#ShareWhyYouCare Awareness Campaign

Some of the UK’s 1.79 million care workers revealed why they choose to work in the sector as part of the inaugural #ShareWhyYouCare week – a dedicated awareness campaign showcasing the often selfless and uplifting motivations of one of the country’s most under-pressure sectors.

During the week, carers were asked to take to social media to tell the world why they choose to work in social care in the hopes of raising the profile of care work and to tackle the sector’s chronic understaffing. Across hundreds of posts and comments, carers shared that they were driven by the relationships they have with those they care for, and the difference they make to their lives. One social care worker from Sutton explained via LinkedIn that she cares ‘because everyone has the right to choose the life they lead’ – showing the dignity and respect our social care workers give to the millions of people in care every day.

On the campaign, Care Hires Co-Founder Suleman Sacranie said, ‘Staffing in the sector is a major challenge. And while there are lots of programmes, schemes and plans to encourage people to take on a care role, we really wanted to highlight the human element. There are real opportunities in the sector and, while it seems care work truly is a calling, there are possibly a lot of people out there who haven’t thought about care as a career before but would gladly answer the call after finding kindred spirits in the sector.’