New Carterwood Collab platform unites sector

Carterwood – sector-specialist market analyst to the elderly care home sector – has launched its innovative new online platform Collab, which provides instant online access to accurate, up-todate occupancy, fee, funding mix and staff cost data.

Carterwood Collab makes it possible to get a true picture of current and historic elderly care home trading performance across Great Britain.

The platform’s name reflects the collaboration that is fundamental to both its creation and its purpose, with the secure and anonymised provision of trading data to Carterwood by care home operators, galvanised by a shared goal of improving decision-making across the sector.

Tom Hartley, Managing Director of Carterwood, shared his thoughts on the new platform: ‘I’m so pleased to finally be able to share that Carterwood Collab is now live, a landmark for data collaboration within the elderly care home sector. This aggregated and anonymised data will help improve decisionmaking across the sector, powering market analysis and benchmarking with real trading data.

‘Part of what makes Carterwood unique is our ability to reinvent how data can be accessed and used to inform decision-making. A huge thank you to our founding contributors, without whom this would not be possible. Working in collaboration with our clients to create this new platform has been such a fantastic experience.’

The Collab platform provides granular insight into metrics at a local, regional and national level, with the ability to generate reports and track the performance of individual care home markets over time. Visit the Carterwood website for more information.