In theLoupe Loupe In the fall fashion special double edition of
The World Leader in Gems... JTV® Leaves No Stone Unturned
In this issue: for Fall 2010
5 Style Trends for Fall Fashion
10 Must Haves
By Sarah Stuart, Contributing Author, & Carrie Fox, Editor
Color Trends
Fall arrives with a return to the classics. Poised, polished, and beautifully restrained, fall offers a twist on the traditional with sumptuous textures and trims. From faux furs and animal prints to camel hair coats, artisan-inspired jewelry, and opulent embellishments that sparkle the night away, fall 2010 is a season to celebrate.
5 Style Trends
for Fall 2010
How Trends Begin Designer Inspiration Worst Fashion Trends LBD Meets LBG From the Editor: Hello, readers! Welcome to our special double issue of In the Loupe. This September/October edition is dedicated to trends. If you love fashion, this one is for you! If the latest “in” thing is not really your style, give it a read anyway. I think you’ll still enjoy my articles on the fashion industry. Plus, I’ve included a great piece on bad trends over the last 40 years. I hope it makes you smile! I definitely laughed while researching it! I’ve gotten your feedback on the digital reader, and we are working on this problem. I want to thank you again for sending your comments. I love hearing from you, so please email me at InTheLoupe@jtv.com
Carrie Fox Editor-in-Chief
Style Trend 1: Perfectly Polished
The forerunning style for autumn, Style Trend 1 stands out with ladylike glamour and uptown charm. For fall 2010, fashion designers have taken classically-inspired pieces to a whole new level. Look for old favorites, such as tweeds, pencil skirts, and kitten-heeled pumps. Streamlined and wonderfully chic, “Perfectly Polished” attire will create the perfect backdrop for extraordinary jewelry elements that define the line between simply dressed and simply fantastic. Tailored gold chains, grand strands of pearls, and endless gemstone designs will update the classics with a wonderfully modern twist.
Style Trend 2: In Command
One of fall’s smartest strategies draws inspiration from the military. We call it “In Command,” and it’s reporting for duty in a very big way. This season, army gear will be a common theme. Cool camo prints and military-motif jackets – once so masculine – get in touch with their feminine sides. This attire provides the perfect landing spot for chunky strands of dazzling green gemstones, multi-tone pearls, and hot-shot gun metals. Shearling boots and jackets are also a must-have. And for the finishing touch? Grab a new pair of aviator sunglasses!
Style Trend 3: Free Spirit
With a bohemian beat, Style Trend 3 is something we call “Free Spirit.” Relaxed and naturally chic, it speaks to the eclectic side of fall with artisan-inspired jewelry and gemstones. Channel your inner flower child and pick up a leather bag with fringe – a definite rage for the season. Volume VI: September & October Fall Fashion Issue
In the Loupe
5 Style Trends for Fall Fashion
Top Ten Jewelry
Another key component to this look is layering. Mix fun and funky patterns and colors… it’s all about creativity and your personal style. But don’t forget, layering is not just for clothing. Stack on rings, bracelets, and necklaces.
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Bold necklaces with large gemstones and over-sized shapes
Style Trend 4: Divine Excess
We call it “Divine Excess,” and it’s your time to shine. Our Style Trend 4 is all about embellishment. Think beads, crystals, sequins, diamonds, gems, and all things sparkly! Dazzle in jackets and dresses adorned with glimmering detail. Plus, another hot thing for fall is “statement jewelry.” Turn heads with the all-out allure of brilliantly-colored gemstones like amethyst and blue topaz. And for the ultimate accessory, nothing says glamour like diamonds in brilliant white or rich fashion shades of mocha and blue.
Chandelier Earrings –
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Delicate cascades that create the ultimate ear fashions for fall
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Rings, Rings, Rings The season for rings - from casual to cocktail
Style Trend 5: Out of this World
“Out of this World” is a walk on fall’s wild side! Style Trend 5 is all about animal prints and alluring faux furs. Transform the ordinary into the extraordinary while wearing this bold and sassy look. Again, designers have taken classics to a different and unique level. Fashions will feature fur from head to toe! This includes jewelry and accessories, ladies. Embrace your natural instincts in animal-inspired cuffs, watches, and much more. And for the ultimate fall fusion, complement this trend with divine gemstone creations in rich earthen tones and color-crazed reds.
