Winser London reveal collaboration with Cat Deeley

from Cardiff Times June 2021

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Winser London reveal their latest celebrity collaboration with Cat Deeley

Winser London is a British brand that was launched eight years ago, in 2013, by the inspiring Kim Winser, OBE - probably a woman with one of the best track records in British fashion retail. Her experience in leading positions at Marks and Spencer, Pringle of Scotland, Aquascutum and as a special advisor to Natalie Massenet at Net-a-porter brought her to found her very own fashion brand, for which she had a simple philosophy; to create great designs that would transcend the seasons and would give each woman an instant energy boost and confidence. She wanted to offer designs with qualities worthy of the luxury sector but priced more affordably.

It all began with simple, flattering designs that add an easy yet polished style to our lives, with a special passion in helping every woman feeling more confident, dressed in clothes that fit well and flatter, that are comfortable and will last and last, just timeless. They are wardrobe builders and over time will deliver a collection of versatile, wherever, forever, favourites. Perfect for office looks - especially with their super flattering Miracle range - and chic weekend outfits alike. If you are looking for great quality investment pieces you shouldn’t miss their cashmeres and silks, and just treat yourself to a style that will make you feel special not only for a season, but for at least a whole decade.

One of the nicest aspects of Winser London are certainly the celebrity collaborations the brand regularly does. After designing two capsule collections with supermodel Yasmin Le Bon and award-winning actress Gillian Anderson, WL has now collaborated with British presenter and book author Cat Deeley who just returned to London with her husband Patrick Kielty and their two sons after leaving LA. Cat has created her very first

womenswear capsule collection, under the label, Knit by Cat Deeley for Winser London.

The collection comprises three hand finished styles, designs knitted in luxe Geelong lambswool yarn, produced at the Todd & Duncan mill on the banks of Loch Leven in Kinross and then handcrafted at Teviot Knitwear Hawick, an artisan manufacturer in the Borders. For this Collaboration they have proudly been rejuvenating the age-old craft of “hand intarsia” knitting, where their skilled workforce follow hand charted graphs to develop unique and unparalleled patterns, made by inlaying yarns in a specific order to create designs that take a great deal of time and expertise to realise. The colour palette includes soft chalk neutrals accented with pink, grey, blues and black. The styles include, a wide collar zipped patterned jumper, a midi length patterned poncho and a chunky zip patterned cardigan with a soft collar. The inspiration behind the collection was among others an image of the incredible Marilyn Monroe

taken in 1962 on Santa Monica Beach wearing a chunky cardigan.

About the collaboration Cat Deeley said:

“I have always been obsessed with clothes and the way they make you feel, how they contribute to your well-being and how being warm and cosy can make a physical difference to your mood. I collect knitwear, both vintage and new, and have a vast collection of favourite pieces. I have longed to have my own label and so when Kim approached me, I decided to incorporate all that I loved about colour and yarns into my tiny capsule collection under my very own KNIT label. I loved creating it and am so happy that we could have these pieces made in Britain and most importantly, from British wool.”

Kim Winser, OBE, founder & CEO of Winser London, said she loves Cat Deeley’s personal style and was delighted to work with her first design collaboration.

“Successful, confident, stylish women in all walks of life are at the heart of everything we do.” says Kim, “We have previously worked with award winning actor Gillian Anderson and supermodel Yasmin le Bon, bringing their distinctive style to the label with capsule collections.” “I was delighted when Cat decided to join us, designing a selection of hand knits with her signature flair. Having recently moved back to the UK with her family from Los Angeles, it seemed the perfect opportunity to co-create a range inspired by her personal style. We are producing this collection at a small independent factory, Teviots in Hawick, in the borders of Scotland, as a brand we always want to support home-grown, quality businesses. The designs are hand knitted in Scottish yarns from a famous luxury Scottish mill, Todd and Duncan.”

The most sustainable clothing is the styles that we love forever that we wear over again and may even pass down through generations. Winser clothes are to be collected and loved, not just bought, and the Cat Deeley pieces definitely are timeless quality pieces that will transcend styles and generations to come. They offer emotional durability, you will want to keep them, you will want them to last forever. Cat’s first capsule collection, under the label Knit by Cat Deeley for Winser London, is available exclusively on winserlondon.com

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