fashion done your own way By Molly Dutton
This week fashion is getting serious. I love that with this article I can have fun and express my wild opinions on the industry, but sometimes it’s important to be serious, and this month I intend to do just that.
online brands that are providing the trends at a MUCH lower price which complies with my budget. So, I found brands that offer stylish clothes, pictured on social influencers at a low price; there couldn’t be any flaws surely?
As previously mentioned in last month’s article, I have spent a lot of time investigating the problem of ‘Fast Fashion’ within the fashion industry, as it has been a source of controversy for some time now; seemingly going ignored by the mass of fashion buyers. This concerns me greatly because, as someone who is interested in the environmental state of our world, this is a large aspect of the industry that is causing long lasting harm to a world that we are trying so desperately to protect.
Wrong. These online brands, especially the notable ones aimed at a teenage target market with a restrained budget, are disgracefully linked to the use of chemical solutions and the deterioration of our environment. Before I touch on those disturbing factors of certain brands, I’d first like to inform you on what fast fashion is; it is the process of inexpensive clothes being produced rapidly by mass-market retailers in response to the latest trends. In other words, large brands (usually online) are producing the same product on mass to make sure that they keep up with the trends that are current at the time of production. This may seem like a practical approach to ensure that their target market can keep up with trends at a reasonable price, however the serious cut of costs hugely increases the company’s carbon footprint.
The problem to me is clear and always has been; as a young person attempting to breakthrough into the fashion industry, I obviously wish to adhere to the trends inspired by the ‘ high fashion brands’. However I am on a limited budget and simply cannot afford to purchase expensive items to try and fit into the expectations of the ‘fashionably elite’. Due to this, I have previously been drawn to
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Article - Molly Dutton - March 202... page 1
Friday, 28 February 2020 20:00 Magenta Yellow Cyan Black