Statement Necklaces -
Embellished Bracelets -
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Silhouettes in unique combinations of metals and stones
Volume VI: September & October Fall Fashion Issue
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Perfectly Polished Pearls Grand strands of pearls that pair perfectly with tailored gold chains
In the Loupe
Must-Haves for Fall 6
ArtisanInspired Pieces – Beautifullycrafted jewelry inspired by nature
Motif Patterns –
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Divine Shine Diamonds, colored stones, beads, and crystals for a spot of fall sparkle
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While silhouettes lean toward the traditional, fall’s best colors take their cues from Mother Nature’s most glorious creations. Bright pops of ravishing reds and electric blues, rich orchids, lush greens, warm neutrals, and tantalizing chocolates show up in striking gemstone designs. The perfect complement to fall’s classic lines, adding layer upon layer of sparkling jewelry is the most fashionable way to color your world with style.
Well Red
Jewelry elements that emphasize animals, flowers, leaves, and coins
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Color Trends for Fall 2010
Mixed Media Eclectic mixes of metals, textures, and patterns – all with a Bohemian spirit
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Jewelry Sets Trios composed of stunning necklaces, bracelets, and earrings
Looking for a little more spice in your life? Try adding some bold and beautiful red to your wardrobe! The 2010 fall palette includes a lot of neutral tones, but pairing those with red will create contrast and scream “excitement.” If lots of red is not quite your style, just adding accessories like a necklace or pair of earrings will bring new life to your look. Red Jewels & Gems Jewelry designs with coral, carnelian, garnet, ruby, agate, or red diamonds
Volume VI: September & October Fall Fashion Issue
In the Loupe
Color Trends for Fall 2010 New Blues Cobalt, royal, azure, electric – the blues for this season are bright and energetic. These shades are fresh and simply appealing to the eye! On top of that, brilliant blues offer a lot of flexibility when creating outfits. One can easily pair them with earthy hues like beige, cream, and brown or with other popular neutrals like black, gray, and silver. Don’t be drab this fall. Add some vivacious color! Blue Jewels & Gems Jewelry designs with topaz, tanzanite, sapphire, iolite, lapis, agate, turquoise, or blue diamonds
Classic Camel The warm hues of camel will dominate fashions this autumn. We are all familiar with the color of the famous coat, but that is only a small part of the role it will play. You will see its shades, ranging from golden yellows to golden browns, incorporated in several trends: animal prints, military-inspired clothing, and much more. Another very hot look for fall is camel clothing paired with red! Golden Jewels & Gems Jewelry designs with tiger’s eye, golden Akoya pearls and South Sea pearls, citrine, golden quartz, or shell; fashions designed with all yellow gold, including chains and bangles.
Volume VI: September & October Fall Fashion Issue
In the Loupe
Color Trends for Fall 2010 Oyster Gray
Earthy Greens Aside from camel, warm greens are supplementing the palette for fall 2010. Various tints of olive green will be seen in tons of designs, including one of the season’s biggest “must-have” pieces: the military jacket. Also, a more lively yellowish green, reminiscent of celery and endive, will add an updated twist to the standard tan tones seen in autumn. Earthy Green Jewels & Gems Jewelry designs with moldavite, prasiolite, peridot, chrome diopside, or prehnite
Just like camel, expect gray to be a big color for fall and winter. This year’s version, however, is softer than the shades of seasons past. Designers shied away from steel and heather variations, opting instead for more feminine tones that can be carried on through spring and summer. That’s a nice touch! Plus, gray is the perfect partner for both color and neutrals, making it a 10 on the usability scale. Gray Jewels & Gems Jewelry designs with gray and silver pearls, hematite, quartz, or silver agate; plus, pieces of all sterling silver like drop earrings, layered necklaces, and rings
Volume VI: September & October Fall Fashion Issue
In the Loupe
Color Trends for Fall 2010 Chocolate Truffle Purple Orchid This delightful color is a somewhat surprising, yet really fantastic, addition to autumn. One often expects to see more muted purples as the weather cools; however, the purple this year is cheerful, fun, and feminine. It’s true – colors really can affect your mood. Liven up your spirits and your outfits by introducing a few orchid pieces to your existing attire. It will make you feel pretty! Purple Jewels & Gems Jewelry designs with amethyst, agate, jade, iolite, or purple turquoise
