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00 13 FRAMEWORK
06 88 WOODY ALLEN
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01 14 VOGUE 2O12
07 110 WEB DESIGN
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02 26 LOVE YOUR ENEMY
08 124 US PARKS
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03 44 VOYAGE
09 146 TED GLOBAL
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04 58 LEARN & LIVE
10 158 CHECKMARK
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05 78 ANGIE CAO
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00 A BLANK PAGE, A REEL OF FILM, A SILENT ROOM. My favorite book has duct tape holding the spine together. I have watched my favorite movie an embarrassing amount of times, and could sing my favorite song backwards for you. I marvel that each one started with a blank page, a reel of film, a silent room, and bit by bit were pieced together to create something truly captivating and memorable. Design is no different. We are asked to communicate innovative ideas, intense emotion, and important information by combining elements to create something greater. I want to remind you that it is important to pay attention to those details. To see those distinct parts that make up the framework of design.
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01 THE ELEMENTS OF A CLASSIC, WITH A MODERN EDGE. | Challenge
To redesign a magazine publication to better reflect modern day aesthetics. The size, length, and overall style could be adjusted to better express the new concept. Vogue, an international classic deeply rooted in the fashion world, was redesigned to mirror the amazing clothes. | Strategy
The new typography, color palette, and image style were all updated to create a more visually exciting publication. The magazine was a special winter edition insert so it was shorter in length and much larger in size. By using large scale type, repetitive imagery, and bold colors the special edition Vogue has a much stronger voice than the original version. Masculinity versus femininity, hot versus cold, and old versus new all played significant roles in the redesign. The finished product was a blend of classic fashion and a modern boldness that helped bring it into a new era.
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Golden Ratio
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VOGUE REDESI GN
Date
SPR IN G 2 011
Class
EX PERI MEN TA L T Y POGRA PHY
Instructor
CHER I G REY
Inspiration
TWIN S , I CE, MASCUL I N I T Y
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PR IN TED B OOK
Size
12’’ x 16 ’’
Grid
6 COLUMN
Ty p e f a c e s
CHR ON I CL E/ T UN GST EN
Paper
MOHAWK SUPERF I N E
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MISCEL L A N EOUS
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PER FE CT B OUN D
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02 MAKING THE WORLD A BETTER PLACE TO LIVE. | Challenge
To design design aa booklet, three volume pamphlet, bookand series maphighlighting for the TEDissues 2012 of Global intolerance Fellows Conference. around the world. The challenge Each volume, was tocreated incorporate by a different the current designer, TED gave branding, an in which look depth they at aresocial so well issues known we face for, with today. a fun They playful final product and inspirational was a visually look and feel that cohesive set of encapsulated hand boundthe books. current class global fellows. | Strategy
To begin TED is anthe established project, brand research so their was look doneand to feel pickisaalways topic something that was large that must be to enough taken easily intofillconsideration three books.when Oncedesigning. the concept Sinceofthe intolerance global fellows was are the focus chosen, the specific of the conference, areas were the chosen. outside Religion, of the materials gender, and call attention sexual were to them the three by using areas images of focus. of As their a team, faces the in a overall playfullook way. and The feel bright, was lightheartdeveloped ed ensure to colors that used the throughout books feltdon’t as though detractpart from of athe set.colors Love Your and typography Enemy was already in stitched with place. an open Abovespine all, and thesebound materials with needed magnetic to covers be functional to represent and convey the rawness the necessary and tension information that intolerance about the creates. conference to the attendees and fellows visiting abroad.
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Golden Ratio
Specifications
Project
LOVE YOUR EN EMY
Date
FA LL 2O11
Class
TYPOG RA PHI C SYST EMS
Instructor
B R EN DA N CA L L A HA N
Inspiration
FLAGS , F REE SPEECH
Format
PR IN TED B OOK SERI ES
Size
6 ’’ x 9 ’’
Grid
5 COLUMN
Ty p e f a c e s
UN IVER S/ MRS EAV ES
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N EEN AH CL ASSI C
Photography
MISCEL L A N EOUS
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SIGN AT URE B OUN D
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03 EXPLORING PLACES FAR AWAY AND UNKNOWN. | Challenge
To create a calendar using experimental typography that was both functional as well as beautiful. This is a challenge that is often found in design, how to create something that is usable and still pleasing to the eye. Size and spacing must play a large part in the design. | Strategy
Voyage, 2012 chronicles a journey around the world spanning 14 countries on four continents over the course of 100 days. A variety of languages, cultures, and climates were visited which is expressed visually through typography and images. Each month is written in the country’s corresponding language and has an abstracted version of the latitude and longitude of its location. To add a personal level, excerpts from a travelogue kept during the voyage are included. The layout of each month allows the calendar to be fully functional and includes holidays and phases of the moon.
