Tools for the Transport Trade
Tools for the Transport Trade
2010-2011 Media Plan
CARGO BUSINESS NEWS
DOUBLE YOUR REACH AT HALF THE PRICE... In this day and age, the cargo-movement go-movement industry is looking for two things: Tools for their trade, and for d bang b f their th i buck. b k We’re confident you’ll realize both with Cargo Business News. We’ll help you find several ways to build your market share in a time where competition promises to be at a high level. In our view, good trade media is more than the news—it delivers the right mix of tools to help readers do their jobs, and to compete more effectively. Moreover, good trade media in this day and age assists its advertising partners in delivering their messages to properly targeted multi-media markets. Come on in—the best shipping industry content and distribution network awaits you—all at the most affordable pricing available!
Peter Hurme Publisher and Senior Editor Cargo Business News
CBN = Unparalleled Digital Reach
Whoever your customer and prospect base is in the shipping industry, CBN reaches them.
• An environmentally friendly product
It began with print in 1922 when Jackson Corbett Jr. published the first issue of Marine Digest out of the Grand Trunk Railroad Dock on the Seattle waterfront.
• Ability to print pages, stories or the entire issue
Over eighty-eight years later the Cargo Business News enterprise thrives on the global stage through multi-media channels that reach a shipping and logistics industry database of over 11,000 opt-in readers and event attendees. The quality, depth and breadth of the years-in-the-making CBN digital distribution list hits all the major supply chain categories and recipients including beneficial cargo owners, third party logistics, transportation service providers, cargohandlers, technology services and equipment, and other professional categories.
We know how to draw a crowd Adding another, deeper layer of indispensable industry content, networking and business opportunities are CBN’s shipping industry conferences, which have brought together thousands of attendees in recent years. From China to Charleston, Long Beach to Charlotte, Tacoma to Des Moines, we go where the cargo business is.
• Download-ability offline to your computer • Instant, high-quality view-ability in any browser and no software to download • The color, clarity and impact achieved only by the traditional printing press • Stories and ads coming alive in a way print editions can’t • Search ability for topics in the issue, and click-through links to be transported to other forms of online content, including advertiser info • Ability to “clip” pages and save them • Affords the ease of forwarding and sharing ideas and information with colleagues and customers
Also: • From a prominent Digital magazine reader industry survey: 90 percent of digital magazine readers reported taking action with an advertised product or service, with the majority—65 percent—visiting the advertiser’s web site • Coming soon: CBN available for mobile devices and tablets
Take a test drive
Get it all 24/7
To view sample “hot” lists of targeted subscriber categories or past conference attendees, contact Dennis O’Brien, vice president, national sales at: (831) 656-9354 or dennis.obrien@ cargobusinessnews.com.
Your advertising message can benefit from one fluid, and complete, digital package.
Your CBN Digital edition offers: • Quick, easy delivery to your email address • Accessibility from anywhere in the world
Each Digital Issue combined with the Newswire, Techwire, CBN website, and the Port Community is packed with news, features, trends, commentary, multimedia, and tools of the trade content focused on: North American and Global Shipping, Logistics, Supply Chain, Trade, Technology, Ports, Gateways, Infrastructure, Regulatory Issues, and More!
CBN BY THE NUMBERS: CBN Digital Magazine
WHAT THEY’RE SAYING ABOUT THE CBN ENTERPRISE:
CBN Events
• Published 10 times a year* • Distributed to over 11,000 North American and global shipping and logistics opt-in recipients**
Cargo Business Newswire • Sent daily to over 11,000 North American and global shipping and logistics opt-in recipients** • More than double the click-through rate for transportation industry newsletter blasts***
CBN Online • 25 percent increase in new visitors in 2010 • 75 percent of all visitors return
Cargo Techwire—New! • Sent weekly to over 11,000 North American and global shipping and logistics opt-in recipients**
CBN Magazine:
• Over 80 percent of post-conference attendees and sponsors surveyed have rated CBN events either Very Good or Excellent
Linkedin “Tools for the Transport Trade” group • Over 700 shipping industry members
The Port Community.com—New! • Hundreds of new members in business social group for the cargo port sector * 12 times in 2011 ** Sent to its own opt-in database ** Industry statistics courtesy of one of the top email blast providers in the world. Overall results culled from over 200 million emails from Constant Contact Email Marketing customers
