40 REPORTING
DJMiddelkoop Nearly 90 years old but fresher than ever Next year DJMiddelkoop will be able to blow out 90 candles. But whoever might think that at this respectable age this family business would be sitting quietly, would be wrong. On the contrary, a fresh new vision and corporate design show that the business, located at the Nieuw-Vennep Zuid business park, is still evolving. Cargo Magazine spoke with Rob Middelkoop of the management.
Text Esther Kort-Boreas Photography DJMiddelkoop
“DJMiddelkoop has a solid base”, Rob says. “A reliable partner for forwarders for national and international transport and for the handling of both air cargo and sea freight consignments. We are one of the links in the logistical chain. Acting together in the chain is a pre-requisite to excel not only individually but also as an industry. Yes, indeed, this chain too is only as strong as its weakest link. Only by working well together can we achieve community goals and I am sure our partners also feel this way.”
Cargo Magazine
In the new DJMiddelkoop logo, that was revealed last year, the three pillars of the company are reflected: air cargo, pharmaceuticals and high value. New branding should have a corresponding strapline. Whilst other companies often talk about operational excellence, DJMiddelkoop, with a nod towards this but clearly expressing their own strong message, coined the more contemporary phrase: Cooperational Excellence.
Transition DJMiddelkoop chose last year for a clear positioning and a new branding. Rob: “We noticed that our customers’ requests were changing. The need for specialised services was increasing. We anticipated this development. We have made the transition from being a general logistics service provider to a specialised provider of logistical services. This means, for example, that besides transporting pharmaceuticals, we are offering handling and storage of pharmaceuticals in our comprehensively certified warehouse which has three climate zones and is, furthermore, wholly covered by our customs licence. Of course, we also
DJMiddelkoop is a member of the Pharma Gateway Amsterdam, the alliance of
“Excelling through cooperation i.e. by working together. I do not only mean working together with external chain parties but also most certainly internal cooperation within our company”, Rob says.
logistical companies around Schiphol with the shared aim of guaranteeing a closed chain for pharmaceutical air cargo consignments. DJMiddelkoop is certified TAPA FSR/TSR, CEIV Pharma, and GDP.