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Golden Ratio
Specifications
Project
2012 CA L EN DA R
Date
SPR IN G 2 O11
Class
EX PERI MEN TA L T Y POGRA PHY
Instructor
CHER I G RAY
Inspiration
LATITU DE A N D LON G I T UDE
Format
PR IN TED CA L EN DA R
Size
13 ’’x 19 ’’
Grid
8 COLU MN
Ty p e f a c e s
A POLLO/ F RUT I G ER
Paper
B R ILLIA N T MAT T E
Photography
CA R EY ORDWAY
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WIR E-O
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35° 40 0 N,
OKYO, JAPAN
11:30 P.m.
very thing in Tokyo feels more delicate than other major cities. I an’t really explain it but it is all a little more beautiful that in New ork or San Francisco. It was cherry blossom week and the whole ty was just raining with petals. It gave the streets a pink tint and eople walked over the fallen blossoms and crushed them as they urried about their daily errands and important business.
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139째 45 0 E
w
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13° 0’ 0 N,
ONLE SAP, CAMBODIA Page
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he heat during mid day is almost unbearable. As soon as you step
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104° 0’ 0 E Page 59
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04 A BRAND NEW ERA OF HEALTH AND QUALITY NUTRITION. | Challenge
To define, research, distill, and solve a current social problem impacting the United States. After much research, this project sought to determine plausible solutions for the current poor quality of food served in United States public schools. | Strateg y
Learn and Live uses black and white photography and rich colors to portray the poor state of our public schools and the amazing potential that they have for improvement. A clean, friendly aesthetic and playful foldout sections throughout the book help to keep the serious issue from being too heavy. By combining help from the community, a fresh look at nutrition, and an increased interest across the country this issue has the potential to make some serious improvements within the school system and hopefully start children out on a better nutritional path.
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Golden Ratio
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LEA R N A N D L I V E
Date
SPR IN G 2 O11
Class
VISUA L COMMUN I CAT I ON
Instructor
PHIL HA ML ET T
Inspiration
GA R DE N S, SCHOOL , K I DS
Format
PR IN TED B OOK
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6 ’’x 9’’
Grid
6 COLUMN
Ty p e f a c e s
CA ECIL I A / WHI T N EY
Paper
B R ILLIA N T MAT T E
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MISCEL L A N EOUS
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PER FE CT B OUN D
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05 ALL THE COMFORTS THAT MAKE A HOUSE A HOME. | Challenge
To update the branding and web site of Angie Cao, a San Francisco based photographer. She wanted to maintain the spirit of her current brand while giving it a new, fresh, and welcoming look that captured the food and interiors that she so beautifully photographs. | Strategy
Angie is a well established local photographer that specializes in warm, comforting, feminine photography. Her work encapsulates the small joys that make a house welcoming and comfortable. Her new handwritten identity helps to portray the friendliness that Angie’s images so easily communicate. It was important that her photographs were the main highlight on the website so a clean, easy-to-navigate interface was used. The navigation expands and retracts so as to not take away from the images.
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Golden Ratio
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A N GIE CAO
Date
SPR IN G 2 O12
Class
IN TER N SHI P
Director
DAVID A L B ERTSON
Inspiration
HOME, N OT ES
Format
WEB SI T E
Size
1024 x 768
Grid
10 COLUMN
Ty p e f a c e s
PLUTO
Paper
N /A , D I GI TA L
Photography
A N GIE CAO
Binding
N /A , D I GI TA L
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06 I HAVE BEEN TOLD MANY TIMES I AM A GREAT LOVER. | Challenge
To design the scope of collateral for a hypothetical film festival presenting the work of a director of our choice. The location, films, and items were decided based upon the chosen director. The spirit of the festival must be appropriate for | Strategy
The Ultimate Self Destruction of Love In the Films of Woody Allen, was a showcase of Woody Allen’s greatest films of love and heartbreak. The design pieces were based off of five films being screened at the Angelica in New York City on Valentines Day. The look and feel of the project reflected Allen’s dry, sarcastic humor regarding love and the inevitably breakup that always seemed to be looming around the corner. A typewriter was used for much of the typography to give in a more personal feel.