“I think that CBN is the best publication in the cargo business, and I always look forward to the next issue.” —Guy Fox, Chairman, Southern California Regional District Export Council “Terrific job with the digital publication. It’s nice that it works well within a normal browser window and how the links highlight and how the table of contents integrates. Well done.” —Tom Cunningham, Carrier Transicold
CBN Events: “Excellent speaker and topic selection. Content was very good as well as a diversified topic selection.” —Barry Bailey, Bernhardt Furniture “The diversity of speakers’ backgrounds and the high level of management positions they hold with in their
companies. I believe this gave realistic views of the current condition of freight movement in today’s economy.” —Doug Menefee, Jaxport “Comprehensive, top draw and yet, personal.” —Gary Gieser MacMillan, Piper, Inc “I thought that the panels were the best of any of the conferences.” —David Caouette, Terex Port Equipment “Good group of varied fields from shippers to NVOs, SSLs, Trucking, etc. The hosts were very enthusiastic and professional.” —Bill Hohn, Evans Delivery “The scope of the presentations — they were interesting and cover a good variety of subjects across the industry.” —Aida Bertsch, Domtar Paper
CARGO BUSINESS NEWS SAMPLING OF MULTIPLE OPT IN RECIPIENTS OF CBN NEWSWIRE, DIGITAL MAGAZINE AND CARGO TECHWIRE SAMPLING OF COMPANIES WITH 50 OR MORE OPT IN RECIPIENTS: BNSF FedEx
WITH 30 50 OPT IN RECIPIENTS: APL Canadian National CH Robinson CSX Expeditors NYK Port of Long Beach Port of Seattle Port of Tacoma UPS
WITH 20 OR MORE OPT IN RECIPIENTS:
APM Terminals CMA-CGM Hanjin “K” Line Kuehne-Nagel Maersk Matson MOL Norfolk Southern OOCL Pacer SSA Marine Schneider TOTE Union Pacific
WITH 10 OR MORE OPT IN RECIPIENTS: Alcoa Avon Bax Global Canadian Pacific Railway
CB Richard Ellis China Shipping Colliers COSCO DHL Exel GE General Mills Georgia Ports Authority Hallmark Home Depot Honeywell Hub Group Hyundai Merchant Marine Intel JC Penney Kraft Honda Lynden Mattel Maryland Ports Authority
Maryland Dept. of Transportation Nestle North Carolina Ports Pacific Maritime Association Panalpina Pfizer Port of Los Angeles Port Manatee Port of Oakland Port of Portland Ports America Proctor & Gamble Roadway Target Transport Canada Toyota Unilever U.S.D.O.T. U.S. Navy Virginia Port Authority
Wal-Mart
WITH 5 OR MORE OPT IN RECIPIENTS: Alabama State Docks Alaska Maritime Agencies American Seafoods Anheuser-Busch Best Buy Boeing Campbell Soup Canadian Tire Cargill Carlile Transportation CAT Ceres Global CEVA Logistics Chevron Con Agra Conoco Philips Delmonte Dole
Disney Dollar Tree Dow Dupont Eastman Chemical Eaton Evergreen Marine E&J Gallo Frito Lay Hamburg-Sud Hapag-Lloyd Hersheys Hewlett-Packard Horizon Lines Ikea International Paper International Transportation Service Jacksonville Port Authority Kansa City Southern Levis
Loreal Maher Terminals Malt-o-meal Menlo Worldwide Merck Michaels Michelin Nike Nordstrom Office Depot Owens Corning Pasha Payless Penske Petsmart Philadelphia Port Authority Philips Port Authority New York-New Jersey Port of Brownsville Port of Houston
Port of New Orleans Port of Palm Beach Port of South Louisiana Prologis Purina Revlon Ryder Saddle Creek Simpson Sony South Carolina State Ports Authority Staples Sysco ToysRus Weyerhaeuser Yusen Terminals ZIM
RATE CARD
ADVERTISING SPECIFICATIONS
Advertising Rates _________________________________________________________________
_________________________________________________________________
DIGITAL ISSUE
_________________________________________________________________
1x
Frequency
6x
12x
_________________________________________________________________
Full Page
$1,095
$995
$895
1/2 Page
$595
$495
$395
2 Page Spread
$1,595
$1,395
$1,195
IFC
$1,295
$1,195
$1,095
Addtl Hyperlinks
$95
$95
$95
Multimedia Clips
Ask your rep
_________________________________________________________________ _________________________________________________________________ _________________________________________________________________ _________________________________________________________________ _________________________________________________________________ _________________________________________________________________
WEB ADS
_________________________________________________________________
CARGO TECHWIRE ADS
_________________________________________________________________
Full Banner - 468 x 60
$695
$595
$495
Half Banner - 234 x 60
$495
$395
$295
Rotating Banners
Ask your rep
Vertical Banner - 120 x 240
$400
$300
$200
Button - 120 x 60
$150
$95
$55
Multimedia Clips
Ask your rep
_________________________________________________________________ _________________________________________________________________ _________________________________________________________________
_________________________________________________________________ _________________________________________________________________
DIGITAL CARGO PACKAGE
_________________________________________________________________
Full page/Full Banner
$1,995
$1,695
$1,495
_________________________________________________________________
Leaderboard - 728 x 90
$1,295
$1,195
$975
_________________________________________________________________
Half or Vertical Banner
$1,095
$995
$895
Full Banner - 468 x 60
$1,095
$995
$895
w/2-page spread add