What a rich and luscious color! This elegant shade is not your standard brown. With undertones of plum, it has an intriguing tint of eggplant. Whether you typically buck the trends or consider yourself a true fashionista, chocolate truffle is a great color that will work for everyone. Buy a few signature items, like a cardigan and slacks, to pair with last year’s favorites. This fun color is also a perfect complement to purple orchid. Brown Jewels & Gems Jewelry designs with chocolate diamonds, smoky quartz, brown zircon, wood, tiger’s eye, or jasper
Volume VI: September & October Fall Fashion Issue
In the Loupe
How Trends Begin By Carrie Fox, Editor Bell bottoms, spiked heels, jellies, turtlenecks – what do these have in common? At one time, they were all the latest rage in fashion! Love them or hate them, we consumers are presented with a new selection of great and not-so-great trends each season. Some become classics, like the miniskirt, while others are thankfully short lived – for example, the polyester suit. But how does this all happen? How do clothing stores know the “in” products to buy months in advance? In short, the answer is this: top designers develop seasonal lines of clothing and accessories, then debut them during a little something called “fashion week.” What exactly is that, you might ask? Fashion week is an industry event that gives designers a chance to display their latest collections and allows buyers an opportunity to view the latest trends during a series of runway shows. This is where the industry learns what is supposed to be “in” and “out.” Now, let’s dig a little deeper. For the fashion industry, the year is broken into two seasons: fall/winter and spring/ summer. Additionally, there are four capital cities of fashion. Literally referred to as “the Big Four,” they are New York, Milan, Paris, and London. While there are, in fact, over 40 fashion weeks around the globe, the Big Four’s are the crème de la crème. Simply put, these elite hubs of “the latest craze” are where the magic begins. Each of the Big Four hosts two shows a year, one per season. These high-profile affairs take place several months in advance, so buyers can place orders early and get them in stores for you and me to purchase. It also allows time for top fashion magazines to prepare their lavish and chic editorials. Interestingly, the top fashion weeks always take place in the same order: 1. New York 2. London 3. Milan 4. Paris. The shows for fall and winter attire kick off in New York every February; for spring and summer designs, they begin in New York every September. And while one might think that fashion week consists of 5 to 10 runway exhibitions, in actuality, each is filled with over 100 planned events. These include specialty shows for clothing, shoes, bags, jewelry, and other accessories; plus, there is a variety of galas, dinners, charity events, and parties. And here’s one more interesting fact before we end our Fashion Week 101. Each of the Big Four cities is known for championing a specific style of clothing. That is not to say they exclusively focus on only one category of fashion. There are definitely specialties, though. • New York is known for sportswear. • London is known for avant-garde designs. • Milan is known for over-the-top yet stylish looks. • Paris is known for haute couture. Volume VI: September & October Fall Fashion Issue
Interesting Locales for Secondary Fashion Weeks Aside from the Big Four, over 40 smaller-scale fashion weeks take place across the globe – in some pretty surprising locations. Here is a list of some other countries and cities that participate:
• Nigeria • Turkey • Bangladesh • Albania • Belfast, Ireland • Amsterdam • Cleveland, Ohio • Dominican Republic • Zimbabwe • Fiji
In the Loupe
How Did Fashion Week Begin? By Carrie Fox, Editor
Boomsday By Kelsey Wilson, Contributing Author You probably didn’t know, but Knoxville, TN, is home to the largest Labor Day fireworks show in the nation – Boomsday! JTV came out to support our Knoxville community this year by hosting a booth at the event. As you can imagine, it was quite popular, offering participants the chance to win free jewelry prizes!
Historically, high fashion is simply known to have emerged from Europe. Plus, there are reports of runway shows in Paris as far back as 1910 – two facts that make fashion week’s origins somewhat surprising. Nevertheless, the first official fashion week was held in New York City in 1943. Originally called “Press Week,” the event was organized by publicist Eleanor Lambert. Her goal was to deflect attention away from French fashion and shine a light on American designs. Previous to that time, US magazines had primarily ignored their hometown designers in preference of the Europeans. Of course, industry bigwigs in Europe overlooked them, too. By 1943, though, the US was involved in WWII, and US fashion editors were unable to travel to Paris. It was the perfect opportunity for such a test. Lambert’s initial Press Week was a success. With that triumph, the tides of fashion started to slowly turn. New York couture began to gain respect both at home and, eventually, in the international forum.