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Golden Ratio
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WOODY A L L EN F I L M F EST I VA L
Date
SPR IN G 2 O11
Class
IN TEGR AT ED COMMUN I CAT I ON S
Instructor
HUN TER WI MMER
Inspiration
HEA RT B REA K , LOV E L ET T ERS
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PR IN TED B OOK
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9 ’’x 9’’
Grid
6 COLUMN
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MER CU RY/AV EN I R/ F RUT I GER
Paper
FR EN C E 8 0L B DUROTON E
Photography
MISCEL L A N EOUS
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PER FE CT B OUN D
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07 BRINGING DESIGN TO LIFE OFF OF THE PAGE. | Challenge
To design web experiences for a variety of clients. Each one required a very specific and distinct wish for visitors to the site. They must clearly communicate a vision and purpose upon arrival and have a simple and easy to use navigation that allows the user to explore. | Strategy
Each client had a significant amount of information to include on their site, which required the designs to have multiple layers of navigation. All three had a variety media including sounds, video, and written content. This influenced the architecture of the site, allowing for multiple types of pages and several levels of information. Coincidentally, community participation was a large requirement of all three so live feeds, user comments, and submissions all had to be taken into account. Each site ended up with a unique visual style that spoke to their organization or person.
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Golden Ratio
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WEB D ESI G N
Date
FA LL 2011/SPRI N G 2 O12
Class
DESIGN I N T ERN SHI P
Director
DAVID A L B ERTSON
Inspiration
MUSIC , CRA F T, URB A N
Format
WEB S I T E
Size
1024 x 768
Grid
10 COLUMN
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MISCEL L A N EOUS
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N /A , D I GI TA L
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08 THE BEAUTY AND MAJESTY OF OUR NATURAL WORLD. | Challenge
To rebrand a defunct company and bring it back to life. The United States National Parks system has been struggling for years and is currently suffering from park closures and decreased staffing across the country. Rebranding the park system will help to revitalize our national treasure. | Strateg y
The United States is home to some of the most beautiful natural and urban landscapes in the world which play host to a variety of activities such as extreme sports, hiking, and tourism. The current park system looks outdated and does little to inspire new visitors to their parks. The new brand, shortened to US Parks, brings a fresh look and feel by using strong imagery, a more exciting language, and expanding into further reaching markets. This new portrayal of an American classic helps to make our parks more relevant in an increasingly digital world.
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Golden Ratio
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US PA RKS REB RA N D
Date
SPR IN G 2 O11
Class
N ATURE OF I DEN T I T Y
Instructor
GASTO N YAGMOURI A N
Inspiration
N ATURE, MA PS
Format
PR IN TED B OOK
Size
10’’ x 12 ’’
Grid
6 COLUMN
Ty p e f a c e s
VER LAG/ T UN GST EN
Paper
MOHAWK SUPERF I N E
Photography
MISCEL L A N EOUS
Binding
PER FE CT B OUN D
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Project TED 2012
Number
Framework
09 THE INSPIRATIONAL MINDS OF OUR GLOBAL WORLD. | Challenge
To design a booklet, pamphlet, and map for the TED 2012 Global Fellows Conference. The challenge was to incorporate the current TED branding, which they are so well known for, with a fun playful and inspirational look and feel that encapsulated the current class global fellows. | Strateg y
TED is an established brand so their look and feel is always something that must be taken into consideration when designing. Since the global fellows are the focus of the conference, the outside of the materials call attention to them by using images of their faces in a playful way. The bright, lighthearted colors used throughout don’t detract from the colors and typography already in place. Above all, these materials needed to be functional and convey the necessary information about the conference to the attendees and fellows visiting abroad.
