

30,09% BRIC 37,15%

30,09%

PIG

developed countries 57,22%

IUCN

SHEEP

CATTLE

100%

BRIC

MEAT PRODUCTION 13,63%

100%

meadows pig 69% AGRICULTURE 4%

FAO

MEAT PRODUCTION development

CATTLE

cattle AGRICULTURE 5%

Sustenibility development

UNCSD

LEAD

WFP

IUCN

FORAGE 100%

SOIL

FAO

Many organisations are involved in support and design best strategies to fight global warming. Every single one deals with FAOa specific area and they are linked each other.

31%

22%

2080

Many organisations are involved in support and design best strategies to fight global warming. Every single one deals with a specific area and they are linked each other.

SHEEP 5%

2080

275$

2030

31%

2080 386$

CATTLE

sheep 8%

2080

in their prices over the years. The graph below resume it in a price average, that 1,00 changeCROP PRICE

developing countries

SOILcrop38%areas

crop areas 38%

CROP PRICE

2050

2080

1,50 Fluctuaction of individual production of maize, wheat and rice bring about a specular

developing UNFFcountries

SOIL

forests 35%

2050

8.8%

7.9%

9.7%

2030

2,00

WHEAT

10.1 billion

billion

2010

2,50

UNFF

FORAGE 100%

crop areas 38%

3,50

1,00

.1 billion 10420 RICE

7.9%

9.2

4,00

1,50

452

RICE

9.RICE2 billion

RICEbil

2,00

592

420

490

466

467

1,00 4,50

MAIZE 420 RICE

500

250

billion 1,50 tonnes

2,50

2010

1464 452tot

452

WHEAT

RICE

2,00

3,00

MAIZE

WHEAT

614

490

WHEAT

RICE

trend. The gap between demand and production will be positive just in the short term.

3,50

WHEAT

RICE

710

466

MAIZE

490

RICE

1000

592

MAIZE

614

2,50 Concerning to datas of FAO forecast about cereal demand and production show a nonlinear

592

1464 tot

614 WHEAT 760

710

3,00

4,00

1464 tot

1864 tot

PRODUCTION VS DEMAND

3,50

4,50

2080

760

710 930 WHEAT

647 WHEAT 845

750

2050 MAIZE

2116 tot

1000 1750

2080

1864 tot

MAIZE

2080

1864 tot

2030 930

845

2250 1250

2030 +2°

3°

4,00

billion tonnes

+5.5°

poultry 83%

forests 35%

PRODUCTION VS DEMAND

+5.5°

31,25%

29,15% 29,86% 24,06% 21,60%

developing countries 36,6%

55%

HUMANITY

17%

developing countries

CROP P

647

750

614

WHEAT

452

WHEAT

500

490

466

467

250

420

RICE

2010

2030

2050

2080

RICE

POPULATION - UNDERNOURISHED PEOPLE

ORGANISATIONS Many organisations are involved in support and design best strategies to fight global warming. Every single one deals with a specific area and they are linked each other.

10.1 billion

9.2 billion

8 billion

6.9 billion

Food and feeding

InFAOthis page few details of poster visualization.

WFP

8.8%

7.9%

9.7%

11.6%

LEAD

UNFF

Forest and nature

IUCN

MEAT PRODUCTION

LIVESTOCK developing countries

poultry 83%

Sustenibility development

UNCSD

PIG

31%

POULTRY

30,09%

cattle 5%

22%

pig 4%

42%

29,15% 29,86%

40,05%

37,15%

SHEEP 5%

developed countries 57,22%

CATTLE

sheep 8%

BRIC

13,63%

38,79% 47,15%

24,06%

31,25%

21,60%

FORAGE 100%

SOIL crop areas 38%

HUMANITY

AGRICULTURE

forests 35%

100% 100%

urban areas 27%

meadows 69%

FOOD RESOURCES

developing countries 36,6%

20% 18%

MEAT

55% 17%

fertility desertification 47%

arable land 28%

BRIC 44,6%

25%

% of soil occupation

36%

ATMOSPHERE

hea t s t

re s s 33%

Nitrogen 78,08%

Oxygen 20,95%

Ar Argo 0,93%

FORESTRY

ffe

ion

2 CO

pre

bush forest 86% C02 cycle

WOODFUEL

100%

INDUSTRIAL ROUNDWOOD

urbanisation

CO2

100%

deforestation

Water vapour 0,03%

FONTI

9% 38%

H2O

Carbon dioxide 0,02%

developed countries 18,8%

57%

i cip

tat

45%

orchards 3%

natural forest 14%

TIMBER PRODUCTION - in billion of m3 2010 2030 2050 2080

91.690 100.859 119.197 128.366

Credits: Cattaneo Eleonora Larghi Andrea Luparello Enrico Menegolli Anna

Contact: caputolara@gmail.com 3494743716