Remember These? By Carrie Fox, Editor Take a walk down memory lane with these fashion trends from the last 40 years. By sheilaellen
In the 1970s: • Three-piece suits • Platform shoes • Hot pants • Butterfly collars • Flared trousers and jeans In the 1980s: • Day Glo clothing • Leg warmers • Teased hair • T-shirt clips • Parachute pants
By Lorena Cupcake
By JMRosenfeld
In the 1990s: • “The Rachel” haircut • Baby doll dresses • Keds ® tennis shoes • Grunge style • Dr. Martens ® In the 2000s: • Low-rise jeans • Crocs ™ • Emo style • Purses to carry pets • Trucker hats
Fashion Show at the Waldorf-Astoria Hotel. (Photo by Bob Landry//Time Life Pictures/Getty Images)
Volume VI: September & October Fall Fashion Issue
rolandtanglaophoto
By juliejordanscott
In the Loupe
Where Do Designers Get Their Inspiration? By Carrie Fox, Editor As we learned in How Trends Begin, the supply chain of fashion starts with designers who create lines of clothing and accessories. From there, it moves to buyers and other industry insiders. Eventually, it makes its way to us. Have you ever asked, though, where designers get inspiration for their new looks? Or why they appear to have the same ideas at the same time? I have, so when I began to work on our special Fall Fashion edition, I decided this was an area to investigate. What I learned was pretty interesting. I have always heard that fashion trends actually begin with us. They ”start on the streets.” I have to admit that I put little weight into this explanation because it seems counter intuitive. If that’s not the answer, then what is? Is there a secret board who meets to discuss and decide? Also doubtful. In designers’ eyes, their collections are like artwork. The thought of them sharing ideas prior to hitting the runway seems unlikely. So why does this apparent phenomenon happen? After digging into research, I found that I was wrong. To a certain degree, fashion actually does begin “on the streets.” The reason many designers seem to parallel each other is because 1) they are exposed to similar influences, 2) they often look for inspiration in like places, and 3) most are seeking to be motivated at the same times of year. Additionally, the fashion world is fairly small. While lead designers do not openly share ideas, there is a certain amount of mingling that takes place between employees of different companies. It does make sense. Designers are visual and creative people, so many will seek inspiration in areas such as fine art, movies, photography, music, and even literature. They are also in tune with social and cultural movements. Trends in all of these areas begin to trickle down and have influence in fashion. Here is an example: the breakdancing movement. This pop culture phenomenon grew to be a strong influence on the fashion styles of its time. Breakdancing, or b-boying, was an “underground” dance rage thriving on the streets of New York. In the early 1980s, the genre began to receive a lot of attention through photographers and journalists. Then, the 1983 hit film Flash Dance featured a breakdancing scene. (It is widely accepted that this exposure turned the underground movement into a nationwide trend.) After Flash Dance, a flurry of b-boying movies, including Breakin’ and Beat Street, was released. Fashion designers were in tune to these developments, so almost simultaneously, the influences began to appear on store shelves. And actually, aside from breakdancing, Flash Dance was the inspiration for several other fashion trends. Remember the tuxedo shirt and the off-the-shoulder sweatshirt? Volume VI: September & October Fall Fashion Issue
Jerry’s Trivia Challenge The terms bacon strip and bull’s eye describe this gem’s patterns. 1) Carnelian 2) Turquoise 3) Rhodonite 4) Rhodochrosite Which gem has the highest RI? 1) Diamond 2) Zircon 3) Rutile 4) Demantoid Roiling is characteristic of this gem. 1) Diamond 2) Morganite 3) Hessonite 4) Spinel
Did You Know? Runway shows typically last only 15 to 20 minutes. However, top designers are notoriously known for starting late. Some audiences have been left waiting for up to two hours!