$395
$295
$195
_________________________________________________________________
_________________________________________________________________
Half Banner - 234 x 60
$895
$795
$695
_________________________________________________________________
w/Cargo Techwire
$195
$150
$125
Vertical Banner - 120 x 240
$800
$700
$600
w/IFC add
$195
$125
$85
$250
$150
$95
$80
_________________________________________________________
_________________________________________________________________
_________________________________________________________
Button - 120 x 60
$350
_________________________________________________________
w/Leaderboard
$195
Multimedia Clips
Ask your rep
w/Multimedia clips
Ask your rep
Weekly Rates
Ask your rep
_________________________________________________________ _________________________________________________________
NEWSWIRE ADS
_________________________________________________________
News Leaderboard - 650 x 90 $1,195
$1.095
$945
Full Banner - 468 x 60
$1,095
$995
$895
Half Banner - 234 x 60
$895
$795
$695
Rotating Banners
Ask your rep
Vertical Banner - 120 x 240
$800
$700
$600
Button - 120 x 60
$350
$250
$150
Multimedia Clips
Ask your rep
Weekly Rates
Ask your rep
_________________________________________________________ _________________________________________________________ _________________________________________________________ _________________________________________________________ _________________________________________________________ _________________________________________________________ _________________________________________________________ _________________________________________________________
Magazine trim size: 8-1/2” wide × 11” deep. ___________________________________________ Page Unit Width Height ___________________________________________ Spread 17” 11” + 1/8” bleed ___________________________________________ Full Page 8-1/2” 11” + 1/8” bleed ___________________________________________ 1/2 Page Horizontal 7-3/8” 5” ___________________________________________
_________________________________________________________________
_________________________________________________________________ _________________________________________________________________
Page Specifications
PRODUCTION SPECIFICATIONS Cargo Business News is printed at 150-line screen in CMYK. Images must be 300 dpi in Creative Suite programs or 6.0 Quark. PDFs must include all fonts and images at 300 dpi.
cargobusinessnews.com and select Advertise/ Upload Files on the navigation bar. You can put in individual files or Zip/Stuffit large folders. After uploading, select submit to send your uploaded files. For file submission, contact our Project Manager: Christie Daigle 206.324.5644 ext. 222 christied@nwpublishingcenter.com
DISPLAY AD CONFIGURATIONS
Digital Issue Ads
BLEEDS Full bleed: Single page trim size is 8-1/2” x 11”. Add 1/8” all sides for bleed allowance to yield 8-3/4” x 11-1/4” image area. For copy safety keep live matter at least 1/8 in. from gutter and final trim edges.
1/2 Page (Horiz.) Full Page
_________________________________________________________
Port Community.com banner Free
Free
Free
_________________________________________________________
OTHER PRODUCTS
_________________________________________________________
Web Cast
Ask your rep
Email Blast
$650 per blast
_________________________________________________________ _________________________________________________________
WHERE IS THE EDITORIAL CALENDAR? By not locking in to a pre-set editorial calendar, we are more responsive and able to deliver in-depth coverage of topics that are current and most useful to our audience at that time. • We recommend that you establish a regular advertising schedule for 2010-2011. You decide when to advertise! • If we run an article related to your business sector, and you’re not scheduled that month, we’ll switch your placement or you can add an additional month for half your ad price! • How will you know about our features and focuses? A promo is sent out every month, outlining the content of upcoming issues. You can also check with your CBN ad rep for a preview of issues to come.
WEB BANNERS File formats accepted: tif, eps, gif, jpg, psd, swf Adobe Flash SWF File Supporting [.gif] for alternative media served if Adobe Flash Player is not installed. Loop maximum: 3 loops Maximum file size: 35k for gif and jpg, 50K for flash. Resolution: 72dpi Web address: provide exact web address for linking banner ads
Web and Newswire Banner Ads 728 x 90 px
Leaderboard Banner 650 x 90 px
News Leaderboard Banner 468 x 60 px
ELECTRONIC FILES We accept digital ad files on disk or uploaded from our website. Please go to
Full Banner 234 x 60 px
Half Banner
120 x 60 px
Button
120 x 240 px
Vertical Banner
YOUR CBN TEAM... Chairman/CEO MIKE DAIGLE Publisher and Senior Editor PETER HURME Project & Events Manager CHRISTIE DAIGLE Vice President, National Sales DENNIS O’BRIEN Manager, CBN Production DAVID SALDANA Contributing Editor – New Jersey BILL ARMBRUSTER Contributing Editor – Seattle BILL DIBENEDETTO Contributing Editor – Charleston PETER HULL Contributing Editor – San Francisco RICHARD KNEE
Tools for the Transport Trade