Digital Influencers

‘A digital influencer is a digital character that was created using computer graphics. This character is designed to situate human qualities and unique personality, including realistic biases and quirks. It’s a functional person that resembles a human persona and is able to affect people’s decisions.’ - IMF

There are many digital influencers that have entered social media. Such as Bermuda who is Miquela’s little sister, Miquela who is known as @lilmiquela on her social media platforms. There is also Shudu, Blawko, Imma and many more.

On the top left hand corner is Noonoouri then you have Miquela on the top right corner. Bermuda.

These influences have worked with brands such as Pacsun, Balmain, Tommy Hilfiger and Samsung.

Pacsun used a digital influencer because they wanted to carve out a bigger stake in the metaverse. Pacsun, the partnership is a way to extend its reach on social channels that have been increasingly central to the retailer’s growth strategy.

Other benefits of using digital influences are you can create your own spokesman this allows you to have full control over the messaage that is being communicated across. You can avoid potential pitfalls, for example with a traditional influencer they might not turn up but with a digital influencer you can avoid it as you hve full control over their actions and words.