In the Loupe
And Some of the Worst Fashion Trends By Carrie Fox, Editor While on the subject of trends, I thought it would be amusing to look back at some of the more painful fads in fashion’s history. Of course, there are definitely more than what you will see on this list, but here are some that stick out in my mind:
1.The Mullet Reaching its height in popularity during the 1980s, the mullet is a hairstyle with the front and sides worn short and the back worn long. Sometimes, it is referred to as “business in the front and a party in the back.” The exact history of this look is unclear; however, one common theory is that it originated from a 19th century cut worn by fishermen in an attempt to keep warm.
By j0L0
2. Grills A grill is a gold mouthpiece that typically covers the entire front or bottom row of someone’s teeth. This unusual fad began in the 1980s, when rap stars started wearing gold caps over a few teeth. By the early 2000s, it had morphed into a full mouthpiece. Peaking around 2005, the style was worn as a symbol of monetary success. (Sometimes, this form of dental jewelry was even decorated with diamonds.)
By jonfeinstein
3. Polyester Suits Polyester suits were a fashionable item during the 1970s, when the textile industry began mass producing fabric. They were cheaper to create than wool or cotton suits, making them less expensive to purchase. They were also easier to take care of. However, the negatives of polyester eventually began to outweigh the positives, and here are some reasons why: the material is highly flammable, it is hot to wear, and it holds odors.
4. Wearing Safety Pins The fad of wearing safety pins began in the 1970s with the punk rock era. At the time, fashionistas of punk would purposefully rip clothing and hold it together with safety pins. Additionally, some hard core followers would wear them as body piercings. While researching this trend, I discovered that it appears to be making a comeback. As of late, several celebrities have been sighted wearing safety pin jewelry. Hmmm….
5. Huge and Wide Shoulder Pads This style for women grew out of an early 1980s fad commonly referred to as “power dressing.” At the time, jackets and suits had become a prominent look for ladies. These manly garments were beefed up with enormous shoulder pads and then softened with features like rolled-up sleeves and silk bows. Before dying out in the early 1990s, the trend made its way to knitwear, like oversized t-shirts and sweatshirt cardigans.
Volume VI: September & October Fall Fashion Issue
By A National Acrobat
In the Loupe
The Ultimate Classic, The Little Black Dress, Meets the Little Black Gem 6. Saggy Pants “Sagging pants” is the practice of wearing one’s pants around the hips, typically below the rear end. While many people would say this style originated with rap stars and rock musicians, all indications are that it began in prisons and then moved on to mainstream fashion. There are several theories for this, but the most common is that prisons do not allow belts. Therefore, inmates’ pants would sag. Whatever the origin, it simply perplexes me. How do people keep their pants from falling down?
7. Belly Shirts Belly shirts are crop tops, or shirts cut off at the midriff, for men. While this style has come and gone through the years for women, during the 1980s, it became a trendy movement in male fashion. Its origins came from athletic jerseys, which were cut short to keep athletes cool.Eventually, though, guys started wearing them in more public settings, such as schools, malls, and restaurants. However, public disapproval for this style began to rapidly grow, and the belly shirt died out by the early 1990s.
8. The Waif This strange trend, commonly referred to as “heroin chic,” was the “in” thing for a short time during the 1990s. The look was characterized by an emaciated frame, pale skin, and dark circles under the eyes. Sounds pretty, huh? While many top fashion designers appeared to embrace the style, like many other fads before it, this style lost steam and disappeared by 2000.
