CARA Cosmetics Press Kit

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Philosophy and Products Inspiration for colors and collections comes from everywhere for Leslie. A swatch of fabric, a picture in a magazine or the colors in the sky all inspire her to create coordinating colors and collections twice a year for the fall and winter and spring and summer. Cara Cosmetics InternationalTM also specializes in camouflage products for post surgical and post trauma patients. Physicians around the country carry the line of products specifically designed for men and women who are in need of specialized makeup.

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The Philosophy In 1996 Leslie G. Christin launched a unique line of cosmetics in Central Florida based on her own personal philosophy of “Beauty Everywhere for Everyone at Every Age�. Since it's inception, Cara Cosmetics International has grown to include a Winter Park Beauty Studio, makeup artists working in the film and television industry and over 200 exclusive spas and resorts across the United States. The philosophy is clear, and creator Leslie Christin works to bring that philosophy to women every day. Leslie personally developed her line of cosmetics formulating each product to her trained standards. All products are hypoallergenic, non-comedogenic, cruelty free and fragrance free. Education and training are also products of Cara Cosmetics International. Leslie personally trains her staff how to use the products, as well as educates them in the art of makeup. Education regarding the products is the primary purpose for the development of Cara Cosmetics.

The Face: POWDERS, BASES AND CONCEALERS Concealers are oil-free and uniquely formulated and textured to provide longer staying power and a natural look. Satin Base, a liquid foundation, is designed with beneficial ingredients for the skin such as Kaolin to absorb oil, Vitamin E as an antioxidant and Vitamin B complex. Perfecta Base is a creamy oil-free foundation providing the versatility of a high coverage minimizing the appearance of large pores, acne and hyper pigmentation to a sheer coverage for everyday wear with a lightweight feel, creating flawless skin effortlessly. It contains such beneficial ingredients as sodium PCA, Sodium Hyaluronate and Cucumber extract. The Natural Base Compact is a quick and easy powder foundation that provides a natural finish. Perfect Loose Powder is an extremely fine powder, which offers an invisible, polished finish to foundation.

Beauty Everywhere for Everyone at Every Age

543 North Virginia Avenue

Winter Park, Florida 32789

888.648.CARA

Fax 407.622.1998

www.cara-cosmetics.com


Philosophy and Products The Eyes and Cheeks: UNICOLORS, Unicolors for the eyes and cheeks are a beautiful palette of high quality shadows and blushers to use wet or dry; loaded with pigment for excellent application. Eye Pencils are long lasting, smudge proof products to define the lash line and provide a highly defined look. Eyebrow Pencils are available in three shades to match the natural brow color and provide smudge proof definition. Mascaras are formulated to be gentle to the eye, flake proof and easy to remove. The uniquely designed brush lifts and separates lashes without clumping.

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PENCILS AND MASCARAS

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The Lips: LINERS, LIPSTICKS AND GLOSSES Lip Liners are coordinated to Cara lip colors and provide a creamy long lasting definition to the lips and are complimentary to all skin tones. Lipsticks moisturize, are lightweight, highly pigmented and are available in cream, pearl and sheer formulations. Lip Glosses compliment the lipsticks providing a lightweight, shimmery, glossy and glamorous finale to the lips.

The Brushes: FOR THE FACE EYES AND LIPS All Cara makeup brushes are made of the highest quality pure pony, goat, synthetic, squirrel and sable hair and are guaranteed cruelty-free.

Beauty Everywhere for Everyone at Every Age

543 North Virginia Avenue

Winter Park, Florida 32789

888.648.CARA

Fax 407.622.1998

www.cara-cosmetics.com


The Advantages of Partnering with CARA Cosmetics Our objective is to provide uncommon levels of excellence in product quality, education, makeup artistry and service

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Sophisticated and exclusive makeup line found only in selective spas and salons. Superior quality products designed with skin care in mind. No mineral oil. Non-comedogenic. Cruelty and fragrance free. High coverage foundation for post laser, melasma and acneic skin. Custom blending of foundations and powders with pigments and moisture additives. Excellent color selection with a fashion forward edge. Our colors and shades cater to all ethnicities and skintones. High quality natural and synthetic bristle brushes. Beautiful, sleek and elegant packaging and design.

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Education

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Ongoing educational programs of makeup artistry, product knowledge and hands on workshops. Highly trained educators with experience in retailing, print, television and film makeup. On-site education available for you and your staff. Hands-on educational workshops and seasonal update classes of latest techniques and styles. Promotional ideas and materials. Newsletters. Email for questions and answers: cara@cara-cosmetics.com. CARA website for product information, education and updates: www.cara-cosmetics.com.

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24 hour fax line for ordering. Fast, 48 hour turnaround service from time of order to shipping. $99.00 minimum order. No minimums of each product or shade. Makeup artists on staff to answer technical questions. Email: cara@cara-cosmetics.com.