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Project TED 2012
Golden Ratio
Specifications
Project
TED GLOB A L F EL LOWS
Date
SPR IN G 2 O12
Class
IN TER N SHI P
Director
DAVID A L B ERTSON
Inspiration
TED B R A N DI N G, RA I N B OW
Format
PR IN TED B OOK
Size
8’’ x 11’’
Grid
6 COLUMN
Ty p e f a c e s
HELVE T I CA
Paper
FIN CH 100 L B T EX T
Photography
MISCEL L A N EOUS
Binding
PER FE CT B OUN D
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CHECKMARK MFA T he s is 2 0 1 2
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Number
Framework
10 A NEW VISUAL PLATFORM FOR STUDENT SUCCESS. | Challenge
To develop, and design a project that solves a problem in a unique way. Today teachers struggle with increasing class sizes, broadening needs, and decreased funding but are expected to turn out the same results. The challenge was to find a way to address many of these needs in an impactful way. | Strategy
Checkmark is a visual platform for teachers that allows them to record, organize, and interpret student data. It helps them to identify problem areas and more effectively communicate them to other educators and student families. Currently, teachers are using a variety of archaic web tools to help them record data and have to spend time gathering the different sources together in order to get an accurate snapshot of each student. Checkmark streamlines this process and provides clear visual depictions of student performance to be used during grading and assessment.
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Golden Ratio
Specifications
Project
CHECK MA RK
Date
FA LL 2O12
Class
MFA THESI S PROJ ECT
Instructor
PHIL HA ML ET T
Inspiration
B UB B L ES, COLORI N G B OOKS
Format
IPA D A PPL I CAT I ON
Size
1024 x 768
Grid
6 COLUMN
Ty p e f a c e s
SPEA K / T HE SERI F
Paper
N /A , D I GI TA L
Photography
MISCEL L A N EOUS
Binding
N /A , D I GI TA L
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CHECKMARK IS HELPING TEACHERS SEE THEIR STUDENTS SUCCEED.
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REGISTER
MY HOMEROOM
NEW ACCOUNT PA R T 2
NEW ACCOUNT PA R T 1
TEACHER CALENDAR MONTH
CLASS S N A P S H OT
COMMUNITY
SETTINGS
LO G O U T
TEACHER CALENDAR WEEK
ASSESSMENT TO O L S
STUDENT CALENDAR D AY
STUDENT CALENDAR WEEK
STUDENT CALENDAR MONTH
TEACHER CALENDAR D AY
AT T E N D A N C E PREDICT
AT T E N D A N C E DISTRICT
AT T E N D A N C E CLASS
AT T E N D A N C E STUDENT
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LO G I N
LO G I N HOMEROOM
PA R E N T MEETING
STUDENT PROFILE
STUDENT D ATA TRACKER
REPORT CARD
C O N TA C T INFO
MY HOMEROOM
LANGUAGE ARTS SOUNDS
LANGUAGE ARTS MC COMP
IEP PLAN GOALS
ESL PLAN GOALS
LANGUAGE ARTS NAMES
LANGUAGE ARTS FLUENCY
IEP PLAN D E TA I L S
ESL PLAN M O N I TO R I N G
ESL PLAN D E TA I L S
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make
SCHOOL colorful
The Checkmark iPad application helps educators more efficiently monitor the progress of their students.
checkmarkproject.com
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TO MY PARENTS. I AM FOREVER THANKFUL.
School: Academy of Art University, School of Graphic Design Course: MFA Portfolio Instructor: Mary Scott Student: Carey Ordway Telephone: 831.818.9469 Address: 410 Shrader St., #1 San Francisco, CA 94117 Email: careyordway@gmail.com Website: careyordway.com Book Bindery: The Key 5851 Ocean View Dr., Oakland, CA 94618 Diemaker: The Key 5851 Ocean View Dr., Oakland, CA 94618 Photography: Carey Ordway Angie Cao, p. 80, p.88-89 Flickr Creative Commons License, p. 14, p. 26, p. 28, p. 45, p. 74, p. 91 Title of Book: Framework Cover Stock: Paper Source book cloth with slate foil stamping, Davey Red Label Binder’s Board Text Stock: Cougar Opaque 100 lb text Printer: Graphic Imagery, San Francisco Fonts: Tungsten, by Hoefler & Frere-Jones Adobe Garamond Pro by Robert Slimbach Bodoni by Giambattista Bodoni and Morris Fuller Benton Software: Adobe Creative Suite 5.5 © 2012 All rights reserved. No part of this publication can be reproduced without express permission from Carey Ordway.