From Gemological Institute of America It’s been more than 80 years since Gabrielle “Coco” Chanel, the pioneering French fashion designer, popularized the little black dress, which has since become a wardrobe essential for women in all corners of the globe. The LBD, as it is often called, exists in many variants and can be worn on almost any occasion that calls for style and elegance. Like the LBD, the little black gem – otherwise known as the LBG − is also classic, yet versatile. The varied LBG collection consists of diamonds, pearls, opals, onyx, and other unique stones, ranging from the most affordable to the most precious gems available. No matter what their price, these stunning stones connote affluence while complementing the LBD as well as many other colors and styles of clothing. Although some black gems, such as the cultured black pearl, are now reaching new heights in popularity, the use of black stones in jewelry can be traced back to Biblical times. A large onyx stone is said to have graced the gem-laden breastplate of Aaron. Black stones were also in the spotlight in the 19th century when Queen Victoria, mourning the loss of her husband, Prince Albert, commissioned the crown jewelers to create entire parures out of carved jet, a fossil coal also known as “black amber.” During the same mid-19th century period, black onyx and other dark stones were extremely fashionable. And later, during the “Roaring Twenties,” style-conscious women in the United States wore long strands of jet beads extending from the neckline to the waistline. Today, the black diamond represents the ultimate LBG. According to the Gemological Institute of America (GIA), the world’s foremost authority in gemology, black diamonds get their color from the presence of numerous inclusions, often consisting of graphite. Due to the dense concentrations of these dark inclusions sometimes lining the stone’s cleavages and fractures, black diamonds are generally opaque and difficult to cut. Some notable black diamonds are the Black Star of Africa at 202.00 cts. and the Black Orfloff at 67.50 cts. Near the top of the LBG list are natural black pearls, which represent some of the rarest and most exotic of gem materials. In the 1960s, however, a black pearl culturing industry was initiated, and today, ...continued on back cover
Volume VI: September & October Fall Fashion Issue
Prst Std In the U.S. Loupe Postage
Little Black Gem cont...
cultured black pearls play a prominent role throughout the international jewelry community. Tahitian cultured pearls are among the most popular of the black pearls. Known for their deep luster, these pearls can range from a soft dove grey to a deep midnight ink color. Other LBG stones to look for include shimmering tourmaline, glassy obsidian, and hematite, which is a favorite of lawyers because it is fabled to bring the wearer success in litigation. No matter which LBG the wearer may choose, they can be assured that it will meet the requirements for versatility and style – proof that the little black dress has finally met its match.
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Jerry’s Gemdoku Gemdoku is a challenging twist on the popular numbers game, Sudoku.
Answers to the August Trivia & Crossword
Here are a few hints to solving the puzzle: • The puzzle grid is composed of 9 columns, 9 rows and 9 3x3 cubes. • Standard Sudoku is played using the numbers 1-9. You will play Gemdoku using a set of 9 letters.
Last month, Jerry removed one vowel from each gemstone. However, that vowel could have been repeated within the name. Tricky! Here are the answers.
• To play, fill the remaining empty spaces using only the 9 letters. Each can only be used once within a column, a row or a cube.
Sign Up for In the Loupe Emails Just follow these simple steps, and each month, you’ll receive our email version of In the Loupe. 1. Go to jtv.com and find our Sign Up box located in the top right corner. 2. Enter your email address and click ‘Go.’ 3. You will automatically be taken to JTV’s Email Subscription Center. 4. Click the box next to In the Loupe. Make sure a check mark appears. (You can also modify your other email subscriptions.) 5. Click ‘Submit’ at the bottom of the page. You’re finished! If you have questions, email the editor at InTheLoupe@jtv.com or call customer service at (800) 550-8393.
Editorial Editor-in-Chief: Carrie Fox Copy Editor: Patty Reynolds Contributors: Sarah Stuart Kelsey Wilson GIA
Creative Lead Design: Russ Hamilton Keith Harris Online Design: José Salas Photography: Getty Images Shutterstock Flickr Commons Chris Dotson Fred Hall Russ Hamilton JTV archives
Good Luck! dalrm – emerald poddes – diopside
Mohs Hardness 6: Mohs Hardness 6: AA P Z P Z E S O E S A P O E Z R A P S
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dehlri – heliodor tole – iolite
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Volume VI: September & October Fall Fashion Gemduko for Sept/Oct 2010Issue
crent – citrine lindmen – almandine
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delbritor – labradorite
Jerry’s Gemstone Puzzler August 2010 Edition Crossword Solution
O
8 C 2O 3R 4U N 5D 6U 7M C 9S 10O 12 13 OP A L I S O U S A 15 RA R E R L P 16 A L E X A N 17D R 18I T 19E 20 21 22 L S I D R R U N 23S 24 T I M U R R C 25 26 28 I S E A S M E H 29 30 32 O I L N E 31C D 33I O 34 35 37 L E T I A 36L A R 38 39 I T E R I L 40 41 42 44 T P A G 43O D A S 45C 46 47 E Y A G S T O P A Z 1
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