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Laings Set to Treble the Size of St David’s Showroom
Laings, a luxury family jeweller with a flagship showroom in St David’s Centre, has announced ambitious new expansion plans which will begin here in Cardiff. Formerly Parkhouse, Laings has developed a strong relationship with its Cardiff clientele over the years and is proud to service jewellery and watch enthusiasts in the capital city. Now, in the first steps of a £10m investment to transform its presence over the next two years, Laings is set to treble the size of its Cardiff showroom with work already underway on the site. While already hosting a premier range of Swiss watch brands, the expanded Cardiff showroom will see Laings bring new brands to its Welsh clientele including Rolex and Patek Philippe in dedicated brand environments.
Stuart McDowell, Retail Director at
Laings, says: “The expansion in Cardiff is in response to our client’s enquiries – catering to the watch collectors of Wales who might not have Laings at
the forefront of their minds now, but hopefully they soon will. The showroom is right in the heart of the capital city and our expanded presence means we can give the brands we represent the stage to shine. No longer will Cardiff clients need to travel outside their home city to access these brands, they can enjoy having them on their doorstep – with Laings.”
Laings is also reimagining the way its Welsh clients experience diamonds and jewellery. The expanded showroom is set to include dedicated diamond and jewellery areas so that clients can view the carefully curated collections in private, with a glass of champagne served by Laings’ refreshments partner Lanson. Despite the changes, clients can expect the same warmth, expertise and attention that they have become accustomed to at Laings. To meet the needs of the new space, Laings is recruiting for new positions in Cardiff. From Sales Advisory level through to Supervisory, the growing team will work to achieve Laings’ aim to “create unforgettable experiences”. The company is known for its thorough training delivered by in-house teams and brand partners, so career enquirers can be assured they will learn the intricacies of the industry from the very best.
Katie Keefe, Laings Cardiff
Showroom Manager, says: “The growing showroom means we are now recruiting for a number of roles in Cardiff in our watch, diamond and service departments. We look forward to welcoming the new team members to our Cardiff Laings family and embarking on the next exciting chapter of our journey together.”