Beauty Everywhere for Everyone at Every Age

543 North Virginia Avenue

Winter Park, Florida 32789

888.648.CARA

Fax 407.622.1998

www.cara-cosmetics.com


Founder of CARA Cosmetics International: Leslie Christin

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B A C K G R O U N D

Leslie G.Christin is the founder and creative force behind Cara Cosmetics International. As a native of San Francisco who was raised in Spain, Leslie developed a great interest and appreciation for the Arts scene at an early age, as well as strong influence from European culture. Once she returned to the U.S., she became a licensed cosmetologist and began her career as a makeup artist in her early 20’s. Leslie worked on many television shows and feature films allowing her to collaborate with some of this country's most celebrated actors, models and stars. It was Leslie's experience in the film, television, video and print media that allowed her to learn the ins and outs of the cosmetics industry, which cultivated an interest in the "business" of cosmetics. Tapping into her entrepreneurial spirit, Leslie Leslie Christin began attending various aesthetic and salon industry trade shows. She soon realized that there was very little education with regard to makeup artistry among large-scale manufacturers of cosmetics and skin-care related businesses. Leslie had an opportunity to capture a neglected segment of the market, not only by implementing a complete product line but also by backing it with her signature style of strong education and personable service. It was then that the idea of "Cara" (“face” in Spanish) Cosmetics was born. Her passion is to “show women how to rediscover their own beauty.”

Education is the key to Leslie’s success. She still works in the film and television industry, and is now able to pair her extensive talents with her own line of personally developed products. By training her staff, Leslie is able to bring the education factor to all of her clients. Her passion is to “show women how to rediscover their own beauty.” Another aspect of Leslie’s makeup artistry involves her work with cosmetic and reconstructive surgery patients and trauma victims. She is a contributing writer for trade magazines such as “Dermascope” and “Les Nouvelles Esthetiques”. Cara Cosmetics can be found in over 200 exclusive spas, resorts and salons across the United States and in the U.S. Virgin Islands. She has shaped Cara Cosmetics into an exceptional line, where product quality meets the demands of today's ethnically diverse market, fulfilling the Cara Philosophy of “Beauty Everywhere for Everyone at Every Age”. Beauty Everywhere for Everyone at Every Age

543 North Virginia Avenue

Winter Park, Florida 32789

888.648.CARA

Fax 407.622.1998

www.cara-cosmetics.com


“Rediscover Your Beauty” Celebrity Makeup Artist Leslie Christin Launches Make-up Lessons on DVD The ultimate beauty resource, “Rediscover Your Beauty” teaches both everyday women and professionals how to awaken their beauty with the basics of makeup artistry and an understanding of the tools and techniques necessary for flawless application.

This DVD presents a great opportunity to educate your staff, which will boost sales across the board. “Rediscover your beauty” is also a great marketing tool. Simply play it in your salon or physician’s office and it sells itself! Your personal make-up lesson with Christin puts step-by-step instructions at your fingertips. Discover make-up personalities from natural to classic, trendy to sophisticated, and improve self-confidence with colors and techniques that celebrate your beauty. “Rediscover Your Beauty” is an instructional and interactive 60-minute DVD that addresses the following:

Understand the basics of makeup artistry

Learn tricks of the beauty trade – how to utilize professional tools & techniques

Understand how to analyze eye, face and lip shapes

Learn make-up personalities and how to edit looks to fit your clientele’s lifestyle

Foundation 101 – learn custom blending

Identify make-up solutions for dark or aging skin

Simple instructions for weekend looks, work days, cocktail parties & elegant affairs

Learn the secrets to make-up at every age

Christin addresses the make-up concerns of real women by giving viewers an insider’s look at the complete transformation of five “real people” models, who vary in age, face shape, ethnicity, background and lifestyle. With Christin’s “Rediscover Your Beauty” DVD, women can take advantage of professional help in the privacy of their home and refresh techniques or explore new looks at anytime. Once a woman discovers her personal look, she can purchase a coordinating CARA Cosmetics make-up palette featuring that look’s signature colors for eyes, cheeks and foundation. The portability of the DVD and beauty palette lets consumers take Christin’s beauty school on the road to weddings, trips abroad, friend’s houses, bachelorette parties and various other social affairs. For more than 14 years, Leslie Garcia Christin has thrived as a film and television makeup artist, creating looks for models, actors and celebrities including Elizabeth Hurley, Wesley Snipes, Tyne Daly, Tony Curtis and Kathy Ireland. Born in California and raised in Spain, Leslie Garcia Christin fused her professional experience with her passion for helping people to create CARA (“face” in Spanish) Cosmetics. Her evolving collection of cosmetics and brushes are formulated for women of all ages and ethnicities. In addition, specific collections address the needs of cosmetic and reconstructive surgery patients as well as trauma victims. On sale now for $39.95 ($49.95 retail value) Buy 6 or more $25.00 To order, call 1-888-648-CARA

CARA Cosmetics International, Inc. 1620 S Orlando Ave, Maitland, FL 32751 www.cara-cosmetics.com 1.888.648.CARA


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